Mobile apps: opportunities and challenges from disabled and elderly people
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Presentation given by Jonathan Hassell (Director of Hassell Inclusion and lead author of BS8878) at Mobile Monday London Accessibility Workshop, Sept 2011. Covers: how user-focused innovation is the key to business success; how listening to your diverse audiences' needs can uncover challenges for you and prompt innovation; how disabled and elderly people's needs can make ideation fly; opportunities to embed inclusion in mainstream products and go 'beyond inclusion' for specific disabled people's needs; how the stats reveal a large underserved potential user-base; some case-studies of 'beyond inclusion' products breaking into mainstream success; how I can help you innovate through Hassell Inclusion
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Mobile apps: opportunities and challenges from disabled and elderly people
- 1. Mobile apps: opportunities and challenges from disabled and elderly people Prof Jonathan Hassell (@jonhassell) Director, Hassell Inclusion ltd. Chair, BSI IST/45 (maintaining BS 8878) Mobile Monday London Accessibility Workshop 26th September 2011
- 2. About Jonathan Hassell • Can contribute expertise in: • 10 years thought-leadership in accessibility & inclusion • Embedding accessibility into large organisations • wrote the standard: BS8878 • former Head of Usability & Accessibility, BBC Future Media – led accessibility in mobile, IPTV, web, iPlayer etc. • Product Management of innovative, award-winning ‘beyond inclusion’ products • Wanting to learn from you: • (was in Symbian before it all started - 1990s) • but not an expert in iOS, Android, markets/appstores
- 3. Mobile apps: how to flourish in the wild west…
- 5. Great Technology User needs innovations possibilities How great innovations happen: user-focused innovation…
- 6. Listening to your diverse audiences’ needs… identifies challenges… but innovation often follows a challenge
- 7. Ideation: how considering the needs of disabled and elderly people can free you from fixation…
- 8. Examples of two types of opportunity: mainstream inclusion and beyond inclusion
- 9. Size of the opportunity: Disabled people in the UK 11 million adults • More likely to be older – 47% over 65 compared to 20% of general population • Less likely to be working – 43% of disabled people of working age are working compared to 74% of general population Sources: Experience and expectations of disabled people (ODI 2008), TGI, Disabled for Life (DWP 2002), Phase 3 research (Talking Disability BBC)
- 10. People in the UK affected by some form of Disability Adult (15+) with Reading Motor Dysfunction, Dyslexia, 1,900,000, 10% Age of under 5, 1,100,000, 1,562,000, 9% Visually Impaired 6% (disruptive to lifestyle), 2,720,000, 15% Mild Learning Disability, 1,750,000, 10% Registered Blind or Partially Sighted, 434,000, 2% Severe Learning Disability, 350,000, 2% Severely or Profoundly Deaf, 688,000, 4% Hearing Impaired (disruptive to lifestyle), 7,569,000, 42% Drilling into the stats to find the best opportunities
- 11. Don’t be afraid of beyond inclusion - reverse inclusion can take you mainstream…
- 12. OXO Good Grips • Well-known pioneer of Inclusive Design in the USA • Sam Farber’s wife, a keen cook, suffered from arthritis “Why do ordinary kitchen tools hurt your hands?” • First 15 products launched in 1990 • Sales growth over 35% per year from 1991 to 2002 • The line has now grown to over 500 products • Over 100 design awards received Centre for Business Innovation “Connected Communities, helping you Do more with Less” - 12 - Engineering Design Centre © 2011 Centre for Business Innovation Ltd
- 13. I’m happy to help you get things moving…
- 14. I can help you do research to find user-needs
- 15. I can facilitate ‘collision’ for ideas generation & incubation
- 16. I can put you in contact with other people who can help
- 17. So you can create things like these (a few Beyond Inclusion products I created earlier…)
- 18. Training & Innovation support for embedding inclusion Standards Strategy & research www.hassellinclusion.com
- 19. e: jonathan@hassellinclusion.com t: @jonhassell w: www.hassellinclusion.com