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Leading a global hospital group
    down the digital path.


     Brought to you by @DamonKlotz
Digital Media Strategist @RamsayHealth
Leading a hospital group down the digital path.
Our Digital Path...
Our Digital Path...


August 2011
Our Digital Path...


August 2011

                    Now
Leading a hospital group down the digital path.
Our Digital Path...
Our Digital Path...




Securing Social
Media Channels
Our Digital Path...

 Social Media Policy &
       Education




Securing Social
Media Channels
Our Digital Path...

 Social Media Policy &
       Education



               Winning over
Securing Social Executive
Media Channels
Our Digital Path...

 Social Media Policy &   Employee Branding
       Education            Campaigns



               Winning over
Securing Social Executive
Media Channels
Our Digital Path...

 Social Media Policy &   Employee Branding
       Education            Campaigns



               Winning over    Digital
Securing Social Executive Intrepreneurship
Media Channels
Leading a hospital group down the digital path.
When
I grow
  up...
When
I grow
  up...
Our Channels
               ?
.com/ramsayhealth
.com/ramsayhealth
.com/ramsayhealthau
Social Media
  Policy &
 Education     !
Policy Education...
How do you
educate staff
about a social
media policy?
                 ?
Leading a hospital group down the digital path.
?
Using social
  media...     ?
Using social
  media...     ?
Leading a hospital group down the digital path.
Online Resources

Social Media Awareness Week

Managers Guides & Presentations

Workshops in Hospitals

CEO 2 CEO Mentoring
Winning over
 Executives    !
Leading a hospital group down the digital path.
Getting over the age issue
Getting over the age issue

Average age of Ramsay
     employee =
Getting over the age issue

Average age of Ramsay   48
     employee =
Getting over the age issue

Average age of Ramsay          48
     employee =

Average age of Damon Klotz =
Getting over the age issue

Average age of Ramsay          48
     employee =

Average age of Damon Klotz =   23
Getting over the age issue

Average age of Ramsay          48
     employee =

Average age of Damon Klotz =   23
Damon Klotz x 2 =
Getting over the age issue

Average age of Ramsay          48
     employee =

Average age of Damon Klotz =   23
Damon Klotz x 2 =              46
Getting over the age issue

Average age of Ramsay          48
     employee =

Average age of Damon Klotz =   23
Damon Klotz x 2 =              46

    So therefore Damon Klotz =
Leading a hospital group down the digital path.
!
Providing
Social Media
  Context      !
Providing
Social Media
  Context            !
   Ramsay Managers
   Conference 2011
!
CEOs on Twitter
                  !
CEOs on Twitter
                  !
CEOs on Twitter
                  !
CEOs on Twitter
                  !
CEOs on Twitter
                  !
Leading a hospital group down the digital path.
Social Media
 Monitoring
Social Media
 Monitoring
!
Employee
 Branding
Campaigns   !
Leading a hospital group down the digital path.
Ramsay Health Brandvocates!
Ramsay Health Brandvocates!
Ramsay Health Brandvocates!
Ramsay Health Brandvocates!
Ramsay Health Brandvocates!




              User
              Generated
              Content.
!
Digital
Intrepreneurship   !
Leading a hospital group down the digital path.
Leading a hospital group down the digital path.
Empowering our brandvocates!
Empowering our brandvocates!
Leading a hospital group down the digital path.

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Leading a hospital group down the digital path.