The Science Of ReTweets

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Dan Zarrella

A compilation of data about ReTweets that will help you write more contagious content and get more ReTweets.

Business Technology

The Science of ReTweets Dan Zarrella Viral Marketing Scientist @DanZarrella

“Ideas shape the course of history.”-John Maynard Keynes

Everything in our world is made of ideas.

Nothing is more powerful than a contagious idea.

The most dangerous weapon known to man is the ability to create viral ideas at will.

But, for most of history, social communication was ephemeral and untraceable.

We can now compare millions of ideas to uncover the building blocks of contagiousness.

20 Most ReTweetable Words you twitter please retweet post blog social free media help please retweet great social media 10 follow how to top blog post check out new blog post

20 Least ReTweetable Words game going haha lol but watching work home night bed well sleep gonna hey tomorrow tired some back bored listening

ReTweet Cascades The likelihood of a tweet being ReTweeted increases dramatically each time it is ReTweeted. Social Proof. Implicit Call-to-Action.

ReTweet Etiquette Leave room (100 chars). Do not start the ReTweet with an @ sign. Give credit. Try to keep as much of the original tweet intact as possible.

Thank You! @DanZarrella http://DanZarrella.com

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The Science Of ReTweets

1. The Science of ReTweets Dan Zarrella Viral Marketing Scientist @DanZarrella

2. “Ideas shape the course of history.”-John Maynard Keynes

3. Everything in our world is made of ideas.

4. Nothing is more powerful than a contagious idea.

5. The most dangerous weapon known to man is the ability to create viral ideas at will.

6. But, for most of history, social communication was ephemeral and untraceable.

7. We can now compare millions of ideas to uncover the building blocks of contagiousness.

8. ReTweets change everything.

9. 9

10. ReTweets-per-Follower 10

11. Suggested Users are Less ReTweetable

12. ReTweeting = Link Sharing

13. Bit.ly is more ReTweetable than TinyURL

14. 20 Most ReTweetable Words you twitter please retweet post blog social free media help please retweet great social media 10 follow how to top blog post check out new blog post

15. Ask for the ReTweet

16. 20 Least ReTweetable Words game going haha lol but watching work home night bed well sleep gonna hey tomorrow tired some back bored listening

17. ReTweets Use Longer Words

18. ReTweets are “Smarter”

19. ReTweets are More Novel

20. ReTweets are Noun Heavy

21. ReTweets have More Punctuation

22. Semicolons are not ReTweetable

23. ReTweets are Less Emotional

24. ReTweets are Social and Concrete

25. Self Reference is not ReTweetable

26. News is ReTweetable

27. Men and Women ReTweet Differently

28. Timing is Everything

29. ReTweet Cascades

30. ReTweet Cascades The likelihood of a tweet being ReTweeted increases dramatically each time it is ReTweeted. Social Proof. Implicit Call-to-Action.

31. ReTweet Etiquette Leave room (100 chars). Do not start the ReTweet with an @ sign. Give credit. Try to keep as much of the original tweet intact as possible.

32. Thank You! @DanZarrella http://DanZarrella.com

The Science Of ReTweets

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