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Being Smart -
and Getting Smarter
- with Social Media
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The Social Web
It’s Just a
Fact of Life
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  Added > 200M users in < 1 year
  Now tops Google for weekly traffic
  60 million status updates daily
  55-65 year old females fastest growing
Social is big
>500M
Tagoras<inquiry> <insight> <action>
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LinkedIn Lovefest
  More than 60 70 million users
  Used by more than 75% of
companies for recruiting
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And Don’t Forget…
  More than 200,000,000 blogs
  More than 105 190 million Twitter users
  YouTube now second largest search engine
  100 hours of video approx. every 5
minutes
Tagoras<inquiry> <insight> <action>
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So what are associations doing?
Association Usage %
Public Social Networks
LinkedIn
Facebook
Private Social Networks
Blogs
Microblogs
Twitter
Web Video
YouTube
49.1%
70.2%
87.0%
28.7%
38.0%
47.4%
74.0%
35.1%
42.0%
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It can be overwhelming.
Tagoras<inquiry> <insight> <action>
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3 Key, Focused Areas
  Listening
  Getting Found
  Engaging
Tagoras<inquiry> <insight> <action>
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Listen
1
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Google Alerts
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RSS
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Twitter Search
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Get Found
2
Tagoras<inquiry> <insight> <action>
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1.  Ask Your Members for Links!
•  To key pages in your site
•  To your social profiles
•  To sites that mention you
2.  Google Places Profile
3.  Big Three Networks
•  LinkedIn
•  Twitter
•  Facebook
4.  Sweet 16 Quick Links
Four (Relatively) Simple Steps
Tagoras<inquiry> <insight> <action>
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Anatomy of a Good Link
1. Ask for Links
  Links to a valuable resource – not just your
home page
  Uses “anchor” text that incorporates
keywords
Top 10 Association Technology Tools for 2011
http://www.scsae.org/resources/association-tech-tools
Who’s already linking? http://siteexplorer.search.yahoo.com/
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Google Local Search
2. Google Places
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Google Places Profile
2. Google Places
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Google Place Dashboard
2. Google Places
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Social Network Accounts
3. Social Profiles
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LinkedIn Personal Profile
3. Social Profiles
Tagoras<inquiry> <insight> <action>
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LinkedIn ASAE
3. Social Profiles
Tagoras<inquiry> <insight> <action>
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Sweet 16 Quick List
4. Sweet 16 List
1.  http://www.statbrain.com/www.yourdomain.org
2.  http://www.builtwith.com/?yourdomain.org
3.  http://snapshot.compete.com/yourdomain.org
4.  http://www.aboutus.org/yourdomain.org
5.  http://www.quantcast.com/yourdomain.org
6.  http://www.cubestat.com/www.yourdomain.org
7.  http://whois.tools4noobs.com/info/yourdomain.org
8.  http://www.alexa.com/data/details/?url=yourdomain.org
9.  http://www.siteadvisor.cn/sites/yourdomain.org/summary/
10. http://whois.domaintools.com/yourdomain.org
11. http://www.aboutdomain.org/backlinks/yourdomain.org/
12. http://www.who.is/whois-com/yourdomain.org
13. http://www.robtex.com/dns/yourdomain.org
14. http://whoisx.co.uk/yourdomain.org
15. http://searchanalytics.compete.com/site_referrals/yourdomain.org
16. http://www.websiteoutlook.com/
See what these are at: http://www.delicious.com/jcobbm2l/tagoras
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Engage
3
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A Bit of History and Theory
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What’s Changed?
 It’s the technology
 It’s the economy
 It’s generational
 It’s social
Tagoras<inquiry> <insight> <action>
www.tagoras.com
Learning is Social
Tagoras<inquiry> <insight> <action>
www.tagoras.com
Learning 2.0
where social media and education connect
Tagoras<inquiry> <insight> <action>
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Social Needs an Object
and a Purpose
your.org
Service Object Purpose
Flickr Photos Entertain
YouTube Videos
Entertain
Educate
Sell
LinkedIn Connections
Income
Advancement
Your Org ??? ???
Tagoras<inquiry> <insight> <action>
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Social Media and Education
Which of the following social media tools does your organization currently use in connection
to the professional development programs you offer to members?
Answer Options Response Percent
We do not use any social media tools 24.0%
Blog 20.0%
Discussion forums 46.0%
Microblogging tools (e.g., Twitter) 28.0%
Photosharing sites (e.g., Flickr) 8.0%
Podcasts 32.0%
Private social networking site (only approved users can join) 32.0%
Publicly available social networking site (anyone can register) 46.0%
Slidesharing sites (i.e., Slideshare.net) 2.0%
Social bookmarking tools (e.g., Delicious or Diigo) 4.0%
Web video sites (e.g., YouTube or Blip.tv) 18.0%
Wiki 2.0%
Tagoras<inquiry> <insight> <action>
www.tagoras.com
Social Media and Education
Answer Options PD Use General Use
Blog 20.0% 38.0
Microblogging tools (e.g., Twitter) 28.0% 47.4
Private social networking site (only approved
users can join)
32.0% 28.7
Publicly available social networking site
(anyone can register)
46.0% 49.1
Web video sites (e.g., YouTube or Blip.tv) 18.0% 35.1
Tagoras<inquiry> <insight> <action>
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10 Possibilities
Tagoras<inquiry> <insight> <action>
www.tagoras.com
1. Good Ol’ Discussion
http://bit.ly/learn-on-facebook
Tagoras<inquiry> <insight> <action>
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1. Good Ol’ Discussion
http://linkd.in/altgroup
Tagoras<inquiry> <insight> <action>
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2. Good Ol’ Chat
http://www.cablecommunicators.org/
Tagoras<inquiry> <insight> <action>
www.tagoras.com
PMMI Twitter
3. Tweet to Learn
Tagoras<inquiry> <insight> <action>
www.tagoras.com
PMMI Twitter
http://www.twapperkeeper.com
Tagoras<inquiry> <insight> <action>
www.tagoras.com
HCA Twitter FAQ
http://bit.ly/hca-twitterfaq
Tagoras<inquiry> <insight> <action>
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http://www.delicious.com/MNAOnline
4. Delicious Resources
Tagoras<inquiry> <insight> <action>
www.tagoras.com
Delicious LinkRoll
Tagoras<inquiry> <insight> <action>
www.tagoras.com
5. Wiki Work Groups
http://workliteracy.pbworks.com/
Tagoras<inquiry> <insight> <action>
www.tagoras.com
6. Curate with a Blog
http://blogs.vnsny.org/
Tagoras<inquiry> <insight> <action>
www.tagoras.com
VNSNY YouTube Channel
http://www.youtube.com/user/vnsnyvideo
7. Be Candid on Camera
Tagoras<inquiry> <insight> <action>
www.tagoras.com
Video Tool Set
Flip Camera:
Cheap, Easy, and
Good Enough!
Tagoras<inquiry> <insight> <action>
www.tagoras.com
iStockPhoto | Jingwww.istockphoto.com
www.jingproject.com
Tagoras<inquiry> <insight> <action>
www.tagoras.com
8. Slide Share It
http://www.slideshare.net/AENC/work-20-tech-best-practices-aenc
Tagoras<inquiry> <insight> <action>
www.tagoras.com
9. Rev Up Your Conference
http://workliteracy.ning.com/
Tagoras<inquiry> <insight> <action>
www.tagoras.com
10. Make It A Discovery
http://plcmcl2-things.blogspot.com/
Tagoras<inquiry> <insight> <action>
www.tagoras.com
So, what
now?
Tagoras<inquiry> <insight> <action>
www.tagoras.com
  Older approaches are not necessarily invalid:
  pick the right approach for the context
  blend where appropriate
+ +
What does it all mean?
Tagoras<inquiry> <insight> <action>
www.tagoras.com
What does it all mean?
  If you incorporate social media
  embrace cross-functional collaboration
  think like a facilitator, curator
  cultivate personal learning
  be ready for less control
Teacher as Network
Administrator Teacher
as
museum
curator
Teacher as Museum
Curator
Tagoras<inquiry> <insight> <action>
www.tagoras.com
Where to next?
  Personal exploration of possibilities
  Find out where your member-learners are
  Experiment, but with purpose
  Resist perfection!
  And, last but not least …
Tagoras<inquiry> <insight> <action>
www.tagoras.com
Contact
Jeff Cobb
e: jcobb@tagoras.com
w: www.jeffthomascobb.com
www.tagoras.com
p: 919.201.7460
twitter: @jtcobb
http://www.tagoras.com/learning20/

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Being Smart - and Getting Smarter - with Social Media