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Convergence or Collision
   Traditional Media Crashed with Emerging Technologies


              @deandonaldson   #ded2011     © 2011 MediaMind. A division of DG

Tuesday, 11 October
yesterday’s content




                         © 2011 MediaMind. A division of DG

Tuesday, 11 October
yesterday’s content today’s ads




                           © 2011 MediaMind. A division of DG

Tuesday, 11 October
© 2011 MediaMind. A division of DG

Tuesday, 11 October
© 2011 MediaMind. A division of DG

Tuesday, 11 October
© 2011 MediaMind. A division of DG

Tuesday, 11 October
© 2011 MediaMind. A division of DG

Tuesday, 11 October
© 2011 MediaMind. A division of DG

Tuesday, 11 October
2015 Global Mobile TV


         $264m
                           © 2011 MediaMind. A division of DG

Tuesday, 11 October
Social Commerce TV

              @mediamind   #ded2011         © 2011 MediaMind. A division of DG

Tuesday, 11 October
Jakarta




                                © 2011 MediaMind. A division of DG

Tuesday, 11 October
© 2011 MediaMind. A division of DG

Tuesday, 11 October
© 2011 MediaMind. A division of DG

Tuesday, 11 October
massage?




                                 © 2011 MediaMind. A division of DG

Tuesday, 11 October
© 2011 MediaMind. A division of DG

Tuesday, 11 October
© 2011 MediaMind. A division of DG

Tuesday, 11 October
© 2011 MediaMind. A division of DG

Tuesday, 11 October
© 2011 MediaMind. A division of DG

Tuesday, 11 October
Tuesday, 11 October
                      30
                       © 2011 MediaMind. A division of DG
© 2011 MediaMind. A division of DG

Tuesday, 11 October
© 2011 MediaMind. A division of DG

Tuesday, 11 October
Tuesday, 11 October
                      3?
                      screens
                            © 2011 MediaMind. A division of DG
© 2011 MediaMind. A division of DG

Tuesday, 11 October
Going to ‘the Flicks’




                                         © 2011 MediaMind. A division of DG

Tuesday, 11 October
© 2011 MediaMind. A division of DG

Tuesday, 11 October
10 years
         5 years

                      © 2011 MediaMind. A division of DG

Tuesday, 11 October
© 2011 MediaMind. A division of DG

Tuesday, 11 October
time shift place shift
                  3:4 to 16:9 Screen Ratio   Satellite/Cable vs Terrestrial   Pause & Rewind
                  Curved-to-flat Screen       Number of Channels               VHS-DVD-Blu-Ray
                  Dimensions Doubled         Surround Sound                   Digital Broadcast
                  Flat-format not Box        Digital Recording                Hi-Definition




                               Just another
                               monitor
                                                                              10
                                                                                   © 2011 MediaMind. A division of DG

Tuesday, 11 October
TV is a geography. A place. A function.
        It is not just a box in the corner of the room.

                                             © 2011 MediaMind. A division of DG

Tuesday, 11 October
© 2011 MediaMind. A division of DG

Tuesday, 11 October
The story of Sohaib Athar...
         May 2, 2011




                                       STEALTH

                                    © 2011 MediaMind. A division of DG

Tuesday, 11 October
The story of Sohaib Athar...
         May 2, 2011




         100,000                         STEALTH
                  Marriage Proposal


                                      © 2011 MediaMind. A division of DG

Tuesday, 11 October
“It took 50 years for
                          TV to build the
                      audience social media
                            has in five
                                                   ”
                                   © 2010 MediaMind Technologies Inc. | All rights reserved


Tuesday, 11 October
© 2011 MediaMind. A division of DG

Tuesday, 11 October
© 2011 MediaMind. A division of DG

Tuesday, 11 October
1M
                                     Support the London
                                     Metropolitan Police




                       74k
                      #RiotCleanUp
                                           © 2010 MediaMind Technologies Inc. | All rights reserved


Tuesday, 11 October
in
      control
                      © 2010 MediaMind Technologies Inc | All rights reserved
                         © 2010 MediaMind Technologies Inc. | All rights reserved


Tuesday, 11 October
© 2011 MediaMind. A division of DG

Tuesday, 11 October
© 2011 MediaMind. A division of DG

Tuesday, 11 October
© 2011 MediaMind. A division of DG

Tuesday, 11 October
© 2011 MediaMind. A division of DG

Tuesday, 11 October
Power of XBox in the palm of your hand




                                                      © 2011 MediaMind. A division of DG

Tuesday, 11 October
© 2011 MediaMind. A division of DG

Tuesday, 11 October
Today’s media is
                      interactive…




                                © 2011 MediaMind. A division of DG

Tuesday, 11 October
Wallpaper TV




                      205”
                         © 2011 MediaMind. A division of DG

Tuesday, 11 October
Sensory Surround




                        © 2010 MediaMind Technologies Inc | All rights reserved
                           © 2010 MediaMind Technologies Inc. | All rights reserved


Tuesday, 11 October
Wafer-thin Speakers




                           © 2011 MediaMind. A division of DG

Tuesday, 11 October
Enhanced Experience




                           © 2011 MediaMind. A division of DG

Tuesday, 11 October
© 2010 MediaMind Technologies Inc | All rights reserved
                         © 2010 MediaMind Technologies Inc. | All rights reserved


Tuesday, 11 October
2015
            NO CD or DVD
                      © 2010 MediaMind Technologies Inc | All rights reserved
                         © 2010 MediaMind Technologies Inc. | All rights reserved


Tuesday, 11 October
live
         trailers



                      © 2011 MediaMind. A division of DG

Tuesday, 11 October
instant >>




                      © 2011 MediaMind. A division of DG

Tuesday, 11 October
© 2010 MediaMind Technologies Inc. | All rights reserved


Tuesday, 11 October
© 2010 MediaMind Technologies Inc. | All rights reserved


Tuesday, 11 October
“ we see an increasing blur between
           the TV                     set and the PC,
           with on-demand content flowing
           seamlessly between the two”




           Charlie Ponsonby, Simplify Digital on why higher speeds
           would drive changes in the way people use the web.




                                                                     © 2011 MediaMind. A division of DG

Tuesday, 11 October
© 2011 MediaMind. A division of DG

Tuesday, 11 October
© 2011 MediaMind. A division of DG

Tuesday, 11 October
© 2011 MediaMind. A division of DG

Tuesday, 11 October
© 2011 MediaMind. A division of DG

Tuesday, 11 October
© 2010 MediaMind Technologies Inc. | All rights reserved


Tuesday, 11 October
In Car Advertising




                          © 2010 MediaMind Technologies Inc. | All rights reserved


Tuesday, 11 October
In Car Advertising




                          © 2010 MediaMind Technologies Inc. | All rights reserved


Tuesday, 11 October
In Car Advertising




                          © 2010 MediaMind Technologies Inc. | All rights reserved


Tuesday, 11 October
more people
                               in japan now

               surf the web
                      from a mobile phone
                              than from a PC
    I-Igma


                                    © 2010 MediaMind Technologies Inc. | All rights reserved


Tuesday, 11 October
Media migration

     ‣ Personal TV                                      2010

                 VOD across multiple devices
                 Locations tailored to individual


     ‣ Web TV
                 Computer as interactive TV set
                 User generated content


     ‣ Digital TV
                 TV set as display device
                 High Definition architecture


     ‣ Analogue TV
                 Centralized, passive, limited choice
                 Single location viewing
                                                        1980



                                                               © 2010 MediaMind Technologies Inc | All rights reserved
                                                                  © 2010 MediaMind Technologies Inc. | All rights reserved


Tuesday, 11 October
Cross Channel Campaign




                              © 2011 MediaMind. A division of DG

Tuesday, 11 October
Fact #1

       Evenings are most

       effective
       for mobile advertising




                                © 2011 MediaMind Technologies Inc. | All rights reserved


Tuesday, 11 October
Fact #2


       apple
       TRUMPS

       android


                      © 2011 MediaMind. A division of DG

Tuesday, 11 October
Fact #3
                             CTR
       more

       clicks
       than your PC




                      © 2011 MediaMind. A division of DG

Tuesday, 11 October
© 2010 MediaMind Technologies Inc. | All rights reserved


Tuesday, 11 October
2011 MOBi award for best iPad/Tablet ad
     First ‘Gamified’ HTML5 Rich Media ad




                                           © 2011 MediaMind. A division of DG

Tuesday, 11 October
© 2010 MediaMind Technologies Inc | All rights reserved
                         © 2010 MediaMind Technologies Inc. | All rights reserved


Tuesday, 11 October
© 2010 MediaMind Technologies Inc | All rights reserved
                         © 2010 MediaMind Technologies Inc. | All rights reserved


Tuesday, 11 October
© 2010 MediaMind Technologies Inc | All rights reserved
                         © 2010 MediaMind Technologies Inc. | All rights reserved


Tuesday, 11 October
Content ‘drives’ advertising




                                    © 2011 MediaMind. A division of DG

Tuesday, 11 October
of under 15’s by 2015 will all use
                                             50%
                                  touchscreens
    © 2008 Eyeblaster. All rights reserved
                                              © 2010 MediaMind Technologies Inc. | All rights reserved


Tuesday, 11 October
© 2010 MediaMind Technologies Inc | All rights reserved
                         © 2010 MediaMind Technologies Inc. | All rights reserved


Tuesday, 11 October
© 2010 MediaMind Technologies Inc | All rights reserved
                         © 2010 MediaMind Technologies Inc. | All rights reserved


Tuesday, 11 October
© 2010 MediaMind Technologies Inc | All rights reserved
                         © 2010 MediaMind Technologies Inc. | All rights reserved


Tuesday, 11 October
© 2011 MediaMind. A division of DG

Tuesday, 11 October
© 2011 MediaMind. A division of DG

Tuesday, 11 October
© 2011 MediaMind. A division of DG

Tuesday, 11 October
3DTV



Tuesday, 11 October
                      2015    © 2011 MediaMind. A division of DG
3D




                       © 2011 MediaMind. A division of DG

Tuesday, 11 October
don’t
                      touch


                       © 2010 MediaMind Technologies Inc | All rights reserved
                          © 2010 MediaMind Technologies Inc. | All rights reserved


Tuesday, 11 October
Virtual Reality




                       © 2010 MediaMind Technologies Inc | All rights reserved
                          © 2010 MediaMind Technologies Inc. | All rights reserved


Tuesday, 11 October
© 2011 MediaMind. A division of DG

Tuesday, 11 October
© 2011 MediaMind. A division of DG

Tuesday, 11 October
do you ‘mind’?

                            © 2011 MediaMind. A division of DG

Tuesday, 11 October
Evolution


     content + apps + ads
                      © 2011 MediaMind. A division of DG

Tuesday, 11 October
© 2011 MediaMind. A division of DG

Tuesday, 11 October
© 2010 MediaMind Technologies Inc. | All rights reserved


Tuesday, 11 October
<10%
                        © 2010 MediaMind Technologies Inc. | All rights reserved


Tuesday, 11 October
Another little secret…




                              `




                                  © 2010 MediaMind Technologies Inc. | All rights reserved


Tuesday, 11 October
Location, Location




                                           Location!

                                               © 2010 MediaMind Technologies Inc | All rights reserved
                                                  © 2010 MediaMind Technologies Inc. | All rights reserved


Tuesday, 11 October
data shows
    consumers engage with ads in

                         desktop
                      applications for longer
                                    © 2010 MediaMind Technologies Inc. | All rights reserved


Tuesday, 11 October
Apps. On your television.




   smart TV
Tuesday, 11 October
                                      © 2011 MediaMind. A division of DG
Consumer Replacement

       mobile: 12-18 months
       laptop: 3-4 years
       television: 7-10 years


     6 months
Tuesday, 11 October
                                © 2011 MediaMind. A division of DG
© 2011 MediaMind. A division of DG

Tuesday, 11 October
© 2011 MediaMind. A division of DG

Tuesday, 11 October
© 2011 MediaMind. A division of DG

Tuesday, 11 October
Online. Mobile. Out of Home.

                                                 © 2011 MediaMind. A division of DG

Tuesday, 11 October
Per year, cable channels the
       average US home receives:      130

                                       © 2011 MediaMind. A division of DG

Tuesday, 11 October
Per year, cable channels the
       average US home watches:       18

                                       © 2011 MediaMind. A division of DG

Tuesday, 11 October
86%             of available channels are
                      never actually watched...

                             Channel Surfing is

                            DEAD!
                                       © 2011 MediaMind. A division of DG

Tuesday, 11 October
“The television industry … pretty much undermines innovation in
            the sector. The only way this is going to change is if you start from
            scratch, tear up the box, redesign, and get it to the consumer in a
            way that they want to buy it.”
                                              Steve Jobs, All Things Digital Conference, July 2010




                                                                                         © 2011 MediaMind. A division of DG

Tuesday, 11 October
£50             per month for huge waste =
                      consumers are ‘cord-cutting’




               D-DAY
Tuesday, 11 October
                                          © 2011 MediaMind. A division of DG
Average US Consumer



                      5:09
                                            © 2011 MediaMind. A division of DG

Tuesday, 11 October
Average Digital Native 18-24




                      3:30
                      0:49 web | 0:20 mobile
                      ‘cord-shavers’ vs ‘cord-nevers’

                                                   © 2011 MediaMind. A division of DG

Tuesday, 11 October
UK
                           © 2011 MediaMind. A division of DG

Tuesday, 11 October
TV combined with online's targeting and measurement capabilities.




   right ad right time                                                         © 2011 MediaMind. A division of DG

Tuesday, 11 October
lic ks
                      c




                          © 2011 MediaMind. A division of DG

Tuesday, 11 October
90’s
                      designer vs
                      programmer
                                    © 2011 MediaMind. A division of DG

Tuesday, 11 October
ware
        be



                      © 2011 MediaMind. A division of DG

Tuesday, 11 October
assumed
                      audience
                      measurement




                                    © 2011 MediaMind. A division of DG

Tuesday, 11 October
accurate
                      audience



                      ))
                      measurement



                        )




Tuesday, 11 October
                       $            © 2011 MediaMind. A division of DG
2010 US Ad Spend in $Bn

                      90

                                                       x1.2                        84
                      68                          70


                       45
                                                       x2              50
                       23
                                         26

                            0
                                  1
                                Mobile
                                                       x3
                                         Online               3
                                                  TV
                                         2010               Mobile
                                                                     Online
                                                                              TV
                                                                     2015

                                                                                    © 2011 MediaMind. A division of DG

Tuesday, 11 October
2010 US Ad Spend in $Bn

                      90

                                                                              84




            $500
                      68                          70


                       45
                                                                  50
                       23



                                                                                   bn
                                         26

                            0
                                  1
                                Mobile
                                         Online          3
                                                  TV
                                         2010          Mobile
                                                                Online
                                                                         TV
                                                                2015

                                                                               © 2011 MediaMind. A division of DG

Tuesday, 11 October
US Internet Users (Millions)

                       0                75               150             225                       300


             2010
                                87
                                                   158
                                                                        232



               2015
                                         125
                                                            195
                                                                          257


                      Watch TV online        Watch video online   Don’t watch video online



                                                                                     © 2011 MediaMind. A division of DG

Tuesday, 11 October
US Internet Users (Millions)

                       0                75               150             225                       300




          ~50%
             2010
                                87
                                                   158
                                                                        232



               2015
                                         125
                                                            195
                                                                          257


                      Watch TV online        Watch video online   Don’t watch video online



                                                                                     © 2011 MediaMind. A division of DG

Tuesday, 11 October
Global Ad Economy (Millions)

                      600

                                                         382
                      450        370


                       300


                       150


                             0   130                   196


                                 2010

                                                      2015



                                       Digital   Non-Digital
                                                               © 2011 MediaMind. A division of DG

Tuesday, 11 October
Global Ad Economy (Millions)

                      600




                      1/3
                                                         382
                      450        370


                       300


                       150


                             0   130                   196


                                 2010

                                                      2015



                                       Digital   Non-Digital
                                                               © 2011 MediaMind. A division of DG

Tuesday, 11 October
80%
                      VOD via TV buyers
                                      © 2011 MediaMind. A division of DG

Tuesday, 11 October
© 2011 MediaMind. A division of DG

Tuesday, 11 October
© 2011 MediaMind. A division of DG

Tuesday, 11 October
© 2011 MediaMind. A division of DG

Tuesday, 11 October
studio




                               © 2011 MediaMind. A division of DG

Tuesday, 11 October
thank you!
                              www.mediamind.com
                                  dean.donaldson@mediamind.com

                                           917.640.3095



                      @deandonaldson



               @mediamind
               @dgitnetwork

                                                                 © 2011 MediaMind. A division of DG

Tuesday, 11 October

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Convergence or Collision: Traditional Media Crashed with Emerging Technologies

  • 1. Convergence or Collision Traditional Media Crashed with Emerging Technologies @deandonaldson #ded2011 © 2011 MediaMind. A division of DG Tuesday, 11 October
  • 2. yesterday’s content © 2011 MediaMind. A division of DG Tuesday, 11 October
  • 3. yesterday’s content today’s ads © 2011 MediaMind. A division of DG Tuesday, 11 October
  • 4. © 2011 MediaMind. A division of DG Tuesday, 11 October
  • 5. © 2011 MediaMind. A division of DG Tuesday, 11 October
  • 6. © 2011 MediaMind. A division of DG Tuesday, 11 October
  • 7. © 2011 MediaMind. A division of DG Tuesday, 11 October
  • 8. © 2011 MediaMind. A division of DG Tuesday, 11 October
  • 9. 2015 Global Mobile TV $264m © 2011 MediaMind. A division of DG Tuesday, 11 October
  • 10. Social Commerce TV @mediamind #ded2011 © 2011 MediaMind. A division of DG Tuesday, 11 October
  • 11. Jakarta © 2011 MediaMind. A division of DG Tuesday, 11 October
  • 12. © 2011 MediaMind. A division of DG Tuesday, 11 October
  • 13. © 2011 MediaMind. A division of DG Tuesday, 11 October
  • 14. massage? © 2011 MediaMind. A division of DG Tuesday, 11 October
  • 15. © 2011 MediaMind. A division of DG Tuesday, 11 October
  • 16. © 2011 MediaMind. A division of DG Tuesday, 11 October
  • 17. © 2011 MediaMind. A division of DG Tuesday, 11 October
  • 18. © 2011 MediaMind. A division of DG Tuesday, 11 October
  • 19. Tuesday, 11 October 30 © 2011 MediaMind. A division of DG
  • 20. © 2011 MediaMind. A division of DG Tuesday, 11 October
  • 21. © 2011 MediaMind. A division of DG Tuesday, 11 October
  • 22. Tuesday, 11 October 3? screens © 2011 MediaMind. A division of DG
  • 23. © 2011 MediaMind. A division of DG Tuesday, 11 October
  • 24. Going to ‘the Flicks’ © 2011 MediaMind. A division of DG Tuesday, 11 October
  • 25. © 2011 MediaMind. A division of DG Tuesday, 11 October
  • 26. 10 years 5 years © 2011 MediaMind. A division of DG Tuesday, 11 October
  • 27. © 2011 MediaMind. A division of DG Tuesday, 11 October
  • 28. time shift place shift 3:4 to 16:9 Screen Ratio Satellite/Cable vs Terrestrial Pause & Rewind Curved-to-flat Screen Number of Channels VHS-DVD-Blu-Ray Dimensions Doubled Surround Sound Digital Broadcast Flat-format not Box Digital Recording Hi-Definition Just another monitor 10 © 2011 MediaMind. A division of DG Tuesday, 11 October
  • 29. TV is a geography. A place. A function. It is not just a box in the corner of the room. © 2011 MediaMind. A division of DG Tuesday, 11 October
  • 30. © 2011 MediaMind. A division of DG Tuesday, 11 October
  • 31. The story of Sohaib Athar... May 2, 2011 STEALTH © 2011 MediaMind. A division of DG Tuesday, 11 October
  • 32. The story of Sohaib Athar... May 2, 2011 100,000 STEALTH Marriage Proposal © 2011 MediaMind. A division of DG Tuesday, 11 October
  • 33. “It took 50 years for TV to build the audience social media has in five ” © 2010 MediaMind Technologies Inc. | All rights reserved Tuesday, 11 October
  • 34. © 2011 MediaMind. A division of DG Tuesday, 11 October
  • 35. © 2011 MediaMind. A division of DG Tuesday, 11 October
  • 36. 1M Support the London Metropolitan Police 74k #RiotCleanUp © 2010 MediaMind Technologies Inc. | All rights reserved Tuesday, 11 October
  • 37. in control © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reserved Tuesday, 11 October
  • 38. © 2011 MediaMind. A division of DG Tuesday, 11 October
  • 39. © 2011 MediaMind. A division of DG Tuesday, 11 October
  • 40. © 2011 MediaMind. A division of DG Tuesday, 11 October
  • 41. © 2011 MediaMind. A division of DG Tuesday, 11 October
  • 42. Power of XBox in the palm of your hand © 2011 MediaMind. A division of DG Tuesday, 11 October
  • 43. © 2011 MediaMind. A division of DG Tuesday, 11 October
  • 44. Today’s media is interactive… © 2011 MediaMind. A division of DG Tuesday, 11 October
  • 45. Wallpaper TV 205” © 2011 MediaMind. A division of DG Tuesday, 11 October
  • 46. Sensory Surround © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reserved Tuesday, 11 October
  • 47. Wafer-thin Speakers © 2011 MediaMind. A division of DG Tuesday, 11 October
  • 48. Enhanced Experience © 2011 MediaMind. A division of DG Tuesday, 11 October
  • 49. © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reserved Tuesday, 11 October
  • 50. 2015 NO CD or DVD © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reserved Tuesday, 11 October
  • 51. live trailers © 2011 MediaMind. A division of DG Tuesday, 11 October
  • 52. instant >> © 2011 MediaMind. A division of DG Tuesday, 11 October
  • 53. © 2010 MediaMind Technologies Inc. | All rights reserved Tuesday, 11 October
  • 54. © 2010 MediaMind Technologies Inc. | All rights reserved Tuesday, 11 October
  • 55. “ we see an increasing blur between the TV set and the PC, with on-demand content flowing seamlessly between the two” Charlie Ponsonby, Simplify Digital on why higher speeds would drive changes in the way people use the web. © 2011 MediaMind. A division of DG Tuesday, 11 October
  • 56. © 2011 MediaMind. A division of DG Tuesday, 11 October
  • 57. © 2011 MediaMind. A division of DG Tuesday, 11 October
  • 58. © 2011 MediaMind. A division of DG Tuesday, 11 October
  • 59. © 2011 MediaMind. A division of DG Tuesday, 11 October
  • 60. © 2010 MediaMind Technologies Inc. | All rights reserved Tuesday, 11 October
  • 61. In Car Advertising © 2010 MediaMind Technologies Inc. | All rights reserved Tuesday, 11 October
  • 62. In Car Advertising © 2010 MediaMind Technologies Inc. | All rights reserved Tuesday, 11 October
  • 63. In Car Advertising © 2010 MediaMind Technologies Inc. | All rights reserved Tuesday, 11 October
  • 64. more people in japan now surf the web from a mobile phone than from a PC I-Igma © 2010 MediaMind Technologies Inc. | All rights reserved Tuesday, 11 October
  • 65. Media migration ‣ Personal TV 2010 VOD across multiple devices Locations tailored to individual ‣ Web TV Computer as interactive TV set User generated content ‣ Digital TV TV set as display device High Definition architecture ‣ Analogue TV Centralized, passive, limited choice Single location viewing 1980 © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reserved Tuesday, 11 October
  • 66. Cross Channel Campaign © 2011 MediaMind. A division of DG Tuesday, 11 October
  • 67. Fact #1 Evenings are most effective for mobile advertising © 2011 MediaMind Technologies Inc. | All rights reserved Tuesday, 11 October
  • 68. Fact #2 apple TRUMPS android © 2011 MediaMind. A division of DG Tuesday, 11 October
  • 69. Fact #3 CTR more clicks than your PC © 2011 MediaMind. A division of DG Tuesday, 11 October
  • 70. © 2010 MediaMind Technologies Inc. | All rights reserved Tuesday, 11 October
  • 71. 2011 MOBi award for best iPad/Tablet ad First ‘Gamified’ HTML5 Rich Media ad © 2011 MediaMind. A division of DG Tuesday, 11 October
  • 72. © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reserved Tuesday, 11 October
  • 73. © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reserved Tuesday, 11 October
  • 74. © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reserved Tuesday, 11 October
  • 75. Content ‘drives’ advertising © 2011 MediaMind. A division of DG Tuesday, 11 October
  • 76. of under 15’s by 2015 will all use 50% touchscreens © 2008 Eyeblaster. All rights reserved © 2010 MediaMind Technologies Inc. | All rights reserved Tuesday, 11 October
  • 77. © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reserved Tuesday, 11 October
  • 78. © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reserved Tuesday, 11 October
  • 79. © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reserved Tuesday, 11 October
  • 80. © 2011 MediaMind. A division of DG Tuesday, 11 October
  • 81. © 2011 MediaMind. A division of DG Tuesday, 11 October
  • 82. © 2011 MediaMind. A division of DG Tuesday, 11 October
  • 83. 3DTV Tuesday, 11 October 2015 © 2011 MediaMind. A division of DG
  • 84. 3D © 2011 MediaMind. A division of DG Tuesday, 11 October
  • 85. don’t touch © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reserved Tuesday, 11 October
  • 86. Virtual Reality © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reserved Tuesday, 11 October
  • 87. © 2011 MediaMind. A division of DG Tuesday, 11 October
  • 88. © 2011 MediaMind. A division of DG Tuesday, 11 October
  • 89. do you ‘mind’? © 2011 MediaMind. A division of DG Tuesday, 11 October
  • 90. Evolution content + apps + ads © 2011 MediaMind. A division of DG Tuesday, 11 October
  • 91. © 2011 MediaMind. A division of DG Tuesday, 11 October
  • 92. © 2010 MediaMind Technologies Inc. | All rights reserved Tuesday, 11 October
  • 93. <10% © 2010 MediaMind Technologies Inc. | All rights reserved Tuesday, 11 October
  • 94. Another little secret… ` © 2010 MediaMind Technologies Inc. | All rights reserved Tuesday, 11 October
  • 95. Location, Location Location! © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reserved Tuesday, 11 October
  • 96. data shows consumers engage with ads in desktop applications for longer © 2010 MediaMind Technologies Inc. | All rights reserved Tuesday, 11 October
  • 97. Apps. On your television. smart TV Tuesday, 11 October © 2011 MediaMind. A division of DG
  • 98. Consumer Replacement mobile: 12-18 months laptop: 3-4 years television: 7-10 years 6 months Tuesday, 11 October © 2011 MediaMind. A division of DG
  • 99. © 2011 MediaMind. A division of DG Tuesday, 11 October
  • 100. © 2011 MediaMind. A division of DG Tuesday, 11 October
  • 101. © 2011 MediaMind. A division of DG Tuesday, 11 October
  • 102. Online. Mobile. Out of Home. © 2011 MediaMind. A division of DG Tuesday, 11 October
  • 103. Per year, cable channels the average US home receives: 130 © 2011 MediaMind. A division of DG Tuesday, 11 October
  • 104. Per year, cable channels the average US home watches: 18 © 2011 MediaMind. A division of DG Tuesday, 11 October
  • 105. 86% of available channels are never actually watched... Channel Surfing is DEAD! © 2011 MediaMind. A division of DG Tuesday, 11 October
  • 106. “The television industry … pretty much undermines innovation in the sector. The only way this is going to change is if you start from scratch, tear up the box, redesign, and get it to the consumer in a way that they want to buy it.” Steve Jobs, All Things Digital Conference, July 2010 © 2011 MediaMind. A division of DG Tuesday, 11 October
  • 107. £50 per month for huge waste = consumers are ‘cord-cutting’ D-DAY Tuesday, 11 October © 2011 MediaMind. A division of DG
  • 108. Average US Consumer 5:09 © 2011 MediaMind. A division of DG Tuesday, 11 October
  • 109. Average Digital Native 18-24 3:30 0:49 web | 0:20 mobile ‘cord-shavers’ vs ‘cord-nevers’ © 2011 MediaMind. A division of DG Tuesday, 11 October
  • 110. UK © 2011 MediaMind. A division of DG Tuesday, 11 October
  • 111. TV combined with online's targeting and measurement capabilities. right ad right time © 2011 MediaMind. A division of DG Tuesday, 11 October
  • 112. lic ks c © 2011 MediaMind. A division of DG Tuesday, 11 October
  • 113. 90’s designer vs programmer © 2011 MediaMind. A division of DG Tuesday, 11 October
  • 114. ware be © 2011 MediaMind. A division of DG Tuesday, 11 October
  • 115. assumed audience measurement © 2011 MediaMind. A division of DG Tuesday, 11 October
  • 116. accurate audience )) measurement ) Tuesday, 11 October $ © 2011 MediaMind. A division of DG
  • 117. 2010 US Ad Spend in $Bn 90 x1.2 84 68 70 45 x2 50 23 26 0 1 Mobile x3 Online 3 TV 2010 Mobile Online TV 2015 © 2011 MediaMind. A division of DG Tuesday, 11 October
  • 118. 2010 US Ad Spend in $Bn 90 84 $500 68 70 45 50 23 bn 26 0 1 Mobile Online 3 TV 2010 Mobile Online TV 2015 © 2011 MediaMind. A division of DG Tuesday, 11 October
  • 119. US Internet Users (Millions) 0 75 150 225 300 2010 87 158 232 2015 125 195 257 Watch TV online Watch video online Don’t watch video online © 2011 MediaMind. A division of DG Tuesday, 11 October
  • 120. US Internet Users (Millions) 0 75 150 225 300 ~50% 2010 87 158 232 2015 125 195 257 Watch TV online Watch video online Don’t watch video online © 2011 MediaMind. A division of DG Tuesday, 11 October
  • 121. Global Ad Economy (Millions) 600 382 450 370 300 150 0 130 196 2010 2015 Digital Non-Digital © 2011 MediaMind. A division of DG Tuesday, 11 October
  • 122. Global Ad Economy (Millions) 600 1/3 382 450 370 300 150 0 130 196 2010 2015 Digital Non-Digital © 2011 MediaMind. A division of DG Tuesday, 11 October
  • 123. 80% VOD via TV buyers © 2011 MediaMind. A division of DG Tuesday, 11 October
  • 124. © 2011 MediaMind. A division of DG Tuesday, 11 October
  • 125. © 2011 MediaMind. A division of DG Tuesday, 11 October
  • 126. © 2011 MediaMind. A division of DG Tuesday, 11 October
  • 127. studio © 2011 MediaMind. A division of DG Tuesday, 11 October
  • 128. thank you! www.mediamind.com dean.donaldson@mediamind.com 917.640.3095 @deandonaldson @mediamind @dgitnetwork © 2011 MediaMind. A division of DG Tuesday, 11 October