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Re-Thinking Creativity & Innovation &                          P lay
This is a Keynote presentation by Ben Rennie for the
LiveWire 2011 ReShaping Governments Conference in Wollongong

By Ben Rennie | Director @ 6.2 | an innovation lab

Visit: www.sixpointtwo.net
Read: www.unclutteredwhitespaces.com
an
                                                                                 innovation
                                                                                 lab




This is a snap shot on the work we do at 6.2. Its about cutting through noise.
This image is also reflective of my mornings.
an
                                                                                 innovation
                                                                                 lab




This is a snap shot on the work we do at 6.2. Its about cutting through noise.
This image is also reflective of my mornings.
Before we start... lets go back to the start!

                                                                                       In a nice place...
    Started Utopia


                                   Profit, Wage & 25 Staff



                                                 A Corporation
                                                                                  6.2 Finding some balance
                      Business
                     wasn't easy




                       -$80K                                                 6.2 on the up




                                                                     6.2 starts here

                                      Loss Licence -
                                       Total Rebuild             Corporate Life & Work life balance
                                                                 was not what they Promised. Why?
Before we start... lets go back to the start!

                                                                                       In a nice place...
    Started Utopia


                                   Profit, Wage & 25 Staff



                                                 A Corporation
                                                                                  6.2 Finding some balance
                      Business
                     wasn't easy


1999


                       -$80K                                                 6.2 on the up




                                                                     6.2 starts here

                                      Loss Licence -
                                       Total Rebuild             Corporate Life & Work life balance
                                                                 was not what they Promised. Why?
Before we start... lets go back to the start!

                                                                                       In a nice place...
    Started Utopia


                                   Profit, Wage & 25 Staff



                                                 A Corporation
                                                                                  6.2 Finding some balance
                      Business
                     wasn't easy


1999        2001


                       -$80K                                                 6.2 on the up




                                                                     6.2 starts here

                                      Loss Licence -
                                       Total Rebuild             Corporate Life & Work life balance
                                                                 was not what they Promised. Why?
Before we start... lets go back to the start!

                                                                                          In a nice place...
    Started Utopia


                                      Profit, Wage & 25 Staff



                                                    A Corporation
                                                                                     6.2 Finding some balance
                      Business
                     wasn't easy


1999        2001               2003


                       -$80K                                                    6.2 on the up




                                                                        6.2 starts here

                                         Loss Licence -
                                          Total Rebuild             Corporate Life & Work life balance
                                                                    was not what they Promised. Why?
Before we start... lets go back to the start!

                                                                                          In a nice place...
    Started Utopia


                                      Profit, Wage & 25 Staff



                                                    A Corporation
                                                                                     6.2 Finding some balance
                      Business
                     wasn't easy


1999        2001               2003       2005


                       -$80K                                                    6.2 on the up




                                                                        6.2 starts here

                                         Loss Licence -
                                          Total Rebuild             Corporate Life & Work life balance
                                                                    was not what they Promised. Why?
Before we start... lets go back to the start!

                                                                                          In a nice place...
    Started Utopia


                                      Profit, Wage & 25 Staff



                                                    A Corporation
                                                                                     6.2 Finding some balance
                      Business
                     wasn't easy


1999        2001               2003       2005             2007


                       -$80K                                                    6.2 on the up




                                                                        6.2 starts here

                                         Loss Licence -
                                          Total Rebuild             Corporate Life & Work life balance
                                                                    was not what they Promised. Why?
Before we start... lets go back to the start!

                                                                                          In a nice place...
    Started Utopia


                                      Profit, Wage & 25 Staff



                                                    A Corporation
                                                                                     6.2 Finding some balance
                      Business
                     wasn't easy


1999        2001               2003       2005             2007


                       -$80K                                                    6.2 on the up




                                                                        6.2 starts here

                                         Loss Licence -
                                          Total Rebuild             Corporate Life & Work life balance
                                                                    was not what they Promised. Why?
Before we start... lets go back to the start!

                                                                                           In a nice place...
    Started Utopia


                                      Profit, Wage & 25 Staff



                                                    A Corporation
                                                                                      6.2 Finding some balance
                      Business
                     wasn't easy


1999        2001               2003       2005             2007     2009           2011


                       -$80K                                                     6.2 on the up




                                                                         6.2 starts here

                                         Loss Licence -
                                          Total Rebuild              Corporate Life & Work life balance
                                                                     was not what they Promised. Why?
Before we start... lets go back to the start!

                                                                                           In a nice place...
    Started Utopia


                                      Profit, Wage & 25 Staff



                                                    A Corporation
                                                                                      6.2 Finding some balance
                      Business
                     wasn't easy


1999        2001               2003       2005             2007     2009           2011             2013         2014


                       -$80K                                                     6.2 on the up




                                                                         6.2 starts here

                                         Loss Licence -
                                          Total Rebuild              Corporate Life & Work life balance
                                                                     was not what they Promised. Why?
Rethinking Creativity and Innovation
What is Innovation?
What is Innovation?
What is Innovation?

It’s about looking at people
& seeing things from their viewpoint.
Not your own.
What is Innovation?

It’s about looking at people
& seeing things from their viewpoint.
Not your own.

Innovation is a business affair.
It is the commercialisation of
an idea or a process.
Rethinking Creativity and Innovation
What is Creativity?
What is Creativity?

Unlike many phenomena in science,
there is no single authoritative
perspective or definition of creativity.
- Wikipedia
What is Creativity?

Unlike many phenomena in science,
there is no single authoritative
perspective or definition of creativity.
- Wikipedia




Creativity means not copying.
- Paul Breen
Rethinking Creativity and Innovation
We Need to Re-Think how
we run our companies & organisations.
We Need to Re-Think how
we run our companies & organisations.



     extrinsic
We Need to Re-Think how
           we run our companies & organisations.



                    extrinsic
We still work in organisations
where we pay people bonuses
based on results.
We Need to Re-Think how
            we run our companies & organisations.



                      extrinsic
We still work in organisations
where we pay people bonuses
based on results.

This dulls and blocks creativity.

Rewards narrow focus and
concentrate the mind.
We Need to Re-Think how
            we run our companies & organisations.



                      extrinsic     intrinsic
We still work in organisations
where we pay people bonuses
based on results.

This dulls and blocks creativity.

Rewards narrow focus and
concentrate the mind.
We Need to Re-Think how
            we run our companies & organisations.



                      extrinsic     intrinsic
We still work in organisations         Rewarding people to solve
where we pay people bonuses            complex problems doesn't solve
based on results.                      the problem, it actually does the
                                       opposite.
This dulls and blocks creativity.
                                       There is a mismatch between
Rewards narrow focus and               what science knows and
concentrate the mind.                  companies do.
We Need to Re-Think how
            we run our companies & organisations.



                      extrinsic         intrinsic
We still work in organisations             Rewarding people to solve
where we pay people bonuses                complex problems doesn't solve
based on results.                          the problem, it actually does the
                                           opposite.
This dulls and blocks creativity.
                                           There is a mismatch between
Rewards narrow focus and                   what science knows and
concentrate the mind.                      companies do.




                             Google Dan H. Pink
Rethinking Creativity and Innovation
creativity.
creativity.   play
creativity.            play




          good ideas
creativity.            play




          good ideas

                          1% Idea >
                          99% Execution.
creativity.            play




          good ideas                       innovation

                          1% Idea >
                          99% Execution.
creativity.            play




           good ideas                            innovation

                           1% Idea >
                           99% Execution.

     It is about ACTION. Creating what you can not see.
It is about CONNECTION. Connecting to culture & humanity.
          It is about DEVIATION. Forging new paths.
Hello
Hello
Hello
I thought of that
years ago, we just
didn't have the
money/ the timing
wasn't right!
Why didn't I think
of that?


   Hello
I thought of that
years ago, we just
didn't have the
money/ the timing
wasn't right!
Why didn't I think
of that?              We hear this all too often.

                       For innovation to happen,
                        for ideas to come to life,
                     there needs to be a dramatic
   Hello
I thought of that                  shift
                             in our mind set.
years ago, we just
                     It is a whole new discipline.
didn't have the
money/ the timing
wasn't right!
Attitude | Awareness | Authenticity

      Google “Neil Pasricha”
Just Buy this Book.




  Attitude | Awareness | Authenticity

         Google “Neil Pasricha”
9 Lessons about
innovation worth sharing.
1
1
    Innovation starts at the top.
Leaders need to create the vision and live the values.
2 R&D?

          Innovation can
        happen anywhere.
anyone can do it, but not everyone is good at it.
3
3
     Innovation is a Team Sport
Operating inside silo’s is deadly. Collaborate.
4
4




Innovation is never easy.
But it is always possible.
  Step by step. Project by Project.
5
5
                   Listen to ideas
Innovation         Reward Bravery
relies on trust.   Embrace Risk
                   Learn from Failure
6.
6.

        Define Your
     Measures of Success
       Small ideas need room
         and time to grow.
7
7
Just because
it works for
Google does
not mean it
will work for
you.
       Create an innovation
       culture that fits.
More on that last point...

Don't let your environment
define your strategy...
Create a strategy that
defines your environment!
8
8
The Customer is not always
right, but they do sit at the
heart of all innovation.
9
9


    Finally:
    Speed is Mission Critical
9


    Finally:
    Speed is Mission Critical
              Fail Early
               Fail Fast
         Fail inexpensively
Rethinking Creativity and Innovation
In the next 30 days, you can change
   the world by doing just 3 things.
Rethinking Creativity and Innovation
Create Something
Share your
Create Something
                   ideas liberally
Share your      Innovate your life.
Create Something                     Simply view the world from
                   ideas liberally   someone else's viewpoint.
6.2 | an innovation lab
Presentation by Ben Rennie

Ben on Twitter: benrennie
6.2 online: www.sixpointtwo.net
Contact Ben: ben@sixpointtwo.net

Twitter: @benrennie
Simply view the world from
someone else's viewpoint.

  6.2 | an innovation lab
  Presentation by Ben Rennie

  Ben on Twitter: benrennie
  6.2 online: www.sixpointtwo.net
  Contact Ben: ben@sixpointtwo.net

  Twitter: @benrennie

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Rethinking Creativity and Innovation

  • 1. Re-Thinking Creativity & Innovation & P lay This is a Keynote presentation by Ben Rennie for the LiveWire 2011 ReShaping Governments Conference in Wollongong By Ben Rennie | Director @ 6.2 | an innovation lab Visit: www.sixpointtwo.net Read: www.unclutteredwhitespaces.com
  • 2. an innovation lab This is a snap shot on the work we do at 6.2. Its about cutting through noise. This image is also reflective of my mornings.
  • 3. an innovation lab This is a snap shot on the work we do at 6.2. Its about cutting through noise. This image is also reflective of my mornings.
  • 4. Before we start... lets go back to the start! In a nice place... Started Utopia Profit, Wage & 25 Staff A Corporation 6.2 Finding some balance Business wasn't easy -$80K 6.2 on the up 6.2 starts here Loss Licence - Total Rebuild Corporate Life & Work life balance was not what they Promised. Why?
  • 5. Before we start... lets go back to the start! In a nice place... Started Utopia Profit, Wage & 25 Staff A Corporation 6.2 Finding some balance Business wasn't easy 1999 -$80K 6.2 on the up 6.2 starts here Loss Licence - Total Rebuild Corporate Life & Work life balance was not what they Promised. Why?
  • 6. Before we start... lets go back to the start! In a nice place... Started Utopia Profit, Wage & 25 Staff A Corporation 6.2 Finding some balance Business wasn't easy 1999 2001 -$80K 6.2 on the up 6.2 starts here Loss Licence - Total Rebuild Corporate Life & Work life balance was not what they Promised. Why?
  • 7. Before we start... lets go back to the start! In a nice place... Started Utopia Profit, Wage & 25 Staff A Corporation 6.2 Finding some balance Business wasn't easy 1999 2001 2003 -$80K 6.2 on the up 6.2 starts here Loss Licence - Total Rebuild Corporate Life & Work life balance was not what they Promised. Why?
  • 8. Before we start... lets go back to the start! In a nice place... Started Utopia Profit, Wage & 25 Staff A Corporation 6.2 Finding some balance Business wasn't easy 1999 2001 2003 2005 -$80K 6.2 on the up 6.2 starts here Loss Licence - Total Rebuild Corporate Life & Work life balance was not what they Promised. Why?
  • 9. Before we start... lets go back to the start! In a nice place... Started Utopia Profit, Wage & 25 Staff A Corporation 6.2 Finding some balance Business wasn't easy 1999 2001 2003 2005 2007 -$80K 6.2 on the up 6.2 starts here Loss Licence - Total Rebuild Corporate Life & Work life balance was not what they Promised. Why?
  • 10. Before we start... lets go back to the start! In a nice place... Started Utopia Profit, Wage & 25 Staff A Corporation 6.2 Finding some balance Business wasn't easy 1999 2001 2003 2005 2007 -$80K 6.2 on the up 6.2 starts here Loss Licence - Total Rebuild Corporate Life & Work life balance was not what they Promised. Why?
  • 11. Before we start... lets go back to the start! In a nice place... Started Utopia Profit, Wage & 25 Staff A Corporation 6.2 Finding some balance Business wasn't easy 1999 2001 2003 2005 2007 2009 2011 -$80K 6.2 on the up 6.2 starts here Loss Licence - Total Rebuild Corporate Life & Work life balance was not what they Promised. Why?
  • 12. Before we start... lets go back to the start! In a nice place... Started Utopia Profit, Wage & 25 Staff A Corporation 6.2 Finding some balance Business wasn't easy 1999 2001 2003 2005 2007 2009 2011 2013 2014 -$80K 6.2 on the up 6.2 starts here Loss Licence - Total Rebuild Corporate Life & Work life balance was not what they Promised. Why?
  • 16. What is Innovation? It’s about looking at people & seeing things from their viewpoint. Not your own.
  • 17. What is Innovation? It’s about looking at people & seeing things from their viewpoint. Not your own. Innovation is a business affair. It is the commercialisation of an idea or a process.
  • 20. What is Creativity? Unlike many phenomena in science, there is no single authoritative perspective or definition of creativity. - Wikipedia
  • 21. What is Creativity? Unlike many phenomena in science, there is no single authoritative perspective or definition of creativity. - Wikipedia Creativity means not copying. - Paul Breen
  • 23. We Need to Re-Think how we run our companies & organisations.
  • 24. We Need to Re-Think how we run our companies & organisations. extrinsic
  • 25. We Need to Re-Think how we run our companies & organisations. extrinsic We still work in organisations where we pay people bonuses based on results.
  • 26. We Need to Re-Think how we run our companies & organisations. extrinsic We still work in organisations where we pay people bonuses based on results. This dulls and blocks creativity. Rewards narrow focus and concentrate the mind.
  • 27. We Need to Re-Think how we run our companies & organisations. extrinsic intrinsic We still work in organisations where we pay people bonuses based on results. This dulls and blocks creativity. Rewards narrow focus and concentrate the mind.
  • 28. We Need to Re-Think how we run our companies & organisations. extrinsic intrinsic We still work in organisations Rewarding people to solve where we pay people bonuses complex problems doesn't solve based on results. the problem, it actually does the opposite. This dulls and blocks creativity. There is a mismatch between Rewards narrow focus and what science knows and concentrate the mind. companies do.
  • 29. We Need to Re-Think how we run our companies & organisations. extrinsic intrinsic We still work in organisations Rewarding people to solve where we pay people bonuses complex problems doesn't solve based on results. the problem, it actually does the opposite. This dulls and blocks creativity. There is a mismatch between Rewards narrow focus and what science knows and concentrate the mind. companies do. Google Dan H. Pink
  • 32. creativity. play
  • 33. creativity. play good ideas
  • 34. creativity. play good ideas 1% Idea > 99% Execution.
  • 35. creativity. play good ideas innovation 1% Idea > 99% Execution.
  • 36. creativity. play good ideas innovation 1% Idea > 99% Execution. It is about ACTION. Creating what you can not see. It is about CONNECTION. Connecting to culture & humanity. It is about DEVIATION. Forging new paths.
  • 37. Hello
  • 38. Hello
  • 39. Hello I thought of that years ago, we just didn't have the money/ the timing wasn't right!
  • 40. Why didn't I think of that? Hello I thought of that years ago, we just didn't have the money/ the timing wasn't right!
  • 41. Why didn't I think of that? We hear this all too often. For innovation to happen, for ideas to come to life, there needs to be a dramatic Hello I thought of that shift in our mind set. years ago, we just It is a whole new discipline. didn't have the money/ the timing wasn't right!
  • 42. Attitude | Awareness | Authenticity Google “Neil Pasricha”
  • 43. Just Buy this Book. Attitude | Awareness | Authenticity Google “Neil Pasricha”
  • 44. 9 Lessons about innovation worth sharing.
  • 45. 1
  • 46. 1 Innovation starts at the top. Leaders need to create the vision and live the values.
  • 47. 2 R&D? Innovation can happen anywhere. anyone can do it, but not everyone is good at it.
  • 48. 3
  • 49. 3 Innovation is a Team Sport Operating inside silo’s is deadly. Collaborate.
  • 50. 4
  • 51. 4 Innovation is never easy. But it is always possible. Step by step. Project by Project.
  • 52. 5
  • 53. 5 Listen to ideas Innovation Reward Bravery relies on trust. Embrace Risk Learn from Failure
  • 54. 6.
  • 55. 6. Define Your Measures of Success Small ideas need room and time to grow.
  • 56. 7
  • 57. 7 Just because it works for Google does not mean it will work for you. Create an innovation culture that fits.
  • 58. More on that last point... Don't let your environment define your strategy... Create a strategy that defines your environment!
  • 59. 8
  • 60. 8 The Customer is not always right, but they do sit at the heart of all innovation.
  • 61. 9
  • 62. 9 Finally: Speed is Mission Critical
  • 63. 9 Finally: Speed is Mission Critical Fail Early Fail Fast Fail inexpensively
  • 65. In the next 30 days, you can change the world by doing just 3 things.
  • 68. Share your Create Something ideas liberally
  • 69. Share your Innovate your life. Create Something Simply view the world from ideas liberally someone else's viewpoint.
  • 70. 6.2 | an innovation lab Presentation by Ben Rennie Ben on Twitter: benrennie 6.2 online: www.sixpointtwo.net Contact Ben: ben@sixpointtwo.net Twitter: @benrennie
  • 71. Simply view the world from someone else's viewpoint. 6.2 | an innovation lab Presentation by Ben Rennie Ben on Twitter: benrennie 6.2 online: www.sixpointtwo.net Contact Ben: ben@sixpointtwo.net Twitter: @benrennie

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