July2011aimasocialmediasigluncheon final2

Editor's Notes

1. We’re not here today to discuss whether or not Google will be successful in general and an opportunity for business.
2. And even thought I’d like to think our presentation is going to be “awesome” … we’re not going to talk about Facebook and Skype today.
3. And if you want to discuss gamefication, we’re excited to have this discussion take place at an AiMA evening event next August.
4. Instead of the fun, cool stuff about social. This one presentation is about the tools we need to make our jobs easier – to tame this wild beast aptly named “real-time” marketing. This is the situation we all face in the space. Whether we are vendors, agencies, or brands. For its 2011 report, Real Story Group evaluated over 200 Content Technology Vendors. Now only 27 of them were collaboration & social software vendors (point out this line in this image). Yet, it’s important to point out that they are known and considered enterprise level solutions. What about the hundred solutions knocking on our door? How do you know what you need? When do you need it?
5. But that’s enough about my soap box. Bianca has lived this in one of the most regulated industries out there. So why don’t we turn it over to Bianca, so you can hear her story.“Seeing Beyond Money”No one got itThis misunderstanding manifested itself in the social discussionJust Get it DoneNo waiting aroundJumped right inCan’t Forget We’re a BrandListened – Emphasize how important this is.Reported back to LOBsAgreed upon the process – Spend some time here. What department (s) supported social? Centralized, De-Centralized?Risk and response planService level commitment – 30 minutesLegal support – shift in internal structureHow many at that time? How many today?Live Solid. Bank Solid.Briefly review the approaches and the intention of each approachHow these approaches manifest themselves in each channel – Twitter, FB, Blog and the different levels of opennessYes, You Can Measure Social…As long as you have clear objectivesService deliverySentiment tied to retentionFinally, A Discussion About ToolsNeeded to do all the upfront firstHow selectData retention requirementsSecurity requirementsFit for the teamFit for the objectives, the strategy, and the specific service level commitmentsRFP is a mustProcess followed to ensure the best two, even two years laterWhat is still done manually at this point?
6. “Seeing Beyond Money”No one got itThis misunderstanding manifested itself in the social discussionJust Get it DoneNo waiting aroundJumped right inCan’t Forget We’re a BrandListened – Emphasize how important this is.Reported back to LOBsAgreed upon the process – Spend some time here. What department (s) supported social? Centralized, De-Centralized?Risk and response planService level commitment – 30 minutesLegal support – shift in internal structureHow many at that time? How many today?Live Solid. Bank Solid.Briefly review the approaches and the intention of each approachHow these approaches manifest themselves in each channel – Twitter, FB, Blog and the different levels of opennessYes, You Can Measure Social…As long as you have clear objectivesService deliverySentiment tied to retentionFinally, A Discussion About ToolsNeeded to do all the upfront firstHow selectData retention requirementsSecurity requirementsFit for the teamFit for the objectives, the strategy, and the specific service level commitmentsRFP is a mustProcess followed to ensure the best two, even two years laterWhat is still done manually at this point?
7. “Seeing Beyond Money”No one got itThis misunderstanding manifested itself in the social discussionJust Get it DoneNo waiting aroundJumped right inCan’t Forget We’re a BrandListened – Emphasize how important this is.Reported back to LOBsAgreed upon the process – Spend some time here. What department (s) supported social? Centralized, De-Centralized?Risk and response planService level commitment – 30 minutesLegal support – shift in internal structureHow many at that time? How many today?Live Solid. Bank Solid.Briefly review the approaches and the intention of each approachHow these approaches manifest themselves in each channel – Twitter, FB, Blog and the different levels of opennessYes, You Can Measure Social…As long as you have clear objectivesService deliverySentiment tied to retentionFinally, A Discussion About ToolsNeeded to do all the upfront firstHow selectData retention requirementsSecurity requirementsFit for the teamFit for the objectives, the strategy, and the specific service level commitmentsRFP is a mustProcess followed to ensure the best two, even two years laterWhat is still done manually at this point?
8. “Seeing Beyond Money”No one got itThis misunderstanding manifested itself in the social discussionJust Get it DoneNo waiting aroundJumped right inCan’t Forget We’re a BrandListened – Emphasize how important this is.Reported back to LOBsAgreed upon the process – Spend some time here. What department (s) supported social? Centralized, De-Centralized?Risk and response planService level commitment – 30 minutesLegal support – shift in internal structureHow many at that time? How many today?Live Solid. Bank Solid.Briefly review the approaches and the intention of each approachHow these approaches manifest themselves in each channel – Twitter, FB, Blog and the different levels of opennessYes, You Can Measure Social…As long as you have clear objectivesService deliverySentiment tied to retentionFinally, A Discussion About ToolsNeeded to do all the upfront firstHow selectData retention requirementsSecurity requirementsFit for the teamFit for the objectives, the strategy, and the specific service level commitmentsRFP is a mustProcess followed to ensure the best two, even two years laterWhat is still done manually at this point?
9. “Seeing Beyond Money”No one got itThis misunderstanding manifested itself in the social discussionJust Get it DoneNo waiting aroundJumped right inCan’t Forget We’re a BrandListened – Emphasize how important this is.Reported back to LOBsAgreed upon the process – Spend some time here. What department (s) supported social? Centralized, De-Centralized?Risk and response planService level commitment – 30 minutesLegal support – shift in internal structureHow many at that time? How many today?Live Solid. Bank Solid.Briefly review the approaches and the intention of each approachHow these approaches manifest themselves in each channel – Twitter, FB, Blog and the different levels of opennessYes, You Can Measure Social…As long as you have clear objectivesService deliverySentiment tied to retentionFinally, A Discussion About ToolsNeeded to do all the upfront firstHow selectData retention requirementsSecurity requirementsFit for the teamFit for the objectives, the strategy, and the specific service level commitmentsRFP is a mustProcess followed to ensure the best two, even two years laterWhat is still done manually at this point?
10. “Seeing Beyond Money”No one got itThis misunderstanding manifested itself in the social discussionJust Get it DoneNo waiting aroundJumped right inCan’t Forget We’re a BrandListened – Emphasize how important this is.Reported back to LOBsAgreed upon the process – Spend some time here. What department (s) supported social? Centralized, De-Centralized?Risk and response planService level commitment – 30 minutesLegal support – shift in internal structureHow many at that time? How many today?Live Solid. Bank Solid.Briefly review the approaches and the intention of each approachHow these approaches manifest themselves in each channel – Twitter, FB, Blog and the different levels of opennessYes, You Can Measure Social…As long as you have clear objectivesService deliverySentiment tied to retentionFinally, A Discussion About ToolsNeeded to do all the upfront firstHow selectData retention requirementsSecurity requirementsFit for the teamFit for the objectives, the strategy, and the specific service level commitmentsRFP is a mustProcess followed to ensure the best two, even two years laterWhat is still done manually at this point?