YouTube & Comedy: International Society for Humor Studies
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What can analyzing YouTube comedy videos (most viewed and highest rated) tell us about comedy preferences? What percent of top 1500 YouTube Partner channels are comedy? What techniques and comedic devices appear to be common of the popular YouTube videos? Author of "Beyond Viral," career marketer, and YouTube "weblebrity" Kevin "Nalts" Nalty provides preliminary findings of extensive research on YouTube humor and comedy videos.
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YouTube & Comedy: International Society for Humor Studies
- 2. What Are You Expecting Who are you? What would make this your favorite session? They didn’t really have any requests or questions, which was surprising. I probed and got nothing. So I was shocked they stuck around after I wrapped and asked lots of good questions, unlike most business audiences.
- 3. Let’s Talk About Us Discussed common ground of curiosity about humor, despite different geographies and disciplines. Likened humor to YouTube to electricity: all are neither good nor bad. It depends on how they’re used.
- 4. I polled audience on how many were academics. All but 2-3 raised their hand. Then I asked who had a sense of humor. Only about 7 volunteered that. I played this “hahaha” video as a test. They laughed.
- 5. Archaeologists & Aliens Making conclusions about human society based on limited data. What do archaelogists and aliens have in common, and how is this exercise similar? Making conclusions about society based on limited data. I thought the alien photo would be self explanatory... Aliens, before making the less triumphant journey to our world, always seems to immerse themselves in our television shows... and sometimes ones that haven’t aired in years. Perhaps surprisingly, the image of the alien was far from self explanatory unless you’re me.
- 10. killer video from youtube trends about best videos of 2010, but I found this one by Gregory Brothers later ( check it ). I talked about them too much.
- 11. Research 5-Waves & Preliminary Findings Preliminary Findings
- 13. What a Partner Sees About Own Videos
- 17. But Was I Right? Secondary Review of Videos (Most Favorited) Revealed too Many Subjective Variables... Here’s where I vlogged (as seen at the end of this video ) to show how they might interpret my “stage whisper” about the audience being boring. Was it self deprecating (I’m clueless that you can hear me) or superiority (I’m better than audience)?
- 18. Favorited Videos by Type
- 20. Transformative Roll of Off-Camera Laughter of Off-Camera Laughter Image meant to be linked to video, but otherwise search “blood” on YouTube
- 21. Rooftop Comedy & AdWeek , “Humor, Marketing, and the Internet,” May 2010  Pew, The State of Online Video , June 2010  DDB, Humor, Marketing, and the Internet , 2010 Comedy is the most popular, viral content online 2 #1 online and #1 mobile Replacing traditional sources for news / info Comedy is #1 in Video Viewership % of online adults who watch each video type
- 24. Discussion [email_address] www.willvideoforfood .com www.YouTube.com/nal ts