3. 1
“Stories are the creative conversion of life itself into a more powerful,
clearer, more meaningful experience. They are the currency of human contact.”
Robert McKee
4. 2
“If you're sitting in your minivan, playing your computer animated films for
your children in the back seat, is it the animation that's entertaining you as
you drive and listen? No, it's the storytelling. That's why we put so much
importance on story. No amount of great animation will save a bad story.”
John Lasseter
5. 3
“The public has an appetite for anything about imagination: anything
that is as far away from reality as is creatively possible.“
Steven Spielberg
6. 4
“Animation offers a medium of story telling and visual entertainment
which can bring pleasure and information to people of all ages
everywhere in the world.”
Walt Disney
7. 5
“Your story may not have such a happy beginning, but that doesn't
make you who you are. it is the rest of your story, who you choose
to be. So, who are you, Panda?”
Soothsayer, Kung Fu Panda
8. 6
“A director must be a policeman, a midwife, a psychoanalyst,
a sycophant and a bastard.“
Billy Wilder
9. 7
“If I'm King, where's my power? Can I form a government? Can I levy a
tax, declare a war? No! And yet I am the seat of all authority. Why?
Because the nation believes that when I speak, I speak for them(...)”.
King George VI, The King‟s speech
10. 8
“A man tells so many stories, that he becomes the stories.
They live on after him, and in that way he becomes immortal”.
Will Bloom, Big Fish
11. 9
Sometimes reality is too complex. Stories give it form.
Jean Luc Godard
12. 10
"If you focus on the humanity of your stories, your characters, then
the horror will be stronger, scarier. Without the humanity, the horror
becomes nothing more than a tawdry parlor trick. All flash and no
magic, and worst of all, no heart.“
Don Roff
13. 11
“All communication simply to keep this ant colony buzzing along in an
efficient, polite manner."Here's your change." ‟Paper or plastic?‟ „Credit or
debit?‟ „You want ketchup with that?‟ I don't want a straw. I want real human
moments. I want to see you. I want you to see me(…)”
Soap Opera Woman, Waking Life
14. 12
“No! I'll die a warrior's death! Stories will be told of this day!
Live, and tell those stories yourself! “
Sif, Thor
15. 13
“A director shouldn't get in the way of the movie, the story should.”
Frank Darabont
16. 14
“Drama is life with the dull bits cut out.”
Alfred Hitchcock
18. 15
“The destiny of the world is determined less by the battles that are
lost and won than by the stories it loves and believes in.”
Harold Goddard
19. 16
"We are our stories. We compress years of experience, thought, and emotion
into a few compact narratives that we convey to others and tell to ourselves.
That has always been true. But personal narrative has become more prevalent,
and perhaps more urgent, in a time of abundance, when many of us are freer to
seek a deeper understanding of ourselves and our purpose." Daniel Pink
20. 17
“Great stories happen to those who can tell them.”
Ira Glass
21. 18
“One of the ways to reincarnate is to tell your story.”
Spalding Gray
22. 19
“The human species thinks in metaphors and learns through stories.”
Mary Catherine Bateson
23. 20
“The universe is made of stories, not atoms.”
Muriel Rukeyser
25. 22
“People are hungry for stories. It‟s part of our very being. Storytelling is a
form of history, of immortality too. It goes from one generation to another.”
Studs Terkel
26. 23
“We live in story like a fish lives in water. We swim through words and
images siphoning story through our minds the way a fish siphons
water through its gills. We cannot think without language.”
Christina Baldwin
27. 24
“To be a person is to have a story to tell.”
Isak Dinesen
28. 25
“You have to understand, my dears, that the shortest distance between
truth and a human being is a story. “
Anthony De Mello
30. 26
“The stronger the dialog, the stronger the brand;
the weaker the dialog, the weaker the brand.”
Larry Webber
31. 27
“You must understand how your brand emotionally resonates with
customers and then position your message in the right place to tell
the right story at just the right time.”
Melinda Partin
32. 28
“Facts don‟t persuade, feelings do.
And stories are the best way to get at those feelings.”
Tom Asacker
33. 29
“Stories have power. They delight, enchant, touch, teach, recall, inspire,
motivate, challenge. They help us understand. They imprint a picture on
our minds. Consequently, stories often pack more punch than sermons.
Want to make a point or raise an issue? Tell a story.”
Janet Litherland
34. 30
“At its very core, marketing is storytelling. The best advertising campaigns
take us on an emotional journey – appealing to our wants, needs and
desires – while tar he same time a telling us about a product or service.”
Melinda Partin
35. 31
“Stories are the single most powerful weapon in a leader‟s arsenal.”
Howard Gardner, Harvard University
36. 32
"Make the customer the hero of your story."
Ann Handley
38. 33
“Story is the vehicle we use to make sense of our lives
in a world that often defies logic.”
Jim Trelease
39. 34
”Drama comes from contrast, showing the difference between „what
was‟ and „what is‟. The greatest the difference, the greater the drama.”
@LouHoffman
40. 35
“No matter what you do in your life, what you create, what career you
have, whether you have a family or kids, or make a lot of money.
Your greatest creation is always going to be your life‟s story.”
Jonathan Harris, artist
41. 36
"Well, if storytelling is important, then your narrative ability, or your
ability to put into words or use what someone else has put into words
effectively, is important too." Howard Gardner
42. 37
“Storytelling is the calculated release of information."
Alex Garland
43. 38
“Man is eminently a storyteller. His search for a purpose, a cause, an
ideal, a mission and the like is largely a search for a plot and a pattern
in the development of his life story - a story that is basically without
meaning or pattern.” Eric Hoffer
44. 39
“Stories are our primary tools of learning and teaching, the repositories
of our lore and legends. They bring order into our confusing world.
Think about how many times a day you use stories to pass along data,
insights, memories or common-sense advice.”
Edward Miller, writing coach
45. 40
“We all live in suspense, from day to day, from hour to hour:
in other words, we are the hero of our own story.”
Mary McCarthy
46. Have you got any story quote to share with us?
send to story@lukso.com.br
www.lukso.com.br @story_beats www.storybeats.com.br
