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WEB STRATEGY IN HIGHER EDUCATION
      Jay Collier • The Compass LLC
               July 23, 2011




                                  gehealthcare
Web strategy in H.Ed.

1. De!nition

2. Challenges

3. Showcase Plus

4. Bene!ts

5. Plugins
Quiz 1

How many of you work with a college or
university, either as sta! or contractor?

  How many are using Wordpress for
    public-facing communications?

  How many are using Wordpress for
     students, faculty, or alumni
           communities?
Web Strategy de!ned
            Lisa Welchman



           The translation of
Organizational objectives and values
                  into
 High-level management directives
             for the Web
FROM CHALLENGE TO OPPORTUNITY
                     Governance

                                         FEDERATED
                   CENTRALIZED
DECENTRALIZED



                                          Distributed roles
                                          within common
Uncoordinated       Monolithic
                                          vision and goals
   teams           central group




                                                 jaycollier.net
FROM CHALLENGE TO OPPORTUNITY
       Teams of practice

                       Content
                     development


    Interface/                       Community
interaction design                   stewardship
                     Leadership &
                     management




       Software admin &       Multimedia
         development          production


                Training & support


                     jaycollier.net/management/new-media-teams
FROM CHALLENGE TO OPPORTUNITY
      Common principles

Be meaningful – Insight into what matters to you

Be personalizable – Up to date feeds by interest

Be welcoming – Online spaces for collaboration

Be interesting – Appealing, personal, immersive

Be helpful – Helpful information and instructions

Be intuitive – Simple publishing, searching, !nding

Be dependable – Anywhere, any time, any device


                                              jaycollier.net
FROM CHALLENGE TO OPPORTUNITY
       Building a strategy
     INTEGRATED STRATEGY

1. WHO: The Charter – Governance and authority

2. WHEN: The Plan – Timeline and schedule

3. WHY: Guidance – Vision and principles

4. WHAT: Direction – Goals and strategies

5. HOW: Management – Projects and resources

6. WHERE: User Experience – Interfaces and interaction



                          jaycollier.net/strategy/web-strategy
FROM CHALLENGE TO OPPORTUNITY
 Prioritizing projects
INTEGRATED STRATEGY
  Nominal Group Technique




                            Jay Collier
FROM CHALLENGE TO OPPORTUNITY
                                 Domain Architecture
              OFFICIAL CONTENT                                      CONSTITUENT COLLABORATION
              Formal communications                                                  Community-facilitated
                Highly-crafted editorial and design                                 Simple interface, individual voices,
                                                                                          independent domain



                Core                News &          Program           Communities
                                                                                                     Public Internet Services
                site                updates         subsites           of Practice
                                                                                                    Professional              Cloud
                                         News                               People                   resources               services
Gateways        Home       Search      releases          Subsite            Groups
                                                                          Bookmarks
                                       Features                        Recommendations                                       YouTube
  Directories          Tasks                                               Notations
                                                                          Comments
                                    Profile             Subsite             Ratings                                           Flickr

                    Publications

                                              Subsite                                                                        Skype


    Enterprise data                                                        Ad hoc                  Learning
                                                                           groups                   object
   Gathering         Reporting                                                                   repositories               Social
                                                                                                                            media

     Data              Data
    service           service                                Groups by                                                     Facebook
                                                            content area

                                                                                                                            Twitter
                                          Groups by
                                          geography
                                                                                                            bit.ly/whole-domain
                                                                                                                     LinkedIn
CORE SITES AND ADMISSIONS




                            www.lafayette.edu
CORE SITES AND ADMISSIONS




                            www.wfu.edu
CORE SITES AND ADMISSIONS




                            www.queens.unimelb.edu.au
CORE SITES AND ADMISSIONS




                            www.bu.edu/admissions/you-at-bu
MAJORS AND PROGRAMS




                      ams.lafayette.edu
MAJORS AND PROGRAMS




                      www.evsc.virginia.edu
MAJORS AND PROGRAMS




                      www.bu.edu/com
MAJORS AND PROGRAMS




                      www.bu.edu/abroad
MAJORS AND PROGRAMS




                      mat.usc.edu
NEWS AND RESEARCH




                    news.harvard.edu/gazette
NEWS AND RESEARCH




                    news.vanderbilt.edu
NEWS AND RESEARCH




                    edgerton-digital-collections.org
INITIATIVES AND CENTERS

             INTEGRATED STRATEGY




                            www.plymouth.edu/strategic-plan
INITIATIVES AND CENTERS




                          www.niemanlab.org
INITIATIVES AND CENTERS




                          www.bu.edu/sustainability
INITIATIVES AND CENTERS




                          poweredbyorange.com
INITIATIVES AND CENTERS




                          med.uth.tmc.edu/comm
COURSES AND CONFERENCES




                          history365discussion.umwblogs.org
COURSES AND CONFERENCES




                          communication351.umwblogs.org
COURSES AND CONFERENCES




                          voices.wooster.edu
COURSES AND CONFERENCES




                          www.ut-ent.net
ACADEMIC AND SOCIAL CONNECTIONS




                                  commons.gc.cuny.edu
ACADEMIC AND SOCIAL CONNECTIONS




                                  www.trcommons.org
ACADEMIC AND SOCIAL CONNECTIONS




                                  blogs.bgsu.edu
ACADEMIC AND SOCIAL CONNECTIONS




                                  voices.lafayette.edu
ARTS, LECTURES, EXHIBITS




                           hop.dartmouth.edu
ARTS, LECTURES, EXHIBITS




                           museum.mit.edu/150
ARTS, LECTURES, EXHIBITS




                           lectures.syr.edu
STUDENT ACTIVITIES AND NEWS




                              www.newschoolsenate.org
STUDENT ACTIVITIES AND NEWS




                              wesleyanargus.com
STUDENT ACTIVITIES AND NEWS




                              www.thedailycougar.com
ALUMNI COMMUNICATIONS




                        alumni.utoronto.ca
ALUMNI COMMUNICATIONS




                        alumnae.mtholyoke.edu/wp
MOBILE EXPERIENCE




                    m.clarku.edu
MOBILE EXPERIENCE




                    m.adrian.edu
Bene!ts of WordPress in H.Ed.
• Ease-of-use
• WYSIWYG & shortcodes
• Intuitive taxonomy and navigation
• SEO out of the box; meaningful URLs
• RSS and standards everywhere
• Prompt security updates
• Robust development & support communities
• Multiple sites via domains or directories
• Theme frameworks, child themes
• Ideal rapid prototyping environment
WordPress plugins for H.Ed.
• Admin SSL              • List Category Posts    • Simple SEO
• Akismet                • Meteor Slides          • Smart 404
• Autolink URI           • More Privacy Options   • Tiny MCE Advanced
• Broken Link Checker    • My Category Order      • Turbo CSV
• Content Scheduler      • My Page Order          • Viper’s Video Quicktags
• Content Audit          • Organize Series        • WP Content Audit
• Cryptx                 • Page Columnist         • WP-DB Manager
• Easy Fancy Box         • Page Links To          • WP Newsletters
• Enable Media Replace   • Pretty Link Lite       • WP-RSS Import
• External Links         • Resize at Upload       • WP Super Cache
• Haiku Audio Player     • Reveal IDs             • WP Touch
• LDAP                   • SEO Friendly Images    • YARPP
PLUGIN SHOWCASE
Content audit
PLUGIN SHOWCASE
Cryptx
PLUGIN SHOWCASE
Enable Media Replace
PLUGIN SHOWCASE
Gravity Forms
PLUGIN SHOWCASE
Haiku Audio Player
PLUGIN SHOWCASE
List category posts
PLUGIN SHOWCASE
Page columnist
PLUGIN SHOWCASE
Simple SEO
PLUGIN SHOWCASE
TinyMCE Advanced
PLUGIN SHOWCASE
WP Newsletter
BuddyPress plugins for H.Ed.
  • BuddyPress
  • BP Add New Default Avatar
  • BP Docs (wiki pages)
  • BP Group Calendar
  • BP Group Documents ("les)
  • BP Group Email Subscriptions
  • BP GTM System
  • BP Invite Anyone
  • BP Moderation
  • BP Topic Mover
  • BP User Pro"le Map
Exploring                        Wish list
Plugins                          Plugins

• Cube Points + BP               • BuddyPress Links
• DB Toolkit                     • Collapse Categories
• ScholarPress
                                 Support
• TeachPress
• WP Advanced Ticketing System   • Agencies to host, con"gure,
                                 theme, and support WordPress in
                                 higher education
Quiz 2


   Were you involved in any of these
projects? If so, what do you want to add?

 Have you worked on another project
   that is worthy of our attention?

  How do you plan to collaborate with
   other WP professionals in higher
             education?
WEB STRATEGY IN HIGHER EDUCATION
      Jay Collier • The Compass LLC
          jay.collier@thecompass.com
                   jaycollier.net




                                       gehealthcare

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WordCamp Boston - Web Strategy in Higher Education

  • 1. WEB STRATEGY IN HIGHER EDUCATION Jay Collier • The Compass LLC July 23, 2011 gehealthcare
  • 2. Web strategy in H.Ed. 1. De!nition 2. Challenges 3. Showcase Plus 4. Bene!ts 5. Plugins
  • 3. Quiz 1 How many of you work with a college or university, either as sta! or contractor? How many are using Wordpress for public-facing communications? How many are using Wordpress for students, faculty, or alumni communities?
  • 4. Web Strategy de!ned Lisa Welchman The translation of Organizational objectives and values into High-level management directives for the Web
  • 5. FROM CHALLENGE TO OPPORTUNITY Governance FEDERATED CENTRALIZED DECENTRALIZED Distributed roles within common Uncoordinated Monolithic vision and goals teams central group jaycollier.net
  • 6. FROM CHALLENGE TO OPPORTUNITY Teams of practice Content development Interface/ Community interaction design stewardship Leadership & management Software admin & Multimedia development production Training & support jaycollier.net/management/new-media-teams
  • 7. FROM CHALLENGE TO OPPORTUNITY Common principles Be meaningful – Insight into what matters to you Be personalizable – Up to date feeds by interest Be welcoming – Online spaces for collaboration Be interesting – Appealing, personal, immersive Be helpful – Helpful information and instructions Be intuitive – Simple publishing, searching, !nding Be dependable – Anywhere, any time, any device jaycollier.net
  • 8. FROM CHALLENGE TO OPPORTUNITY Building a strategy INTEGRATED STRATEGY 1. WHO: The Charter – Governance and authority 2. WHEN: The Plan – Timeline and schedule 3. WHY: Guidance – Vision and principles 4. WHAT: Direction – Goals and strategies 5. HOW: Management – Projects and resources 6. WHERE: User Experience – Interfaces and interaction jaycollier.net/strategy/web-strategy
  • 9. FROM CHALLENGE TO OPPORTUNITY Prioritizing projects INTEGRATED STRATEGY Nominal Group Technique Jay Collier
  • 10. FROM CHALLENGE TO OPPORTUNITY Domain Architecture OFFICIAL CONTENT CONSTITUENT COLLABORATION Formal communications Community-facilitated Highly-crafted editorial and design Simple interface, individual voices, independent domain Core News & Program Communities Public Internet Services site updates subsites of Practice Professional Cloud News People resources services Gateways Home Search releases Subsite Groups Bookmarks Features Recommendations YouTube Directories Tasks Notations Comments Profile Subsite Ratings Flickr Publications Subsite Skype Enterprise data Ad hoc Learning groups object Gathering Reporting repositories Social media Data Data service service Groups by Facebook content area Twitter Groups by geography bit.ly/whole-domain LinkedIn
  • 11. CORE SITES AND ADMISSIONS www.lafayette.edu
  • 12. CORE SITES AND ADMISSIONS www.wfu.edu
  • 13. CORE SITES AND ADMISSIONS www.queens.unimelb.edu.au
  • 14. CORE SITES AND ADMISSIONS www.bu.edu/admissions/you-at-bu
  • 15. MAJORS AND PROGRAMS ams.lafayette.edu
  • 16. MAJORS AND PROGRAMS www.evsc.virginia.edu
  • 17. MAJORS AND PROGRAMS www.bu.edu/com
  • 18. MAJORS AND PROGRAMS www.bu.edu/abroad
  • 19. MAJORS AND PROGRAMS mat.usc.edu
  • 20. NEWS AND RESEARCH news.harvard.edu/gazette
  • 21. NEWS AND RESEARCH news.vanderbilt.edu
  • 22. NEWS AND RESEARCH edgerton-digital-collections.org
  • 23. INITIATIVES AND CENTERS INTEGRATED STRATEGY www.plymouth.edu/strategic-plan
  • 24. INITIATIVES AND CENTERS www.niemanlab.org
  • 25. INITIATIVES AND CENTERS www.bu.edu/sustainability
  • 26. INITIATIVES AND CENTERS poweredbyorange.com
  • 27. INITIATIVES AND CENTERS med.uth.tmc.edu/comm
  • 28. COURSES AND CONFERENCES history365discussion.umwblogs.org
  • 29. COURSES AND CONFERENCES communication351.umwblogs.org
  • 30. COURSES AND CONFERENCES voices.wooster.edu
  • 31. COURSES AND CONFERENCES www.ut-ent.net
  • 32. ACADEMIC AND SOCIAL CONNECTIONS commons.gc.cuny.edu
  • 33. ACADEMIC AND SOCIAL CONNECTIONS www.trcommons.org
  • 34. ACADEMIC AND SOCIAL CONNECTIONS blogs.bgsu.edu
  • 35. ACADEMIC AND SOCIAL CONNECTIONS voices.lafayette.edu
  • 36. ARTS, LECTURES, EXHIBITS hop.dartmouth.edu
  • 37. ARTS, LECTURES, EXHIBITS museum.mit.edu/150
  • 38. ARTS, LECTURES, EXHIBITS lectures.syr.edu
  • 39. STUDENT ACTIVITIES AND NEWS www.newschoolsenate.org
  • 40. STUDENT ACTIVITIES AND NEWS wesleyanargus.com
  • 41. STUDENT ACTIVITIES AND NEWS www.thedailycougar.com
  • 42. ALUMNI COMMUNICATIONS alumni.utoronto.ca
  • 43. ALUMNI COMMUNICATIONS alumnae.mtholyoke.edu/wp
  • 44. MOBILE EXPERIENCE m.clarku.edu
  • 45. MOBILE EXPERIENCE m.adrian.edu
  • 46. Bene!ts of WordPress in H.Ed. • Ease-of-use • WYSIWYG & shortcodes • Intuitive taxonomy and navigation • SEO out of the box; meaningful URLs • RSS and standards everywhere • Prompt security updates • Robust development & support communities • Multiple sites via domains or directories • Theme frameworks, child themes • Ideal rapid prototyping environment
  • 47. WordPress plugins for H.Ed. • Admin SSL • List Category Posts • Simple SEO • Akismet • Meteor Slides • Smart 404 • Autolink URI • More Privacy Options • Tiny MCE Advanced • Broken Link Checker • My Category Order • Turbo CSV • Content Scheduler • My Page Order • Viper’s Video Quicktags • Content Audit • Organize Series • WP Content Audit • Cryptx • Page Columnist • WP-DB Manager • Easy Fancy Box • Page Links To • WP Newsletters • Enable Media Replace • Pretty Link Lite • WP-RSS Import • External Links • Resize at Upload • WP Super Cache • Haiku Audio Player • Reveal IDs • WP Touch • LDAP • SEO Friendly Images • YARPP
  • 58. BuddyPress plugins for H.Ed. • BuddyPress • BP Add New Default Avatar • BP Docs (wiki pages) • BP Group Calendar • BP Group Documents ("les) • BP Group Email Subscriptions • BP GTM System • BP Invite Anyone • BP Moderation • BP Topic Mover • BP User Pro"le Map
  • 59. Exploring Wish list Plugins Plugins • Cube Points + BP • BuddyPress Links • DB Toolkit • Collapse Categories • ScholarPress Support • TeachPress • WP Advanced Ticketing System • Agencies to host, con"gure, theme, and support WordPress in higher education
  • 60. Quiz 2 Were you involved in any of these projects? If so, what do you want to add? Have you worked on another project that is worthy of our attention? How do you plan to collaborate with other WP professionals in higher education?
  • 61. WEB STRATEGY IN HIGHER EDUCATION Jay Collier • The Compass LLC jay.collier@thecompass.com jaycollier.net gehealthcare