Going Viral on Pinterest
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Going Viral on Pinterest
- 1. Going Viral on Pinterest: Huge Traffic and Big Opportunities. Colby Almond 97th Floor @colbyalmond http://slidesha.re/pinterestviral Monday, April 2nd 2012
- 2. What is Pinterest? ?
- 3. If correctly planned, Pinterest can drive over 100,000+ visitors to your site.
- 4. Old Digg (R.I.P.) :
- 5. Reddit:
- 6. Pinterest: WOW!
- 7. So How Do I Get this Kind of Traffic?
- 8. Pinterest Demographics Misconception : Pinterest is only for women.
- 9. Pinterest Demographics When in doubt, think like Reddit.
- 10. Developing Content for Pinterest
- 11. Pinteresting Content Sometimes graphic designs need to change to fit new social networks.
- 12. Pinteresting Content Infographics work on other networks, however, there are reasons they typically don’t on Pinterest.
- 13. Pinteresting Content What Infographics Display: •Specific, industry related information •A lot of information in one graphic •Not necessarily the most interesting of content What Pinterest Wants: •Great ideas that apply to life •Steps and instructions •Graphics that will guide them through life
- 14. Pinteresting Content Infographics are awesome, but with Pinterest a new type of content was born.
- 16. Instructographics Exactly what are instructographics?
- 17. Instructographics Instructographics : a vertical representation of creative ideas or steps that guides the user to make it themselves.
- 18. Instructographics Steps to creating an instructographic: • Find a creative idea that has viral potential. • Create the steps in a vertical fashion that are visually easy to follow. • Finish with the end product.
- 20. Instructographic Examples Large Title Easy to read steps
- 21. Instructographic Examples Pinterest also acts as a catalyst for Facebook shares . . . but not Twitter.
- 23. Instructographic Examples Design every instructographic to be at least 500 pixels x 2,500 pixels . . . but no longer than 5,000. The repin, like, and comment buttons are ONLY at the top. If the users have to scroll forever to the bottom, chances are they will not scroll back up.
- 24. Instructographic Examples Why 2,500 pixels long?
- 25. Instructographic Examples An Incorrect Graphic on Pinterest: 36,000 repins! But how many visitors….
- 26. Instructographic Examples An incorrect graphic on Pinterest: Only 3,651 views on my site.
- 27. Instructographic Examples A correctly sized graphic on Pinterest: 51,000 repins! This had to work……
- 28. Instructographic Examples A correctly sized graphic on Pinterest: Only 151,733 views on my site.
- 29. Instructographic Examples What if you can’t size your graphics to the correct proportions? BUTTON ALL THE THINGS!
- 30. Submitting to Pinterest So when should I submit my content to Pinterest?
- 31. Submitting to Pinterest 5 AM and 5PM Eastern Time
- 32. Important Reminders Other important things to remember.
- 33. Important Reminders Don’t spam your followers.
- 34. Important Reminders Place cool images in your content.
- 35. Important Reminders Content is King. Don’t let your clients interfere with your creativity. You’re the professional.
- 36. Important Reminders Create the content for the users, not your client.
- 37. Important Reminders Don’t forget the embed code!
- 38. Important Reminders LOVE YOUR CONTENT LIKE IT’S YOUR BABY!
- 39. Important Reminders Protect it. Watch it grow. Don’t let anyone steal it.
- 40. Thank You. Colby Almond 97 Floor th colby@97thfloor.com @colbyalmond http://slidesha.re/pinterestviral
Editor's Notes
- Here go into an introduction of Pinterest, don’t spend too long . . . Just a walk through of the basics. Then start getting into traffic.
- Here go into an introduction of Pinterest, don’t spend too long . . . Just a walk through of the basics. Then start getting into traffic.