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10 Ways Agencies & Media Are Changing

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Empower MediaMarketing
Empower MediaMarketing

Jim Price presented on Consumer Marketing & Innovation: 10 Ways Agencies & Media are changing at the Greater Cincinnati Venture Association's "All About Innovation" event with Enterchange: http://www.newgcva.com and http://enterchange.cincinnati.com/

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Consumer Marketing Innovation 10 Ways Media & Agencies are Changing
Change is Faster
Change is Faster
Consumer Marketing Innovation • Agencies • Media – Putting Science Before – Data Explosion Art – Trading Floor vs. Board – Tech Director as Don Room Draper – Brands as Publishers – Adaptive vs. Assembly – TV Will Intro Deeper Marketing Digital Branded – Death of Linear Thinking Experiences – AOR/Boutique Mashup – No Channels
Agencies: Putting Science Before Art WHO? WHERE? WHAT & WHERE? HOW ? The Target Preliminary Message + Refined Media WHY 1) ART inspired by SCIENCE 2) Recognizes the context and that technology is always changing 3) Ideas and execution are linked throughout
Agencies: Adaptive vs. Assembly Marketing Traditional Marketing Process
Agencies: Adaptive vs. Assembly Marketing Adaptive Marketing Process
Agencies: Death of Linear Thinking Traditional Awareness Sales Funnel Consideration Purchase Performance Preference Loyalty Advocacy
Agencies: Death of Linear Thinking Empower Brand Participation Map℠ DMA #1 DMA #2 Awareness base: total respondents Key measures base: respondents aware of client A
Agencies: Tech Director as Don Draper
Agencies: AOR/Boutique MashUp
Consumer Marketing Innovation • Agencies • Media – Putting Science Before – Data Explosion Art – Trading Floor vs. Board – Tech Director as Don Room Draper – Brands as Publishers – Adaptive vs. Assembly – TV Will Intro Deeper Marketing Digital Branded – Death of Linear Thinking Experiences – AOR/Boutique Mashup – No Channels
Media: Data Explosion
Media: Trading Floor vs. Boardroom
Media: Brands as Publishers
Media: TV Intros Deeper Digital Branded Experiences
Media: TV Intros Deeper Digital Branded Experiences
Media: TV Intros Deeper Digital Branded Experiences Twelp Force and Old Spice cnn trending
Media: No Channels
Media: NoChannels.com
Is your culture flexible enough to turn change into a competitive advantage?
Consumer Marketing Innovation 10 Ways Media & Agencies are Changing

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10 Ways Agencies & Media Are Changing