Nov 14: Global Product Management Talk on Roadmapping w/Bill Galfano, President, MileMarker
1. Transcript from Nov 14, 2011: Global Product Management Talk
Bill Galfano, President, MileMarker
Product RoadMapping
MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr
Bill Galfano, President And Co-Founder, MileMarker, Leads Discussion About The Value of
RoadMapping In Managing Product Evolution
Podcast: http://bit.ly/viOw3Q
Links: http://bit.ly/tleW2j
INTRO
Bill Galfano, President And Co-Founder, MileMarker spoke at the weekly Global Product
Management Talk on Twitter Monday, November 14, 2011 using the hashtag #prodmgmttalk. We utilized the beta product, stanzr
Social Media Chat for the last time.
Each week, The Global Product Management Talk features an expert guest speaker who asks questions of the participants on
Twitter in a Socratic discussion. The speaker and co-hosts broadcast their comments over BlogTalkRadio. The transcript of Tweets
and podcast are available after the live event.
ABOUT BILL GALFANO
Bill Galfano has been working in the Internet and software industry for more than 16 years. What started as a career
with a small firm building websites and web applications, turned into a passion for user experience, product design,
and marketing. Bill is currently Executive Director and Strategist for Minneapolis based marketing firm, Magnet 360.
Bill is also the President and Co-Founder of MileMarker, a web-based application designed to help product managers
and innovation leaders better manage their product roadmaps.
Bill says, "I'm excited to participate in the Global Product Management Talk, a forum that brings together the great
talents of the product management community."
MENTIONED DURING TALK
Stanzr Social Media Tool http://bit.ly/rZG2Ta
Come for the X, Stay for the Y http://bit.ly/u4qS4Y
Prioritization Matrix http://bit.ly/vQlys7
Uservoice for internal & external board
QUESTIONS DISCUSSED
Q1 Please introduce yourself & where you are tweeting from! Share your involvement/interest with products &
roadmaps
Q2 How do you currently manage your product roadmap and how would you rate its effectiveness?
Q3 How often do you communicate the current or future direction of your product to your management team?
To your product teams? To your custumers?
Q4 How does your organization decide what features will take priority in the evolution of your product?
Q5 In what ways does your organization support internal collaboration around the current or future direction
of your product?
Q6 Do you invite customers to collaborate around the current of future direction of your product?
Q7 What role does customer feedback play when deciding how to evolve your product?
_______________________________________________________________________________________________
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@prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 1
2. Transcript from Nov 14, 2011: Global Product Management Talk
Bill Galfano, President, MileMarker
Product RoadMapping
MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr
TWEET CHRONOLOGY
Join Global Product Management Talk! http://linkd.in/jRmwRx
Never participated in a twitter chat? FAQs http://t.co/Qr2s1o0O
Learn How to participate in Socratic Twitter Talk via Global Prod Mgmt Talk http://t.co/nV2DZflo
Learn about Tweeting Best Practices and Twitter Talk FAQs http://t.co/8WzU7LSf
galfano Looking forward to talking product roadmaps on #prodmgmttalk with @rcauvin & @cindyfsolomon at 6pm CT
today. #prodmgmt
cindyfsolomon Roadmapping: Global Product Management Talk w/ @galfano @rcauvin @cindyfsolomon live!
Listen http://t.co/mLgx7pKV #prodmgmt #prodmgmttalk 3:38pm
PRODMGMTTALK The audio pre-talk has begun! @galfano talking about #pcampmn this past Sat! #prodmgmttalk
3:50pm
cindyfsolomon @galfano referring to his presentation at #pcampmn & You don't need a product road map -
(37signals) http://t.co/zRsS04FM #prodmgmttalk 3:54pm
galfano Getting warmed up with @cindyfsolomon and @rcauvin for #prodmgmttalk on product road maps #prodmgmt
3:55pm
ProdMgmtTalk Sadly, we're beta using stanzr.com/prodmgmttalk for last time today...such is situation in lean startup
world... #prodmgmttalk
roadmapwarrior Will most of the convo this week be on Twitter or audio? #prodmgmttalk 3:56pm
ProdMgmtTalk @roadmapwarrior remains to be seen, join us here for last time stanzr.com/prodmgmttalk
#prodmgmttalk
rcauvin Three minutes until #prodmgmttalk begins. Join us here: http://t.co/DDR3QNjJ. You can also "listen" to
the#prodmgmttalk hashtag. #prodmgmt 3:57pm
galfano RT @rcauvin: Three minutes until #prodmgmttalk begins. Join us here: http://t.co/DDR3QNjJ. You can also
"listen" to the #prodmgmttalk hashtag. #prodmgmt 3:57pm
lmckeogh Larry checking in from Boulder for a bit... #prodmgmttalk 3:59pm
ProdMgmtTalk Cindy F. Solomon here from the San Francisco Bay Area! On audio with @rcauvin and @galfano
#prodmgmttalk
roadmapwarrior Jen here from Kansas City #prodmgmttalk 3:59pm
roadmapwarrior Am I missing something? I haven't seen a post for the past few minutes #prodmgmttalk 4:04pm
cindyfsolomon @roadmapwarrior slow start #prodmgmttalk 4:05pm
roadmapwarrior OK just checking. Today has been a day of technical difficulties #prodmgmttalk 4:05pm
johnpeltier Checking in on #prodmgmttalk for a bit... 4:04pm
rcauvin First question coming up! #prodmgmttalk 4:05pm
_______________________________________________________________________________________________
Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you
@prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 2
3. Transcript from Nov 14, 2011: Global Product Management Talk
Bill Galfano, President, MileMarker
Product RoadMapping
MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr
ProdMgmtTalk Q2 How do you currently manage your product roadmap and how would you rate its
effectiveness? #prodmgmt #prodmgmttalk
galfano RT @ProdMgmtTalk: Q2 How do you currently manage your product roadmap and how would you rate
its effectiveness? #prodmgmt #prodmgmttalk 4:06pm
lmckeogh Our roadmap is communicated using PPT and reviewed quarterly. We look out 3 years w/ more concrete
features closer in #prodmgmttalk 4:07pm
ProdMgmtTalk A2 Currently, update roadmap weekly - but after the fact, like a report – not projection #prodmgmttalk
roadmapwarrior Req backlog > periodic prioritization sessions > creation of internal & external roadmaps, usually 4+
release cycles out #prodmgmttalk 4:08pm
johnpeltier A2: My roadmap for a v1 product in dev shows milestones until GA and planned user stories for each.
Very helpful. #prodmgmttalk 4:10pm
saeedwkhan Hi not seeing too many #prodmgmttalk tweets today? Anyone out there aside from the few? 4:10pm
ProdMgmtTalk @saeedwkhan welcome! Tech issues w/end of stanzr beta #prodmgmttalk
ProdMgmtTalk Lots of discussion with @rcauvin & @galfano tobtr.com/s/2441197 #prodmgmttalk
ProdMgmtTalk @galfano says At #pcampmn answered that shared RoadMap w/customers who expected/
demanded it, quarterly exercise #prodmgmttalk
roadmapwarrior Effectiveness is a tougher question - depends on the audience #prodmgmttalk 4:10pm
ProdMgmtTalk RT @lmckeogh: Our roadmap is communicated using PPT & reviewed quarterly We look out 3 years
w/ more concrete features closer #prodmgmttalk
lmckeogh @roadmapwarrior : our backlog is rolled into overhead time. Size of features dictate time dedicated. Mostly
it contains tasks #prodmgmttalk 4:10pm
roadmapwarrior @lmckeogh Good point. I didn't mention it but the roadmap creation has to reconcile priority &
packaging ability #prodmgmttalk 4:13pm
cindyfsolomon @galfano says teams get into discussions betw prod roadmap & project mgmt #prodmgmttalk 4:13pm
saeedwkhan @johnpeltier How detailed are the points under the milestones? Is it rendered in bullets in ppt or
something more detailed? #prodmgmttalk 4:13pm
ProdMgmtTalk @rcauvin asks "What do you put in a backlog? Tasks or fine grained user stories or features or
epics?" #prodmgmttalk
rcauvin Anyone use "themes" in their roadmaps and try to avoid features and fine-grained stories? #prodmgmttalk
4:14pm
saeedwkhan @rcauvin Have used themes (e.g. connectivity, performance etc.) but people want to know the
details.#prodmgmttalk 4:15pm
lmckeogh @rcauvin : Yes, we've got themes - 6. Not all get worked all the time but try to assign all tasks back to
these central themes #prodmgmttalk 4:15pm
_______________________________________________________________________________________________
Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you
@prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 3
4. Transcript from Nov 14, 2011: Global Product Management Talk
Bill Galfano, President, MileMarker
Product RoadMapping
MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr
roadmapwarrior @rcauvin I'll use themes on the public/external view of the roadmap, less so for the dev version
#prodmgmttalk 4:15pm
rcauvin Do frequent iterations and demos relieve some of the pressure for detail in product roadmaps? #prodmgmttalk
4:15pm
ProdMgmtTalk RT @rcauvin: Do frequent iterations and demos relieve some of the pressure for detail in product
roadmaps? #prodmgmttalk
saeedwkhan @rcauvin No. :) Iterations/demos are good for some int. customers, but sales teams & ext. customers
want longer term view. #prodmgmttalk 4:17pm
roadmapwarrior @rcauvin Depends on whether a client is asking their account person or not #prodmgmttalk
4:17pm
ProdMgmtTalk @rcauvin says demos are multi-tiered strategy to elicit feedback from customers (& appease their
need to know progress) #prodmgmttalk
carlymicallef Hi it's Carly joining again from Sydney. #prodmgmttalk 4:18pm
ProdMgmtTalk @carlymicallef Welcome Carly! #prodmgmttalk
ProdMgmtTalk (Thank you callers! Trying to bring you onto audio discussion) #prodmgmttalk
roadmapwarrior @cindyfsolomon @galfano Do you have the technical prod mgr set release cycles or a project mgr?
Or both working together? #prodmgmttalk 4:19pm
VFigatelix hello! a bit late but here! #prodmgmttalk 4:20pm
ProdMgmtTalk @VFigatelix Welcome from everywhere! We're attempting to use stanzr.com/prodmgmttalk one last
time #prodmgmttalk
ProdMgmtTalk RT @roadmapwarrior @galfano Do you have the technical prod mgr set release cycles or a project
mgr? Or both working together? #prodmgmttalk
cindyfsolomon @galfano says "Want tech prodmgm & projmgmt working together to understand ramifications"
#prodmgmttalk 4:21pm
ProdMgmtTalk @galfano says "Yes, keep collab to understnd how release cycles impact prod direction."
#prodmgmttalk
rcauvin Per the question, how do you rate the effectiveness of a product roadmap? #prodmgmt #prodmgmttalk
4:21pm
ProdMgmtTalk RT @rcauvin: Per the question, how do you rate the effectiveness of a product
roadmap? #prodmgmt #prodmgmttalk
rcauvin I.e., what criteria do you use to evaluate whether a product roadmap is "good" or "bad"? #prodmgmt
#prodmgmttalk 4:22pm
_______________________________________________________________________________________________
Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you
@prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 4
5. Transcript from Nov 14, 2011: Global Product Management Talk
Bill Galfano, President, MileMarker
Product RoadMapping
MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr
saeedwkhan @rcauvin By how many people believe it's actually going to happen with no changes. :-) #prodmgmttalk
4:22pm
VFigatelix A2: Currently managing at a strategic level and very useful 4 a #starup company #prodmgmttalk 4:22pm
lmckeogh Sorry to have to leave early tonight, enjoyed the conversation so far and meeting Bill this past wkend
@#pcampMN #prodmgmttalk 4:23pm
ProdMgmtTalk @lmckeogh thanks for your contribution as always! next week Overcoming Limited
Resources/Unrealistic Expectatns w/@wapolanco #prodmgmttalk
galfano @lmckeogh Thanks for joining #prodmgmttalk . Great meeting you at #pcampmn 4:24pm
rcauvin @saeedwkhan So in other words, by how well you've deceived them? :-) #prodmgmt #prodmgmttalk 4:23pm
cindyfsolomon RT @bfgmartin probably net promoter score type measurement - do all the stakeholders understand
the priorities? #prodmgmttalk
saeedwkhan @rcauvin but sriously..by how well it aligns with strat and other biz goals and is achievable, assuming no
other changes #prodmgmttalk 4:24pm
cindyfsolomon @bfgmartin Welcome! please add twitter check to post out to twitter! #prodmgmttalk 4:24pm
VFigatelix A2: we decide if it's good based on how many agree on it and how much it will contribute w/ company's
goals #prodmgmttalk 4:24pm
rcauvin @saeedwkhan What about the effectiveness for *communicating*? #prodmgmt #prodmgmttalk 4:25pm
saeedwkhan @rcauvin :-) well isn't that Y every roadmap pres. starts w. big disclaimer abt how none of it shd be
viewed as commitment. #prodmgmttalk 4:25pm
VFigatelix Ok I'm in http://t.co/vlEtkZzs #prodmgmttalk 4:26pm
cindyfsolomon @VFigatelix Welcome #prodmgmttalk 4:26pm
wapolanco I ask "would you buy/consume the product not just based on what it solves for today but based the
planned enhancements"? #prodmgmttalk 4:26pm
rcauvin A product roadmap helps communicate. Communicate what? Communicate to whom? Communicate why?
#prodmgmt #prodmgmttalk 4:26pm
johnpeltier OK, time for dinner! Will look for transcript. #prodmgmttalk 4:26pm
VFigatelix @johnpeltier Bon Apetite! #prodmgmttalk 4:28pm
ProdMgmtTalk @johnpeltier Thanks for joining us #prodmgmttalk
ProdMgmtTalk Q3 How often do you communicate the current or future direction of your product to your
management team? #prodmgmttalk
ProdMgmtTalk Q3 more: How often do you communicate To your product teams? To your
custumers? #prodmgmttalk
_______________________________________________________________________________________________
Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you
@prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 5
6. Transcript from Nov 14, 2011: Global Product Management Talk
Bill Galfano, President, MileMarker
Product RoadMapping
MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr
roadmapwarrior @rcauvin Depends on the form. Internal comms to dev on where their heads should be next.
External comms to sales on value. #prodmgmttalk 4:27pm
saeedwkhan @rcauvin roadmap is a plan based on & tied to strat, mkt dynamics, goals etc. It comm. intent and
PLANNED direction #prodmgmttalk 4:27pm
bfgmartin Communicate roadmap every quarter, updates/changes every week #prodmgmttalk 4:28pm
ProdMgmtTalk @bfgmartin Wow - consumes a lot of time updating roadmap - who does this? #prodmgmttalk
GetMileMarker A very engaging discussion about product roadmaps on #prodmgmttalk with @cindyfsolomon
& @rcauvin 4:29pm
ProdMgmtTalk RT @saeedwkhan: @rcauvin roadmap is a plan based on & tied to strat, mkt dynamics, goals etc
comm. intent & PLANNED direction #prodmgmttalk
VFigatelix Quarterly if it is a well established company, 4 a startup monthly? #prodmgmttalk 4:29pm
ProdMgmtTalk RT @GetMileMarker: A very engaging discussion about product roadmaps
on #prodmgmttalk with @cindyfsolomon & @rcauvin #prodmgmttalk
roadmapwarrior @wapolanco Sounds like http://t.co/EvWpinpG #prodmgmttalk 4:29pm
saeedwkhan @bfgmartin how detailed is the roadmap that it changes every week? Why does it change so
often?#prodmgmttalk 4:30pm
VFigatelix @carlymicallef nice distinction! team vs. exce's #prodmgmttalk 4:30pm
wapolanco A3: Direction should come from the PM if s/he has a pulse on market and align to org's vision.
#prodmgmttalk 4:30pm
VFigatelix to customers, I only keep a informative version and it is probably once a year #prodmgmttalk 4:31pm
cindyfsolomon RT @carlymicallef: communicate roadmap fortnightly with my team, quarterly with
executives. #prodmgmttalk 4:31pm
ProdMgmtTalk RT @VFigatelix: to customers, I only keep a informative version and it is probably once a
year #prodmgmttalk
bfgmartin @saeedwkhan all about agile - roadmap changes to match market and customer needs #prodmgmttalk
4:31pm
rcauvin If, by "roadmap", you mean backlog, then you'll update frequently. If based more on long-term themes, less
frequent updates. #prodmgmttalk 4:31pm
ProdMgmtTalk RT @bfgmartin: @saeedwkhan all about agile - roadmap changes to match market and customer
needs #prodmgmttalk
galfano Is your roadmap an expression of your vision or an expression of the tasks your team needs to work on?
#prodmgmttalk 4:31pm
ProdMgmtTalk RT @rcauvin: If you mean backlog, then youll update frequently. If based more on long-term themes,
less frequent updates. #prodmgmttalk
_______________________________________________________________________________________________
Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you
@prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 6
7. Transcript from Nov 14, 2011: Global Product Management Talk
Bill Galfano, President, MileMarker
Product RoadMapping
MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr
roadmapwarrior A3: comm to dev is continuous, to sales/account/mgmt monthly #prodmgmttalk 4:32pm
ProdMgmtTalk RT @galfano: Is your roadmap an expression of your vision or an expression of the tasks your team
needs to work on? #prodmgmttalk
StacyShade RT @ProdMgmtTalk: RT @GetMileMarker: A very engaging discussion about product roadmaps
on#prodmgmttalk with @cindyfsolomon & @rcauvin #prodmgmttalk 4:32pm
ProdMgmtTalk @StacyShade Welcome! #prodmgmttalk
saeedwkhan @bfgmartin so every week you learn something new that changes what you were planning last
week?#prodmgmttalk 4:32pm
userinsight @ProdMgmtTalk Nice! We're happy to join! And listen!! #prodmgmttalk 4:33pm
ProdMgmtTalk Welcome @userinsight @StacyShade #prodmgmttalk
saeedwkhan @galfano Good question and point! roadmap is a plan, but is expression of your vision. Agreed!
#prodmgmttalk 4:33pm
bfgmartin @rcauvin both roadmap and backlog change frequently - just differ in level of detail #prodmgmttalk 4:33pm
wapolanco @roadmapwarrior exactly right. Come for what you see, stay for what you'll get (soon)! #prodmgmttalk
4:33pm
ProdMgmtTalk RT @wapolanco: @roadmapwarrior exactly right. Come for what you see, stay for what youll get
(soon)! #prodmgmttalk
roadmapwarrior @galfano I think I'd use the term "evolution" rather than full "vision" for roadmap #prodmgmttalk
4:34pm
rcauvin @bfgmartin But don't documents w/ low level of detail generally require less frequent updates? #prodmgmt
#prodmgmttalk 4:34pm
bfgmartin @saeedwkhan not every week, but often enough we need to be able to react that quickly yes
#prodmgmttalk 4:34pm
galfano @wapolanco & @roadmapwarrior Stay for the value you get today! #prodmgmttalk -4:36
rcauvin One form of product roadmap focuses on themes that address or group prospect
problems. #prodmgmt #prodmgmttalk -4:36 PM
bfgmartin ROI ROI ROI, what's going to move the dial the most for the least effort #prodmgmttalk -4:37
roadmapwarrior @rcauvin New positioning? Or just more complete?#prodmgmttalk -4:37
cindyfsolomon RT @bfgmartin: ROI ROI ROI, what's going to move the dial the most for the least
effort #prodmgmttalk -4:38 PM Nov 14th, 2011
ProdMgmtTalk RT @rcauvin: One form of product roadmap focuses on themes that address or group prospect
problems. #prodmgmt #prodmgmttalk
_______________________________________________________________________________________________
Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you
@prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 7
8. Transcript from Nov 14, 2011: Global Product Management Talk
Bill Galfano, President, MileMarker
Product RoadMapping
MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr
ProdMgmtTalk Q4 How does your organization decide what features will take priority in the evolution of your
product? #prodmgmttalk
galfano A4: Feasibility + Value = Priority ; Operation Feasibility, Tech Feasibility, Business Value, User
Value #prodmgmttalk -4:38 PM
rcauvin Value prop & positioning should drive prioritization of roadmap, backlog, and all product decisions. #prodmgmt
#prodmgmttalk -4:38 PM
ProdMgmtTalk RT @galfano: A4: Feasibility + Value = Priority ; Operation Feasibility, Tech Feasibility, Business
Value, User Value #prodmgmttalk
roadmapwarrior @bfgmartin IMO that could be looked at 2 ways - your ROI and customer's ROI, both are
important #prodmgmttalk -4:39 PM
carlymicallef We have 4 measures to rate against, conversion and awareness, engagement, penetration and
retention.#prodmgmttalk -4:39 PM
bfgmartin @rcauvin yes but you still need the flexibility to change often - even if you don't #prodmgmttalk -4:39 PM
ProdMgmtTalk RT @carlymicallef: We have 4 measures to rate against, conversion and awareness, engagement,
penetration and retention.#prodmgmttalk
cindyfsolomon RT @carlymicallef: We have 4 measures to rate against, conversion and awareness, engagement,
penetration and retention. #prodmgmttalk -4:39 PM
saeedwkhan @bfgmartin Is it always just that? move dial with least effort? Isn't it sometimes more complex or strategic
than that? #prodmgmttalk -4:39 PM
wapolanco @galfano Agreed. Current feature set needs to make your clients stay. But roadmap will help sell based on
what's coming. #prodmgmttalk -4:39 PM
Brioneja @rcauvin Unfortunately the definition of what a product roadmap is varies a lot #prodmgmttalk -4:40 PM Nov
14th, 2011
ProdMgmtTalk @Brioneja Jose, Welcome! #prodmgmttalk
bfgmartin @roadmapwarrior if your ROI isn't aligned with your customer's you have problem… ;-) #prodmgmttalk -4:40
PM Nov 14th, 2011
ProdMgmtTalk Value = new biz opp, prove ROI, user value=measure of talking to cust, direct cust feedback,
user/concept testing, Data drives #prodmgmttalk
wapolanco RT @bfgmartin: @roadmapwarrior if your ROI isnt aligned with your customers you have problem… ;-)
#prodmgmttalk-4:40 PM Nov 14th, 2011
bfgmartin @carlymicallef Amen, tie it back to KPIs, always.#prodmgmttalk -4:40 PM Nov 14th, 2011
Brioneja @rcauvin I personally use product roadmaps more for longer range planning, major modifications/ versions
#prodmgmttalk -4:41 PM Nov 14th, 2011
bfgmartin Do you focus on full Cost Benefit Analysis or a more quick and dirty relative prioritisation? #prodmgmttalk -
4:41 PM Nov 14th, 2011
_______________________________________________________________________________________________
Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you
@prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 8
9. Transcript from Nov 14, 2011: Global Product Management Talk
Bill Galfano, President, MileMarker
Product RoadMapping
MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr
userinsight RT @wapolanco: RT @bfgmartin: @roadmapwarrior if your ROI isnt aligned with your customers you have
problem… ;-)#prodmgmttalk -4:42 PM Nov 14th, 2011
Brioneja @rcauvin Others use them for every minor version change#prodmgmttalk -4:42 PM Nov 14th, 2011
carlymicallef @bfgmartin I wish my organisation would go for quick and dirty! #prodmgmttalk -4:42 PM Nov 14th,
2011
ProdMgmtTalk @rcauvin you dropped from audio! trying to skype you back in - please repeat what you were
saying #prodmgmttalk
roadmapwarrior 280 Group has a good prioritization matrix if anyone's looking http://t.co/4x3uGst8 #prodmgmttalk -
4:42 PM Nov 14th, 2011
ProdMgmtTalk @rcauvin dropped offline...from audio and tweeting...let's all will him back on! oh tech gods...!
#prodmgmttalk
galfano @bfgmartin I think it's somewhere in the middle.#prodmgmttalk -4:42 PM Nov 14th, 2011
VFigatelix @cindyfsolomon can I write my comments on following questions on http://t.co/vlEtkZzs in advance?
#prodmgmttalk -4:43 PM Nov 14th, 2011
ProdMgmtTalk @VFigatelix I'll open the questions so you can try - but last time using tool unfortunately...
#prodmgmttalk
bfgmartin I do quick and dirty - most important thing for my small team is to work on the most important thing at any
one time#prodmgmttalk -4:43 PM Nov 14th, 2011
saeedwkhan @roadmapwarrior - gd. pt WRT ROI, but can U always get good measure of cust. ROI 4 everything? A lot
is subjective isn't it? #prodmgmttalk -4:44 PM Nov 14th, 2011
galfano Do any of you use online tools to get input from business stakeholders and customers? #prodmgmttalk -4:44
PM Nov 14th, 2011
Brioneja @roadmapwarrior Great resource! Thanks! #prodmgmttalk-4:45 PM Nov 14th, 2011
saeedwkhan @galfano what kind of online tools are you thinking of? #prodmgmttalk -4:45 PM Nov 14th, 2011
bfgmartin @galfano UserVoice - love it. Have an internal and external board. #prodmgmttalk -4:45 PM Nov 14th, 2011
ProdMgmtTalk Q5 In what ways does your organization support internal collaboration around the current or future
direction of your product? #prodmgmttalk
ProdMgmtTalk Yes, moved onto Q5 (time runs fast during chat!) #prodmgmttalk
rcauvin A5: Believe it or not, direction is pretty clear due to a shared understanding of the core value prop.
#prodmgmt#prodmgmttalk -4:46 PM Nov 14th, 2011
galfano @saeedwkhan RE: tools for getting input: Feedback tools, online communities, etc. #prodmgmttalk -4:46 PM
Nov 14th, 2011
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10. Transcript from Nov 14, 2011: Global Product Management Talk
Bill Galfano, President, MileMarker
Product RoadMapping
MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr
ProdMgmtTalk Next 3 Qs have a theme: how do you include ext feedback in evolving product roadmap?
#prodmgmttalk
rcauvin A7: Customer feedback is critical and on-going. However, the overall product vision doesn't change too
much. #prodmgmt#prodmgmttalk -4:47 PM Nov 14th, 2011
saeedwkhan @galfano Yes, definitely...but most all low/med signal med/high noise. They are a starting point for
deeper research. #prodmgmttalk -4:47 PM
roadmapwarrior @saeedwkhan Fair point. Some judgment comes from how customer 'perceives' ROI #prodmgmttalk -
4:47 PM Nov 14th, 2011
saeedwkhan @rcauvin @prodmgmttalk -- is someone tweeting the questions? I'm not seeing them. #prodmgmttalk -
4:48 PM Nov 14th, 2011
bfgmartin Clear vision/mission, product focuses on defining problem so all can contribute solutions, transparent
process and open inputs #prodmgmttalk -4:48 PM Nov 14th, 2011
cindyfsolomon Q5 In what ways does your organization support internal collaboration around the current or future
direction of your product? #prodmgmttalk -4:49 PM Nov 14th, 2011
roadmapwarrior Are we on 5 now? #befuddled #prodmgmttalk -4:49 PM Nov 14th, 2011
galfano RT @ProdMgmtTalk: Q5 In what ways does your organization support internal collaboration around the
current or future direction of your product? #prodmgmttalk -4:49 PM Nov 14th, 2011
VFigatelix RT @bfgmartin: Clear vision/mission, product focuses on defining problem so all can contribute solutions...
#prodmgmttalk -4:50 PM Nov 14th, 2011
VFigatelix @saeedwkhan I think people is reading Q's here http://t.co/vlEtkZzs #prodmgmttalk -4:50 PM Nov 14th,
2011
saeedwkhan A5 - Impossible to answer in 140 chars. :-(. Lots of ways, across many teams and activities.
#prodmgmttalk -4:51 PM Nov 14th, 2011
VFigatelix Sorry gotta run, great Topic! will look forward 4 the transcripts see you next week #prodmgmttalk -4:51 PM
Nov 14th, 2011
ProdMgmtTalk @VFigatelix Join us next week for Overcoming Limited Resources & Unrealistic Expectations w/
@wapolanco #prodmgmttalk
saeedwkhan A5 -- but in the end, it comes down to personal relationships across key team members and working w
ppl who think alike. #prodmgmttalk -4:52 PM Nov 14th, 2011
ProdMgmtTalk RT @saeedwkhan: A5 -- in end comes down to personal relationships across key team members and
working w ppl who think alike. #prodmgmttalk
roadmapwarrior ProdMgmt & SMEs for the product domain have a great relationship #prodmgmttalk -4:53 PM Nov
14th, 2011
ProdMgmtTalk @saeedwkhan @galfano says, yes "alignment of vision & how ppl work together to fulfill
it" #prodmgmttalk
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11. Transcript from Nov 14, 2011: Global Product Management Talk
Bill Galfano, President, MileMarker
Product RoadMapping
MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr
roadmapwarrior Moving on to 6/7? #prodmgmttalk -4:56 PM Nov 14th, 2011
saeedwkhan @prodmgmttalk - r we done? #prodmgmttalk -4:57 PM Nov 14th, 2011
ProdMgmtTalk We're answering all Qs 5-7 simultaneously in next 3 minutes! Sorry for confusion! #prodmgmttalk
roadmapwarrior A6: Yes but looking to expand that effort#prodmgmttalk -4:58 PM Nov 14th, 2011
roadmapwarrior A7: If you don't listen to customer feedback you risk losing customers - loyalty always depends on
emotion not just function #prodmgmttalk -4:59 PM Nov 14th, 2011
ProdMgmtTalk @rcauvin re: vision, when look at value of particular features - criteria alignm w/single vision or per
feature/problem? #prodmgmttalk
bfgmartin You lost us a bit at the end, not sure everyone can listen to the radio… #prodmgmttalk -5:00 PM Nov 14th,
2011
ProdMgmtTalk unfortunately ending beta test of stanzr.com product this week...bec they’re ending development &
moving on… #prodmgmttalk
ProdMgmtTalk @galfano says "ProdMrktg must make sure there is clear line of site to keep prod teams on path"
align on core value prop #prodmgmttalk
roadmapwarrior @saeedwkhan I think we're talking to ourselves at this point #prodmgmttalk -5:01 PM Nov 14th, 2011
ProdMgmtTalk @saeedwkhan winding down - @rcauvin & @galfano still talking - will be available in edited
podcast... #prodmgmttalk
ProdMgmtTalk @carlymicallef hard communicating w/vendors, they get disgruntled when features they would have
paid for get scrapped. #prodmgmttalk
galfano Had a great time participating on #prodmgmttalk with@cindyfsolomon and @rcauvin. And great feedback by
the participants! -5:01 PM Nov 14th, 2011
carlymicallef Thanks for todays talk. Would really like to hear from people about software they use for managing
roadmaps...#prodmgmttalk -5:01 PM Nov 14th, 2011
bfgmartin Don't just listen to feedback! But to what the client really needs #prodmgmttalk Cars, not faster horses. -5:01
PM Nov 14th, 2011
saeedwkhan @roadmapwarrior good to talk to you. :-)#prodmgmttalk -5:01 PM Nov 14th, 2011
carlymicallef RT @bfgmartin: Don't just listen to feedback! But to what the client really needs #prodmgmttalk Cars, not
faster horses. -5:01 PM Nov 14th, 2011
saeedwkhan @bfgmartin yeah but Ford completely failed later cuz couldn't adapt to market and competition. i.e. he
didn't listen. :-)#prodmgmttalk -5:03 PM Nov 14th, 2011
roadmapwarrior @bfgmartin Agreed. Listen to what they need for what to build. Listen to what they say to show
concern #prodmgmttalk -5:03 PM Nov 14th, 2011
saeedwkhan @carlymicallef - that software is usually some part(s) of MS office unfortunately. :-) #prodmgmttalk -5:04
PM Nov 14th, 2011
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12. Transcript from Nov 14, 2011: Global Product Management Talk
Bill Galfano, President, MileMarker
Product RoadMapping
MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr
ProdMgmtTalk @galfano has a roadmapping tool that solves these problems: getmilemarker.com #prodmgmttalk
roadmapwarrior Time for consumption of food products. Thanks to everyone for the chat! #prodmgmttalk -5:06 PM Nov
14th, 2011
ProdMgmtTalk Thank you so much Bill @galfano & Roger @rcauvin & every1 for participating today – despite audio
cutoff & tool confusion #prodmgmttalk
Brioneja @carlymicallef @bfgmartin it is critical to interpret what the customer is saying. Faster transportation, not
faster horses #prodmgmttalk -5:07 PM Nov 14th, 2011
Brioneja @saeedwkhan Ford's Model T case is that of the "one innovation hit wonder company". Dell is today's best
example#prodmgmttalk -5:10 PM Nov 14th, 2011
ProdMgmtTalk Thank you Bill @galfano and Roger @rcauvin for your participation today! Listen on iTunes
bit.ly/silH98 #prodmgmttalk
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@cindyfsolomon #prodmgmttalk
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@bfgmartin #prodmgmttalk
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ProdMgmtTalk 151 tweets generated 117,245 impressions, reaching an audience of 13,399 followers
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ProdMgmtTalk Join us next week for Global Product Management Talk On Overcoming Limited Resources And
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