A Case Study in Social Media Measurement: Vistaprint

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The case study given by Jeff Esposito and Joe Cothrel at WOMMA's Talkable Brands on September 22 as part of Chicago Social Media Week 2011

Technology Business

A Case Study in Social Media Measurement: Vistaprint Joe Cothrel, Chief Community Officer, Lithium Jeff Esposito, Public Relations & Social Media Manager, Vistaprint

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Questions? Jeff - @jeffespo Joe - @cothrel

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A Case Study in Social Media Measurement: Vistaprint

1. A Case Study in Social Media Measurement: Vistaprint Joe Cothrel, Chief Community Officer, Lithium Jeff Esposito, Public Relations & Social Media Manager, Vistaprint

3. Vistaprint: Some Background

5. Vistaprint: Pre Social

6. Forcing Factor

9. BOTTOM LINE: Business is still Business

10.

11.

12. What a difference a year makes

13. Evolving the Measurement

14.

15. Overall Mentions Share of Voice

16.

17.