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Academic Programs and Search Optimization: Key Steps to Help People Find You

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Bob Johnson, Ph.D.
Bob Johnson, Ph.D.

What do potential students want to know about you first? The academic programs you offer. And many students will do an online search for the particular program or programs that interest them. This presentation covers the basic steps that any content creator can take to improve the visibility of individual academic programs when potential students search for them.

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Academic Programs & Search Optimization: Key Steps to Help People Find You Carol Aslanian – Education Dynamics October 20-21, 2011 Chicago, IL Bob Johnson Consulting, LLC
Search Engine Optimization ,[object Object],[object Object],[object Object],Bob Johnson Consulting, LLC
4 steps to success… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Bob Johnson Consulting, LLC
4 top elements you can impact… Internet Business Promoter: http://www.ibusinesspromoter.com/ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Bob Johnson Consulting, LLC
You can impact these 8 elements… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Bob Johnson Consulting, LLC
Can you impact these elements? ,[object Object],[object Object],Bob Johnson Consulting, LLC
Thriving in the “online MBA” jungle… ,[object Object],[object Object],[object Object],[object Object],Bob Johnson Consulting, LLC
Start with Google Adwords… online MBA, online MBA degree, online MBA programs Bob Johnson Consulting, LLC
Search for “online MBA” ,[object Object],[object Object],[object Object],[object Object],Bob Johnson Consulting, LLC
Search for “online MBA degree” ,[object Object],[object Object],[object Object],[object Object],Bob Johnson Consulting, LLC
Search for “online MBA programs” ,[object Object],[object Object],[object Object],[object Object],Bob Johnson Consulting, LLC
Top performing organic page… Bob Johnson Consulting, LLC
Checking the pieces… URL ,[object Object],[object Object],[object Object],[object Object],[object Object],Bob Johnson Consulting, LLC
Checking the pieces… title tag ,[object Object],[object Object],[object Object],[object Object],[object Object],Bob Johnson Consulting, LLC
Checking the pieces… subheads ,[object Object],[object Object],[object Object],Bob Johnson Consulting, LLC
Checking the pieces: Link deeper into your site… Bob Johnson Consulting, LLC
Visual style is not a factor… Bob Johnson Consulting, LLC
The social media element… Social media impact is growing… Goal: network of links that include the primary website Bob Johnson Consulting, LLC
Social media impact for links… Bob Johnson Consulting, LLC
YouTube is 2 nd in Social Media… Bob Johnson Consulting, LLC
Multiple LinkedIn groups… Bob Johnson Consulting, LLC
The impact of “Panda”… ,[object Object],Bob Johnson Consulting, LLC
Important Google change in 2011… ,[object Object],[object Object],[object Object],Bob Johnson Consulting, LLC
23 “high quality” questions to ask… Bob Johnson Consulting, LLC
Especially for content stewards… ,[object Object],[object Object],[object Object],[object Object],[object Object],Bob Johnson Consulting, LLC
Key metrics for “quality” content… ,[object Object],[object Object],[object Object],[object Object],[object Object],Bob Johnson Consulting, LLC
Find the “Top Landing Pages”… Bob Johnson Consulting, LLC
Compare results for academic program pages… Bob Johnson Consulting, LLC
Find the least visited web pages you control… Bob Johnson Consulting, LLC
Write for the humans visiting the site, not for search robots… ,[object Object],[object Object],Bob Johnson Consulting, LLC
Don’t “stuff” keywords… ,[object Object],[object Object],Bob Johnson Consulting, LLC
Tips for success… page headings http://bit.ly/ayzqPH ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Bob Johnson Consulting, LLC
Tips for success… page content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Bob Johnson Consulting, LLC
Final notes… ,[object Object],[object Object],[object Object],[object Object],Bob Johnson Consulting, LLC
Buy this book… Bob Johnson Consulting, LLC
Read “Search Engine Land”… http://searchengineland.com/ Bob Johnson Consulting, LLC
Learn the Periodic Table… http://searchengineland.com/seotable Bob Johnson Consulting, LLC
Read Matt Cutts’ blog… http://www.mattcutts.com/blog/ Bob Johnson Consulting, LLC
Thank You! Bob Johnson, Ph.D. President Bob Johnson Consulting, LLC 226 Chauncey Court Marshall, MI 49068 248.766.6425 [email_address] Customer Carewords Research for Online Marketing Success: http://www.bobjohnsonconsulting.com/customercarewords.html Bob Johnson Consulting, LLC

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Academic Programs and Search Optimization: Key Steps to Help People Find You

  • 1. Academic Programs & Search Optimization: Key Steps to Help People Find You Carol Aslanian – Education Dynamics October 20-21, 2011 Chicago, IL Bob Johnson Consulting, LLC
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