Innovation is just good Product Management transcript

Transcript from February 28, 2011
Global Product Management Talk
Innovation is Just Good Product Management with Roger Cauvin

@ProdMgmtTalk Twitter Transcripts & Lists http://bit.ly/htNQju
All times are Pacific Time

10:49 sehlhorst: RT @rcauvin: Exactly fifteen minutes until my #prodmgmttalk on #innovation &
pm #prodmgmt begins. Info at http://bit.ly/eSrao9. #prodmgmttalk

10:49 cindyfsolomon: Lurkers please join us - don't be afraid! Product Management people are friendly - its professional
pm survival technique! #prodmgmttalk

10:49 brainmates: Hello to everyone joining us for @rcauvin discusison #innovation #prodmgmttalk
pm

10:50 cindyfsolomon: Welcome @sehlhorst ! joining us on skype? Questions for today: http://on.fb.me/dF6V1A with
pm @rcauving re: Innovation #prodmgmttalk

10:52 cindyfsolomon: Join Today's discussion in 10 minutes: #Innovation is Just Good Product
pm Managementhttp://on.fb.me/dF6V1A #prodmgmt #prodmrktg #prodmgmttalk

10:57 ProdMgmtTalk: Setting up skype in background w @brainmates @sehlhorst and @rcauvin - we talk while
pm tweeting - multitasking! #prodmgmttalk

10:57 ProdMgmtTalk: 3 Minute countdown to beginning of today's discussion with @rcauvin on #innovation and
pm #prodmgmt#prodmgmttalk

10:59 ProdMgmtTalk: Questions: http://on.fb.me/dF6V1A Innovation is Just Good Product Management starting in 2
pm minutes! working out technicalities #prodmgmttalk

10:59 stacymonarko: RT @ProdMgmtTalk: 3 Minute countdown to beginning of today's discussion with @rcauvin on
pm #innovation and #prodmgmt #prodmgmttalk

11:00 ProdMgmtTalk: Welcome @stacymonarko! #prodmgmttalk
pm

11:00 ProdMgmtTalk: Ta da!!! Drum roll!!!! the time has come for our 4th weekly Global Product Management Talk
pm #prodmgmttalk

11:01 ProdMgmtTalk: Everyone welcome! Please introduce yourself, where you're tweeting from & whatever else you'd
pm like to tell us in 140 or less #prodmgmttalk

11:01 rcauvin: Hi everyone participating in this #prodmgmttalk!
pm

11:01 brainmates: Hi @stacymonarko. Thanks for joining us. #prodmgmttalk
pm

11:02 ProdMgmtTalk: Hi Roger @rcauvin - not hearing you on skype - please introduce yourself to everyone!
pm #prodmgmttalk

11:02 stacymonarko: Hi gang! #prodmgmttalk
pm

11:02 sehlhorst: Hey, @rcauvin ! Scott here, from the other side of Austin - excited about your topic today!
pm #prodmgmttalk

11:02 brainmates: I am Adrienne. A Product Management consultant from Sydney. Its a muggy day here!

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#ProdMgmtTalk website: http://bit.ly/hmEEe9 RSVP: http://bit.ly/fThgve



pm #prodmgmttalk

11:02 rcauvin: I'm Roger L. Cauvin, a product strategist in Austin, Texas. #prodmgmttalk
pm

11:03 Rich_Velazquez: Looking forward to the discussion on innovation RT @ProdMgmtTalk The time has come, 4th
pm weekly Global Product Management Talk #prodmgmttalk

11:03 brainmates: Who else has joined us? #prodmgmttalk
pm

11:03 paulalexgray: Hello #prodmgmttalk
pm

11:03 brainmates: @Rich_Velazquez @ProdMgmtTalk Hello Rich! Where do you come from? #prodmgmttalk
pm

11:03 roadmapwarrior: Jen from Kansas City area in US - PM in pharma/bioscience #prodmgmttalk
pm

11:03 erigentry: I'm Eri, Community & Social Media Manager @genomera, in Mountain View, CA
pm #prodmgmttalk

11:04 brainmates: @paulalexgray Hey Paul! Thanks for joining! #prodmgmttalk
pm

11:04 cindyfsolomon: I'm your co-host tweeting from San Francisco; certified product manager, certified product
pm marketer, social media enthusiast #prodmgmttalk

11:04 brainmates: @roadmapwarrior Yeah! you are here. Welcome #prodmgmttalk
pm

11:04 sehlhorst: @Jim_Holland brutal - you still show up for me, but not in tweetchat #prodmgmttalk
pm

11:04 ProdMgmtTalk: Welcome
pm @Rich_Velazquez @erigentry @roadmapwarrior @paulaexgray @brainmates #prodmgmttalk

11:04 brainmates: @erigentry @genomera Welcome to our weekly talk about all things #prodmgmt #prodmgmttalk
pm

11:05 stacymonarko: Hi everyone! I'm Stacy, Product Manager for @Vivisimo_inc In Pittsburgh #prodmgmttalk
pm

11:05 Rich_Velazquez: @brainmates Hello Brainmates. I'm the Sr. Global Product Manager for #Xbox at
pm #Microsoft#prodmgmttalk

11:05 brainmates: Anyone else from Australia? #prodmgmttalk
pm

11:05 ErikaLAndersen: Erika from the Wasatch Front of the Rockies, recovering nicely from my Dad's 70th birthday
pm festivities #prodmgmttalk

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11:05 brainmates: @Rich_Velazquez Are you in Sydney? #prodmgmttalk
pm

11:05 Macmyday: @ProdMgmtTalk Hi Product-Management-Talkers #prodmgmttalk
pm

11:05 ProdMgmtTalk: Welcome @Jim_Holland although we can't see you - #prodmgmttalk
pm

11:05 brainmates: @ErikaLAndersen Hello! Welcome to our talk #prodmgmttalk
pm

11:06 ProdMgmtTalk: Welcome @ErikaLAndersen Happy birthday to your dad! What commitment on your part to be
pm here! #prodmgmttalk

11:06 Brioneja: @brainmates Jose Briones, parallel entrepreneur. #prodmgmttalk
pm

11:06 brainmates: @Macmyday Thanks for joining. Where are you? #prodmgmttalk
pm

11:06 Rich_Velazquez: No, I'm in Redmond, Washington, USA. RT @brainmates: @Rich_Velazquez Are you in
pm Sydney? #prodmgmttalk

11:06 brainmates: @Rich_Velazquez Yes I am in Sydney. #prodmgmttalk
pm

11:06 ProdMgmtTalk: Welcome @Macmyday we're spending time introducing ourselves before getting down to the biz
pm of innovation #prodmgmttalk

11:07 brainmates: @Brioneja Welcome! Thanks for joining #prodmgmttalk
pm

11:07 sehlhorst: @Brioneja hey Jose! great to see you here. perfect topic for you :) #prodmgmttalk
pm

11:07 kseniacoffman: @cindyfsolomon Checking out the chat - what is the topic today? #prodmgmttalk By way of intro,
pm I manage marketing for @firetide

11:08 brainmates: @kseniacoffman @cindyfsolomon @firetide Innovation is Just Good Product Management
pm #prodmgmttalk

11:08 ProdMgmtTalk: Our questions are here: http://on.fb.me/dF6V1A Innovation is good product management
pm #prodmgmttalk

11:08 ProdMgmtTalk: Welcome @kseniacoffman @firetide and live audience here in SF Bay #prodmgmttalk
pm

11:09 Brioneja: @sehlhorst Thanks! looking forward to more active participation in prodmgmttalk #prodmgmttalk
pm

11:09 ProdMgmtTalk: Starting off w/Q1 Are product managers innovators or innovation enablers? #prodmgmttalk

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pm

11:10 piplzchoice: #prodmgmttalk Hello everyone
pm

11:10 Macmyday: @ProdMgmtTalk Tweeting from Sydney (OZ) from 10th floor of "legal content-enabled
pm workflow solutions provider" #prodmgmttalk

11:11 brainmates: Product Managers are both! They innovate when they seek new problems to solve. They r
pm enablers when kick off prod dev process #prodmgmttalk

11:11 paulalexgray: I say prod managers are innovation enablers. They touch all parts of biz. Their customer focus
pm help drive multiple innovations #prodmgmttalk

11:11 ProdMgmtTalk: Welcome @piplzchoice #prodmgmttalk
pm

11:11 rcauvin: In my opinion, #prodmgmt both innovates and enables others to innovate. #prodmgmttalk
pm

11:11 ProdMgmtTalk: RT @ProdMgmtTalk: Starting off w/Q1 Are product managers innovators or innovation enablers?
pm #prodmgmttalk

11:12 stacymonarko: They MUST be an enabler, even better if they are innovative as well. #prodmgmttalk
pm

11:12 brainmates: @Macmyday Welcome! We're tweeting from Pitt Street #prodmgmttalk
pm

11:12 rcauvin: #prodmgmt innovates when it synthesizes market data into new insights that drive product
pm decisions. #prodmgmttalk

11:12 brainmates: @piplzchoice Welcome to our weekly chat #prodmgmttalk
pm

11:12 Macmyday: @ProdMgmtTalk I think they should be both, innovators and enablers. When it comes to
pm #innovationnoone should step back. #prodmgmttalk

11:12 cindyfsolomon: Are product managers innovators or innovation enablers? #prodmgmttalk good question! For me,
pm it depends on product lifecycle

11:12 rcauvin: #prodmgmt fosters innovation by communicating market problems to those who can design and
pm build solutions. #prodmgmttalk

11:12 sehlhorst: @brainmates agreed - enablers when 'making it happen' and innovators when 'connecting the dots'
pm conceptually. imo #prodmgmttalk

11:12 stacymonarko: RT @rcauvin: #prodmgmt innovates when it synthesizes market data into new insights that drive
pm product decisions. #prodmgmttalk

11:12 Brioneja: A common definition is that to achieve innovation you need the right culture, people and process
pm #prodmgmttalk

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11:12 brainmates: RT @Macmyday: I think they should be both, innovators and enablers. When it comes to
pm #innovationnoone should step back.Agree! #prodmgmttalk

11:13 Rich_Velazquez: Whether Product Mgrs are innovators or innovation enablers depends on the organization & size
pm of your group. I have been both #prodmgmttalk

11:13 sehlhorst: @cindyfsolomon why depending on lifecycle? seems like innovation can happen at any stage
pm (possibly resetting the lifecycle) #prodmgmttalk

11:13 cindyfsolomon: Shall we define innovation for different times in the product lifecycle? #prodmgmttalk
pm

11:13 Brioneja: I see the product manager as the primary individual leading the innovation process #prodmgmttalk
pm

11:13 sehlhorst: @rcauvin do you use clayton christensen's 'sustaining vs disruptive' innovation model?
pm #prodmgmttalk

11:13 Brioneja: and as an influencer in the culture and people #prodmgmttalk
pm

11:13 michaelrhopkin: Joining the #prodmgmttalk conversation today from Utah
pm

11:14 piplzchoice: @brainmates @ProdMgmtTalk Thank you #prodmgmttalk
pm

11:14 roadmapwarrior: if #prodmgmt uses mkt problems to get to #innovation (e.g., #pragmatic frwk) then yes
pm #prodmgmttalk

11:14 stacymonarko: @Brioneja Not always the case though as you may have developers that live outside the box
pm #prodmgmttalk

11:14 ProdMgmtTalk: Welcome @michaelrhopkin ! Discussing Q1 Are product managers innovators or innovation
pm enablers? #prodmgmttalk

11:14 rcauvin: @sehlhorst Familiar w/ the distinction but not w/ Clayton Christensen. #prodmgmttalk
pm

11:15 Rich_Velazquez: Additionally some orgs have a Product Planning role which precedes Product Managers, moving
pm them to an innovation enabler role #prodmgmttalk

11:15 roadmapwarrior: anyone know a good way to explain diffs between #innovation and #creativity with the org?
pm #prodmgmttalk

11:15 ProdMgmtTalk: .@rcauvin http://www.claytonchristensen.com/ Disrupting Class and The Innovator's Prescription
pm #prodmgmttalk

11:15 brainmates: @roadmapwarrior Not sure if I am right. But I use the terms interchageably #prodmgmttalk
pm

11:15 ErikaLAndersen: I would think both - product managers should be creative enough to innovate, open-minded

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pm enough to enable innovation #prodmgmttalk

11:16 Brioneja: @stacymonarko There are always situations where you can be both. But in the end we must define
pm a primary responsibility #prodmgmttalk

11:16 sehlhorst: @rcauvin _innovator's dilemma_, _innovator's solution_, and _what's next_ (or something like
pm that) #prodmgmttalk

11:16 ProdMgmtTalk: RT @Rich_Velazquez: Additionally some orgs have Product Planning role precedes PMans,
pm moving them to innovation enabler role #prodmgmttalk

11:16 brainmates: RT @Brioneja: There are always situations where you can be both. But in the end we must define
pm a primary responsibility Why? #prodmgmttalk

11:16 piplzchoice: RT @ProdMgmtTalk: .@rcauvin http://www.claytonchristensen.com/ Disrupting Class and The
pm Innovator's Prescription #prodmgmttalk - good source

11:17 sehlhorst: RT @Rich_Velazquez: + some orgs have prodPlanning role which precedes Product Managers,
pm moving them to an innovation enabler #prodmgmttalk

11:17 Brioneja: @brainmates Because as most on this discussion know, innovation is like herding cats. Leadership
pm is critical #prodmgmttalk

11:17 ProdMgmtTalk: from @rcauvin To what extent are PMs making creative/design decisions innovative? Role PM:
pm strategic design OR market insight? #prodmgmttalk

11:18 brainmates: I think #innovation can happen anywhere in the #prodmgmt cycle #prodmgmttalk
pm

11:18 sehlhorst: @Rich_Velazquez so - is that a dysfunctional org, where prodmgmt is an "order taker"?
pm #prodmgmttalk

11:19 ProdMgmtTalk: Big orgs have resources to separate out roles from planning, strategy, design, marketing & tactical
pm PMs #prodmgmttalk

11:19 Macmyday: @roadmapwarrior I often hear #innovation being described as "doing things differently",
pm obviously applies2 #creativity as well #prodmgmttalk

11:19 brainmates: @Brioneja Don't disagree. But to put indv into specific roles & say that some can't innovate
pm stiffles the org? #prodmgmttalk

11:19 sehlhorst: RT @Brioneja: @brainmates Because as most on this discussion know, innovation is like herding
pm cats. Leadership is critical #prodmgmttalk

11:19 stacymonarko: @ProdMgmtTalk @rcauvin Market insight. Knowing market & customer needs to then drive
pm product development #prodmgmttalk

11:20 ProdMgmtTalk: RT @sehlhorst: @Rich_Velazquez so - is that a dysfunctional org, where prodmgmt is an "order
pm taker"? #prodmgmttalk

11:20 Brioneja: @brainmates I am not saying that a leader cannot innovate. I am saying he is not required to do so
pm #prodmgmttalk

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11:20 ProdMgmtTalk: moving on: Q2. What do great product managers do to innovate or foster innovation?
pm #prodmgmttalk

11:20 sehlhorst: @Brioneja agreed - depends on the goals of the org #prodmgmttalk
pm

11:21 CollinVanUden: RT @paulalexgray: I say prod managers are innovation enablers. They touch all parts of biz. Their
pm customer focus help drive multiple innovations #prodmgmttalk

11:21 rcauvin: Interesting insight! RT @Brioneja: I am not saying that a leader cannot innovate. I am saying he is
pm not required to do so #prodmgmttalk

11:21 roadmapwarrior: @Macmyday agreed, but are all creative ideas #innovation? #prodmgmttalk
pm

11:21 ProdMgmtTalk: .@Brioneja are PMs in leadership roles with authority? #prodmgmttalk
pm

11:21 Brioneja: @brainmates The leader, however is responsible to coax the best out of the team, including best
pm ideas, best solutions #prodmgmttalk

11:21 ProdMgmtTalk: Welcome @CollinVanUden #prodmgmttalk
pm

11:21 brainmates: @Brioneja Just to confirm that the leader = Product Manager? #prodmgmttalk
pm

11:22 brainmates: @CollinVanUden Hello and welcome to our talk #prodmgmttalk
pm

11:22 michaelrhopkin: @Brioneja I agree PMs should lead the innovation process; a key aspect is gaining trust of other
pm teams & getting their best #prodmgmttalk

11:22 cindyfsolomon: @roadmapwarrior @Macmyday agreed, but are all creative ideas #innovation?
pm #prodmgmttalk back to defining innovation

11:22 Brioneja: @brainmates Yes, leader of the innovation process, from a team level all the way to a division
pm level #prodmgmttalk

11:22 Macmyday: @ProdMgmtTalk In general yes, but only if culture is there. Noticed the more orgs are saying
pm they're innovative, less they're #prodmgmttalk

11:23 roadmapwarrior: Q2: listen (to mkt, clients, internal, etc.), keep current on not only tech but conversations
pm #prodmgmttalk

11:23 Rich_Velazquez: @sehlhorst Not necessarily. Planning/Incubation identify technologies & focus areas. Prod. Mgrs
pm then identify how to leverage #prodmgmttalk

11:23 stacymonarko: Q2: Ensure clear communication channels across the org. and must relay customer knowledge to
pm org. #prodmgmttalk

11:23 sehlhorst: on Q2 - discover _natural_ matings of technology and valuable problems in the market, tell the

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pm story internal (to get agmt) #prodmgmttalk

11:23 tmztmobile: @rcauvin wow first #prodmgmttalk cool to see what the big boys/girls do and what product
pm management is about

11:23 rcauvin: @Brioneja Sounds like you're arguing that #prodmgmt *leads* innovation but doesn't necessarily
pm do it. #prodmgmttalk

11:23 ProdMgmtTalk: RT @michaelrhopkin: @Brioneja I agree PMs should lead innovation proc; key aspect is gaining
pm trust of oth teams & getting best #prodmgmttalk

11:23 rcauvin: Q2: True innovation comes from understanding the problem in solution-neutral terms.
pm #prodmgmttalk#prodmgmt

11:24 ProdMgmtTalk: Q2. What do great product managers do to innovate or foster innovation? all questions
pm here:http://on.fb.me/dF6V1A #prodmgmttalk

11:24 PGopalan: Just joining #prodmgmttalk
pm

11:24 Macmyday: @ProdMgmtTalk PM needs to be across product and people. Needs to tap into people's mind &
pm ideas #prodmgmttalk

11:24 Brioneja: @ProdMgmtTalk In my experience the PM leads by influencing, coaching, not by direct reporting
pm authority. #prodmgmttalk

11:24 sehlhorst: @roadmapwarrior agree - I would add 'discovers _unsolved_ problems in current market, and
pm unserved _markets_ for current soln #prodmgmttalk

11:24 Rich_Velazquez: #Microsoft #Kinect is a good example of this. Tech & Idea incubated thru internal team + MSR,
pm brought to life by PPlnrs/PMgrs #prodmgmttalk

11:24 rcauvin: So #prodmgmt first attempts to understand the problem thoroughly & communicate it to
pm designers. #prodmgmttalk

11:24 brainmates: @PGopalan - Welcome. We are answering Q2 #prodmgmttalk
pm

11:24 cindyfsolomon: So how do you know if there is "real" innovation occurring? What results? #prodmgmttalk
pm

11:24 stacymonarko: Love it. RT @sehlhorst: on Q2 - discover _natural_ matings of tech & valuable probs in the
pm market, tell the story internally #prodmgmttalk

11:24 roadmapwarrior: amen RT @rcauvin: Q2: True innovation comes from understanding the problem in solution-
pm neutral terms. #prodmgmttalk #prodmgmt #prodmgmttalk

11:24 VFigatelix: @roadmapwarrior "Creativity is thinking up new things. Innovation is doing new things"
pm fromhttp://alturl.com/cqh8y #prodmgmttalk

11:25 tmztmobile: @cindyfsolomon thanks for the invite :) Id jumped in with the last tweet before seeing your open-
pm armed msg #prodmgmttalk

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11:25 Brioneja: @rcauvin Well I would say that leading is doing. Furthermore, depending on team size the PM
pm may have to get the "hands dirty" #prodmgmttalk

11:25 sehlhorst: @rcauvin nor always 'first' but definitely 'reqd' to understand problems. also need to understand
pm sol'ns to innovate #prodmgmttalk

11:25 ProdMgmtTalk: RT @stacymonarko: @sehlhorst: on Q2 discover natural matings of tech & valuable probs in the
pm market, tell the story internally #prodmgmttalk

11:25 brainmates: @tmztmobile Welcome! Thanks for joining #prodmgmttalk
pm

11:26 Macmyday: @cindyfsolomon @roadmapwarrior Yep, agree. It's about defining what is #creativity and
pm #innovation. Not easy,but not restrictd #prodmgmttalk

11:26 roadmapwarrior: interesting take @VFigatelix "Creativity is thinking up new things. Innovation is doing new
pm things"http://alturl.com/cqh8y #prodmgmttalk

11:26 ProdMgmtTalk: RT @brainmates: @tmztmobile Welcome! Thanks for joining #prodmgmttalk
pm

11:26 rcauvin: By framing the problem clearly, #prodmgmt enables designers to unleash their creativity & skills.
pm #prodmgmttalk

11:26 sehlhorst: @VFigatelix @roadmapwarrior my def: innovation = _valuable_ invention #prodmgmttalk
pm

11:26 brainmates: @Brioneja: They can do but not innovate? #prodmgmttalk
pm

11:26 ProdMgmtTalk: RT @roadmapwarrior @VFigatelix "Creativity is thinking up new things. Innovation is doing
pm new things"http://alturl.com/cqh8y #prodmgmttalk

11:26 barrypaquet: Just joining from Montreal --- RE: Q2 Synthesize & Lead #prodmgmttalk
pm

11:27 brainmates: RT @sehlhorst: @VFigatelix @roadmapwarrior my def: innovation = _valuable_ invention.
pm Agree! #prodmgmttalk

11:27 brainmates: @barrypaquet Hello and welcome! Thanks for joining #prodmgmttalk
pm

11:27 ProdMgmtTalk: Welcome @barrypaquet from Montreal! #prodmgmttalk
pm

11:27 michaelrhopkin: @rcauvin Solution-neutral is important, but don't get too bogged down in neutrality; at some point
pm you have to move #prodmgmttalk

11:27 Brioneja: @brainmates The innovation process has a lot of tasks, not all "creative" or "innovative"
pm #prodmgmttalk

11:27 sehlhorst: Q2 variant: Share example of how you (helped) innovate... #prodmgmttalk

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pm

11:28 bdoctor: Barry from Minneapolis joining #prodmgmttalk
pm

11:28 Brioneja: @brainmates My definition of innovation is that it occurs at the intersection of invention and
pm value #prodmgmttalk

11:28 Macmyday: @VFigatelix I like that. #prodmgmttalk
pm

11:28 ProdMgmtTalk: RT @sehlhorst: Q2 variant: Share example of how you (helped) innovate... that's a NEW
pm question...okay, branch...! #prodmgmttalk

11:28 rcauvin: @michaelrhopkin It's primarily about enabling others to move (design & build), IMO!
pm #prodmgmttalk

11:28 sehlhorst: @bdoctor hey Barry! #prodmgmttalk
pm

11:28 roadmapwarrior: @sehlhorst I tend to agree but hard to judge value, esp. when companies like Apple seem to create
pm need r/t solve problems #prodmgmttalk

11:28 brainmates: @bdoctor - Welcome and thanks for joining #prodmgmttalk
pm

11:28 jeremyscully: RT @Brioneja: A common definition is that to achieve innovation you need the right culture,
pm people and process #prodmgmttalk

11:29 Rich_Velazquez: Good point. Constraints r necessary to guide innovation RT @rcauvin: framing problem enables
pm designers to unleash creativity #prodmgmttalk

11:29 Brioneja: @brainmates Not everybody who is on a development team can be an inventor or be someone
pm who adds value to the product #prodmgmttalk

11:29 brainmates: RT @Brioneja: @brainmates My definition of innovation is that it occurs at the intersection of
pm invention and value - Agree! #prodmgmttalk

11:29 ProdMgmtTalk: Welcome @bdoctor from Minneapolis! We're on Q2. What do great product managers do to
pm innovate or foster innovation? #prodmgmttalk

11:29 piplzchoice: @ProdMgmtTalk: "Creativity is thinking up new things.
pm ..." http://alturl.com/cqh8y #prodmgmttalk This is an opinion, not definiton

11:29 rcauvin: @VFigatelix You're so retweetable :-) #prodmgmttalk
pm

11:29 sehlhorst: @michaelrhopkin @rcauvin I agree about sol'n neutral (re: #prodmgmt) I think of _innovation_ as
pm combining soln with problem #prodmgmttalk

11:29 ProdMgmtTalk: Welcome @jeremyscully! questions here: http://on.fb.me/dF6V1A discussing Q2 #prodmgmttalk
pm

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11:30 Macmyday: @sehlhorst Speaking out of my heart. There's not enough invention with innovation.
pm #prodmgmttalk

11:30 brainmates: @jeremyscully Hi and welcome to our weekly chat on all things #prodmgmt #prodmgmttalk
pm

11:30 ProdMgmtTalk: Are all product managers inherently retweetable?! #prodmgmttalk
pm

11:30 stacymonarko: @roadmapwarrior @sehlhorst I think Apple's marketing creates the need! #prodmgmttalk
pm

11:30 ProdMgmtTalk: RT @Macmyday: @sehlhorst Speaking out of my heart. Theres not enough invention with
pm innovation. #prodmgmttalk

11:30 michaelrhopkin: @rcauvin I see; yes, if you go about it to enable the other teams to move you're spot-on
pm #prodmgmttalk

11:30 PGopalan: @rcauvin for Q2: by tapping collective consciousness #prodmgmttalk
pm

11:30 Brioneja: @brainmates someone needs to do the hitting the pavement tasks: Surveys, rankings, analysis
pm #prodmgmttalk

11:30 sehlhorst: @Macmyday have hope! #prodmgmttalk
pm

11:30 rcauvin: RT @PGopalan: @rcauvin for Q2: by tapping collective consciousness #prodmgmttalk
pm

11:31 roadmapwarrior: If they're not in #prodmgmttalk, then no :) @ProdMgmtTalk: Are all product managers inherently
pm retweetable?! #prodmgmttalk

11:31 brainmates: @PGopalan How do you do that? #prodmgmttalk
pm

11:31 cindyfsolomon: re: Apples marketing - is it innovative to create a need? or arrogant if a PM suggests it?
pm #prodmgmttalk

11:31 barrypaquet: PMs need vision, not necessarily the answers --- and that's OK. #prodmgmttalk
pm

11:31 rcauvin: Peter Drucker speaks of "purposeful", systematic innovation. #prodmgmt is a big part of
pm systematizing innovation. #prodmgmttalk

11:31 ProdMgmtTalk: Welcome @PGopalan #prodmgmttalk
pm

11:32 ProdMgmtTalk: RT @rcauvin: Peter Drucker speaks of "purposeful", systematic innovation. #prodmgmt is a big
pm part of systematizing innovation. #prodmgmttalk

11:32 JanelleTNoble: Joining late but happy to be checking out #prodmgmttalk ...

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pm

11:32 brainmates: @barrypaquet PMs need to know ask the right questions #prodmgmttalk
pm

11:32 KirstenLester: @barrypaquet I agree... the answers can evolve over time. Teams can be starved for vision, not
pm necessarily answers. #prodmgmttalk

11:32 brainmates: @JanelleTNoble Welcome to our chat! Thanks for joining #prodmgmttalk
pm

11:32 sehlhorst: @cindyfsolomon neither - trick question. apple's marketing is positioning with a Heisenberg affect
pm on the market #prodmgmttalk

11:33 Macmyday: @sehlhorst Still do. At same time, #invention needs to be more focussed on. #prodmgmttalk
pm

11:33 ProdMgmtTalk: Welcome @JanelleTNoble discussing questions here: http://on.fb.me/dF6V1A #prodmgmttalk
pm

11:33 brainmates: @KirstenLester Welcome Kirsten. Thanks for joining! #prodmgmttalk
pm

11:33 ProdMgmtTalk: Welcome @KirstenLester #prodmgmttalk
pm

11:33 stacymonarko: @cindyfsolomon Innovative - IMHO I can go around creating really cool features but its only
pm innovative when it answers a need #prodmgmttalk

11:33 Brioneja: @rcauvin Unfortunately many companies read that and then adopted Stage Gate with drastic
pm consequences #prodmgmttalk

11:33 bdoctor: @ProdMgmtTalk Foster innovation by listening to the market (not only customers) seeking
pm unfilled needs #prodmgmttalk @jidoctor stock answer

11:33 rcauvin: Hi @Janelletnoble. Welcome to the chat! #prodmgmttalk
pm

11:34 ProdMgmtTalk: Welcome @jidoctor ! #prodmgmttalk
pm

11:34 sehlhorst: RT @stacymonarko:IMHO I can go around creating really cool features but its only innovative
pm when it answers a need #prodmgmttalk

11:34 Macmyday: @cindyfsolomon They have definitely instilled the notion that what they do is what people want.
pm #prodmgmttalk

11:34 KirstenLester: @stacymonarko @cindyfsolomon when it answers a need... and market is willing to pay
pm #prodmgmttalk

11:34 ProdMgmtTalk: Moving on to Q3. What is the relationship between requirements and innovation? #prodmgmttalk
pm

12



11:35 ProdMgmtTalk: .@jidoctor are you here lurking? (don't mean to call you out, but we enjoy your insights!)
pm #prodmgmttalk

11:35 tmztmobile: @cindyfsolomon etc. On aapl, the need was for a product that actually met the need, the first
pm tablet worth having fr instance #prodmgmttalk

11:35 Macmyday: @stacymonarko @cindyfsolomon LOL, well spotted. #prodmgmttalk
pm

11:35 rcauvin: Q3: A requirement defines a problem in terms of the conditions indicating its
pm absence.http://bit.ly/bZCyAg #prodmgmttalk #prodmgmt

11:36 Brioneja: @stacymonarko @cindyfsolomon I agree! Innovation has to be tied to value delivered which is
pm tied to desirability and need #prodmgmttalk

11:36 PGopalan: @brainmates by observing, listening, learning, collaborating and more. No eureka moment there.
pm A synthetic process #prodmgmttalk

11:36 stacymonarko: Q:3 The product manager is responsible for confirming the requirements meet the customer's
pm unmet need #prodmgmttalk

11:36 sehlhorst: A3: requirements = half of innovation. requirements + invention = innovation #prodmgmttalk
pm

11:36 jidoctor: @ProdMgmtTalk yes, or at least i was trying to lurk.. also trying to multitask but just couldn't be
pm left out ;-) #prodmgmttalk

11:36 ProdMgmtTalk: Welcome @tmztmobile ! point taken - Aapl recognized the need before the customer knew it
pm wanted it #prodmgmttalk

11:36 Macmyday: RT @stacymonarko: @cindyfsolomon Innovative - IMHO I can go around creating really cool
pm features but its only innovative when it answers a need #prodmgmttalk

11:36 brainmates: @PGopalan Thanks for sharing #prodmgmttalk
pm

11:36 sehlhorst: @jidoctor welcome! #prodmgmttalk
pm

11:37 rcauvin: So a requirement is only "innovative" insofar as it yields new insight on a problem.
pm #prodmgmttalk

11:37 bdoctor: RT @sehlhorst: A3: requirements = half of innovation. requirements + invention = innovation
pm #prodmgmttalk

11:37 brainmates: @jidoctor Thanks for joining! #prodmgmttalk
pm

11:37 KirstenLester: @ProdMgmtTalk - obviously depends on org's definition of "rqmts" :-) #prodmgmttalk
pm

11:37 cindyfsolomon: PMs are not afraid to be found out when they are lurking! #prodmgmttalk

13



pm

11:37 jidoctor: but, isn't that the role of a req't? to yield new insight. if so, is it truly innovative? #prodmgmttalk
pm

11:37 rcauvin: Once we start into innovative *solutions*, we're no longer in the realm of requirements.

11:37 ProdMgmtTalk: RT @jidoctor: but, isnt that the role of a reqt? to yield new insight. if so, is it truly innovative?
pm #prodmgmttalk

11:37 Macmyday: @ProdMgmtTalk Innovation can relate to the requirements or the process behind gathering them.
pm #prodmgmttalk

11:37 sehlhorst: RT @KirstenLester: @ProdMgmtTalk - obviously depends on orgs definition of "rqmts" :-)
pm #prodmgmttalk

11:38 stacymonarko: Q:3 We should ensure that req'mnts r met while delivering a 1 of a kind solution that no one else
pm can provide. #prodmgmttalk

11:38 ProdMgmtTalk: RT @Macmyday: @ProdMgmtTalk Innovation can relate to the requirements or the process
pm behind gathering them. #prodmgmttalk

11:38 jidoctor: are req'ts were we want or should innovate? isn't the sol'n to the market problem where innovation
pm will have the most impact? #prodmgmttalk

11:38 cindyfsolomon: RT @stacymonarko: Q:3 We should ensure that req'mnts r met while delivering a 1 of a kind
pm solution that no one else can provide. #prodmgmttalk

11:38 cindyfsolomon: RT @Macmyday: @ProdMgmtTalk Innovation can relate to the requirements or the process
pm behind gathering them. #prodmgmttalk

11:38 bdoctor: Some innovations are dreamt up and confirmed or tweaked by talking with the market
pm #prodmgmttalk

11:38 roadmapwarrior: maybe 'creating a need' = pursuing a co's biz reqs that don't contradict mkt reqs & that the mkt is
pm willing to buy #prodmgmttalk

11:38 Brioneja: @rcauvin The definition of the requirements sets in place the type of solution that you will get
pm #prodmgmttalk

11:39 Brioneja: @rcauvin In a similar manner, the type of process you use to manage innovation sets in place the
pm type of innovation you get #prodmgmttalk

11:39 bdoctor: Isn't part of requirements gathering = dreaming and figuring out what is possible + cost effective
pm #prodmgmttalk ?

11:39 ProdMgmtTalk: RT @roadmapwarrior: maybe creating a need =pursuing a cos biz reqs dont contradict mkt reqs &
pm that the mkt is willing to buy #prodmgmttalk

11:39 rcauvin: Part of #prodmgmt role in enabling innovation is to define requirements in solution-neutral
pm manner for designers to innnovate. #prodmgmttalk

14



11:39 cindyfsolomon: RT @Brioneja: @rcauvin In a similar manner, the type of process you use to manage innovation
pm sets in place the type of innovation you get #prodmgmttalk

11:40 jidoctor: @Brioneja exactly. so if the req'ts drive the sol'n, isnt' that the innovation source? #prodmgmttalk.
pm req'ts become the method for achieving

11:40 sehlhorst: @Brioneja agreeed. or said another way - the 'innovation approach' you take constrains the
pm innovations you can make #prodmgmttalk

11:40 ProdMgmtTalk: RT @rcauvin #prodmgmt role in enabling innovation to define requirements in solution-neutral
pm manner 4 designers 2 innnovate. #prodmgmttalk

11:40 brainmates: RT @rcauvin:Part of #prodmgmt role in enabling innovation is 2 define reqs in solution-neutral
pm manner 4 designers 2 innnovate. #prodmgmttalk

11:40 barrypaquet: Innovation --- you can't create it, you need to deliver it (implies validation). #prodmgmttalk
pm

11:40 roadmapwarrior: RT @Brioneja ...the type of process you use to manage innovation sets in place the type of
pm innovation you get #prodmgmttalk

11:40 sehlhorst: RT @rcauvin: pdm role in enabling #innovation is to define requirements in solution-neutral
pm manner for designers to innnovate. #prodmgmttalk

11:41 stacymonarko: RT @barrypaquet: Innovation --- you cant create it, you need to deliver it (implies validation).
pm #prodmgmttalk

11:41 jidoctor: #prodmktg role in innovation is to understand the buyer response & position message to reach that
pm #prodmgmttalk

11:41 ProdMgmtTalk: RT @jidoctor @Brioneja exactly. if reqts drive soln, isnt that innovation source? reqts become
pm method 4 achieving #prodmgmt #prodmgmttalk

11:41 brainmates: RT @barrypaquet: Innovation --- you cant create it, you need to deliver it (implies validation).
pm #prodmgmt#prodmgmttalk

11:41 lmckeogh: Q3: would it be too simple to say that innovation is the 'what' & requirements are the 'how'
pm #prodmgmttalk

11:41 Brioneja: @jidoctor Innovation is a combination of requirements that deliver value and the invention that
pm meets them #prodmgmttalk

11:41 KirstenLester: @rcauvin -- well said.. "enabling innovation - define rqmts in solution-neutral manner" I'm the
pm mkt beat reporter. Simple. #prodmgmttalk

11:41 kseniacoffman: @sehlhorst PDM = product dev manager? #prodmgmttalk
pm

11:41 brainmates: @lmckeogh Welcome and thanks for joining #prodmgmttalk
pm

11:41 tmztmobile: @jidoctor is reqmnt same as potential feature? The innovation could still be in *how* its met, is

15



pm that #prodmgmt job? #prodmgmttalk

11:42 sehlhorst: @lmckeogh hey larry, welcome! #prodmgmttalk
pm

11:42 ProdMgmtTalk: Welcome @lmckeogh #prodmgmt #prodmgmttalk
pm

11:42 stacymonarko: I like. RT @lmckeogh: Q3: would it be too simple to say that innovation is the what &
pm requirements are the how #prodmgmttalk

11:42 jidoctor: RT @sehlhorst: @lmckeogh hey larry, welcome! #prodmgmttalk (nice to see you here!)
pm

11:42 ProdMgmtTalk: @tmztmobile @jidoctor is reqmnt same as potential feature? Subject matter for an entire topic of
pm discussion! #prodmgmttalk

11:42 rcauvin: @tmztmobile IMO, requirement is not a potential feature, but can be realized via features that
pm designers choose. #prodmgmttalk #prodmgmt

11:42 sehlhorst: @tmztmobile no! - feature + requirement = innovation. feature is a solution, not a need
pm #prodmgmttalk

11:43 michaelrhopkin: @rcauvin Love your def of requirements, esp. point 2 #prodmgmttalk Love that you wrote that
pm post in '05! Principles stand the test of time

11:43 Brioneja: @tmztmobile @jidoctor A requirement is tied to a need. A feature is how the offering meets the
pm requirement. #prodmgmttalk

11:43 KirstenLester: @lmckeogh "rqmts are the how"... which is why is really makes a diff how the org views rqmts.
pm Isn't "how" the solution then? #prodmgmttalk

11:43 sehlhorst: @kseniacoffman Pdm = product manager - some folks use that to avoid confusion with
pm pm=proJect manager #prodmgmttalk

11:43 ProdMgmtTalk: RT @sehlhorst: @tmztmobile no! - feature + requirement = innovation. feature is a solution, not a
pm need #prodmgmttalk

11:43 brainmates: RT @sehlhorst: @tmztmobile no! - feature + requirement = innovation. feature is a solution, not a
pm need.Agree! #prodmgmttalk

11:43 bdoctor: RT @barrypaquet: Innovation --- you can't create it, you need to deliver it (implies validation).
pm #prodmgmttalk

11:43 ProdMgmtTalk: RT @Brioneja: @tmztmobile @jidoctor A requirement is tied to a need. A feature is how the
pm offering meets the requirement #prodmgmttalk

11:43 rcauvin: @lmckeogh Explain! #prodmgmttalk
pm

11:43 brainmates: RT @Brioneja: @tmztmobile @jidoctor A requirement is tied to a need. A feature is how the
pm offering meets the req. #prodmgmt #prodmgmttalk

16



11:43 lmckeogh: Glad to finally catch at the least the tail end of one #prodmgmttalk
pm

11:44 roadmapwarrior: @tmztmobile IMO: req should precede feature def, the same req of 'sustain health' -> features of
pm food, exercise, etc. #prodmgmttalk

11:44 Brioneja: @lmckeogh I do not see requirements as the how. Requirements are the target. #prodmgmttalk
pm

11:44 ProdMgmtTalk: @lmckeogh glad to have you join us! #prodmgmttalk
pm

11:44 brainmates: Any other lurkers? Please do join in #prodmgmt #prodmgmttalk
pm

11:44 rcauvin: @michaelrhopkin Thanks! I'm now warm and fuzzy inside :-) #prodmgmttalk
pm

11:44 Macmyday: @barrypaquet And that could sometimes mean to get "outside" views. Being to ingrained in day-
pm 2-day biz sometimes doesn't help #prodmgmttalk

11:44 ProdMgmtTalk: RT @Brioneja: @lmckeogh I do not see requirements as the how. Requirements are the target.
pm #prodmgmttalk

11:45 jidoctor: RT @sehlhorst: @tmztmobile no! feature + requirement = innovation. feature is a sol not a need
pm #prodmgmttalk YES!!

11:46 ErikaLAndersen: RT @jidoctor: @tmztmobile no! feature + requirement = innovation. feature is a sol not a need
pm #prodmgmttalk YES!! #prodmgmttalk

11:46 jidoctor: (#prodmgmttalk - you know y'all are distracting me to continue from my planned muiltitasking -
pm too interesting a thread!)

11:47 brainmates: @jidoctor Its only for a few more minutes :) #prodmgmttalk
pm

11:47 ProdMgmtTalk: @sehlhorst quote: "no! feature + requirement = innovation. feature is a sol not a need"
pm retweetable! #prodmgmttalk

11:47 stacymonarko: @jidoctor LOL! I can hardly keep up with stream much less multi-task! #prodmgmttalk
pm

11:47 roadmapwarrior: @jidoctor last week taught me not to multitask during #prodmgmttalk! #prodmgmttalk
pm

11:47 bdoctor: RT @roadmapwarrior: @jidoctor last week taught me not to multitask during #prodmgmttalk!
pm #prodmgmttalk

11:48 stacymonarko: RT @ProdMgmtTalk: @sehlhorst quote: "no! feature + requirement = innovation. feature is a sol
pm not a need" retweetable! #prodmgmttalk

11:48 ProdMgmtTalk: Warning! Q4. Does agile product management foster or hinder innovation? #prodmgmttalk

17



pm

11:48 ProdMgmtTalk: RT @bdoctor: RT @roadmapwarrior: @jidoctor last week taught me not to multitask during
pm #prodmgmttalk! #prodmgmttalk

11:48 Macmyday: RT @rcauvin: Q3: A requirement defines a problem in terms of the conditions indicating its
pm absence.http://bit.ly/bZCyAg #prodmgmttalk #prodmgmt

11:48 roadmapwarrior: are we doing questions 4-6? #prodmgmttalk
pm

11:48 rcauvin: #agile enables #prodmgmt to uncover unanticipated market problems by demoing solutions to
pm customers. #prodmgmttalk

11:48 jidoctor: @KirstenLester proposes "Let's name "requirement" something else... dev is fixated on "rqmt" as
pm a solution" suggestions? #prodmgmttalk

11:48 cindyfsolomon: RT @ProdMgmtTalk: Warning! Q4. Does agile product management foster or hinder innovation?
pm #prodmgmttalk

11:48 brainmates: Only 12 minutes left to chat #agile and #prodmgmt #prodmgmttalk
pm

11:48 Brioneja: @ProdMgmtTalk I suspect that this will be a subject of a lot of debate #prodmgmttalk
pm

11:48 sehlhorst: Q4A1: (real) agile pdm fosters in spite of the pressure (from others) to focus on the short term
pm #prodmgmttalk

11:48 rcauvin: ... and getting feedback from the customers that lead to innovative insights. #prodmgmttalk
pm

11:48 cindyfsolomon: RT @ProdMgmtTalk: RT @bdoctor: RT @roadmapwarrior: @jidoctor last week taught me not to
pm multitask during #prodmgmttalk! #prodmgmttalk

11:49 brainmates: @roadmapwarrior The last Q will be Q4 #prodmgmttalk
pm

11:49 ProdMgmtTalk: RT @sehlhorst: Q4A1: (real) agile pdm fosters in spite of the pressure (from others) to focus on
pm the short term #prodmgmttalk

11:49 Brioneja: @ProdMgmtTalk My view on agile is that it works very well on incremental or sustaining
pm innovations #prodmgmttalk

11:49 sehlhorst: RT @rcauvin: #agile enables #prodmgmt to uncover unanticipated market problems by demoing
pm solutions to customers. #prodmgmttalk

11:49 KirstenLester: @jidoctor In fact, this week we had interesting dialogue on PRD vs MRD. Really?!
pm #prodmgmttalk

11:49 bdoctor: @roadmapwarrior next week everyone take their ADD meds prior to the session starting
pm #prodmgmttalk

18



11:49 Brioneja: @ProdMgmtTalk Does not work in disruptive or new market innovations #prodmgmttalk
pm

11:49 roadmapwarrior: Q4: if done right it should enable #innovation - the more you learn the better you define
pm #prodmgmttalk

11:49 brainmates: @sehlhorst @rcauvin This only occurs when we practice #agile well! #prodmgmttalk
pm

11:49 jidoctor: @rcauvin i hope your innovative insights come from market too, not just customers
pm #prodmgmttalk

11:50 tmztmobile: Rdmpw, wondering, req is a smthng a cust nds but can't define (sol. neutral??) pm gvs it form as
pm innov. and pe imple to feat. #prodmgmttalk

11:50 sehlhorst: @Brioneja agree - org bias is towards 'current customers' not 'not-yet-our customers', which is
pm needed for disruption #prodmgmttalk

11:50 rcauvin: @roadmapwarrior Good point. #agile helps us learn, which leads to innovation.

11:50 bdoctor: RT @paulalexgray: @bdoctor I agree - srt w/ wht the customer wants. but then determine if
pm feasible based on competits #prodmgmttalk

11:50 ProdMgmtTalk: RT @Brioneja: @ProdMgmtTalk (Agile?) Does not work in disruptive or new market innovations
pm #prodmgmttalk

11:50 jidoctor: @rcauvin too much emphasis on customer feedback will only have current interested in potential
pm innovation...your mkt is bigger #prodmgmttalk

11:50 lmckeogh: @Brioneja @ProdMgmtTalk I would disagree on the disruptive comment 'cause it foster learning
pm IMO >> innovation #prodmgmttalk

11:50 stacymonarko: IF - capitalized! RT @roadmapwarrior: Q4: if done right it should enable #innovation - the more u
pm learn the better u define #prodmgmttalk

11:50 darynakulya: RT @brainmates: RT @Brioneja: @tmztmobile @jidoctor A requirement is tied to a need. A
pm feature is how the offering meets the req. #prodmgmt #prodmgmttalk

11:51 bdoctor: RT @jidoctor: @rcauvin i hope your innovative insights come from market too, not just
pm customers #prodmgmttalk

11:51 barrypaquet: I'd like to think all PMs (agile or not) foster #innovation. Agile is just a more conducive
pm environment for innovation #prodmgmttalk

11:51 sehlhorst: @Brioneja howvr, good pdm will insist on engaging non-customers with prototypes to discover
pm unmet needs #prodmgmttalk

11:51 brainmates: @darynakulya Hello and thanks for joining out talk #prodmgmt #prodmgmttalk
pm

11:51 Brioneja: @lmckeogh @ProdMgmtTalk All methods lead to learning. But who you talk to and what

19



pm questions you ask fix the outcome #prodmgmttalk

11:51 KirstenLester: @Brioneja @ProdMgmtTalk Q4: does agile not work in disruptive/new mkts b/c of fast evolution
pm or unclear mkt needs? explain #prodmgmttalk

11:52 ProdMgmtTalk: on skype discussing distinctions between PRDs, MRDs, and MrkTING RDs #prodmgmttalk
pm

11:52 VFigatelix: @ProdMgmtTalk @brainmates #prodmgmttalk what about distinguishing between little innov (i)
pm and big Innov (I)? as PM we do more little i ?

11:52 sehlhorst: @KirstenLester neither - because current customers can't tell you how to disrupt, only how to
pm improve (accd to Christensen) #prodmgmttalk

11:53 rcauvin: @jidoctor That always applies to getting insights from customers. The Henry Ford thing.

11:53 Brioneja: @KirstenLester Mainly because to set an agile system in place you need to have decided the
pm segment where you will focus on #prodmgmttalk

11:53 ProdMgmtTalk: distinction betw "disruptive" innovation and other innovation & source of input #prodmgmttalk
pm

11:53 roadmapwarrior: @ProdMgmtTalk also differentiation between PRDs and deeper functional RDs? #prodmgmttalk
pm

11:53 brainmates: @VFigatelix What is your definition of a little (i) and a big (i)? #prodmgmt #prodmgmttalk
pm

11:53 bdoctor: RT @sehlhorst: @KirstenLester neither - because current customers can't tell you how to disrupt,
pm only how to improve (accd to Christensen) #prodmgmttalk

11:53 sehlhorst: @VFigatelix I think that is the sustaining (incrementally better, same probs) v disruptive (new
pm probs or new markets) #prodmgmttalk

11:53 brainmates: Hi all we have less than 5 mins before talk ends #prodmgmttalk
pm

11:53 Brioneja: @KirstenLester Thus you already made decisions that are constraining the outcome
pm #prodmgmttalk

11:53 tmztmobile: @sehlhorst @Brioneja what's a minimal prototype (as a dev) for that end? On a scale mockup to
pm production #prodmgmttalk

11:53 stacymonarko: @VFigatelix @ProdMgmtTalk @brainmates I don't think we should make a distinction. Sme little
pm innovations have more value #prodmgmttalk

11:53 ProdMgmtTalk: RT @sehlhorst @KirstenLester neither because current customers cant tell you how 2 disrupt only
pm how to imprve(acd Christensen) #prodmgmttalk

11:54 KirstenLester: @Brioneja ok, I c that. Not in agile org for a while. thx #prodmgmttalk
pm

20



11:54 PGopalan: @prodmgmttalk for Q4: agile = process. Innovation = outcome. They can be mutually exclusive.
pm #prodmgmttalk

11:54 Brioneja: @KirstenLester Thus the need for another process prior to agile to define the best areas of
pm opportunity #prodmgmttalk

11:54 cindyfsolomon: This hour is too short for all the great comments & points being made #prodmgmttalk
pm

11:54 sehlhorst: @tmztmobile minimal prototype - paper wireframe "clickthru" - google for 'low fidelity prototype'
pm there is a lot of stuff #prodmgmttalk

11:55 brainmates: Join us next week again same time. We are speaking with @saeedwkhan #prodmgmttalk
pm

11:55 rcauvin: @PGopalan Argument is that one (#agile) *fosters* the other (#innovation).
pm #prodmgmttalk #prodmgmt

11:55 Brioneja: @PGopalan The process you use predetermines the type of innovation you get #prodmgmttalk
pm

11:55 ProdMgmtTalk: Shucks - coming down to last 5 minutes - hate to stifle innovative discussion... #prodmgmttalk
pm

11:55 brainmates: RT @PGopalan: @prodmgmttalk for Q4: agile = process. Innovation = outcome. They can be
pm mutually exclusive. #prodmgmt #prodmgmttalk

11:55 sehlhorst: RT @rcauvin: @PGopalan [agrreement] is that one (#agile) *fosters* the other (#innovation).
pm #prodmgmttalk #prodmgmt #prodmgmttalk

11:55 lmckeogh: RT @Brioneja: need for another process prior to agile to define the best areas of opportunity
pm [fuzzy front end discovery] #prodmgmttalk

11:56 JanelleTNoble: Q4 depends on how its done. #agile development keeps u in tune w/customers but don't ignore a
pm larger roadmap/vision #prodmgmttalk

11:56 Macmyday: @ProdMgmtTalk I think "disruptive" #innovation is only discovered after it's goals were
pm implemented. Can't c that right away. #prodmgmttalk

11:56 ProdMgmtTalk: Last 5 minutes: Q5 What are some examples of things product managers do to stifle innovation?
pm #prodmgmttalk

11:56 JanelleTNoble: RT @brainmates: Join us next week again same time. We are speaking with
pm @saeedwkhan#prodmgmttalk

11:56 brainmates: Next week's topic - Creating an effective #prodmgmt organisation #prodmgmttalk
pm

11:56 rcauvin: RT @lmckeogh @Brioneja Fundamental prat of #agile is deciding what risks/unknowns to tackle.
pm #prodmgmttalk #prodmgmt

11:56 brainmates: @JanelleTNoble Hello and thanks for joining us. Come again next week #prodmgmttalk

21



pm

11:57 Macmyday: @PGopalan @prodmgmttalk I think there can be innovation in a process too #prodmgmttalk
pm

11:57 paulalexgray: Product managers (or any part of business) that demands detailed biz cases for disruptive or
pm startup ideas can kill innovation #prodmgmttalk

11:57 cindyfsolomon: Q5 Answer: not allowing enough time for creative discussion... #prodmgmttalk #prodmgmt
pm

11:57 sehlhorst: Q5: stifling: a) interlock b) design by committee c) HiPPOs d)current-customer fixation
pm e)ignoring not-yet-your-market #prodmgmttalk

11:57 roadmapwarrior: Q5: sometimes it's saying "no" too soon, and sometimes it's saying "yes" too soon! #prodmgmttalk
pm

11:57 michaelrhopkin: RT @jidoctor: #prodmgmttalk - #1 way orgs & pm stifle innovation? using the words "we can't"
pm [MRH] AMEN!

11:57 Brioneja: @Macmyday @PGopalan @prodmgmttalk Absolutely!! There is a huge need for improvements
pm in the innovation mgmt process #prodmgmttalk

11:57 ProdMgmtTalk: RT @michaelrhopkin: RT @jidoctor: #prodmgmttalk - #1 way orgs & pm stifle innovation? using
pm the words "we cant" [MRH] AMEN! #prodmgmttalk

11:58 ProdMgmtTalk: RT @roadmapwarrior: Q5: sometimes its saying "no" too soon, and sometimes its saying "yes"
pm too soon! #prodmgmttalk

11:58 sehlhorst: RT @roadmapwarrior: Q5: sometimes its saying "no" too soon, and sometimes its saying "yes"
pm too soon! #prodmgmttalk

11:58 ProdMgmtTalk: RT @Brioneja: @Macmyday @PGopalan @prodmgmttalk Absolutely!! There is a huge need for
pm improvements in innovation mgmt process #prodmgmttalk

11:58 brainmates: @paulalexgray Better to kill idea up front without spending $ if it may not succeed
pm #prodmgmttalk

11:58 sehlhorst: RT @michaelrhopkin: RT @jidoctor: #prodmgmttalk - #1 way orgs & pm stifle innovation? using
pm the words "we cant" [MRH] AMEN! #prodmgmttalk

11:58 bdoctor: Answer Q 5 - we've never done it that way #prodmgmttalk
pm

11:58 Macmyday: @ProdMgmtTalk Q5:Being caught up in day-2-day biz, forcing #innovation + probably many
pm others #prodmgmttalk

11:58 brainmates: 2 minutes left - Get your comments out there! #prodmgmttalk
pm

11:59 rcauvin: #prodmgmt stifles #innovation by pre-emptively designing & not letting designers design.
pm #prodmgmttalk

22



11:59 stacymonarko: RT @sehlhorst: RT @roadmapwarrior: Q5: sometimes its saying "no" too soon, and sometimes its
pm saying "yes" too soon! #prodmgmttalk

11:59 Brioneja: @Macmyday @PGopalan @prodmgmttalk This is preso I gave on the subject of new innovation
pm processes http://slidesha.re/dx3uOS #prodmgmttalk

11:59 ProdMgmtTalk: Stay on past hour for Product Management Event promotions, resources and sharing, networking!
pm Next week http://bit.ly/gV5xsM #prodmgmttalk

11:59 tmztmobile: @sehlhorst hmm, hard to do with b2c on the web vs meeting with potential customers, don't want
pm to step on #prodmgmttalk lv to tk it offline

11:59 barrypaquet: The fastest hour on Twitter #prodmgmttalk Thanks @rcauvin !
pm

11:59 brainmates: RT @rcauvin: #prodmgmt stifles #innovation by pre-emptively designing & not letting designers
pm design. #prodmgmttalk

11:59 jidoctor: #prodmgmttalk seems that answers to Q5 are about stopping the creative discussions...at any level.
pm stop the fear!

11:59 jidoctor: RT @barrypaquet: The fastest hour on Twitter #prodmgmttalk Thanks @rcauvin !
pm

11:59 jidoctor: for next week's session i agree with @bdoctor: #prodmgmttalk participants need to take their
pm ADD meds prior to the session starting :-)

11:59 michaelrhopkin: Conversation is key to improvement. Thanks for the great conversations on #prodmgmttalk all!
pm

11:59 rcauvin: @barrypaquet You're welcome. Thanks for joining! #prodmgmttalk
pm

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Innovation is just good Product Management transcript

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Innovation is just good Product Management transcript