Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...
Aug22:No MABUSHI! Product Marketing with a Laser w/Tim C. Johnson
1. Transcript from Aug 22/23, 2011:
No MABUSHI! Product Marketing With A Laser
Global Product Management Talk w/ Tim C. Johnson, Product Marketing Expert
http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/ncKUD8
Listen to speaker & co-hosts! http://www.blogtalkradio.com/prodmgmttalk
“This will be a fun experience for me. I've learned a lot
from other Global Product Management Talks and
expect this to be no different. And if I can help the
Product Marketing Management community eliminate
some MABUSHI along the way, so much the better,”
shares Johnson.
Questions for Discussion:
Q1 What are the two must-ask questions in your
PMM toolkit?
Q2 What techniques do you use to understand the
value chain?
Q3 When is your sales team a customer/persona and
when are they a partner?
Q4 What makes your sales tools REALLY effective and
how do you measure that?
Q5 What self-checks do you use to eliminate
MABUSHI?
Q6 What are your favorite examples of bad product
marketing?
ProdMgmtTalk Link resources for today's
talk http://pack.li/21 #prodmgmttalk -3:59 PM Aug 22nd, 2011
ProdMgmtTalk Both doctors are in the house today! Important for laser surgery on
MABUSHI! #prodmgmttalk -4:00 PM Aug 22nd, 2011
ProdMgmtTalk Please welcome @johnsontc Tim C. Johnson, Product Marketing Expert for
Discussion On Surgically Removing MABUSHI #prodmgmttalk -4:00 PM Aug 22nd, 2011
Sponsor us http://bit.ly/gF0Tt3 and visit our sponsor link below!
1
Centercode = Better Beta Tests
2. Transcript from Aug 22/23, 2011:
No MABUSHI! Product Marketing With A Laser
Global Product Management Talk w/ Tim C. Johnson, Product Marketing Expert
http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/ncKUD8
Listen to speaker & co-hosts! http://www.blogtalkradio.com/prodmgmttalk
ProdMgmtTalk Intro @johnson5c Product Marketing expert/ Author "It's About Value"
product marketing blog ridding the world of MABUSHI #prodmgmttalk -4:01 PM Aug 22nd,
2011
ProdMgmtTalk @Johnsontc has 20+ years of sales and marketing experience in software
ranging from end-user applications to development tools #prodmgmttalk -4:02 PM Aug
22nd, 2011
ProdMgmtTalk Discussion questions from each talk http://t.co/bMnKkao Today’s
questions: http://t.co/NT5ooKa #prodmgmttalk -4:02 PM Aug 22nd, 2011
ProdMgmtTalk Our format: we post questions Q1, Q2, Q3 please answer using A1, A2,
A3 #prodmgmttalk -4:03 PM Aug 22nd, 2011
ProdMgmtTalk @johnsontc is explaining what "MABUSHI" is...#prodmgmttalk -4:03 PM Aug
22nd, 2011
ProdMgmtTalk When you're ready here is Q1: What are the two must-ask questions in your
PMM toolkit? #prodmgmttalk -4:04 PM Aug 22nd, 2011
nickcoster Trying to get out of traffic and get onto the chat#prodmgmttalk -4:05 PM Aug
22nd, 2011
ProdMgmtTalk MABUSHI is an Israeli term (not nice one) for get to the point, don't waste
time! #prodmgmttalk -4:05 PM Aug 22nd, 2011
Jim_Holland RT @ProdMgmtTalk: MABUSHI is an Israeli term (not nice one) for get to the
point, don't waste time! #prodmgmttalk #prodmktg #prodmgmt
brainmates I am going to start using the term #mabushi from now! #prodmgmttalk -4:05
PM Aug 22nd, 2011
ProdMgmtTalk Welcome @nickcoster @jidoctor @bdoctor#prodmgmttalk -4:06 PM Aug
22nd, 2011
Sponsor us http://bit.ly/gF0Tt3 and visit our sponsor link below!
2
Centercode = Better Beta Tests
3. Transcript from Aug 22/23, 2011:
No MABUSHI! Product Marketing With A Laser
Global Product Management Talk w/ Tim C. Johnson, Product Marketing Expert
http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/ncKUD8
Listen to speaker & co-hosts! http://www.blogtalkradio.com/prodmgmttalk
Jim_Holland @ProdMgmtTalk - @Jim_Holland joining. We'll see how Twitter performs. Glad
to be on.
saeedwkhan A1 -- Who and Why? :-) #prodmgmttalk -4:06 PM Aug 22nd, 2011
ProdMgmtTalk @jimholland If you're NOT showing up in twitter search, follow these
instructions http://t.co/Cj7wIvx#prodmgmttalk -4:07 PM Aug 22nd, 2011
Jim_Holland @ProdMgmtTalk - Doesn't help. I have Twitter used as credentials for a dozen
apps of so. I'm hosed #prodmgmttalk
Jim_Holland RT @Jim_Holland I am doomed by the God's of #Twitter. Entice me w/your
apps and 3rd party integration and then limit my stream #prodmgmttalk
Jim_Holland No use contributing if twitters KILLING my tweets. I'll sit here and play
mime. @ProdMgmtTalk #prodmgmttalk #EPICFAIL #TWITTER
brainmates Acc to @johnsontc Agree. Its more who cares & why is it impt?
RT @saeedwkhan: A1 -- Who and Why? :-)#prodmgmttalk -4:07 PM Aug 22nd, 2011
brainmates Acc to @johnsontc 'Who is being impacted and how?. How is it impacting them
personally & how impacting the business?' #prodmgmttalk -4:08 PM Aug 22nd, 2011
Jim_Holland A1 - I like "Why and How" oriented questions for #prodmktg #prodmgmttalk
MNOProductMan #prodmgmttalk A1 - Is this what they need or want? -4:09 PM Aug 22nd,
2011
ProdMgmtTalk Welcome @saeedwkhan A1 Tim says example is simply asking a person how
they're compensated & how they're doing against metrics #prodmgmttalk -4:09 PM Aug
22nd, 2011
brainmates Acc to @johnsontc questions need to draw people out#prodmgmttalk -4:10 PM
Aug 22nd, 2011
Sponsor us http://bit.ly/gF0Tt3 and visit our sponsor link below!
3
Centercode = Better Beta Tests
4. Transcript from Aug 22/23, 2011:
No MABUSHI! Product Marketing With A Laser
Global Product Management Talk w/ Tim C. Johnson, Product Marketing Expert
http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/ncKUD8
Listen to speaker & co-hosts! http://www.blogtalkradio.com/prodmgmttalk
Jim_Holland @brainmates Thanks. Ive been buried with lots of client work and finally came
up for air.
ProdMgmtTalk Welcome @MNOProductMan Tim says A1 - add on "and why not?"
Questions need to draw people out #prodmgmttalk-4:10 PM Aug 22nd, 2011
brainmates @MNOProductMan Thanks for joining #prodmgmttalk -4:10 PM Aug 22nd, 2011
jidoctor seems the must-ask ?s are situation dependent, but standard would include who,
what, why, why not #prodmgmttalk -4:11 PM Aug 22nd, 2011
brainmates Agree RT @jidoctor: seems the must-ask ?s are situation dependent, but
standard would include who, what, why, why not #prodmgmttalk -4:11 PM Aug 22nd, 2011
cindyfsolomon Discussion questions from each talkhttp://t.co/gYJa4tT Today’s
questions: http://t.co/qFlEGWw#prodmgmttalk -4:12 PM Aug 22nd, 2011
bdoctor A1 when presented with features - the question is so what to get at
benefits #prodmgmttalk -4:12 PM Aug 22nd, 2011
cindyfsolomon Join me for a #prodmgmttalk TweetChat now
w/ @johnsontc at: http://t.co/bPVZSXP Removing MABUSHI w/a laser #prodmgmttalk -4:12
PM Aug 22nd, 2011
brainmates RT @bdoctor: A1 when presented with features - the question is so what to get
at benefits #prodmgmttalk -4:13 PM Aug 22nd, 2011
cindyfsolomon @Johnsontc says "if you don't understand whats broke or how its affecting
them (cust or biz) then you'll have difficult talk" #prodmgmttalk -4:13 PM Aug 22nd, 2011
saeedwkhan @johnsontc re: A1: Can you clarify the question a bit? It's a very general
question. #prodmgmttalk -4:13 PM Aug 22nd, 2011
Sponsor us http://bit.ly/gF0Tt3 and visit our sponsor link below!
4
Centercode = Better Beta Tests
5. Transcript from Aug 22/23, 2011:
No MABUSHI! Product Marketing With A Laser
Global Product Management Talk w/ Tim C. Johnson, Product Marketing Expert
http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/ncKUD8
Listen to speaker & co-hosts! http://www.blogtalkradio.com/prodmgmttalk
Jim_Holland @saeedwkhan Must have read my "no showing up in Twitter"
reply #prodmgmttalk
brainmates Acc to @johnsontc - ask these questions when you r developing personas, doing
sales calls, presentations#prodmgmttalk -4:14 PM Aug 22nd, 2011
jidoctor q1: need more context to better respond to this ?; all makes sense but
motivation/compensation is not always relevant#prodmgmttalk -4:14 PM Aug 22nd, 2011
liz_blink RT @brainmates: I am going to start using the term#mabushi from
now! #prodmgmttalk -4:14 PM Aug 22nd, 2011
brainmates More an approach to understanding value RT@saeedwkhan: re: A1: Can you
clarify the question a bit? Its very general question #prodmgmttalk -4:15 PM Aug 22nd,
2011
cindyfsolomon Welcome @liz_blink! #prodmgmttalk -4:16 PM Aug 22nd, 2011
brainmates Acc to @johnsontc these questions drive the company to understand if they are
doing a good job meeting their metrics#prodmgmttalk -4:16 PM Aug 22nd, 2011
cindyfsolomon "When you're trying to understand if you can help customer -if you
understand their metrics - can better present your solution #prodmgmttalk -4:17 PM Aug
22nd, 2011
cindyfsolomon A1: @johnsontc says to talk into the pain point of the
customer/biz #prodmgmttalk -4:17 PM Aug 22nd, 2011
cindyfsolomon This leads into Q2 - Q2 What techniques do you use to understand the value
chain? #prodmgmttalk -4:18 PM Aug 22nd, 2011
liz_blink Hi! Keeping the tram ride interesting! "@cindyfsolomon:
Welcome @liz_blink! #prodmgmttalk" -4:18 PM Aug 22nd, 2011
Sponsor us http://bit.ly/gF0Tt3 and visit our sponsor link below!
5
Centercode = Better Beta Tests
6. Transcript from Aug 22/23, 2011:
No MABUSHI! Product Marketing With A Laser
Global Product Management Talk w/ Tim C. Johnson, Product Marketing Expert
http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/ncKUD8
Listen to speaker & co-hosts! http://www.blogtalkradio.com/prodmgmttalk
clivelam A1: 2 helpful questions: "What do you want to do?" and "Why do you want to do
it?" #prodmgmttalk -4:18 PM Aug 22nd, 2011
cindyfsolomon Welcome @clivelam #prodmgmttalk -4:19 PM Aug 22nd, 2011
rcauvin A1: Before pain point comes context - "what do you do each day", and "why are you
doing it". #prodmgmt #prodmgmttalk-4:19 PM Aug 22nd, 2011
brainmates Grt response acc 2 @johnsontc RT @clivelam: A1: 2 helpful questions: "What do
you want to do?" and "Why do you want to do it?" #prodmgmttalk -4:19 PM Aug 22nd,
2011
brainmates Great! RT @rcauvin: A1: Before pain point comes context - "what do you do
each day", and "why are you doing it".#prodmgmt #prodmgmttalk -4:20 PM Aug 22nd, 2011
cindyfsolomon Also good quest, says Tim RT @rcauvin: A1: Before pain point comes context
"what do you do each day" & "why are you doing it" #prodmgmttalk -4:20 PM Aug 22nd,
2011
saeedwkhan For Q1 I tend to go into psychotherapy mode -- .tell me about your problems.
What are your goals? What keeps you up at night? #prodmgmttalk -4:20 PM Aug 22nd,
2011
brainmates Acc to @johnsontc "Why r u doing it?" question gets into
measurement. #prodmgmttalk -4:21 PM Aug 22nd, 2011
cindyfsolomon Tim says also add "why are you doing it" and "who benefits from
it" @johnsontc #prodmgmttalk -4:21 PM Aug 22nd, 2011
bdoctor RT @saeedwkhan: For Q1 I tend to go into psychotherapy mode - tell me abt ur
probs. What r ur goals? What keeps u up at night? #prodmgmttalk -4:21 PM Aug 22nd, 2011
Sponsor us http://bit.ly/gF0Tt3 and visit our sponsor link below!
6
Centercode = Better Beta Tests
7. Transcript from Aug 22/23, 2011:
No MABUSHI! Product Marketing With A Laser
Global Product Management Talk w/ Tim C. Johnson, Product Marketing Expert
http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/ncKUD8
Listen to speaker & co-hosts! http://www.blogtalkradio.com/prodmgmttalk
cindyfsolomon RT @saeedwkhan: For Q1 I tend 2 psychotherapy mode-tell me about your
problems; What are your goals? What keeps u up at night? #prodmgmttalk -4:21 PM Aug
22nd, 2011
saeedwkhan Q1 - objective is to get them talking so I can sit back and listen and direct the
conversation. #prodmgmttalk -4:22 PM Aug 22nd, 2011
brainmates Q2 What techniques do you use to understand the value
chain? #prodmgmttalk -4:23 PM Aug 22nd, 2011
clivelam +1 RT @saeedwkhan: Q1 - objective is to get them talking so I can sit back and
listen and direct the conversation.#prodmgmttalk -4:23 PM Aug 22nd, 2011
cindyfsolomon Lost @johnsontc off skype for a moment - coming back on
line #prodmgmttalk -4:24 PM Aug 22nd, 2011
nickcoster A1) who is it for, and what problem does it solve?#prodmgmttalk -4:24 PM Aug
22nd, 2011
rcauvin @saeedwkhan #prodmgmt interviews are indeed like therapy. Set context initially;
not just, "Tell me about your problems." #prodmgmttalk -4:24 PM Aug 22nd, 2011
cindyfsolomon Tim says: We're going between Q1 & Q2 - overall idea of trying to get to
heart of what matters, what is valuable to them #prodmgmttalk -4:25 PM Aug 22nd, 2011
brainmates Acc to @johnsontc Based on what they tell you, ask questions like who calls you
when something goes wrong#prodmgmttalk -4:25 PM Aug 22nd, 2011
cindyfsolomon Tim says YES! RT @rcauvin: @saeedwkhan#prodmgmt interviews are indeed
like therapy. Set context initially #prodmgmttalk -4:25 PM Aug 22nd, 2011
brainmates Acc to @johnsontc A2: Start with who calls u when something goes wrong -
insight on how the rest of the biz is affected #prodmgmttalk -4:26 PM Aug 22nd, 2011
Sponsor us http://bit.ly/gF0Tt3 and visit our sponsor link below!
7
Centercode = Better Beta Tests
8. Transcript from Aug 22/23, 2011:
No MABUSHI! Product Marketing With A Laser
Global Product Management Talk w/ Tim C. Johnson, Product Marketing Expert
http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/ncKUD8
Listen to speaker & co-hosts! http://www.blogtalkradio.com/prodmgmttalk
cindyfsolomon @johnsontc starts w/ who calls you when something goes wrong to
determine the value chain & how rest of biz is being affected #prodmgmttalk -4:26 PM Aug
22nd, 2011
rcauvin More on #prodmgmt as therapy, and how it guides the questions we ask
customers: http://t.co/hj1adn6 #prodmgmttalk -4:27 PM Aug 22nd, 2011
cindyfsolomon @johnsontc Outside of direct cust interaction - keep up on disaster stories
that you read in IT press to ask if relevant #prodmgmttalk -4:27 PM Aug 22nd, 2011
MNOProductMan #prodmgmttalk A2 - 1. Empathy 2. SIPOC's analysis to work out where
they are in the E2E value chain-pain origin is normally external to them -4:28 PM Aug 22nd,
2011
cindyfsolomon @johnsontc says "PM uses it for product development and PMM uses it for
developing messages"#prodmgmttalk -4:29 PM Aug 22nd, 2011
rcauvin A1/A2: Explore how the prospect currently manages or works around relevant
problems they face. #prodmgmt#prodmgmttalk -4:29 PM Aug 22nd, 2011
brainmates What is SIPOC? RT @MNOProductMan: SIPOCs analysis#prodmgmttalk -4:29
PM Aug 22nd, 2011
brainmates RT @rcauvin: A1/A2: Explore how the prospect currently manages or works
around relevant problems they face.#prodmgmt #prodmgmttalk -4:30 PM Aug 22nd, 2011
brainmates @johnsontc disagrees RT @MNOProductMan: E2E value chain-pain origin
normally impacts them #prodmgmttalk -4:31 PM Aug 22nd, 2011
ErikaLAndersen This looks like a great convo. Almost to real computer #prodmgmttalk -4:31
PM Aug 22nd, 2011
bdoctor Sry, I'm lost. Whats the connection between Mabushi and value
chain? #prodmgmttalk -4:31 PM Aug 22nd, 2011
Sponsor us http://bit.ly/gF0Tt3 and visit our sponsor link below!
8
Centercode = Better Beta Tests
9. Transcript from Aug 22/23, 2011:
No MABUSHI! Product Marketing With A Laser
Global Product Management Talk w/ Tim C. Johnson, Product Marketing Expert
http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/ncKUD8
Listen to speaker & co-hosts! http://www.blogtalkradio.com/prodmgmttalk
cindyfsolomon Welcome @ErikaLAndersen #prodmgmttalk -4:32 PM Aug 22nd, 2011
brainmates Good question RT @bdoctor: Sry, Im lost. Whats the connection between
Mabushi and value chain? #prodmgmttalk -4:32 PM Aug 22nd, 2011
cindyfsolomon Excellent quest! RT @bdoctor: Sry, Im lost. Whats the connection between
Mabushi and value chain?#prodmgmttalk -4:32 PM Aug 22nd, 2011
brainmates Acc to @johnsontc @bdoctor When u understand the value chain you are not
going to talk about the shiny red thingy#prodmgmttalk -4:32 PM Aug 22nd, 2011
cindyfsolomon @johnsontc to @bdoctor "the connection betw MABUSHI and value chain -
when understand vc, won't waste time on Shiny Object #prodmgmttalk -4:32 PM Aug 22nd,
2011
MNOProductMan #prodmgmttalk SIPOC is a six sigma tool - engineering approach to pain &
probs. SIPOC maps Suppliers, inputs, process, outputs, customers. -4:33 PM Aug 22nd, 2011
cindyfsolomon Q3 When is your sales team a customer/persona and when are they a
partner? #prodmgmttalk -4:33 PM Aug 22nd, 2011
cindyfsolomon @johnsontc says these are sophisticated questions that must be
solved #prodmgmttalk -4:34 PM Aug 22nd, 2011
cindyfsolomon From an IT perspective, IT is responsible for entire chain for info from
suppliers - processes correct/ outputs to end cust #prodmgmttalk -4:34 PM Aug 22nd, 2011
bdoctor Umm is thingy a tech term or Aussie? RT @brainmates: Acc to @johnsontc u r not
going 2 talk about the shiny red thingy#prodmgmttalk -4:34 PM Aug 22nd, 2011
jidoctor imho, your sales team is a cust in respect that they absorb info, not a persona and
not a partner #prodmgmttalk -4:35 PM Aug 22nd, 2011
Sponsor us http://bit.ly/gF0Tt3 and visit our sponsor link below!
9
Centercode = Better Beta Tests
10. Transcript from Aug 22/23, 2011:
No MABUSHI! Product Marketing With A Laser
Global Product Management Talk w/ Tim C. Johnson, Product Marketing Expert
http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/ncKUD8
Listen to speaker & co-hosts! http://www.blogtalkradio.com/prodmgmttalk
brainmates @MNOProductMan Thanks for definition. IT people are responsible for the
infrastructure that keeps value chain running.#prodmgmttalk -4:35 PM Aug 22nd, 2011
jidoctor infrastructure to support value chain is not necessarily a partner #prodmgmttalk -
4:35 PM Aug 22nd, 2011
brainmates I like! RT @jidoctor: imho, your sales team is a cust in respect that they absorb
info, not a persona and not a partner#prodmgmttalk -4:35 PM Aug 22nd, 2011
cindyfsolomon @johnsontc says Definitely tech term! But everything is thingy to Aussies!
RT @bdoctor: Umm is thingy a tech term or Aussie? #prodmgmttalk -4:36 PM Aug 22nd,
2011
jidoctor & they aren't a persona since they are neither a user nor a buyer #prodmgmttalk -
4:36 PM Aug 22nd, 2011
saeedwkhan A3 -- Sales teams map to personae. In smaller companies they can be partners.
Need to maintain product/channel fit. #prodmgmttalk -4:36 PM Aug 22nd, 2011
jidoctor remeber, you are talking about partner as sales defines partner #prodmgmttalk -
4:36 PM Aug 22nd, 2011
cindyfsolomon @johnsontc to @jidoctor sales are a buyer - they have to agree that what
you are saying is important & correct.#prodmgmttalk -4:37 PM Aug 22nd, 2011
Beta_Boy RT @brainmates: I like! RT @jidoctor: imho, your sales team is a cust in respect
that they absorb info, not a persona and not a partner #prodmgmttalk -4:37 PM Aug 22nd,
2011
jidoctor they are not buying your solution, only a customer who "buys" the info to sell the
solution #prodmgmttalk -4:37 PM Aug 22nd, 2011
cindyfsolomon @johnsontc says Meta point - sales is NOT an adversary #prodmgmttalk -
4:38 PM Aug 22nd, 2011
Sponsor us http://bit.ly/gF0Tt3 and visit our sponsor link below!
10
Centercode = Better Beta Tests
11. Transcript from Aug 22/23, 2011:
No MABUSHI! Product Marketing With A Laser
Global Product Management Talk w/ Tim C. Johnson, Product Marketing Expert
http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/ncKUD8
Listen to speaker & co-hosts! http://www.blogtalkradio.com/prodmgmttalk
brainmates @johnsontc agrees RT @saeedwkhan: Sales teams map to personae. Smaller
companies they can be partners.#prodmgmttalk -4:38 PM Aug 22nd, 2011
clivelam A3: sales are more like an ear piece #prodmgmttalk -4:38 PM Aug 22nd, 2011
saeedwkhan @jidoctor but Sales teams have needs, wants, objectives, goals, influencers
etc. Perfect for personae#prodmgmttalk -4:38 PM Aug 22nd, 2011
jidoctor if u r talking about launch material, then sales teams would b a persona; but if you
are talking about urlaunch itself, no#prodmgmttalk -4:38 PM Aug 22nd, 2011
BreSwim RT @brainmates: I like! RT @jidoctor: imho, your sales team is a cust in respect
that they absorb info, not a persona and not a partner #prodmgmttalk -4:38 PM Aug 22nd,
2011
liz_blink @jidoctor can your sales team be a blocker to your customer? #prodmgmttalk -
4:38 PM Aug 22nd, 2011
jidoctor but, totally agree w/ can't ignore them, they are 2 imp#prodmgmttalk -4:39 PM Aug
22nd, 2011
cindyfsolomon @johnsontc Exactly! RT @jidoctor: are not buying your solution, only a
customer who "buys" the info to sell the solution #prodmgmttalk -4:39 PM Aug 22nd, 2011
jidoctor yes @liz_blink, sales CAN, and oftend does, block access/info to
customers #prodmgmttalk -4:39 PM Aug 22nd, 2011
brainmates Acc to @johnsontc No right answer. Sales is ultimately on your
side. #prodmgmttalk -4:39 PM Aug 22nd, 2011
cindyfsolomon @jidoctor points out where sales are NOT a buyer - but ultimately they're on
the same team - same logo on their biz card #prodmgmttalk -4:39 PM Aug 22nd, 2011
Sponsor us http://bit.ly/gF0Tt3 and visit our sponsor link below!
11
Centercode = Better Beta Tests
12. Transcript from Aug 22/23, 2011:
No MABUSHI! Product Marketing With A Laser
Global Product Management Talk w/ Tim C. Johnson, Product Marketing Expert
http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/ncKUD8
Listen to speaker & co-hosts! http://www.blogtalkradio.com/prodmgmttalk
liz_blink RT @jidoctor: if u r talking about launch material, then sales teams would b a
persona; but if you are talking about urlaunch itself, no #prodmgmttalk -4:39 PM Aug 22nd,
2011
cindyfsolomon Absolutely! RT @liz_blink: @jidoctor can your sales team be a blocker to
your customer? #prodmgmttalk -4:40 PM Aug 22nd, 2011
brainmates This is when there is an adversarial relationship RT@jidoctor: yes sales CAN, and
oftend does, block access/info to customers #prodmgmttalk -4:40 PM Aug 22nd, 2011
jidoctor (make them a higher level on the biz card & they respond even
well!) #prodmgmttalk -4:40 PM Aug 22nd, 2011
liz_blink @jidoctor is that because we too often leave them out of the
process? #prodmgmttalk -4:41 PM Aug 22nd, 2011
cindyfsolomon Moving ON! Q4 What makes your sales tools REALLY effective and how do
you measure that?#prodmgmttalk -4:41 PM Aug 22nd, 2011
jidoctor adversial relationship is non-productive: avoid at all costs!#prodmgmttalk -4:41 PM
Aug 22nd, 2011
brainmates Absolutely RT @jidoctor: adversial relationship is non-productive: avoid at all
costs! #prodmgmttalk -4:41 PM Aug 22nd, 2011
jidoctor @liz_blink, imho, yes, but we do that because we don't know HOW to include them
properly #prodmgmttalk -4:42 PM Aug 22nd, 2011
brainmates I always include to avoid pain RT @liz_blink: @jidoctoris that because we too
often leave them out of the process?#prodmgmttalk -4:42 PM Aug 22nd, 2011
bdoctor RT @jidoctor: adversial relationship is non-productive: avoid at all
costs! #prodmgmttalk -4:42 PM Aug 22nd, 2011
cindyfsolomon from @johnsontc A4: A measure of its bad is sales team calling MABUSHI on
you! #prodmgmttalk -4:43 PM Aug 22nd, 2011
Sponsor us http://bit.ly/gF0Tt3 and visit our sponsor link below!
12
Centercode = Better Beta Tests
13. Transcript from Aug 22/23, 2011:
No MABUSHI! Product Marketing With A Laser
Global Product Management Talk w/ Tim C. Johnson, Product Marketing Expert
http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/ncKUD8
Listen to speaker & co-hosts! http://www.blogtalkradio.com/prodmgmttalk
saeedwkhan A4 - Sales tool must be created w/ consumer in mind & map to their buying
process. Must understand info supply chain#prodmgmttalk -4:43 PM Aug 22nd, 2011
liz_blink Agreed! "@jidoctor: adversial relationship is non-productive: avoid at all
costs! #prodmgmttalk" -4:43 PM Aug 22nd, 2011
cindyfsolomon to @jidoctor A4 field test it before you role it out to everyone - so they had
some input #prodmgmttalk -4:44 PM Aug 22nd, 2011
saeedwkhan A4 -- FYI...consumer in last tweet is consumer of the tools/info and not general
economic consumer. :-) #prodmgmttalk -4:44 PM Aug 22nd, 2011
cindyfsolomon @johnsontc to @saeedwkhan Yes, and Also must use their language and
their metrics #prodmgmttalk -4:44 PM Aug 22nd, 2011
brainmates Must use their language & metrics RT @saeedwkhan: Sales tool must be created
w/ consumer in mind & map to their buying process #prodmgmttalk -4:44 PM Aug 22nd,
2011
jidoctor a4: agree w/ @saeedwkhan, sales tools must map to cust needs & language, not
"sales" needs #prodmgmttalk -4:44 PM Aug 22nd, 2011
liz_blink God yes! "@cindyfsolomon: from @johnsontc A4: A measure of its bad is sales
team calling MABUSHI on you!#prodmgmttalk" -4:44 PM Aug 22nd, 2011
liz_blink RT @saeedwkhan: A4 - Sales tool must be created w/ consumer in mind & map to
their buying process. Must understand info supply chain #prodmgmttalk -4:44 PM Aug
22nd, 2011
cindyfsolomon @johnsontc says "must use their language & metrics applies to both internal
& external consumer"#prodmgmttalk -4:45 PM Aug 22nd, 2011
jidoctor a4: but be careful re: sales calling MABUSHI, it may not be, but since it wasn't
designed for them they think it is#prodmgmttalk -4:45 PM Aug 22nd, 2011
Sponsor us http://bit.ly/gF0Tt3 and visit our sponsor link below!
13
Centercode = Better Beta Tests
14. Transcript from Aug 22/23, 2011:
No MABUSHI! Product Marketing With A Laser
Global Product Management Talk w/ Tim C. Johnson, Product Marketing Expert
http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/ncKUD8
Listen to speaker & co-hosts! http://www.blogtalkradio.com/prodmgmttalk
brainmates How? RT @cindyfsolomon: @johnsontc says "must use their language & metrics
applies to both internal & external consumer" #prodmgmttalk -4:46 PM Aug 22nd, 2011
liz_blink A4 @jidoctor @saeedwkhan but sales needs and customer needs should not be
that far apart! #prodmgmttalk -4:46 PM Aug 22nd, 2011
jidoctor examples exist when sales calls MABUSHI simply because they were left out of the
process, or their suggestions were not used #prodmgmttalk -4:46 PM Aug 22nd, 2011
jidoctor @liz_blink sales needs & customer needs ARE designed to be
different! #prodmgmttalk -4:46 PM Aug 22nd, 2011
brainmates Acc @johnsontc We need supporting docs to show how we can help sales make
more sales. #prodmgmttalk -4:46 PM Aug 22nd, 2011
cindyfsolomon YES! RT @jidoctor: ex exist when sales calls MABUSHI because they're left
out of process, or their suggestions were not used #prodmgmttalk -4:47 PM Aug 22nd, 2011
jidoctor @liz_blink customer needs to be shown sol'n, sales needs to understand what the
customer needs - they are different#prodmgmttalk -4:47 PM Aug 22nd, 2011
brainmates But sales want more sales. If customer needs r met so r sales
needs. @jidoctor @liz_blink #prodmgmttalk -4:48 PM Aug 22nd, 2011
liz_blink Too true RT @Brainmates sugg to not do that! @jidoctorsales calls MABUSHI
simply because they were left out of the process #prodmgmttalk -4:49 PM Aug 22nd, 2011
ErikaLAndersen RT @jidoctor: examples exist when sales calls MABUSHI simply b/c were left
out of process, or suggestions not used #prodmgmttalk -4:49 PM Aug 22nd, 2011
cindyfsolomon @johnsontc says "we're in violent agreement on this" #prodmgmttalk -4:49
PM Aug 22nd, 2011
MNOProductMan #prodmgmttalk A4 Sales attention span is short, sales are simple folk.
Tools need to be simple & relevant to them. Sales need to trust tools -4:49 PM Aug 22nd,
2011
Sponsor us http://bit.ly/gF0Tt3 and visit our sponsor link below!
14
Centercode = Better Beta Tests
15. Transcript from Aug 22/23, 2011:
No MABUSHI! Product Marketing With A Laser
Global Product Management Talk w/ Tim C. Johnson, Product Marketing Expert
http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/ncKUD8
Listen to speaker & co-hosts! http://www.blogtalkradio.com/prodmgmttalk
liz_blink Exactly! "@brainmates: But sales want more sales. If customer needs r met so r
sales needs. @jidoctor @liz_blink#prodmgmttalk" -4:50 PM Aug 22nd, 2011
brainmates Acc to @johnsontc Sales needs to understand language that the customer
uses. #prodmgmttalk -4:50 PM Aug 22nd, 2011
brainmates Tools need to work. RT @MNOProductMan Sales need to trust
tools #prodmgmttalk -4:50 PM Aug 22nd, 2011
cindyfsolomon Moving on Q5 What self-checks do you use to eliminate
MABUSHI? #prodmgmttalk -4:50 PM Aug 22nd, 2011
rcauvin @jidoctor Before customer can consider solution, must be helped to navigate
change management issues:http://t.co/unVrEuT #prodmgmttalk -4:50 PM Aug 22nd, 2011
saeedwkhan Gotta sign off a bit early. Thanks for the discussion#prodmgmttalk -4:50 PM
Aug 22nd, 2011
jidoctor sales needs to not only understand cust language, but SPEAK cust
language #prodmgmttalk -4:51 PM Aug 22nd, 2011
bdoctor A5) best tool - Bull Fighter http://t.co/whLGpRl#prodmgmttalk -4:51 PM Aug 22nd,
2011
brainmates Thanks for joining! RT @saeedwkhan: Gotta sign off a bit early. Thanks for the
discussion #prodmgmttalk -4:51 PM Aug 22nd, 2011
cindyfsolomon @johnsontc says A5 "I run it past my spouse - if she can't figure it out, then I
know I've failed" #prodmgmttalk -4:51 PM Aug 22nd, 2011
brainmates WOW. That would be great RT @jidoctor: sales needs to not only understand
cust language, but SPEAK cust language#prodmgmttalk -4:51 PM Aug 22nd, 2011
Sponsor us http://bit.ly/gF0Tt3 and visit our sponsor link below!
15
Centercode = Better Beta Tests
16. Transcript from Aug 22/23, 2011:
No MABUSHI! Product Marketing With A Laser
Global Product Management Talk w/ Tim C. Johnson, Product Marketing Expert
http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/ncKUD8
Listen to speaker & co-hosts! http://www.blogtalkradio.com/prodmgmttalk
ErikaLAndersen Can this be taught? RT @jidoctor: sales needs to not only understand cust
language, but SPEAK cust language#prodmgmttalk -4:52 PM Aug 22nd, 2011
cindyfsolomon Eliminate jargon! RT @bdoctor: A5) best tool - Bull
Fighter http://t.co/csoxu2d #prodmgmttalk -4:52 PM Aug 22nd, 2011
brainmates Thanks. Like it! RT @bdoctor: A5) best tool - Bull
Fighter http://t.co/oDssWKj #prodmgmttalk -4:52 PM Aug 22nd, 2011
brainmates That is what #prodmkgt is for RT @jidoctor: sales needs to not only understand
cust language, but SPEAK cust language #prodmgmttalk -4:52 PM Aug 22nd, 2011
jidoctor @brainmates: THAT is the responsibility of #prodmktg; to help sales understand &
speak the cust lang so WITH them, not AT them #prodmgmttalk -4:52 PM Aug 22nd, 2011
cindyfsolomon A5 @johnsontc says that David Meerman Scott also has a gobbly-gook
analyzer! #prodmgmttalk -4:53 PM Aug 22nd, 2011
jidoctor australian or american technical term? #prodmgmttalk -4:53 PM Aug 22nd, 2011
brainmates RT @jidoctor THAT is the responsibility of #prodmktg; to help sales understand
& speak the cust lang so WITH them, not AT them #prodmgmttalk -4:53 PM Aug 22nd, 2011
cindyfsolomon @johnsontc says Indeed! RT @jidoctor:@brainmates THAT is
responsibility #prodmktg; to help sales understand & speak cust lang #prodmgmttalk -4:53
PM Aug 22nd, 2011
cindyfsolomon @johnsontc is defining "crickets" RT @jidoctor: australian or american
technical term? #prodmgmttalk -4:54 PM Aug 22nd, 2011
rcauvin A5: Examine communication & whether it mentions "features" instead of problems
& what the user accomplishes.#prodmgmttalk #prodmgmt -4:54 PM Aug 22nd, 2011
brainmates Another test of Mabushi - if you get crickets from your
audience #prodmgmttalk -4:54 PM Aug 22nd, 2011
Sponsor us http://bit.ly/gF0Tt3 and visit our sponsor link below!
16
Centercode = Better Beta Tests
17. Transcript from Aug 22/23, 2011:
No MABUSHI! Product Marketing With A Laser
Global Product Management Talk w/ Tim C. Johnson, Product Marketing Expert
http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/ncKUD8
Listen to speaker & co-hosts! http://www.blogtalkradio.com/prodmgmttalk
liz_blink @cindyfsolomon @johnsontc maybe I don't understand Mabushi! #prodmgmttalk -
4:54 PM Aug 22nd, 2011
brainmates Aussie terms = crickets, thingy #prodmgmttalk -4:55 PM Aug 22nd, 2011
bdoctor the @dmscott reference is http://t.co/ahydGD8 #prodmgmttalk -4:55 PM Aug
22nd, 2011
prodmgmttalk Thanks Barry! RT @bdoctor the @dmscott reference is http://t.co/ahydGD8
#prodmgmttalk -4:55 PM Aug 22nd, 2011
cindyfsolomon Another definition of MABUSHI - "hogwash" English term is "codswallop" or
simply "rubbish" #prodmgmttalk-4:55 PM Aug 22nd, 2011
liz_blink Nice one @rcauvin: A5: Examine communication & whether it mentions "features"
instead of problems & what the user accomplishes #prodmgmttalk -4:55 PM Aug 22nd,
2011
brainmates Agree RT @rcauvin: A5: Examine communication & whether it mentions
"features" instead of problems & what the user accomplishes #prodmgmttalk -4:55 PM Aug
22nd, 2011
jidoctor @johnsontc, "hogwash" is not what you call it on your blog post that defines it. nor
is rubbish the word you use#prodmgmttalk -4:56 PM Aug 22nd, 2011
brainmates "Bu..s..t" RT @liz_blink: @cindyfsolomon @johnsontcmaybe I dont understand
Mabushi! #prodmgmttalk -4:56 PM Aug 22nd, 2011
cindyfsolomon MABUSHI is more politically correct than what comes out of your
horse #prodmgmttalk -4:56 PM Aug 22nd, 2011
cindyfsolomon Last question! Q6 What are your favorite examples of bad product
marketing? #prodmgmttalk -4:57 PM Aug 22nd, 2011
cindyfsolomon @johnsontc says the answer to A6 Too numerous to
mention #prodmgmttalk -4:57 PM Aug 22nd, 2011
Sponsor us http://bit.ly/gF0Tt3 and visit our sponsor link below!
17
Centercode = Better Beta Tests
18. Transcript from Aug 22/23, 2011:
No MABUSHI! Product Marketing With A Laser
Global Product Management Talk w/ Tim C. Johnson, Product Marketing Expert
http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/ncKUD8
Listen to speaker & co-hosts! http://www.blogtalkradio.com/prodmgmttalk
liz_blink Or connection to ensuring you engage all! "@brainmates: "Bu..s..t" RT @liz_blink:
maybe I don't understand Mabushi!#prodmgmttalk" -4:57 PM Aug 22nd, 2011
jidoctor A5: too many to share & most would get me in trouble!#prodmgmttalk -4:57 PM
Aug 22nd, 2011
jidoctor but, none that I created ;-) #prodmgmttalk -4:58 PM Aug 22nd, 2011
brainmates A6: @johnsontc says - anything that says leading provider of... always smells of
mabushi #prodmgmttalk -4:58 PM Aug 22nd, 2011
cindyfsolomon Yes - none of us! RT @jidoctor: but, none that I created ;-) #prodmgmttalk -
4:58 PM Aug 22nd, 2011
liz_blink Your horse? :-) "@cindyfsolomon: MABUSHI is more politically correct than what
comes out of your horse#prodmgmttalk" -4:58 PM Aug 22nd, 2011
liz_blink Lol. "@brainmates: A6: @johnsontc says - anything that says leading provider of...
always smells of mabushi#prodmgmttalk" -4:59 PM Aug 22nd, 2011
brainmates A6: @johnsontc says ...words such quickly, easily, next generation - examples of
mabushi #prodmkgt #prodmgmttalk -4:59 PM Aug 22nd, 2011
cindyfsolomon A6: My old school favorite's "state of the art", "user
friendly" #prodmgmttalk -4:59 PM Aug 22nd, 2011
ErikaLAndersen Microsoft redesigns the iPod package. Oldie but
goodie. http://t.co/jRU5wcF #prodmgmttalk -4:59 PM Aug 22nd, 2011
jidoctor Q6: bad if your doc uses: faster, easier, more productive or reliable, scalable,
stronger performance...used 95% of time!#prodmgmttalk -5:00 PM Aug 22nd, 2011
liz_blink @cindyfsolomon @johnsontc i did think MABUSHI might have stood for MArketing
BU**SH**! #prodmgmttalk -5:00 PM Aug 22nd, 2011
Sponsor us http://bit.ly/gF0Tt3 and visit our sponsor link below!
18
Centercode = Better Beta Tests
19. Transcript from Aug 22/23, 2011:
No MABUSHI! Product Marketing With A Laser
Global Product Management Talk w/ Tim C. Johnson, Product Marketing Expert
http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/ncKUD8
Listen to speaker & co-hosts! http://www.blogtalkradio.com/prodmgmttalk
cindyfsolomon A6 "cutting edge" "world class" and these days "lean agile" "customer
driven" "lower cost of ownership"#prodmgmttalk -5:00 PM Aug 22nd, 2011
jidoctor night all...#redsox game about to start (& y'all know my priorities!) #prodmgmttalk -
5:01 PM Aug 22nd, 2011
cindyfsolomon @johnsontc says "Any properly implemented current tech will always
perform better than old, "So What!"#prodmgmttalk -5:01 PM Aug 22nd, 2011
liz_blink RT @cindyfsolomon: A6 "cutting edge" "world class" and these days "lean agile"
"customer driven" "lower cost of ownership"#prodmgmttalk -5:02 PM Aug 22nd, 2011
cindyfsolomon Get to the point! Thank you @johnsontc Tim Johnson for speaking today!
Everyone's participation appreciated! #prodmgmttalk -5:02 PM Aug 22nd, 2011
jidoctor thanks @johnsontc, @brainmates & @cindyfsolomon for another
great #prodmgmttalk -5:02 PM Aug 22nd, 2011
brainmates When you write Mabushi terms - Got to ask yourself 'so what?' Get to the point.
What parts of the biz is improved by the stuff #prodmgmttalk -5:02 PM Aug 22nd, 2011
cindyfsolomon Unedited transcript available soon athttp://t.co/fGW9hGZ scroll to bottom &
read up#prodmgmttalk -5:02 PM Aug 22nd, 2011
cindyfsolomon Please blog about your insights to today's talk to be reposted
at http://t.co/e7zwOKe #prodmgmttalk -5:02 PM Aug 22nd, 2011
rcauvin @cindyfsolomon Ha! Funny when company touts their use of agile or lean methods.
Irrelevant to customers.#prodmgmttalk #prodmgmt -5:02 PM Aug 22nd, 2011
bdoctor thanks @johnsontc, @brainmates & @cindyfsolomon for another
great #prodmgmttalk -5:03 PM Aug 22nd, 2011
brainmates Speak next week! @jidoctor @johnsontc @brainmates
@cindyfsolomon #prodmgmttalk -5:03 PM Aug 22nd, 2011
Sponsor us http://bit.ly/gF0Tt3 and visit our sponsor link below!
19
Centercode = Better Beta Tests
20. Transcript from Aug 22/23, 2011:
No MABUSHI! Product Marketing With A Laser
Global Product Management Talk w/ Tim C. Johnson, Product Marketing Expert
http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/ncKUD8
Listen to speaker & co-hosts! http://www.blogtalkradio.com/prodmgmttalk
cindyfsolomon Like us on facebook http://t.co/eOjihSi #prodmgmttalk -5:03 PM Aug 22nd,
2011
JohnsonTC Thanks to everyone, too. Great fun. RT @bdoctor:
thanks @johnsontc, @brainmates & @cindyfsolomon for another great #prodmgmttalk -
5:03 PM Aug 22nd, 2011
ErikaLAndersen Why attend PCamp? http://t.co/dGiyUyS
#pcamputah #pcamp #prodmgmttalk -5:03 PM Aug 22nd, 2011
cindyfsolomon Follow us on LinkedIn http://t.co/goEtQb7 Join LinkedIn group
http://t.co/SWJmBbo #prodmgmttalk -5:03 PM Aug 22nd, 2011
jidoctor RT @ErikaLAndersen: Why attend PCamp?
http://t.co/KjVIlmc #pcamputah #pcamp #prodmgmttalk [join me there!] -5:04 PM Aug
22nd, 2011
cindyfsolomon Please join us again @JohnsonTc to slice deeper - he says he could go into
techniques next time #prodmgmttalk -5:04 PM Aug 22nd, 2011
schmediad Add tailored to your needs RT @brainmates:@johnsontc says anything that says
leading provider of. always smells of mabushi #prodmgmttalk" -5:04 PM Aug 22nd, 2011
brainmates RT @JohnsonTC: Thanks to everyone. Great fun RT@bdoctor:
thanks @johnsontc, @brainmates & @cindyfsolomon for another great #prodmgmttalk -
5:04 PM Aug 22nd, 2011
cindyfsolomon Global Product Management Talk Speaker
Schedule http://t.co/lwSxl3B Subscribe newsletter (coming
soon!) http://t.co/qiyREZc #prodmgmttalk -5:04 PM Aug 22nd, 2011
rcauvin Really appreciate @cindyfsolomon & @brainmates for bridging the gap between
product managers around the world.#prodmgmttalk #prodmgmt -5:04 PM Aug 22nd, 2011
cindyfsolomon Welcome @schmediad and everyone join us next week for @AprilDunford (I
hope!) #prodmgmttalk -5:05 PM Aug 22nd, 2011
Sponsor us http://bit.ly/gF0Tt3 and visit our sponsor link below!
20
Centercode = Better Beta Tests
21. Transcript from Aug 22/23, 2011:
No MABUSHI! Product Marketing With A Laser
Global Product Management Talk w/ Tim C. Johnson, Product Marketing Expert
http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/ncKUD8
Listen to speaker & co-hosts! http://www.blogtalkradio.com/prodmgmttalk
brainmates @schmediad Yes. 'Tailored' has to be a Mabushi word #prodmgmttalk -5:05 PM
Aug 22nd, 2011
rcauvin Thanks to @JohnsonTC for this week's #prodmgmttalk. #prodmgmt -5:05 PM Aug
22nd, 2011
liz_blink Ta Light bulb moment! "@brainmates Mabushi got to ask yourself 'so what?' Get to
the point. What parts of biz is improved #prodmgmttalk" -5:05 PM Aug 22nd, 2011
cindyfsolomon Thank you! RT @rcauvin: Really
appreciate@cindyfsolomon & @brainmates for bridging gap between product managers
around world #prodmgmttalk -5:05 PM Aug 22nd, 2011
brainmates Shucks! RT @rcauvin: Really appreciate@cindyfsolomon & @brainmates for
bridging gap betwn product managers around the world. #prodmgmttalk -5:06 PM Aug
22nd,
ErikaLAndersen Yes! RT @rcauvin: Really
appreciate@cindyfsolomon & @brainmates bridging gap btwn prodmgrs around
world. #prodmgmt #prodmgmttalk -5:06 PM Aug 22nd, 2011
liz_blink Thanks all. Great session for my first time! @bdoctor @johnsontc, @brainmates
& @cindyfsolomon for #prodmgmttalk" -5:07 PM Aug 22nd, 2011
VFigatelix RT @brainmates: Shucks! RT @rcauvin: Really
appreciate @cindyfsolomon & @brainmates for bridging gap betwn product managers
around the world. #prodmgmttalk -5:08 PM Aug 22nd, 2011
ErikaLAndersen You'll get addicted. RT @liz_blink: Thanks all. Great session for my first
time! #prodmgmttalk -5:09 PM Aug 22nd, 2011
brainmates @liz_blink Come back again if you have time.#prodmgmttalk -5:10 PM Aug
22nd, 2011
cindyfsolomon Unedited transcript available now! athttp://t.co/fGW9hGZ scroll to bottom
& read up#prodmgmttalk -5:11 PM Aug 22nd, 2011
Sponsor us http://bit.ly/gF0Tt3 and visit our sponsor link below!
21
Centercode = Better Beta Tests
22. Transcript from Aug 22/23, 2011:
No MABUSHI! Product Marketing With A Laser
Global Product Management Talk w/ Tim C. Johnson, Product Marketing Expert
http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/ncKUD8
Listen to speaker & co-hosts! http://www.blogtalkradio.com/prodmgmttalk
cindyfsolomon Tweeting Best Practices - http://t.co/eYaA5jZ#prodmgmttalk -5:11 PM Aug
22nd, 2011
cindyfsolomon Have a product management related announcement, event, resource?
Please direct message@cindyfsolomon & tweet #prodmgmttalk -5:11 PM Aug 22nd, 2011
cindyfsolomon Want to reach target audience of Product Management people? Sponsor
Global Product Management Talk! http://t.co/C6v6FaS #prodmgmttalk -5:12 PM Aug 22nd,
2011
cindyfsolomon See a list of all the twitter chats: 478 and growing! Twitter Chat
Schedule http://t.co/e3lkBMV#prodmgmttalk -5:12 PM Aug 22nd, 2011
brainmates Too funny.. Going to check out the brainmates website to see if we use any
Mabushi words! #prodmgmttalk -5:15 PM Aug 22nd, 2011
cindyfsolomon Today's metrics: 247 tweets generated 275,302 impressions, reaching an
audience of 15,769 followers#prodmgmttalk -5:16 PM Aug 22nd, 2011
cindyfsolomon @Jim_Holland I'm adding your tweets into the
transcript #prodmgmttalk Have to figure out how to get you to show up during talks! -5:31
PM Aug 22nd, 2011
lmckeogh RT @rcauvin: Thanks to @JohnsonTC for this week's#prodmgmttalk. #prodmgmt -
6:21 PM Aug 22nd, 2011
Sponsor us http://bit.ly/gF0Tt3 and visit our sponsor link below!
22
Centercode = Better Beta Tests
23. Transcript from Aug 22/23, 2011:
No MABUSHI! Product Marketing With A Laser
Global Product Management Talk w/ Tim C. Johnson, Product Marketing Expert
http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/ncKUD8
Listen to speaker & co-hosts! http://www.blogtalkradio.com/prodmgmttalk
Sponsor us http://bit.ly/gF0Tt3 and visit our sponsor link below!
23
Centercode = Better Beta Tests