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Mobile Studio
Fact Sheet
Ci&T at a glance
A global software company, a craft mobile studio
Developers and Designers working as a solution finding team
HQ in Brazil w/ offices in the US, Japan, Europe & China
Global Delivery Centers in Brazil, Argentina and China
Staff: 1,300+, 50+ in the mobile studio
Annual growth: 40%


Providing High-Performance Teams to our happy
clients around the globe since 1995
What we do
   Fact Sheet


                                                                                        Ideation /
Mobile Strategy Lifecycle                                                           value engineering


                                                                test and                      Solution
                                                   deploy
                                                             iterate (same                  Finding: Low
From ideation, through streamlined                             stories or
                                                               new ones)
                                                                                               Fidelity
                                                                                            Wireframes

UX design, to
implementation, cloud                 validation                       Weeks
infrastructure and support services                                 (not Months)
                                                       Design and                                   Low Fidelity
                                                      Development                                   Prototypes



                                                                              Solution
                                                                             Validation /
                                                                              Usability
                                                                               Testing
For Fact Sheet
    whom


                                                 Engagement
                     Data                           Utility
                 Visualization
                 Productivity




                                 Lean Start-up
                                   Customer
                                 Development
How we do it
   Fact Sheet

 By asking the right questions

      People.         Objectives.           Strategy.          Technology.

   How will People     What business        What tactics        Which mobile
   use your mobile   Objectives should   impact your mobile   Technology is the
        app?         this app support?       Strategy?            best fit?



                                            REACH

                                           OFFERING

                                         VALUE CHAIN

                                          MONETIZATION /
                                             COSTS
                                         ENGAGEMENT
                                                                                  adapted from:
And using the right process
     Fact Sheet
The Fact Sheet canvas
    product
Everyone aligned with the business vision
Some success stories
  from our journey…
runens
          iPhone app for runners, product of our
          entrepreneurship program

          15,000+ users within 2 months of launch

          Featured in prominent media outlets
          including TechCrunch
          TV, CrunchGear, NYTech MeetUp and
          FoxNews Mobile

          First app to implement live tracking of
          runners for free
Get it!   Scalable through cloud services (Google
          App Engine), designed to be a platform
          for coaching and live races
Smelly Cat
                   First product
                   developed by Ipanema
                   Games, company
                   emerged from Ci&T
                   Entrepreneurship
                   Program

          Cool game for iPhone, iPod
          Touch and iPad

          Top 2 in Brazil (entertainment
          category) , more than 200,000
Get it!   downloads as of August 2011
Coke Drink
          Entertainment app that transforms
          iPhone into a glass of Coca-Cola

          Released in March 2011 in Apple App
          Store

          Most downloaded Coca-Cola app around
          the world with 1.5M+ downloads as of
          August 2011

          Top 10 in 20 countries
Get it!   Idea was proactively brought to Coca-
          Cola by Ci&T
Kyokushin
                              Social network app for
                              Kyokushinkaikan, the biggest Karate
                              association in the world

                              App provides content and features for
                              karate fighters

                              Will be the official app for the upcoming
                              World Championships



Get it!




http://appsto.re/ikyokushin
Ponto Frio
                                 Platform and apps for the largest retail
                                 chain in Brazil

                                 Full mCommerce application

                                 Secure connection with backend

                                 Released mid January 2011 in Apple App
                                 Store

                                 Ci&T provided end-to-end services:
 Get it!                         ideation, creative, development




http://appsto.com/pontofriocom
Veja Crianças
                       Developed for one of the
                       biggest media conglomerates
                       in Brazil

          Complete guide of Sao Paulo
          city, especially designed for parents with
          small children




Get it!
SideReel
SideReel is a website to help users
find, track and watch shows online

Ci&T developed the Android version for
the already popular iPhone app
Brasileirão 2010
             Developed for one of the
             biggest media conglomerates
             in Brazil

Allows soccer fans to follow in-depth
results of the Brazilian national main
league

Fans can also follow soccer matches in
real-time, extensive use of online video
and push-notifications.
Zen Space
                            First iPad app developed by a
                            Brazilian company, just 2
                            months after iPad launched

                            Top 1st in Japan for over a
                            month

                            Top 10 in many countries
                            (lifestyle category)

                            50,000+ downloads in the first
                            year without any marketing
Get it!                     promotion

                            Great feedback on usability
                            and reality simulation



http://appsto.re/zenspace
Goool!!!
                            Button soccer game

                            Top 1st in Brazil’s app store for
                            almost a month (entertainment
   Get it Lite!             category)

                            Multiplayer capability

                            In-app purchase

                            10,000+ downloads
http://appsto.re/gol-lite


 Get it Full!               End to end service:
                            ideation, creative, development




http://appsto.re/goool
Sprite City
                              A fun and exciting car game
                              developed for iPad

                              Released in January 2011 on
  “Ci&T challenged
     us to bring IT
                              Apple App Store and quickly
    thinking to the           achieved 30K+ downloads.
  idea development
    process, and it           Awarded on The Favorites
     made a huge
      difference”
                              section of the Mobile Awards
                              on February 2011
         Adriana
   Knackfuss, Consumer
  Connections Sr. Manager
                              Concept was proactively
Get it!                       brought to Coca-Cola by Ci&T

                              High scores integrated with
                              Game Center



http://appsto.re/spritecity
iAruba
Enterprise app for sales force
automation integrated with
                                            aaaaaaaa




ERP

Fortune 500 Healthcare
product and service provider
will replace sales force's
laptops with iPads

Offline mode (storing the        aaaaaaaa


whole product catalog)

Creation of Quotations and
Orders directly on the
application

Performance of the app can
beat the notebook version
Partnerships
Obrigado!




www.ciandt.com

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Ci&T Mobile App Development for the Enterprise, Consumers and Startups

  • 2. Fact Sheet Ci&T at a glance A global software company, a craft mobile studio Developers and Designers working as a solution finding team HQ in Brazil w/ offices in the US, Japan, Europe & China Global Delivery Centers in Brazil, Argentina and China Staff: 1,300+, 50+ in the mobile studio Annual growth: 40% Providing High-Performance Teams to our happy clients around the globe since 1995
  • 3. What we do Fact Sheet Ideation / Mobile Strategy Lifecycle value engineering test and Solution deploy iterate (same Finding: Low From ideation, through streamlined stories or new ones) Fidelity Wireframes UX design, to implementation, cloud validation Weeks infrastructure and support services (not Months) Design and Low Fidelity Development Prototypes Solution Validation / Usability Testing
  • 4. For Fact Sheet whom Engagement Data Utility Visualization Productivity Lean Start-up Customer Development
  • 5. How we do it Fact Sheet By asking the right questions People. Objectives. Strategy. Technology. How will People What business What tactics Which mobile use your mobile Objectives should impact your mobile Technology is the app? this app support? Strategy? best fit? REACH OFFERING VALUE CHAIN MONETIZATION / COSTS ENGAGEMENT adapted from:
  • 6. And using the right process Fact Sheet
  • 7. The Fact Sheet canvas product Everyone aligned with the business vision
  • 8. Some success stories from our journey…
  • 9. runens iPhone app for runners, product of our entrepreneurship program 15,000+ users within 2 months of launch Featured in prominent media outlets including TechCrunch TV, CrunchGear, NYTech MeetUp and FoxNews Mobile First app to implement live tracking of runners for free Get it! Scalable through cloud services (Google App Engine), designed to be a platform for coaching and live races
  • 10. Smelly Cat First product developed by Ipanema Games, company emerged from Ci&T Entrepreneurship Program Cool game for iPhone, iPod Touch and iPad Top 2 in Brazil (entertainment category) , more than 200,000 Get it! downloads as of August 2011
  • 11. Coke Drink Entertainment app that transforms iPhone into a glass of Coca-Cola Released in March 2011 in Apple App Store Most downloaded Coca-Cola app around the world with 1.5M+ downloads as of August 2011 Top 10 in 20 countries Get it! Idea was proactively brought to Coca- Cola by Ci&T
  • 12. Kyokushin Social network app for Kyokushinkaikan, the biggest Karate association in the world App provides content and features for karate fighters Will be the official app for the upcoming World Championships Get it! http://appsto.re/ikyokushin
  • 13. Ponto Frio Platform and apps for the largest retail chain in Brazil Full mCommerce application Secure connection with backend Released mid January 2011 in Apple App Store Ci&T provided end-to-end services: Get it! ideation, creative, development http://appsto.com/pontofriocom
  • 14. Veja Crianças Developed for one of the biggest media conglomerates in Brazil Complete guide of Sao Paulo city, especially designed for parents with small children Get it!
  • 15. SideReel SideReel is a website to help users find, track and watch shows online Ci&T developed the Android version for the already popular iPhone app
  • 16. Brasileirão 2010 Developed for one of the biggest media conglomerates in Brazil Allows soccer fans to follow in-depth results of the Brazilian national main league Fans can also follow soccer matches in real-time, extensive use of online video and push-notifications.
  • 17. Zen Space First iPad app developed by a Brazilian company, just 2 months after iPad launched Top 1st in Japan for over a month Top 10 in many countries (lifestyle category) 50,000+ downloads in the first year without any marketing Get it! promotion Great feedback on usability and reality simulation http://appsto.re/zenspace
  • 18. Goool!!! Button soccer game Top 1st in Brazil’s app store for almost a month (entertainment Get it Lite! category) Multiplayer capability In-app purchase 10,000+ downloads http://appsto.re/gol-lite Get it Full! End to end service: ideation, creative, development http://appsto.re/goool
  • 19. Sprite City A fun and exciting car game developed for iPad Released in January 2011 on “Ci&T challenged us to bring IT Apple App Store and quickly thinking to the achieved 30K+ downloads. idea development process, and it Awarded on The Favorites made a huge difference” section of the Mobile Awards on February 2011 Adriana Knackfuss, Consumer Connections Sr. Manager Concept was proactively Get it! brought to Coca-Cola by Ci&T High scores integrated with Game Center http://appsto.re/spritecity
  • 20. iAruba Enterprise app for sales force automation integrated with aaaaaaaa ERP Fortune 500 Healthcare product and service provider will replace sales force's laptops with iPads Offline mode (storing the aaaaaaaa whole product catalog) Creation of Quotations and Orders directly on the application Performance of the app can beat the notebook version