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USE ALMOST
ANYTHING TO INSPIRE
YOUR NEXT BLOG POST

BY RYAN SULLIVAN
@NOMOREBACON
WWW.NOMOREBACON.COM
CREATE STELLAR POST IDEAS

    “An idea that is not
 dangerous is unworthy of
being called an idea at all.”
               -Oscar Wilde
SOLVE A PROBLEM
INVOKE AN EMOTION
MAKE A POINT




               Source: XKCD.com
SELL SOMETHING
RESEARCH IT

YOU KNOW THAT PART OF HOMEWORK
THAT NOBODY REALLY LIKES…
WARNING
 Getting lost in research is a real possibility. The tools
   and information that follows is meant to help you
generate great post ideas that you can then write about.
 Once you have gathered a good group of ideas step
                 away and get writing!

  Please don’t make us plan an intervention.
GOOGLE IS YOUR FRIEND
Wonder Wheel
Use it to start with a very generic idea that can stem into very
specific highly searched topics.
GOOGLE IS YOUR FRIEND
(CONT)
Google Keyword Research Tool
Using the Google keyword tool won’t only help you find out
how your post will do on search engines, it can help you
come up with even MORE ideas and will let you get inside the
heads of what people are searching and want to know about.
GOOGLE IS STILL YOUR FRIEND
Use Social Search to See If Your Friends
Are Talking About Your Blog Post Idea
• You can quote your friends and give them credit.
• Share their link as a resource in your post (great for
  community)
• Check and see if your idea has been beaten to death
  recently
MORE PLACES TO GET
POST IDEAS
• Stumbleupon Buzz – most viewed content
  http://stumbleupon.com/discover/toprated
• Delicious Popular Page - top bookmarked content
  http://www.delicious.com/popular
• Yahoo Answers – A community of people asking ?s
  http://answers.yahoo.com/
• Google Hot Trends – What’s popular right now?
  http://www.google.com/trends/hottrends
• Print Magazines – Great examples of headlines

  RANDOM FACT: The headline in the top left
  corner of the last 12 issues of Cosmopolitan
  are all sex related.
CROWDSOURCE IT


BECAUSE ASKING PEOPLE WHAT THEY
WANT USUALLY GIVES YOU A BETTER
IDEA OF WHAT THEY WANT…
WARNING
Simply asking people “What Should I Write About?” can
make you come across as unsure of yourself or wishy
  washy. Ask in confidence and phrase the question
 carefully. “What would you like to see me write about
 more?” might be a better way to phrase the question.
• Ask followers what they’d like you to write about.
• Bounce a potential blog idea off of people to see if there’s
  any level of interest.
• Ask a specific question and use people’s replies to the
  question as content for your blog post.
• Do a twitter search on your topic to see what everyone
  else is talking about and then put your own spin on it.
• The Yahoo Answers for professionals
• Experts in many fields willing to share their time and
  expertise
• Ask specific questions to get specific answers.
  “What are some highly recommended programs for
  people looking to lose over 100 pounds?”
• Community can upvote/downvote replies (weeds out
  trolls).
• Many times you’ll get replies from actual founders of
  programs. Great additions to any blog post.
GOOGLE FORMS
Using Google Docs you can set up a free form that you can
post on your blog to ask users what they want to learn more
about from you.
• Keep it anonymous (don’t require name or email)
   • You may get a few trolls, just ignore them
   • Increases probability that people will engage
• Use the feedback you get!
MASH IT


IF GLEE HAS TAUGHT US ANYTHING, IT’S
THAT PUTTING TWO UNEXPECTED THINGS
TOGETHER CAN HAVE AN AWESOME RESULT
COMBINE TWO RANDOM THINGS



          +
  =
EVERYTHING IS A
POTENTIAL BLOG POST
Insanity Isn’t Just The Name Of An At-Home Workout
                                      Look at the intensity and the
                                      fire in his eyes. This bomber is
                                      clearly not a man who messes
                                      around. His middle name is
                                      testosterone and his first
                                      name is “Made of.” Following
                                      his lead we’ll be assured to
                                      take our next workout to
                                      another level. “Go hard or go
                                      home” is the resounding
                                      message from this master
                                      craftsman.
COMBINE OLD POSTS
INTO A RESOURCE POST
Combining some of your old posts on a topic into one great
resource is a great way to build links to your site and become
a true resource and awesome information source to your
readers.


“The Ultimate Resource For…”
“A Beginner’s Guide to…”
“27 Ways to…”
LIVE IT


NO SUBSTITUTIONS, NO SHORTCUTS, NO
EXCEPTIONS
IT’S ALL BEEN
   WRITTEN
IT’S ALL BEEN
   WRITTEN
COMMON HANGUPS
• Don’t get stuck researching (I did)
• Just because you’ve read a post on a topic doesn’t mean
  your readers have
• You have a unique voice and a unique way of
  communicating ideas that your readers like
• Look at topics or stories from multiple angles.
• Thinking that an accomplishment or something you did is
  insignificant.
BE YOURSELF AND
TELL IT THE WAY IT IS
One of my more successful posts ever was a post about
Whole Foods. I didn’t go out of my way to praise them but I
made some observations that pretty much everyone who
read it said “Yeah, that’s totally how it is!”
BE YOU AND
 HAVE FUN!
FIND ME ON THE
WORLD WIDE WEB!
Email: ryan@nomorebacon.com
Twitter: @nomorebacon
Facebook: facebook.com/nomorebacon

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Use almost anything to inspire your next blog

  • 1. USE ALMOST ANYTHING TO INSPIRE YOUR NEXT BLOG POST BY RYAN SULLIVAN @NOMOREBACON WWW.NOMOREBACON.COM
  • 2. CREATE STELLAR POST IDEAS “An idea that is not dangerous is unworthy of being called an idea at all.” -Oscar Wilde
  • 5. MAKE A POINT Source: XKCD.com
  • 7. RESEARCH IT YOU KNOW THAT PART OF HOMEWORK THAT NOBODY REALLY LIKES…
  • 8. WARNING Getting lost in research is a real possibility. The tools and information that follows is meant to help you generate great post ideas that you can then write about. Once you have gathered a good group of ideas step away and get writing! Please don’t make us plan an intervention.
  • 9. GOOGLE IS YOUR FRIEND Wonder Wheel Use it to start with a very generic idea that can stem into very specific highly searched topics.
  • 10. GOOGLE IS YOUR FRIEND (CONT) Google Keyword Research Tool Using the Google keyword tool won’t only help you find out how your post will do on search engines, it can help you come up with even MORE ideas and will let you get inside the heads of what people are searching and want to know about.
  • 11. GOOGLE IS STILL YOUR FRIEND Use Social Search to See If Your Friends Are Talking About Your Blog Post Idea • You can quote your friends and give them credit. • Share their link as a resource in your post (great for community) • Check and see if your idea has been beaten to death recently
  • 12. MORE PLACES TO GET POST IDEAS • Stumbleupon Buzz – most viewed content http://stumbleupon.com/discover/toprated • Delicious Popular Page - top bookmarked content http://www.delicious.com/popular • Yahoo Answers – A community of people asking ?s http://answers.yahoo.com/ • Google Hot Trends – What’s popular right now? http://www.google.com/trends/hottrends • Print Magazines – Great examples of headlines RANDOM FACT: The headline in the top left corner of the last 12 issues of Cosmopolitan are all sex related.
  • 13. CROWDSOURCE IT BECAUSE ASKING PEOPLE WHAT THEY WANT USUALLY GIVES YOU A BETTER IDEA OF WHAT THEY WANT…
  • 14. WARNING Simply asking people “What Should I Write About?” can make you come across as unsure of yourself or wishy washy. Ask in confidence and phrase the question carefully. “What would you like to see me write about more?” might be a better way to phrase the question.
  • 15. • Ask followers what they’d like you to write about. • Bounce a potential blog idea off of people to see if there’s any level of interest. • Ask a specific question and use people’s replies to the question as content for your blog post. • Do a twitter search on your topic to see what everyone else is talking about and then put your own spin on it.
  • 16. • The Yahoo Answers for professionals • Experts in many fields willing to share their time and expertise • Ask specific questions to get specific answers. “What are some highly recommended programs for people looking to lose over 100 pounds?” • Community can upvote/downvote replies (weeds out trolls). • Many times you’ll get replies from actual founders of programs. Great additions to any blog post.
  • 17. GOOGLE FORMS Using Google Docs you can set up a free form that you can post on your blog to ask users what they want to learn more about from you. • Keep it anonymous (don’t require name or email) • You may get a few trolls, just ignore them • Increases probability that people will engage • Use the feedback you get!
  • 18. MASH IT IF GLEE HAS TAUGHT US ANYTHING, IT’S THAT PUTTING TWO UNEXPECTED THINGS TOGETHER CAN HAVE AN AWESOME RESULT
  • 19. COMBINE TWO RANDOM THINGS + =
  • 20. EVERYTHING IS A POTENTIAL BLOG POST Insanity Isn’t Just The Name Of An At-Home Workout Look at the intensity and the fire in his eyes. This bomber is clearly not a man who messes around. His middle name is testosterone and his first name is “Made of.” Following his lead we’ll be assured to take our next workout to another level. “Go hard or go home” is the resounding message from this master craftsman.
  • 21. COMBINE OLD POSTS INTO A RESOURCE POST Combining some of your old posts on a topic into one great resource is a great way to build links to your site and become a true resource and awesome information source to your readers. “The Ultimate Resource For…” “A Beginner’s Guide to…” “27 Ways to…”
  • 22. LIVE IT NO SUBSTITUTIONS, NO SHORTCUTS, NO EXCEPTIONS
  • 23. IT’S ALL BEEN WRITTEN
  • 24. IT’S ALL BEEN WRITTEN
  • 25. COMMON HANGUPS • Don’t get stuck researching (I did) • Just because you’ve read a post on a topic doesn’t mean your readers have • You have a unique voice and a unique way of communicating ideas that your readers like • Look at topics or stories from multiple angles. • Thinking that an accomplishment or something you did is insignificant.
  • 26. BE YOURSELF AND TELL IT THE WAY IT IS One of my more successful posts ever was a post about Whole Foods. I didn’t go out of my way to praise them but I made some observations that pretty much everyone who read it said “Yeah, that’s totally how it is!”
  • 27. BE YOU AND HAVE FUN!
  • 28. FIND ME ON THE WORLD WIDE WEB! Email: ryan@nomorebacon.com Twitter: @nomorebacon Facebook: facebook.com/nomorebacon