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Storytelling without Bounds

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Lance Weiler
Lance Weiler
Entertainment & HumorEducation
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STORYTELLING WITHOUT BOUNDS lance@workbookproject.com @lanceweiler
Film User Gen Content Community Serial Content STORYWORLD Games Graphic Novels Comics Fan Fiction Books
STORY GAMEPLAY SOCIAL ENTERTAINMENT COMMUNITY
9’s Science Journal
TRANSMEDIA CAN BE USED TO: tell stories develop concepts rehearse with actors build audiences market and promote develop new revenue streams
Feature Film Series Interactive Comic Mobile Player Remixes Live Events www.HEADTRAUMAMOVIE.com
FEATURE FILM SERIES Mobile episodes Micro-narratives GAMES Casual games with hidden clues ARG online & real world Interactive Comic Mobile application
HiM FEATURE FILM SERIAL CONTENT SOCIAL GAMES PANDEMIC LIVE EVENTS GLOBAL REMIX PREQEUL / SEQUEL
A PERFECT STORM * MARKET CONDITIONS * AUDIENCE CONSUMPTION * ADVANCEMENTS IN TECHNOLOGY
Producers Guild of America establishes a transmedia producer credit Well know producers and directors embrace transmedia ,[object Object]
Tim Kringdevelops transmedia extensions to Heroes and original CFG

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Storytelling without Bounds

  • 1. STORYTELLING WITHOUT BOUNDS lance@workbookproject.com @lanceweiler
  • 2. Film User Gen Content Community Serial Content STORYWORLD Games Graphic Novels Comics Fan Fiction Books
  • 3. STORY GAMEPLAY SOCIAL ENTERTAINMENT COMMUNITY
  • 4.
  • 5.
  • 6.
  • 7. 9’s Science Journal
  • 8. TRANSMEDIA CAN BE USED TO: tell stories develop concepts rehearse with actors build audiences market and promote develop new revenue streams
  • 9. Feature Film Series Interactive Comic Mobile Player Remixes Live Events www.HEADTRAUMAMOVIE.com
  • 10.
  • 11.
  • 12. FEATURE FILM SERIES Mobile episodes Micro-narratives GAMES Casual games with hidden clues ARG online & real world Interactive Comic Mobile application
  • 13. HiM FEATURE FILM SERIAL CONTENT SOCIAL GAMES PANDEMIC LIVE EVENTS GLOBAL REMIX PREQEUL / SEQUEL
  • 14.
  • 15.
  • 16. A PERFECT STORM * MARKET CONDITIONS * AUDIENCE CONSUMPTION * ADVANCEMENTS IN TECHNOLOGY
  • 17.
  • 18. Tim Kringdevelops transmedia extensions to Heroes and original CFG
  • 19. CSI creator Anthony Zuiker launches LEVEL 26
  • 20. Guillermo del Toro starts Mirada a transmedia studio
  • 21. Tom Hanks company Playtone launches a transmedia projectMoney flows into the category Fourth Wall Studios a transmedia shop secures 15 million for transmedia studio and has direct access to $200 million dollar fund Studios continue to use transmedia to market and promote Xmen, Men in Black, Source Code, Super 8, The Dark Knight Dexter, Lost, Heroes Brands embrace transmedia Reebok creates “Secret Life” with F1 Racer Lewis Hamilton Nike transforms London into a game board Bing partners with Jay-Z to produce Decoded Mattel: Ken and Barbie
  • 22. STORYTELLING R&D (research & development)