3. Tagoras<inquiry> <insight> <action>
www.tagoras.com
Added > 200M users in < 1 year
Now tops Google for weekly traffic
60 million status updates daily
55-65 year old females fastest growing
Social is big
>500M
5. Tagoras<inquiry> <insight> <action>
www.tagoras.com
And Don’t Forget…
More than 200,000,000 blogs
More than 105 190 million Twitter users
YouTube now second largest search engine
100 hours of video approx. every 5
minutes
6. Tagoras<inquiry> <insight> <action>
www.tagoras.com
So what are associations doing?
Association Usage %
Public Social Networks
LinkedIn
Facebook
Private Social Networks
Blogs
Microblogs
Twitter
Web Video
YouTube
49.1%
70.2%
87.0%
28.7%
38.0%
47.4%
74.0%
35.1%
42.0%
14. Tagoras<inquiry> <insight> <action>
www.tagoras.com
1. Ask Your Members for Links!
• To key pages in your site
• To your social profiles
• To sites that mention you
2. Google Places Profile
3. Big Three Networks
• LinkedIn
• Twitter
• Facebook
4. Sweet 16 Quick Links
Four (Relatively) Simple Steps
15. Tagoras<inquiry> <insight> <action>
www.tagoras.com
Anatomy of a Good Link
1. Ask for Links
Links to a valuable resource – not just your
home page
Uses “anchor” text that incorporates
keywords
Top 10 Association Technology Tools for 2011
http://www.scsae.org/resources/association-tech-tools
Who’s already linking? http://siteexplorer.search.yahoo.com/
28. Tagoras<inquiry> <insight> <action>
www.tagoras.com
Social Needs an Object
and a Purpose
your.org
Service Object Purpose
Flickr Photos Entertain
YouTube Videos
Entertain
Educate
Sell
LinkedIn Connections
Income
Advancement
Your Org ??? ???
29. Tagoras<inquiry> <insight> <action>
www.tagoras.com
Social Media and Education
Which of the following social media tools does your organization currently use in connection
to the professional development programs you offer to members?
Answer Options Response Percent
We do not use any social media tools 24.0%
Blog 20.0%
Discussion forums 46.0%
Microblogging tools (e.g., Twitter) 28.0%
Photosharing sites (e.g., Flickr) 8.0%
Podcasts 32.0%
Private social networking site (only approved users can join) 32.0%
Publicly available social networking site (anyone can register) 46.0%
Slidesharing sites (i.e., Slideshare.net) 2.0%
Social bookmarking tools (e.g., Delicious or Diigo) 4.0%
Web video sites (e.g., YouTube or Blip.tv) 18.0%
Wiki 2.0%
30. Tagoras<inquiry> <insight> <action>
www.tagoras.com
Social Media and Education
Answer Options PD Use General Use
Blog 20.0% 38.0
Microblogging tools (e.g., Twitter) 28.0% 47.4
Private social networking site (only approved
users can join)
32.0% 28.7
Publicly available social networking site
(anyone can register)
46.0% 49.1
Web video sites (e.g., YouTube or Blip.tv) 18.0% 35.1
50. Tagoras<inquiry> <insight> <action>
www.tagoras.com
What does it all mean?
If you incorporate social media
embrace cross-functional collaboration
think like a facilitator, curator
cultivate personal learning
be ready for less control
Teacher as Network
Administrator Teacher
as
museum
curator
Teacher as Museum
Curator
51. Tagoras<inquiry> <insight> <action>
www.tagoras.com
Where to next?
Personal exploration of possibilities
Find out where your member-learners are
Experiment, but with purpose
Resist perfection!
And, last but not least …