Workshop on Social Media for Publishers
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Presentation for the workshop on Social Media at the Publishing Next conference held in Goa on 16,17th September 2011.
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Workshop on Social Media for Publishers
- 4. Key terms : social interaction, web-based technologies, DIALOGUES
- 5. For the book trade - to further the promotion of books, feedback, two-way communication
- 6. For your Company – Devise your own unique strategy
- 8. 1,866 fans on Facebook
- 9. 875 people were interested in their tweets
- 10. Videos had been viewed 45,117 times Still not sure if you want to embrace Social Media?
- 12. 2,388 fans on Facebook
- 13. 3,884 people were interested in their tweets
- 14. Online books had been read 3,01,097 times
- 15. Photographs had been viewed 91,351 times
- 16. Videos had been viewed 3,554 times It surely is the time to jump on the social media bandwagon!
- 17. Figuring Out Your Social Media Strategy
- 19. Reflects the personality of your organization and your aims
- 20. More flexibility over other mediums
- 21. Pratham Books: community based, publishing news, literacy-related, regular updates, goes beyond their own titles .
- 22. Radio Mirchi alliance, community run book launch
- 23. Tara Books: Essays on topics relevant to publishing venture, less frequent updates, focus on topics broadly linked to Tara.
- 24. Tulika Books – talk about their books, authors reveal interesting facts about the books, blogathon
- 28. Potential to reach a massive audience.
- 29. Easy to maintain
- 30. Tara Books - using it in a similar way to how Pratham Books use their blog
- 31. Penguin - far more regular, smaller posts. Use of facebook chat with authors.
- 32. Karadi Tales - use of Karadi Bear persona, sharing artwork from their books in a monthly 'calendar', etc.
- 37. News, views and reviews from India's fastest growing publisher
- 39. Wide range of self-publishing services including print-on-demand and book restoration and archival
- 40. Deliver *-* across India
- 41. Will eventually grow up and get a real job. Until then, will keep making things up and writing them down
- 42. Actor ... well at least some are STILL saying so!!
- 43. Writer (has 2 million followers)
- 44. Put Your Thinking Caps On... A good bio shares your experience, builds your credibility, makes a first impression and displays your personality. Having a great Twitter bio is important as it can make or break a person’s decision whether to follow you or not. (via gigaom.com) Example of @induviduality's Twitter bio: Children's writer & illustrator. Traveller. Elephant lover. Pomfret Fundamentalist. Trash collector. Fabric fiend. Retro Bollywood Junkie. Learning Urdu.
- 46. Takes time to build a community
- 47. Limited space for content but unlimited possibilities
- 48. Easier for your followers to recommend you to others
- 49. Pratham Books – Boi Gari, Skype storytelling sessions, Bike ride
- 50. Tulika Books – Kweezzz
- 51. Tara Books – Meeting people like @playbythebook
- 52. Blaft – distinct personality
- 53. #pubnext
- 56. Focus on best medium for effective use
- 57. Tara Books - Youtube and the journey of a book
- 58. Pratham Books – Flickr for illustrations, Scribd for content sharing and creation, Soundcloud for audio books
- 59. Tulika Books - Slideshare
- 62. Ideas for using social media
- 66. Customer support and complaints
- 67. Listen, observe and pick up on opportunities
- 68. Allows bookshops and customers to sample your books
- 71. Transparency and honesty, handling controversies immediately
- 72. Just one of the media channels. Need to use traditional media as well.
- 74. Slow growth in the beginning
- 75. Numbers of fans/followers aren't always accurate metrics
- 76. Getting your voice heard
- 77. Getting whole team on board
- 79. Need to respond as soon as one can
- 80. Using correct forum for sensitive issues, clarity of message
- 81. Decide on a strategy & pick & use your platforms accordingly Each company has its own personality Social media is for everyone
- 82. Illustrations : Ruchi Shah