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The World occurs
                     because it is communicated.
                                        Umberto Galimberti




        INFORMING THE PUBLIC
The Post-Gutemberg Challenge for Risks and Emergency Management


                ELENA RAPISARDI
             PROTEC Torino 30/06/2011
EMERGENCY   WEB 2.0
                      2
Testo




Risks are changing
Web changes communications
                  http://www.flickr.com/photos/photodavid/
Testo




Web changes emergency
1964




The Times They Are A-Changin’
Gutenberg Bible   Gutenberg Revolution
                   lowered the production costs
                   increased the books production
                    favourished the democratic
                   access to knowledge
                   stimulated litteracy




1455
                   contributed to the critical thinking
                   created institutionalized
                   inforation model
Tim O´ Reilly announces Web 2.0




 2003
2011
70%
Italy: population with
internet access
audiweb 12/2010
13%
Italy: population with
mobile internet access
audiweb 12/2010
21,4 Mio
 Italy: social network users
 audiweb 12/2010
What is
changing?
The wealth of networks:
how social production
transforms markets and
freedom.
                  Yochai Benkler.




The post-Gutemberg
revolution is «The end of
institutionalised mediation
models».
                   Richard Stacy




                                    The Web 2.0 World
Web 2.0 Key Words

  #share
  #collaborate
  #communicate
  #cooperate
  #support
  #include - e.g. #diversity
4/6/2009

03.36 am
Abruzzo, Italy
#terremotoabruzzo
The first Italian emergency event in the web 2.0 era


Soon after the earthquake ....
  130 facebook groups
  thousands of messages, status, ...
  twitter messages




what for?
  to communicate fears, hopelessness,
  to inform on the victims and the rescue interventions
  to look for some friends, relatives, ...
  to share information on the overall situation
  to organise donations (money and goods)
«with advances in
technology, the gap between
professionals and amateurs
has narrowed, paving the
way for companies to take
advantage of the talent of the
public.»
               Darren Gilbert




                                 <p>The Crowd</p>
Approach | Web 2.0
      OpenFreeCloud                          Social                     Collaboration
       Distributed technologies       Web 2.0 Social network: a         The result is a flourishing
       [web & mobile] built to        social structure made up of       nonmarket sector of
       integrate, that collectively   individualsorganizations         information, knowledge, and
       transform           mass       (nodes, which are connected       cultural production, based
       participation into valuable    by one or more specific           in the networked
       outcomes.                      types of interdependency:         environment, and applied to
                                      friendship,          common       anything that the many
       Ross Dawson.
                                      interest, financial exchange...   individuals connected to it
       Future Exploration Network
                                      or relationships of beliefs,      can imagine.
                                      knowledge or prestige.            Yochai Benkler
                                      Wikipedia                         The Wealth of Networks




People is the Key - We are the Key
Approach | Risk & Emergency
           Subsidiarity                    Resilience                       Prevention
       Principles that positively     «The aim is to shift from a       From Forecast/Monitoring to
       value communities and          largely local authority and       Prevention.
       what comes out in terms of     emergency services agenda         A set of actions to avoid or
       local response to citizens     to involvement of the public      decrease disaster impact,
       needs.                         and business community -          implemented on the basis
       The aim is to increase the     so to increase the capacity       of knowledge acquired
       usercitizenslocal-bodies     of citizens and businesses        through forecast and
       responsibility and proactive   to take more responsibility for   monitoring analysis.
       attitude.                      their own risk management.»
                                      UE




                                                                                        Abruzzo Emergency - Roio Piano Rescue Camp




PeopleUsersCitizensOperators in face of disasters
Civil Protection 2.0
 Web 2.0/3.0
            Resilience

                Civil Protection Bodies
                                           Volunteers
              Scholars/Experts
                                          Business
                     Citizens
                                 Media
    Collaboration

                    Sharing
Citizens
   as
sensors
The Challenge
          PeopleUsersCitizensVolunteers.....




  «emotional» participation          proactive collaboration
The 2.0 Tools
WEB 2.0

«PREPAREDNESS»
Volunteer and
Technical
Communities
(VTCs)
working on disaster
and conflict
management.




Community-driven Web 2.0 Technology
«Changing the world one map at time»
                        Patrick Maier, Ushahidi




Three Capabilities
   Fusion
   Attribution
   Automated Alerts

                      An Example by George Chamales



                                           to be continued...
Will the VTCs play an increasingly
important role in the future disaster
management?

Will the increasing number of volunteers
and the power of Web 2.0 technologies will
change the disaster management?


Which are the SWOT of this new path?
SWOT: Web 2.0 and Risks
                           Strength                            Weakness
                 Local Social Ties
Opportunities



                                                       «Web Divide»
                            Global Social Networks
                                                                    Common Approach


                                                       Low Budget
                  Volunteers Commitment
                                                               Free web 2.0 platforms
                               Web 2.0 Community


                Institutionalized information model        Low Web litteracy
                 Citizens driven information model               Past Dependencies
Threads




                Privacy and Security Issues                 Low Collaboration
                      Privacy and Security Issues                Slow pace of change
                Participation and Collaboration
                                                      Low Budget
                             Reliability of Sources                 Lack of Continuance
Richard Stacy | www.richardstacy.com
The assets of a post-Gutemberg world
                                       100% controlled by stakeholders/customers


                                                                                  Community

                                                             Conversation

                                                 Content




                                       100% controlled by you/institution/organization/....
Civil Protection 2.0 «Community»


  Institutions           Communications          Volunteers




                                      Ma
                        ss
                      ne



                                      na
                   red




                                        gem
                    pa
                             RISKS




                                           ent
                 Pre




                             Relief




    Media                                         Citizens
The Institutions Challenge

 RECOGNIZE the whole transformational challenge and participate to
 the transition
 BUILD a reputation for reliability, trust in the Web 2.0 Crisis
 Community [content-community-conversation]
 ACKNOWLEDGE AND DEVELOP assets and competencies reflecting
 the collaborative, collective approach [web litteracy] of the web
 community world wide
 PRACTICE openess and transparency [Open Government]

 FOSTER concrete and operational projects involving the VTCs
The VTCs Challenge




                                                              Disaster Relief 2.0: The Future of Information Sharing
                                                              in Humanitarian Emergencies, by the UN and partner
 Build a reputation for reliability, trust, professionalism
 Lack of resources
 The technical challenges of geolocation with partial
 information and verifying accuracy of reports
 Building local capacity to manage disaster and conflict




                                                              organizations
 situations


 Better sharing of experiences world wide [true Open &
 Collaborative Approach] and overcome language barriers
 Strengthen the collaboration with Institutional Bodies and
 traditional volunteers organizations
A pilot project
http://valdicecina.salaoperativaprociv.org
           Map of the Intermunicipality Civil Protectio Plan
           Public and shared Geolocated data

           Downloadable Map [pdf shared on Google Docs]
           Meteo Alerts
           Information, News, Feeds
           Knowledge Sharing


           Crowdsourcing Map to send and receive alerts and reports


           iGoogle shared between 11 COC and Volunteers associations
           geo tracking [google latitude]
           google talk
           google documents for collaboration
Are We Ready?
ELENA RAPISARDI
 e.rapisardi@gmail.com
www.elenarapisardi.com
            @erapisardi

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Web 2.0 Changes Emergency Communications

  • 1. The World occurs because it is communicated. Umberto Galimberti INFORMING THE PUBLIC The Post-Gutemberg Challenge for Risks and Emergency Management ELENA RAPISARDI PROTEC Torino 30/06/2011
  • 2. EMERGENCY WEB 2.0 2
  • 4. Web changes communications http://www.flickr.com/photos/photodavid/
  • 6. 1964 The Times They Are A-Changin’
  • 7. Gutenberg Bible Gutenberg Revolution lowered the production costs increased the books production favourished the democratic access to knowledge stimulated litteracy 1455 contributed to the critical thinking created institutionalized inforation model
  • 8. Tim O´ Reilly announces Web 2.0 2003
  • 10. 70% Italy: population with internet access audiweb 12/2010
  • 11. 13% Italy: population with mobile internet access audiweb 12/2010
  • 12. 21,4 Mio Italy: social network users audiweb 12/2010
  • 14. The wealth of networks: how social production transforms markets and freedom. Yochai Benkler. The post-Gutemberg revolution is «The end of institutionalised mediation models». Richard Stacy The Web 2.0 World
  • 15. Web 2.0 Key Words #share #collaborate #communicate #cooperate #support #include - e.g. #diversity
  • 17. #terremotoabruzzo The first Italian emergency event in the web 2.0 era Soon after the earthquake .... 130 facebook groups thousands of messages, status, ... twitter messages what for? to communicate fears, hopelessness, to inform on the victims and the rescue interventions to look for some friends, relatives, ... to share information on the overall situation to organise donations (money and goods)
  • 18. «with advances in technology, the gap between professionals and amateurs has narrowed, paving the way for companies to take advantage of the talent of the public.» Darren Gilbert <p>The Crowd</p>
  • 19. Approach | Web 2.0 OpenFreeCloud Social Collaboration Distributed technologies Web 2.0 Social network: a The result is a flourishing [web & mobile] built to social structure made up of nonmarket sector of integrate, that collectively individualsorganizations information, knowledge, and transform mass (nodes, which are connected cultural production, based participation into valuable by one or more specific in the networked outcomes. types of interdependency: environment, and applied to friendship, common anything that the many Ross Dawson. interest, financial exchange... individuals connected to it Future Exploration Network or relationships of beliefs, can imagine. knowledge or prestige. Yochai Benkler Wikipedia The Wealth of Networks People is the Key - We are the Key
  • 20. Approach | Risk & Emergency Subsidiarity Resilience Prevention Principles that positively «The aim is to shift from a From Forecast/Monitoring to value communities and largely local authority and Prevention. what comes out in terms of emergency services agenda A set of actions to avoid or local response to citizens to involvement of the public decrease disaster impact, needs. and business community - implemented on the basis The aim is to increase the so to increase the capacity of knowledge acquired usercitizenslocal-bodies of citizens and businesses through forecast and responsibility and proactive to take more responsibility for monitoring analysis. attitude. their own risk management.» UE Abruzzo Emergency - Roio Piano Rescue Camp PeopleUsersCitizensOperators in face of disasters
  • 21. Civil Protection 2.0 Web 2.0/3.0 Resilience Civil Protection Bodies Volunteers Scholars/Experts Business Citizens Media Collaboration Sharing
  • 22. Citizens as sensors
  • 23. The Challenge PeopleUsersCitizensVolunteers..... «emotional» participation proactive collaboration
  • 26. Volunteer and Technical Communities (VTCs) working on disaster and conflict management. Community-driven Web 2.0 Technology
  • 27. «Changing the world one map at time» Patrick Maier, Ushahidi Three Capabilities Fusion Attribution Automated Alerts An Example by George Chamales to be continued...
  • 28. Will the VTCs play an increasingly important role in the future disaster management? Will the increasing number of volunteers and the power of Web 2.0 technologies will change the disaster management? Which are the SWOT of this new path?
  • 29. SWOT: Web 2.0 and Risks Strength Weakness Local Social Ties Opportunities «Web Divide» Global Social Networks Common Approach Low Budget Volunteers Commitment Free web 2.0 platforms Web 2.0 Community Institutionalized information model Low Web litteracy Citizens driven information model Past Dependencies Threads Privacy and Security Issues Low Collaboration Privacy and Security Issues Slow pace of change Participation and Collaboration Low Budget Reliability of Sources Lack of Continuance
  • 30. Richard Stacy | www.richardstacy.com The assets of a post-Gutemberg world 100% controlled by stakeholders/customers Community Conversation Content 100% controlled by you/institution/organization/....
  • 31. Civil Protection 2.0 «Community» Institutions Communications Volunteers Ma ss ne na red gem pa RISKS ent Pre Relief Media Citizens
  • 32. The Institutions Challenge RECOGNIZE the whole transformational challenge and participate to the transition BUILD a reputation for reliability, trust in the Web 2.0 Crisis Community [content-community-conversation] ACKNOWLEDGE AND DEVELOP assets and competencies reflecting the collaborative, collective approach [web litteracy] of the web community world wide PRACTICE openess and transparency [Open Government] FOSTER concrete and operational projects involving the VTCs
  • 33. The VTCs Challenge Disaster Relief 2.0: The Future of Information Sharing in Humanitarian Emergencies, by the UN and partner Build a reputation for reliability, trust, professionalism Lack of resources The technical challenges of geolocation with partial information and verifying accuracy of reports Building local capacity to manage disaster and conflict organizations situations Better sharing of experiences world wide [true Open & Collaborative Approach] and overcome language barriers Strengthen the collaboration with Institutional Bodies and traditional volunteers organizations
  • 34. A pilot project http://valdicecina.salaoperativaprociv.org Map of the Intermunicipality Civil Protectio Plan Public and shared Geolocated data Downloadable Map [pdf shared on Google Docs] Meteo Alerts Information, News, Feeds Knowledge Sharing Crowdsourcing Map to send and receive alerts and reports iGoogle shared between 11 COC and Volunteers associations geo tracking [google latitude] google talk google documents for collaboration