There continues to be great confusion about the relationship between the title of Product Manager and the role of Product Owner. John's experience across three distinct scrum projects in two organizations has led him to some clarifying thoughts on agile's implementation by product managers. Resources: http://pack.li/3Y
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Sept 19: Managing the Backlog During Initial Development in B2B ISVs w/ John Peltier
1. Transcript from Sept 19, 2011:
Managing Backlog During Initial Development in B2B ISVs
Global Product Management Talk w/ John Peltier, Agile Product Manager
Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb
Listen to speaker & co-hosts! http://www.blogtalkradio.com/prodmgmttalk
Listen to today’s podcast: http://bit.ly/oCT0LD
INTRO
There continues to be great confusion about the relationship between the title of Product Manager and the role of
Product Owner. John's experience across three distinct scrum projects in two organizations has led him to some
clarifying thoughts on agile's implementation by product managers.
QUESTIONS
Q1 Is it easier to involve customers during construction of custom software products than it is for B2B or
Enterprise products?
Q2 Which role is most suited to getting customer input on a sprint-by-sprint basis: product owner, user
experience, or product manager?
Q3 What are the benefits and risks of letting customers see unfinished work vs. using vaporware to gather
current-state feedback?
Q4 How can product managers balance ambiguity of frequent customer input with stable product vision and
meeting tight deadlines?
cindyfsolomon Welcome! @gander2112 Discussion questions from each talk http://t.co/AJlZtCOh Today’s
questions:http://t.co/lra5ixAK #prodmgmttalk -3:58 PM Sep 19th, 2011
cindyfsolomon Please introduce yourself: where you're tweeting from, your involvement w/product management when
you come in!#prodmgmttalk -3:58 PM Sep 19th, 2011
cindyfsolomon This is Cindy, co-host,from across bay from San Francisco. If you're NOT showing up in twitter search
http://t.co/0EhQIXiX #prodmgmttalk -3:59 PM Sep 19th, 2011
johnpeltier Hello! This is John Peltier in Atlanta, happy to be participating in #prodmgmttalk today! #prodmgmttalk -4:00
PM Sep 19th, 2011
cindyfsolomon Now starting: Please follow @johnpeltier @rcauvin@prodmgmttalk @cindyfsolomon use
hashtag #prodmgmttalk -4:00 PM Sep 19th, 2011
ErikaLAndersen Hi, Erika Andersen from Salt Lake City checking into #prodmgmttalk -4:00 PM Sep 19th, 2011
gander2112 Geoff Anderson, (temporarily) in Chicago #prodmgmttalk -4:00 PM Sep 19th, 2011
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2. Transcript from Sept 19, 2011:
Managing Backlog During Initial Development in B2B ISVs
Global Product Management Talk w/ John Peltier, Agile Product Manager
Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb
Listen to speaker & co-hosts! http://www.blogtalkradio.com/prodmgmttalk
rcauvin Roger L. Cauvin here in Austin. Glad to be co-hosting #prodmgmttalk w/ @cindysolomon & special
guest @JohnPeltier. #agile #prodmgmt -4:01 PM Sep 19th, 2011
cindyfsolomon Please welcome today's speaker John Peltier @johnpeltier Marketing Lead 4 ProductCamp Atlanta &
ProductCamp Austin #prodmgmttalk -4:01 PM Sep 19th, 2011
gander2112 @rcauvin I was just in Austin last week. Love that town #prodmgmttalk -4:02 PM Sep 19th, 2011
johnpeltier Hello to Erika, Geoff and others! #prodmgmttalk -4:02 PM Sep 19th, 2011
rcauvin Welcome, @ErikaLAndersen and @gander2112, to #prodmgmttalk. Always good to have you in the
conversation. #prodmgmt #agile -4:02 PM Sep 19th, 2011
cindyfsolomon Intro speaker @johnpeltier spent 3 years as prod analyst & prod owner healthcare space w/Carestream
Dental (Kodak Health Grp) #prodmgmttalk -4:02 PM Sep 19th, 2011
johnpeltier @CindyFSolomon *Formerly* Marketing Lead at #pcaustin! - now at #pcampatl. #prodmgmttalk -4:02 PM
Sep 19th, 2011
cindyfsolomon Listen here: http://t.co/ElZL89Yk try calling (323) 927-2957 to talk w/ @johnpeltier @rcauvin
@cindyfsolomon #prodmgmttalk -4:05 PM Sep 19th, 2011
rcauvin In the old days, #agile dev teams were co-located w/ customers & could more easily manage the product
backlog.#prodmgmttalk -4:05 PM Sep 19th, 2011
cindyfsolomon Background links for today's talk! http://pack.li/3Y Never participated in a twitter chat?
FAQs http://t.co/Qr2s1o0OJoin us! #prodmgmttalk -4:06 PM Sep 19th, 2011
johnpeltier The challenge: Product managers must represent a market segment, not just a single customer. How to do
while in the dev room? #prodmgmttalk -4:06 PM Sep 19th, 2011
rcauvin Now we have B2B and B2C software product teams doing #agile & experiencing challenges representing the
customer effectively. #prodmgmttalk -4:06 PM Sep 19th, 2011
cindyfsolomon Today's questions are at the bottom of http://t.co/u4gQdgBh @rcauvin & @johnpeltier giving audio
context for backlog #prodmgmttalk -4:07 PM Sep 19th, 2011
gander2112 Listening in. #prodmgmttalk -4:08 PM Sep 19th, 2011
johnpeltier If the product management and product owner roles are split, will the same product quality result?
#prodmgmttalk -4:08 PM Sep 19th, 2011
rcauvin And if the #prodmgmt & product owner roles are NOT split, will product quality suffer? #prodmgmttalk #agile
#scrum -4:09 PM Sep 19th, 2011
gander2112 I think that it might be part of the level of skills in the product owner role, at my company, the PO is a very
junior role#prodmgmttalk -4:10 PM Sep 19th, 2011
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3. Transcript from Sept 19, 2011:
Managing Backlog During Initial Development in B2B ISVs
Global Product Management Talk w/ John Peltier, Agile Product Manager
Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb
Listen to speaker & co-hosts! http://www.blogtalkradio.com/prodmgmttalk
gander2112 (Of course I am both PO and PM), so I get the full picture. #prodmgmttalk -4:11 PM Sep 19th, 2011
gander2112 I mean, so junior that they pretty much have to ask permission to go to the loo #prodmgmttalk -4:12 PM
Sep 19th, 2011
johnpeltier Geoffrey, I am both also - One element is if the PO has exposure to customer research... #prodmgmttalk -
4:12 PM Sep 19th, 2011
saeedwkhan Need to distinguish between Prod. Mgr (role), Prod Owner (role) & #prodmgmt function & goals. Then it's
not an issue. :-) #prodmgmttalk -4:12 PM Sep 19th, 2011
ProdMgmtTalk Q1 Is it easier to involve customers during construction of custom software products than it is for B2B
or Enterprise prodcts? #prodmgmttalk -4:12 PM Sep 19th, 2011
gander2112 A1: Naturally. You are building it for one customer, so that makes it easier to involve them
deeply #prodmgmttalk -4:13 PM Sep 19th, 2011
johnpeltier @saeedwkhan Well, that *sounds* easy!#prodmgmttalk -4:13 PM Sep 19th, 2011
ProdMgmtTalk Welcome @saeedwkhan ! RT "Need to distinguish between Prod. Mgr (role), Prod Owner (role)
& #prodmgmt function & goals." #prodmgmttalk -4:13 PM Sep 19th, 2011
jbrett #prodmgmttalk Is it even practical for a PO to effectively serve the needs of the team AND the market on their
own? -4:13 PM Sep 19th, 2011
rcauvin Welcome, @saeedwkhan. Looking forward to more of your thoughts on the #prodmgmt vs. product owners
roles.#prodmgmttalk #agile #scrum -4:13 PM Sep 19th, 2011
gander2112 @saeedwkhan Agreed, but often not done.#prodmgmttalk -4:13 PM Sep 19th, 2011
ProdMgmtTalk Welcome! RT @jbrett: #prodmgmttalk Is it even practical for PO to effectively serve needs of team AND
market on their own? #prodmgmttalk -4:14 PM Sep 19th, 2011
gander2112 Yes, if they have enuf skills RT @jbrett: Is it even practical for a PO to effectively serve the needs of team
AND the market? #prodmgmttalk -4:15 PM Sep 19th, 2011
jbrett @gander2112 #prodmgmttalk I'm not sure its a question of skills as much as one of capacity. Thoughts? -4:15
PM Sep 19th, 2011
johnpeltier I've done both at once. The challenge is keeping a PM / PO on one product. #prodmgmttalk -4:16 PM Sep
19th, 2011
saeedwkhan @jbrett is correct.... but it's a question of skills, capacity & overall scalability. That's why roles need to be
separate. #prodmgmttalk -4:16 PM Sep 19th, 2011
gander2112 Actually, If the product owner role is pigeonholed into a dev interface role only, they will never learn mkt
and other skills #prodmgmttalk -4:17 PM Sep 19th, 2011
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4. Transcript from Sept 19, 2011:
Managing Backlog During Initial Development in B2B ISVs
Global Product Management Talk w/ John Peltier, Agile Product Manager
Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb
Listen to speaker & co-hosts! http://www.blogtalkradio.com/prodmgmttalk
ProdMgmtTalk @johnpeltier says makes a difference where in the product life cycle also #prodmgmttalk -4:17 PM Sep
19th, 2011
gander2112 I believe that the PO needs to be at some level of participation in the outbound market
research #prodmgmttalk -4:18 PM Sep 19th, 2011
jbrett @saeedwkhan We've done it both ways at my company. Separating roles seems to be yielding
dividends. #prodmgmttalk -4:18 PM Sep 19th, 2011
saeedwkhan #prodmgmttalk PO should be part of the #prodmgmt team, but with a focus on working with Eng. They
don't need to live there though! -4:18 PM Sep 19th, 2011
ProdMgmtTalk Challenge to participants: CALL-IN (323) 927-2957to join @johnpeltier @rcauvin & @cindyfsolomon in
live audio discussion #prodmgmttalk -4:18 PM Sep 19th, 2011
johnpeltier Isn't backlog management intended to meet market needs? If so, that person must get great deal of user
input @gander2112 #prodmgmttalk -4:19 PM Sep 19th, 2011
jbrett @saeedwkhan #prodmgmttalk but isn't that the function of the PO? To sit with the team as a customer proxy? -
4:19 PM Sep 19th, 2011
gander2112 There has to be more than just drive by pushing of priorities and requirements from PM to PO. Can be
separate, but close #prodmgmttalk -4:19 PM Sep 19th, 2011
gander2112 Don't get me wrong, I would love to get away from the Backlog, but it is hard to get the right balance. And
right person too #prodmgmttalk -4:20 PM Sep 19th, 2011
liz_blink Not sure. I do both and isn't easy! #prodmgmttalk Is it even practical for a PO to effectively serve the needs of
the team AND the market -4:21 PM Sep 19th, 2011
Ycnt_ibdonlyjen A1: am curious... how many people are building custom sftw for one client instead of
mkt? #prodmgmttalk -4:21 PM Sep 19th, 2011
gander2112 Argh, so hard to get a complete message in 140 - 13 characters :-) #prodmgmttalk -4:21 PM Sep 19th,
2011
saeedwkhan @jbrett...I call it friends with benefits, and not marriage. :-) daily interaction yes. hourly interaction. No a
requirement. #prodmgmttalk -4:21 PM Sep 19th, 2011
johnpeltier @liz_blink I didn't say it was easy! #prodmgmttalk -4:21 PM Sep 19th, 2011
gander2112 I hear you #prodmgmttalk -4:22 PM Sep 19th, 2011
ProdMgmtTalk Welcome @liz_blink @Ycnt_ibdonlyjen our friendly Aussies! Today’s questions: http://t.co/6kT1a47K
#prodmgmttalk -4:22 PM Sep 19th, 2011
johnpeltier @saeedwkhan @jbrett If PM is out visiting clients / being in the market, PM on multiple products, r they
available enough? #prodmgmttalk -4:23 PM Sep 19th, 2011
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5. Transcript from Sept 19, 2011:
Managing Backlog During Initial Development in B2B ISVs
Global Product Management Talk w/ John Peltier, Agile Product Manager
Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb
Listen to speaker & co-hosts! http://www.blogtalkradio.com/prodmgmttalk
gander2112 FOr me balancing different customers in different segments for input is hard. #prodmgmttalk -4:23 PM
Sep 19th, 2011
ErikaLAndersen Problem with skype: Not just me. Reassuring.#prodmgmttalk -4:24 PM Sep 19th, 2011
gander2112 I just fear that the temptation to take @saeedwkhan's input from daily to once per sprint would be too
great.#prodmgmttalk -4:24 PM Sep 19th, 2011
johnpeltier Clarification: "available enough?" in prior Tweet = "available enough to the Product Owner"?
#prodmgmttalk -4:24 PM Sep 19th, 2011
liz_blink @gander2112 PO needs to be participate in the outbound mrkt research #prodmgmttalk agreed otherwise it
just propagates inside out approach. -4:24 PM Sep 19th, 2011
saeedwkhan @gander2112 Hi, I didn't say once per sprint. Where did you see that? :-) #prodmgmttalk -4:25 PM Sep
19th, 2011
liz_blink RT @gander2112: Argh, so hard to get a complete message in 140 - 13 characters :-) #prodmgmttalk -4:25
PM Sep 19th, 2011
gander2112 @liz_blink I like to call that "Breathing our own exhaust" #prodmgmttalk -4:25 PM Sep 19th, 2011
ProdMgmtTalk Q2 Which role best 4 getting customer input on a sprint-by-sprint basis: product owner, user
experience, or product manager? #prodmgmttalk -4:25 PM Sep 19th, 2011
Ycnt_ibdonlyjen Xclnt! RT @saeedwkhan: @jbrett...I call it friends w benefits & not marriage :-) daily interaction yes.
hourly interaction. No #prodmgmttalk -4:26 PM Sep 19th, 2011
ErikaLAndersen Agree! RT @liz_blink: @gander2112 PO must participate in outbound mrkt rsrch, otherwise
propagates inside out approach. #prodmgmttalk -4:26 PM Sep 19th, 2011
gander2112 @saeedwkhan YOu didn't, but once a day, to, "I'm busy, bug me in three weeks" is a slippery slope, and
one that is tempting #prodmgmttalk -4:26 PM Sep 19th, 2011
johnpeltier Indeed! RT @liz_blink: PO needs to be participate in the outbound mrkt research otherwise it propagates
inside out approach. #prodmgmttalk -4:26 PM Sep 19th, 2011
liz_blink @johnpeltier @jbrett If PM is out visiting clients market, r they available enough? #prodmgmttalk good Q.
What is enough? To get job done? -4:27 PM Sep 19th, 2011
johnpeltier @gander2112 @saeedwkhan Team / PO will move on if PM doesn't reply fast enough. #prodmgmttalk -
4:27 PM Sep 19th, 2011
gander2112 Gotta run folks. Good chat! #prodmgmttalk -4:27 PM Sep 19th, 2011
ErikaLAndersen Witty yet accurately descriptive RT@gander2112:"Breathing our own exhaust" #prodmgmttalk -4:27
PM Sep 19th, 2011
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6. Transcript from Sept 19, 2011:
Managing Backlog During Initial Development in B2B ISVs
Global Product Management Talk w/ John Peltier, Agile Product Manager
Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb
Listen to speaker & co-hosts! http://www.blogtalkradio.com/prodmgmttalk
saeedwkhan @gander2112 If a PO goes the once per sprint route, they are not doing their job. Communication shd
be as needed.#prodmgmttalk -4:27 PM Sep 19th, 2011
liz_blink Or is the team lacking some proactiveness to call out to you? #prodmgmttalk" -4:28 PM Sep 19th, 2011
rcauvin Key related question here is the granularity of the backlog. Does it truly contain stories, or are tasks?
#prodmgmt #prodmgmttalk #agile -4:28 PM Sep 19th, 2011
gander2112 @saeedwkhan Not the PO, but the PM becoming less accessible. I have plenty on my plate to keep me
away from the daily PO mtg #prodmgmttalk -4:28 PM Sep 19th, 2011
ErikaLAndersen Yes - I can hear you - loud and clear (BART too)#prodmgmttalk -4:28 PM Sep 19th, 2011
rcauvin Key related question here is the granularity of the backlog. Does it truly contain stories, or are tasks?
#prodmgmt #prodmgmttalk #agile -4:29 PM Sep 19th, 2011
ErikaLAndersen But twitter does seem slow. #prodmgmttalk -4:29 PM Sep 19th, 2011
rcauvin Key related question here is the granularity of the backlog. Does it truly contain stories, or tasks? #prodmgmt
#prodmgmttalk #agile -4:29 PM Sep 19th, 2011
liz_blink LOL"@gander2112: @liz_blink I like to call that "Breathing our own exhaust" #prodmgmttalk" -4:29 PM Sep
19th, 2011
johnpeltier RT @rcauvin: Key question here is granularity of the backlog. Does it truly contain stories, or tasks?
#prodmgmttalk #agile #prodmgmttalk -4:30 PM Sep 19th, 2011
saeedwkhan @gander2112 In every PM job I've had, the MINIMUM comm interval was weekly. With email/phone etc,
it is many times/wk. #prodmgmttalk -4:30 PM Sep 19th, 2011
ErikaLAndersen Tasks = features? Stories = ??? #prodmgmttalk -4:31 PM Sep 19th, 2011
johnpeltier A2: Strong UX team member can help bridge the gap, IMO. #prodmgmttalk -4:31 PM Sep 19th, 2011
ProdMgmtTalk @rcauvin describing the "granularity" of the backlog as a distinction for how much communication is
required#prodmgmttalk -4:31 PM Sep 19th, 2011
saeedwkhan @rcauvin Good point. Stories take time to implement. This is different than tasks. #prodmgmttalk. -4:31
PM Sep 19th, 2011
ErikaLAndersen Stories = how user interacts with products, reducing amount PM must do? #prodmgmttalk -4:31 PM
Sep 19th, 2011
johnpeltier @saeedwkhan @gander2112 Can't imagine 1 per week being adequate in any context. #prodmgmttalk -
4:32 PM Sep 19th, 2011
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7. Transcript from Sept 19, 2011:
Managing Backlog During Initial Development in B2B ISVs
Global Product Management Talk w/ John Peltier, Agile Product Manager
Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb
Listen to speaker & co-hosts! http://www.blogtalkradio.com/prodmgmttalk
ProdMgmtTalk RT @saeedwkhan: @rcauvin Good point. Stories take time to implement. This is different than
tasks.#prodmgmttalk. #prodmgmttalk -4:32 PM Sep 19th, 2011
liz_blink @johnpeltier #prodmgmttalk that needs to be stopped through clear boundary setting with your team! -4:33
PM Sep 19th, 2011
ErikaLAndersen Still trying to figure this out. Stories come with personas. Developers understand stories, goals, make
better decisions #prodmgmttalk -4:33 PM Sep 19th, 2011
liz_blink RT @ProdMgmtTalk: @rcauvin describing the "granularity" of the backlog as a distinction for how much
communication is required #prodmgmttalk -4:34 PM Sep 19th, 2011
Brioneja @ProdMgmtTalk @johnpeltier @rcauvin @cindyfsolomon I just called into the live audio line #prodmgmttalk -
4:34 PM Sep 19th, 2011
rcauvin User story stands for a relatively end-to-end user interaction that achieves a goal. Nice when dev team can run
with these. #prodmgmttalk -4:34 PM Sep 19th, 2011
johnpeltier Desingn personas help RT @ErikaLAndersen: Stories with personas. Developers understand stories, goals
-> better decisions #prodmgmttalk -4:35 PM Sep 19th, 2011
ErikaLAndersen If developers understand stories, don't need as much input from PM (or is it PO?) #prodmgmttalk -
4:35 PM Sep 19th, 2011
rcauvin RT @ErikaLAndersen: If developers understand stories, don't need as much input from PM (or is it
PO?) #prodmgmttalk#prodmgmt #agile -4:35 PM Sep 19th, 2011
jbrett @johnpeltier @gander2112 @saeedwkhan If the PM is also a customer seems like a pretty scary idea. (moving
on without response) #prodmgmttalk -4:35 PM Sep 19th, 2011
jbrett RT @ErikaLAndersen: If developers understand stories, don't need as much input from PM (or is it
PO?) #prodmgmttalk -4:36 PM Sep 19th, 2011
rcauvin @ErikaLAndersen If the backlog contains user stories instead of tasks, it is generally easier to
manage. #prodmgmt#prodmgmttalk #agile -4:36 PM Sep 19th, 2011
ProdMgmtTalk Q3 What are the benefits & risks of letting customers see unfinished work vs. usng vaporware to
gather current-state feedback? #prodmgmttalk -4:37 PM Sep 19th, 2011
saeedwkhan @liz_blink One of my team is in India. They're not crying and they do great work. #prodmgmttalk -4:37
PM Sep 19th, 2011
Brioneja @ProdMgmtTalk I would think that the right role depends on the type of project and the level of
uncertainty #prodmgmttalk -4:37 PM Sep 19th, 2011
johnpeltier If the stories are well written and capture intent fully, PO job is easier @jbrett @ErikaLAndersen
#prodmgmttalk -4:37 PM Sep 19th, 2011
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8. Transcript from Sept 19, 2011:
Managing Backlog During Initial Development in B2B ISVs
Global Product Management Talk w/ John Peltier, Agile Product Manager
Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb
Listen to speaker & co-hosts! http://www.blogtalkradio.com/prodmgmttalk
ProdMgmtTalk Welcome @Brioneja: who just called into the live audio line! woo hoo! #prodmgmttalk -4:37 PM Sep
19th, 2011
Brioneja @ProdMgmtTalk I am a big proponent of quickly creating prototypes. But prototypes can also be non
functional screens#prodmgmttalk -4:38 PM Sep 19th, 2011
ProdMgmtTalk @johnpeltier answ: What's dif betw vaporware vs. unfinished work Answ: unfinish is front end prototype
- mockup#prodmgmttalk -4:38 PM Sep 19th, 2011
Brioneja @ProdMgmtTalk IDEO has a wonderful example of VOC where they gathered info on an airplane cockpit
design using Post-It Notes #prodmgmttalk -4:39 PM Sep 19th, 2011
johnpeltier Q3: Vaporware to me is clickable wireframes / Flash / static HTML #prodmgmttalk -4:39 PM Sep 19th, 2011
ProdMgmtTalk Correction: "Unfinished work" is actual product in progress vs. vaporware has not been developed on
back-end #prodmgmttalk -4:39 PM Sep 19th, 2011
rcauvin A3: I've found clickable wireframes can be very helpful, but they require careful expectation setting.
#prodmgmt #prodmgmttalk #agile -4:39 PM Sep 19th, 2011
ErikaLAndersen A3: If lots of work already completed, more psych/financially difficult to make changes based on cust
feedback#prodmgmttalk -4:40 PM Sep 19th, 2011
saeedwkhan Vaporware is product that is claimed to exist that doesn't really exist. i.e. it's a false statement.
#prodmgmttalk -4:40 PM Sep 19th, 2011
ProdMgmtTalk Thanks! RT @saeedwkhan: Vaporware is product that is claimed to exist that doesnt really exist. i.e. its
a false statement. #prodmgmttalk -4:41 PM Sep 19th, 2011
johnpeltier @saeedwkhan Perhaps "vaporware" wasn't the right word for the question :) #prodmgmttalk -4:41 PM Sep
19th, 2011
ProdMgmtTalk @rcauvin says to tie all major user stories into 1 end-end epic & demo epic which is incrementally
fleshed out #prodmgmttalk -4:42 PM Sep 19th, 2011
ErikaLAndersen Vaporware also good to eliminate distraction. Look/color is sexy, while user flow's not.
#prodmgmttalk -4:42 PM Sep 19th, 2011
Brioneja @saeedwkhan I think there is another difference. Vaporware is not even an ongoing project. #prodmgmttalk -
4:42 PM Sep 19th, 2011
Brioneja @saeedwkhan Prototypes/Mock ups of an approved and ongoing project I do not consider "vaporware"
#prodmgmttalk -4:42 PM Sep 19th, 2011
ErikaLAndersen Should we use "prototype" instead? RT@saeedwkhan: Vaporware is product that is claimed to exist
that doesnt really #prodmgmttalk -4:42 PM Sep 19th, 2011
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9. Transcript from Sept 19, 2011:
Managing Backlog During Initial Development in B2B ISVs
Global Product Management Talk w/ John Peltier, Agile Product Manager
Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb
Listen to speaker & co-hosts! http://www.blogtalkradio.com/prodmgmttalk
liz_blink @saeedwkhan must be mine that need a lot of love! Or the combo of no PO that increases the need.
#prodmgmttalk -4:43 PM Sep 19th, 2011
saeedwkhan @Brioneja True. It's a question of intent IMHO. If the intent is to deceive, it's definitely vaporware.
#prodmgmttalk -4:43 PM Sep 19th, 2011
johnpeltier @ErikaLAndersen @saeedwkhan Yes, that's a better word. #prodmgmttalk -4:43 PM Sep 19th, 2011
johnpeltier Agreed RT @Brioneja: @saeedwkhan Prototypes/Mock ups of an approved and ongoing project I do not
consider "vaporware" #prodmgmttalk -4:43 PM Sep 19th, 2011
johnpeltier People, focus! Get over that word! :) #prodmgmttalk -4:44 PM Sep 19th, 2011
rcauvin RT @johnpeltier: People, focus! Get over that word! :)#prodmgmttalk -4:44 PM Sep 19th, 2011
ProdMgmtTalk Q4 How can product managers balance ambiguity of frequent customer input w/stable product vision
and meeting tight deadlines? #prodmgmttalk -4:44 PM Sep 19th, 2011
saeedwkhan @liz_blink Mature teams know how to communicate effectively. Immature ones need constant feeding. :-
)#prodmgmttalk. -4:44 PM Sep 19th, 2011
Artifacture Finally found time to join #prodmgmttalk Hi @johnpeltier -4:45 PM Sep 19th, 2011
liz_blink Agree.@Brioneja: @ProdMgmtTalk I would think that the right role depends on the type of project and the
level of uncertainty #prodmgmttalk" -4:45 PM Sep 19th, 2011
Brioneja @ProdMgmtTalk One approach is to talk to the customer's customers and to other suppliers to the
industry #prodmgmttalk -4:45 PM Sep 19th, 2011
jbrett RT @saeedwkhan: @liz_blink Mature teams know how to communicate effectively. Immature ones need
constant feeding. :-) #prodmgmttalk. -4:46 PM Sep 19th, 2011
ProdMgmtTalk Welcome @artivacture ! Today’s questions:http://t.co/6kT1a47K We're at bottom #4 #prodmgmttalk -
4:46 PM Sep 19th, 2011
ErikaLAndersen A5: Are customers commenting/designing specific elements, or whether product meets goals/ needs?
#prodmgmttalk -4:46 PM Sep 19th, 2011
johnpeltier @liz_blink @Brioneja @ProdMgmtTalk "Level of uncertainty" is an important element. #prodmgmttalk -
4:46 PM Sep 19th, 2011
liz_blink They will love it when I call them immature :-) "@saeedwkhan: @liz_blink Immature ones need constant
feeding #prodmgmttalk." -4:46 PM Sep 19th, 2011
Brioneja @ProdMgmtTalk The more you move downstream on the value chain, the more "stable" the signal/ noise
ratio #prodmgmttalk -4:46 PM Sep 19th, 2011
ErikaLAndersen Not new question; just a clarification#prodmgmttalk -4:47 PM Sep 19th, 2011
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10. Transcript from Sept 19, 2011:
Managing Backlog During Initial Development in B2B ISVs
Global Product Management Talk w/ John Peltier, Agile Product Manager
Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb
Listen to speaker & co-hosts! http://www.blogtalkradio.com/prodmgmttalk
rcauvin A4: to address the challenges of ambiguous customer input, ask "why" & "what problem does it solve".
#prodmgmt #prodmgmttalk #agile -4:47 PM Sep 19th, 2011
Brioneja @johnpeltier @liz_blink @ProdMgmtTalk I am a proponent of classifying projects by level of uncertainty.
Need dif mgmt approach #prodmgmttalk -4:47 PM Sep 19th, 2011
saeedwkhan A4 That's why #prodmgmt is tough. Need 2 B a good info aggregator & make decisions based on clear
goals for product/bizness #prodmgmttalk -4:48 PM Sep 19th, 2011
ProdMgmtTalk @ErikaLAndersen @johnpeltier says "they would comment on both, but most importantly problem
being solved"#prodmgmttalk -4:48 PM Sep 19th, 2011
johnpeltier @ErikaLAndersen They'd comment on both, I'm assuming, but what's important is whether root problems
are being addressed #prodmgmttalk -4:48 PM Sep 19th, 2011
rcauvin A4: Focus customer input on the problems they face; group problems & customers into segments.
#prodmgmt #prodmgmttalk -4:48 PM Sep 19th, 2011
rcauvin A4: Choose your problem and customer segments on which to focus. #prodmgmt #prodmgmttalk -4:49 PM
Sep 19th, 2011
rcauvin A4: Grouping ultimately coalesces around a chosen position. #prodmgmt #prodmgmttalk -4:50 PM Sep 19th,
2011
johnpeltier @rcauvin For rev1 of a product, aim at a small number of segments #prodmgmttalk -4:50 PM Sep 19th,
2011
ErikaLAndersen @johnpeltier @ErikaLAndersen Focus on needs? PM can aggregatre/filter customer comments - not
respond to each #prodmgmttalk -4:50 PM Sep 19th, 2011
Brioneja @rcauvin The Kano model is a somewhat rigorous way to do that http://t.co/zR3O4MMQ #prodmgmttalk -
4:51 PM Sep 19th, 2011
saeedwkhan @rcauvin "Nail it, then Scale it" is my motto on this topic. start small & focused, get it right, then expand
#prodmgmttalk -4:51 PM Sep 19th, 2011
ProdMgmtTalk @cindyfsolomon asked @rcauvin about what tool he used to identify grouping of data - he created
visual diagram of grouping #prodmgmttalk -4:51 PM Sep 19th, 2011
johnpeltier RT @saeedwkhan: "Nail it, then Scale it" is my motto on this topic. start small & focused, get it right, then
expand#prodmgmttalk -4:52 PM Sep 19th, 2011
ErikaLAndersen RT @saeedwkhan: @rcauvin "Nail it, then Scale it" is my motto on this topic. start small & focused,
get it right, then expand #prodmgmttalk -4:52 PM Sep 19th, 2011
ProdMgmtTalk @rcauvin says always want to focus on 1 segment: intersection of people w/problems youre
addressing is main segment... #prodmgmttalk -4:53 PM Sep 19th, 2011
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11. Transcript from Sept 19, 2011:
Managing Backlog During Initial Development in B2B ISVs
Global Product Management Talk w/ John Peltier, Agile Product Manager
Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb
Listen to speaker & co-hosts! http://www.blogtalkradio.com/prodmgmttalk
Artifacture Communication & facilitation are key. Try to steer strategic at begin of process edging toward details at end
@ErikaLAndersen #prodmgmttalk -4:54 PM Sep 19th, 2011
ProdMgmtTalk @rcauvin asking @johnpeltier - w/input from customers 1. want to filter it betw inside & outside 2. root
of real cust problem #prodmgmttalk -4:55 PM Sep 19th, 2011
johnpeltier Root cause analysis is the answer to the old Bud Dry ad: "Why ask why?" #prodmgmttalk -4:56 PM Sep
19th, 2011
rcauvin RT @Artifacture: Communication & facilitation are key. Try to steer strategic at begin of process edging toward
details at end #prodmgmttalk -4:56 PM Sep 19th, 2011
johnpeltier RT @ProdMgmtTalk: @rcauvin says always focus on 1 segment: intersection of people w/ problems youre
addressing= main segment... #prodmgmttalk -4:56 PM Sep 19th, 2011
ProdMgmtTalk Our speaker will continue discussing, so bring it on! Time for the "beer" statement.... #prodmgmttalk -
4:57 PM Sep 19th, 2011
johnpeltier @Artifacture Hello! Glad you joined us! #prodmgmttalk-4:57 PM Sep 19th, 2011
ProdMgmtTalk Join us next week: Sept 26: Everything you need to know about Web Privacy, but were afraid to ask
w/ @ShaunDakin #prodmgmttalk -4:58 PM Sep 19th, 2011
ErikaLAndersen I think "Beer!" is more from @gander2112. Australia, too. But definitely @gander2112.
#prodmgmttalk -4:58 PM Sep 19th, 2011
ProdMgmtTalk Please blog about your insights to today's talk to be reposted http://t.co/89nt0ATG PCamp
Radio http://t.co/8Cioislo #prodmgmttalk -4:59 PM Sep 19th, 2011
ProdMgmtTalk Like us on facebook http://t.co/qVF86JIc Follow us on LinkedIn http://t.co/78wulBDs Join
http://t.co/2SwZRb9y #prodmgmttalk -4:59 PM Sep 19th, 2011
ProdMgmtTalk Thank you @johnpeltier for speaking and @rcauvinfor co-hosting today! Everyone's participation
appreciated! #prodmgmttalk -4:59 PM Sep 19th, 2011
johnpeltier @ErikaLAndersen @gander2112 I'm from New Orleans, so I will refrain from going any further than that. :)
#prodmgmttalk -5:00 PM Sep 19th, 2011
ProdMgmtTalk I'm sorry whoever else called in - I don't get a "ring" Please tweet that you called on! #prodmgmttalk -
5:00 PM Sep 19th, 2011
saeedwkhan Heading out. Thanks for the informative hour - which always seems like 1/2 hour for some reason.
#prodmgmttalk -5:01 PM Sep 19th, 2011
ProdMgmtTalk Unedited transcript available soon at http://t.co/EQPOKLkb scroll to bottom & read up #prodmgmttalk -
5:01 PM Sep 19th, 2011
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12. Transcript from Sept 19, 2011:
Managing Backlog During Initial Development in B2B ISVs
Global Product Management Talk w/ John Peltier, Agile Product Manager
Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb
Listen to speaker & co-hosts! http://www.blogtalkradio.com/prodmgmttalk
johnpeltier Are there other points of view or questions, now that we're at the end of the hour? #prodmgmttalk -5:01
PM Sep 19th, 2011
johnpeltier @saeedwkhan Thanks for joining us, Saeed! #prodmgmttalk -5:02 PM Sep 19th, 2011
rcauvin RT @johnpeltier: @saeedwkhan Thanks for joining us, Saeed! #prodmgmttalk -5:02 PM Sep 19th, 2011
johnpeltier Discussing ProductCamp on our Skype call now.#pcamp @pcampatl @pcaustin #prodmgmttalk -5:05 PM
Sep 19th, 2011
johnpeltier ProductCamp organizers group on LinkedIn: http://ow.ly/6yWiI #prodmgmttalk -5:07 PM Sep 19th, 2011
cindyfsolomon Thank you @johnpeltier for speaking and@rcauvin for co-hosting today! Everyone's participation
appreciated! #prodmgmttalk -5:08 PM Sep 19th, 2011
cindyfsolomon RT @johnpeltier: ProductCamp organizers group on LinkedIn: http://ow.ly/6yWiI #prodmgmttalk -5:08
PM Sep 19th, 2011
johnpeltier Thanks @rcauvin and @cindyfsolomon for your time and help! #prodmgmttalk -5:08 PM Sep 19th, 2011
agilescout RT @johnpeltier: Discussing ProductCamp on our Skype call now. #pcamp @pcampatl @PCAustin
#prodmgmttalk // i want to listen! -5:10 PM Sep 19th, 2011
Brioneja @johnpeltier @rcauvin @cindyfsolomon great to join you on #prodmgmttalk -5:12 PM Sep 19th, 2011
cindyfsolomon RT @ProdMgmtTalk: Like us on facebook http://t.co/qVF86JIc Follow us on LinkedIn
http://t.co/78wulBDs Join http://t.co/2SwZRb9y #prodmgmttalk -5:12 PM Sep 19th, 2011
cindyfsolomon RT @ProdMgmtTalk: Join us next week: Sept 26: Everything you need to know about Web Privacy, but
were afraid to ask w/ @ShaunDakin #prodmgmttalk -5:12 PM Sep 19th, 2011
cindyfsolomon RT @saeedwkhan: @liz_blink Mature teams know how to communicate effectively. Immature ones
need constant feeding. :-) #prodmgmttalk. -5:12 PM Sep 19th, 2011
cindyfsolomon @Brioneja @johnpeltier @rcauvin Thanks for your participation despite some technical
glitches!#prodmgmttalk -5:13 PM Sep 19th, 2011
cindyfsolomon @Brioneja Thanks for calling in! note for nextweek: ask callers to tweet that they're calling in - there's
no beep! #prodmgmttalk -5:16 PM Sep 19th, 2011
ProdMgmtTalk Todays #prodmgmttalk stats: 210 tweets generatd 223,214 imprssions, reaching audience of
22,677follwrs@johnpeltier @rcauvin @cindyfsolomon -5:20 PM Sep 19th, 2011
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