SlideShare a Scribd company logo
1 of 1
Download to read offline
2012
                                                                                                                                                                FINANCIAL
    VALUE OF TOP 50                                                                       MARKET SECTORS                                                        ONLINE & COMMS
                                                                                                                                                                INDUSTRY
                                                                                                                                                                FMCG
                                                                                        VALUE
                                                                                                             45%
                                                                                                                              18%

                                                                                                                         NO OF
                                                                                                                                                  20%
                                                                                                                                                                    34%
                                                                                                                         BRANDS
                                                                                                             42%

                                                                                                                                            20%

     UP 16% COMPARED TO 2010                                                                                 12%
   TO A TOTAL OF US $325 BILLION                                                                                                  9%


    NEWCOMERS, TOP RISERS, TOP BRAND CONTRIBUTION
                                                     NEWCOMERS                                     TOP RISERS                         TOP BRAND CONTRIBUTION

               FINANCIAL                0                                                0                                              0

 ONLINE & COMMS                         3                                                2                                              2

                         FMCG           1                                                7                                              8

                INDUSTRY                2                                                1                                              0


    TOP 10 BRANDS                                                  12,624                                                                                     13,791*
                                                                    3%     2                                                                                    N/A N/A



       15,253                                                                                          17,329                           SINOPEC
                                            TENCENT                              21,981                 5%     1
         -17% 2
                                                                                 1%      1


                                                                                                                            BANK OF CHINA
                    CHINA                      CONSTRUCTION
                     LIFE                      BANK OF CHINA
                                                                                             AGRICULTRAL                                               18,643
                                                                                               BANK OF                                                 -17% 1
                                                                                                                         PETROCHINA
                                                                                                CHINA
                BAIDU
                                                     ICBC                                                                                                  13,755
       16,256                                                                                      CHINA                                                    -3%     2


       67%      3
                1

                                                     43,910                                        MOBILE
                                                     15%
BRAND VALUE          US $
 % CHANGE
 FROM 2010
                    -4% 2        RANK CHANGE
                                                                                                                                  53,607
                                                                                                                                  -4%
 *Value not comparable



    TOP NEWCOMERS                                                                                                  TOP 10 RISERS
                                                                                                                                                               MO
                                                                                                                                                                  U
                                                                                                                   SIN




                                                                                                                      1,9                                     W TAI
                                                                                                                      A




                                                                                                                         05                                    UL 9,12
                                                                                                                            /2                                    IA         9
                                                                                                                              44%                   1,8 ME NGY / 58%

                 CHINA
                                                                                                                                        FU             97                 E
                                                                                                                                          LIN             / 4 NGN 4,03
                                                                                                                                             ME              9% IU              7
                                                                                                                                               N                        3,4 / 65%
                                                                                                                                                                  Y 46

                EASTERN
                                                                                                                                                 380 ZH
                                                                                                                                                    /1       AN UNN / 66
                                                                                                                                                       38% GYU AN %

                         BRAND VALUE 2,245                                               CTRIP.COM                                                                   3,2 BAIY
                                                                                                                                                                        23
                                                                                                                                                                           / 7 AO
                                                                                                                                                                               7%
                                                                                                 BRAND VALUE 804                                     TO
                                                                                                                                                        NG
                                                                                                                                                            RE
                                                                                                                                                              NT
                                                               HAINAN                                                                                           AN
                                                                                                                                                                   G
                                                               AIRLINES                                                                                        GR 1,026
                                                               BRAND VALUE 427                                                                                    E          /
                                                                                                                                                             BA E 1, 89%
                                                                                                                                                               IDU 632
                                                                                                                                US                                  16, / 58%
                                                                                                                 BRAND VALUE       $                                   256
                                                                                                                                     /%                                    /6
                                                                                                                                                                               7%
SEPTWOLVES                                                                                                             % CHANGE
                                                                                                                          FROM 2010
    BRAND VALUE 453



                                                                                                                   CHINESE BRANDS
                                                                   RENREN                                          ARE CONNECTING MORE
                                                                    BRAND VALUE 1,090
                                                                                                                                                       2011 2010
                         SOHU.COM
                          BRAND VALUE 326                                                                                                                7    1
                                                                                                                                                         8    9
                                                                                                                                                        19   20
                                                                                                                                                        13   15
                                                                                                                                                         3    5
                                                                                                                                                  REPRESENTS BRAND CONTRIBUTION

    STRONG CHINESE BRANDS OUT-PERFORM
    THEIR STOCK MARKET PEERS
 BRANDZ™ PORTFOLIO VS. MSCI CHINA (JUL 2010 - SEP 2011)
 45  %



                                                                                                     BRANDZ ™ STRONG CHINESE BRANDS PORTFOLIO +20.2%
 40  %




 35  %




 30  %




 25  %




 20  %


                                                                                                                                            MSCI CHINA INDEX -6.0%
 15  %




 10  %




   5 %




   0 %
                    AUG 10    SEP 10        OCT 10    NOV 10    DEC 10     JAN 10       FEB 11     MAR 11     APR 11    MAY 11    JUN 11      JUL 11     AUG 11      SEP 11

  -5 %

             SOURCE: BLOOMBERG; MB OPTIMOR LONDON ANALYSIS                            BRANDZ™ CHINA PORFOLIO                 MSCI CHINA



  To download the full report visit
  www.millwardbrown.com/ChinaTop50

More Related Content

More from Kantar

The Power of Digital in Brand Building in South Africa
The Power of Digital in Brand Building in South AfricaThe Power of Digital in Brand Building in South Africa
The Power of Digital in Brand Building in South AfricaKantar
 
Keeping Your Cool
Keeping Your CoolKeeping Your Cool
Keeping Your CoolKantar
 
Future of Tracking: Transforming how we do it not what we do
Future of Tracking: Transforming how we do it not what we doFuture of Tracking: Transforming how we do it not what we do
Future of Tracking: Transforming how we do it not what we doKantar
 
Winning with Video in a Multiscreen World
Winning with Video in a Multiscreen WorldWinning with Video in a Multiscreen World
Winning with Video in a Multiscreen WorldKantar
 
AdReaction Gen X, Y and Z - Engaging across generations
AdReaction Gen X, Y and Z - Engaging across generationsAdReaction Gen X, Y and Z - Engaging across generations
AdReaction Gen X, Y and Z - Engaging across generationsKantar
 
The Lifeblood of Luxury Brand Success
The Lifeblood of Luxury Brand SuccessThe Lifeblood of Luxury Brand Success
The Lifeblood of Luxury Brand SuccessKantar
 
BrandZ Top 100 Most Valuable Global Brands - Key Lessons over 11 Years
BrandZ Top 100 Most Valuable Global Brands - Key Lessons over 11 YearsBrandZ Top 100 Most Valuable Global Brands - Key Lessons over 11 Years
BrandZ Top 100 Most Valuable Global Brands - Key Lessons over 11 YearsKantar
 
The Power of Corporate Brand from BrandZ
The Power of Corporate Brand from BrandZThe Power of Corporate Brand from BrandZ
The Power of Corporate Brand from BrandZKantar
 
#Gettingmediaright With Millward Brown
#Gettingmediaright With Millward Brown#Gettingmediaright With Millward Brown
#Gettingmediaright With Millward BrownKantar
 
THE UK Stars OF 2015’s Christmas Advertising - Infographic
THE UK Stars OF 2015’s Christmas Advertising - InfographicTHE UK Stars OF 2015’s Christmas Advertising - Infographic
THE UK Stars OF 2015’s Christmas Advertising - InfographicKantar
 
Ad Receptivity: An Inconvenient Truth
Ad Receptivity:  An Inconvenient TruthAd Receptivity:  An Inconvenient Truth
Ad Receptivity: An Inconvenient TruthKantar
 
Drive More Brand Spend Into Digital
Drive More Brand Spend Into DigitalDrive More Brand Spend Into Digital
Drive More Brand Spend Into DigitalKantar
 
How Technology And New Platforms Are Changing Brand Communications
How Technology And New Platforms Are Changing Brand CommunicationsHow Technology And New Platforms Are Changing Brand Communications
How Technology And New Platforms Are Changing Brand CommunicationsKantar
 
Is It The Death Or Rebirth Of Digital Advertising?
Is It The Death Or Rebirth Of Digital Advertising?Is It The Death Or Rebirth Of Digital Advertising?
Is It The Death Or Rebirth Of Digital Advertising?Kantar
 
Insights2020: Driving Customer-Centric Business Growth
Insights2020: Driving Customer-Centric Business Growth Insights2020: Driving Customer-Centric Business Growth
Insights2020: Driving Customer-Centric Business Growth Kantar
 
Millward Brown AdReaction: Video Creative in a Digital World Global Report
Millward Brown AdReaction: Video Creative in a Digital World Global ReportMillward Brown AdReaction: Video Creative in a Digital World Global Report
Millward Brown AdReaction: Video Creative in a Digital World Global ReportKantar
 
The top media trends that consumers don’t even know about
The top media trends that consumers don’t even know aboutThe top media trends that consumers don’t even know about
The top media trends that consumers don’t even know aboutKantar
 
Millward Brown Saudi Arabia - Marketing2020 - Organizing for Growth
Millward Brown Saudi Arabia - Marketing2020 - Organizing for GrowthMillward Brown Saudi Arabia - Marketing2020 - Organizing for Growth
Millward Brown Saudi Arabia - Marketing2020 - Organizing for GrowthKantar
 
Millward Brown Saudi Arabia: Brand building in the digital age
Millward Brown Saudi Arabia: Brand building in the digital ageMillward Brown Saudi Arabia: Brand building in the digital age
Millward Brown Saudi Arabia: Brand building in the digital ageKantar
 
BrandZ Top 50 Most Valuable Latin American Brands 2015 Report
BrandZ Top 50 Most Valuable Latin American Brands 2015 ReportBrandZ Top 50 Most Valuable Latin American Brands 2015 Report
BrandZ Top 50 Most Valuable Latin American Brands 2015 ReportKantar
 

More from Kantar (20)

The Power of Digital in Brand Building in South Africa
The Power of Digital in Brand Building in South AfricaThe Power of Digital in Brand Building in South Africa
The Power of Digital in Brand Building in South Africa
 
Keeping Your Cool
Keeping Your CoolKeeping Your Cool
Keeping Your Cool
 
Future of Tracking: Transforming how we do it not what we do
Future of Tracking: Transforming how we do it not what we doFuture of Tracking: Transforming how we do it not what we do
Future of Tracking: Transforming how we do it not what we do
 
Winning with Video in a Multiscreen World
Winning with Video in a Multiscreen WorldWinning with Video in a Multiscreen World
Winning with Video in a Multiscreen World
 
AdReaction Gen X, Y and Z - Engaging across generations
AdReaction Gen X, Y and Z - Engaging across generationsAdReaction Gen X, Y and Z - Engaging across generations
AdReaction Gen X, Y and Z - Engaging across generations
 
The Lifeblood of Luxury Brand Success
The Lifeblood of Luxury Brand SuccessThe Lifeblood of Luxury Brand Success
The Lifeblood of Luxury Brand Success
 
BrandZ Top 100 Most Valuable Global Brands - Key Lessons over 11 Years
BrandZ Top 100 Most Valuable Global Brands - Key Lessons over 11 YearsBrandZ Top 100 Most Valuable Global Brands - Key Lessons over 11 Years
BrandZ Top 100 Most Valuable Global Brands - Key Lessons over 11 Years
 
The Power of Corporate Brand from BrandZ
The Power of Corporate Brand from BrandZThe Power of Corporate Brand from BrandZ
The Power of Corporate Brand from BrandZ
 
#Gettingmediaright With Millward Brown
#Gettingmediaright With Millward Brown#Gettingmediaright With Millward Brown
#Gettingmediaright With Millward Brown
 
THE UK Stars OF 2015’s Christmas Advertising - Infographic
THE UK Stars OF 2015’s Christmas Advertising - InfographicTHE UK Stars OF 2015’s Christmas Advertising - Infographic
THE UK Stars OF 2015’s Christmas Advertising - Infographic
 
Ad Receptivity: An Inconvenient Truth
Ad Receptivity:  An Inconvenient TruthAd Receptivity:  An Inconvenient Truth
Ad Receptivity: An Inconvenient Truth
 
Drive More Brand Spend Into Digital
Drive More Brand Spend Into DigitalDrive More Brand Spend Into Digital
Drive More Brand Spend Into Digital
 
How Technology And New Platforms Are Changing Brand Communications
How Technology And New Platforms Are Changing Brand CommunicationsHow Technology And New Platforms Are Changing Brand Communications
How Technology And New Platforms Are Changing Brand Communications
 
Is It The Death Or Rebirth Of Digital Advertising?
Is It The Death Or Rebirth Of Digital Advertising?Is It The Death Or Rebirth Of Digital Advertising?
Is It The Death Or Rebirth Of Digital Advertising?
 
Insights2020: Driving Customer-Centric Business Growth
Insights2020: Driving Customer-Centric Business Growth Insights2020: Driving Customer-Centric Business Growth
Insights2020: Driving Customer-Centric Business Growth
 
Millward Brown AdReaction: Video Creative in a Digital World Global Report
Millward Brown AdReaction: Video Creative in a Digital World Global ReportMillward Brown AdReaction: Video Creative in a Digital World Global Report
Millward Brown AdReaction: Video Creative in a Digital World Global Report
 
The top media trends that consumers don’t even know about
The top media trends that consumers don’t even know aboutThe top media trends that consumers don’t even know about
The top media trends that consumers don’t even know about
 
Millward Brown Saudi Arabia - Marketing2020 - Organizing for Growth
Millward Brown Saudi Arabia - Marketing2020 - Organizing for GrowthMillward Brown Saudi Arabia - Marketing2020 - Organizing for Growth
Millward Brown Saudi Arabia - Marketing2020 - Organizing for Growth
 
Millward Brown Saudi Arabia: Brand building in the digital age
Millward Brown Saudi Arabia: Brand building in the digital ageMillward Brown Saudi Arabia: Brand building in the digital age
Millward Brown Saudi Arabia: Brand building in the digital age
 
BrandZ Top 50 Most Valuable Latin American Brands 2015 Report
BrandZ Top 50 Most Valuable Latin American Brands 2015 ReportBrandZ Top 50 Most Valuable Latin American Brands 2015 Report
BrandZ Top 50 Most Valuable Latin American Brands 2015 Report
 

Recently uploaded

Jual Obat Aborsi Jepang (+6285657271886 ) Obat Penggugur Kandungan Cytotec D...
Jual Obat Aborsi Jepang  (+6285657271886 ) Obat Penggugur Kandungan Cytotec D...Jual Obat Aborsi Jepang  (+6285657271886 ) Obat Penggugur Kandungan Cytotec D...
Jual Obat Aborsi Jepang (+6285657271886 ) Obat Penggugur Kandungan Cytotec D...ZurliaSoop
 
manali hotel packages for couple ppt.pptx
manali hotel packages for couple ppt.pptxmanali hotel packages for couple ppt.pptx
manali hotel packages for couple ppt.pptxjainkaj2002
 
Sample sample sample sample sample sample
Sample sample sample sample sample sampleSample sample sample sample sample sample
Sample sample sample sample sample sampleCasey Keith
 
TOURISM ATTRACTIONS IN LESOTHO KATSE DAM
TOURISM ATTRACTIONS IN LESOTHO KATSE DAMTOURISM ATTRACTIONS IN LESOTHO KATSE DAM
TOURISM ATTRACTIONS IN LESOTHO KATSE DAMmnkarabeng
 
sample sample sample sample sample sample
sample sample sample sample sample samplesample sample sample sample sample sample
sample sample sample sample sample sampleCasey Keith
 
Tourist_Attractions_in_Lesotho_prepared_by_Teboho_Majoro.pptx
Tourist_Attractions_in_Lesotho_prepared_by_Teboho_Majoro.pptxTourist_Attractions_in_Lesotho_prepared_by_Teboho_Majoro.pptx
Tourist_Attractions_in_Lesotho_prepared_by_Teboho_Majoro.pptxlipholomoeketsi2
 
Abortion pills in Jeddah +966572737505 <> buy cytotec <> unwanted kit Saudi A...
Abortion pills in Jeddah +966572737505 <> buy cytotec <> unwanted kit Saudi A...Abortion pills in Jeddah +966572737505 <> buy cytotec <> unwanted kit Saudi A...
Abortion pills in Jeddah +966572737505 <> buy cytotec <> unwanted kit Saudi A...samsungultra782445
 
Explore the Rich History of Northeast Sicily
Explore the Rich History of Northeast SicilyExplore the Rich History of Northeast Sicily
Explore the Rich History of Northeast SicilyTime for Sicily
 
Elevate Your Busy Season Email Marketing, Holly May Webinar.pptx
Elevate Your Busy Season Email Marketing, Holly May Webinar.pptxElevate Your Busy Season Email Marketing, Holly May Webinar.pptx
Elevate Your Busy Season Email Marketing, Holly May Webinar.pptxRezStream
 
TOURISM ATTRACTION IN LESOTHO 2024.Pptx.
TOURISM ATTRACTION IN LESOTHO 2024.Pptx.TOURISM ATTRACTION IN LESOTHO 2024.Pptx.
TOURISM ATTRACTION IN LESOTHO 2024.Pptx.lihabaneo
 
Tourist_Attractions_in_Lesotho_by_Reabetsoe_Bereng.pptx
Tourist_Attractions_in_Lesotho_by_Reabetsoe_Bereng.pptxTourist_Attractions_in_Lesotho_by_Reabetsoe_Bereng.pptx
Tourist_Attractions_in_Lesotho_by_Reabetsoe_Bereng.pptxberengreabetsoe
 
Sample sample sample sample sample sample
Sample sample sample sample sample sampleSample sample sample sample sample sample
Sample sample sample sample sample sampleCasey Keith
 
sample sample sample sample sample sample
sample sample sample sample sample samplesample sample sample sample sample sample
sample sample sample sample sample sampleCasey Keith
 
Myanmar 80 Greetings and colors from Myanmar
Myanmar 80 Greetings and colors from MyanmarMyanmar 80 Greetings and colors from Myanmar
Myanmar 80 Greetings and colors from Myanmarsandamichaela *
 
Water Parks In Dubai.pdf Visit Whith Captain Dunes
Water Parks In Dubai.pdf Visit Whith Captain DunesWater Parks In Dubai.pdf Visit Whith Captain Dunes
Water Parks In Dubai.pdf Visit Whith Captain DunesCaptain Dunes
 
TOURISM ATTRACTION IN LESOTHO 2024.pptx.
TOURISM ATTRACTION IN LESOTHO 2024.pptx.TOURISM ATTRACTION IN LESOTHO 2024.pptx.
TOURISM ATTRACTION IN LESOTHO 2024.pptx.lihabaneo
 
TOURISM ATTRACTIONS IN LESOTHO BY RAISI.
TOURISM ATTRACTIONS IN LESOTHO BY RAISI.TOURISM ATTRACTIONS IN LESOTHO BY RAISI.
TOURISM ATTRACTIONS IN LESOTHO BY RAISI.nthatisiraisi7
 
Chennai's Temple Trail Navigating the Top 10 Temples for First-Time Visitors.pdf
Chennai's Temple Trail Navigating the Top 10 Temples for First-Time Visitors.pdfChennai's Temple Trail Navigating the Top 10 Temples for First-Time Visitors.pdf
Chennai's Temple Trail Navigating the Top 10 Temples for First-Time Visitors.pdfchennaitop1234
 
The impact development on dams and mines
The impact development on dams and minesThe impact development on dams and mines
The impact development on dams and minesthatotsehlana9
 

Recently uploaded (20)

Jual Obat Aborsi Jepang (+6285657271886 ) Obat Penggugur Kandungan Cytotec D...
Jual Obat Aborsi Jepang  (+6285657271886 ) Obat Penggugur Kandungan Cytotec D...Jual Obat Aborsi Jepang  (+6285657271886 ) Obat Penggugur Kandungan Cytotec D...
Jual Obat Aborsi Jepang (+6285657271886 ) Obat Penggugur Kandungan Cytotec D...
 
manali hotel packages for couple ppt.pptx
manali hotel packages for couple ppt.pptxmanali hotel packages for couple ppt.pptx
manali hotel packages for couple ppt.pptx
 
Sample sample sample sample sample sample
Sample sample sample sample sample sampleSample sample sample sample sample sample
Sample sample sample sample sample sample
 
TOURISM ATTRACTIONS IN LESOTHO KATSE DAM
TOURISM ATTRACTIONS IN LESOTHO KATSE DAMTOURISM ATTRACTIONS IN LESOTHO KATSE DAM
TOURISM ATTRACTIONS IN LESOTHO KATSE DAM
 
sample sample sample sample sample sample
sample sample sample sample sample samplesample sample sample sample sample sample
sample sample sample sample sample sample
 
Tourist_Attractions_in_Lesotho_prepared_by_Teboho_Majoro.pptx
Tourist_Attractions_in_Lesotho_prepared_by_Teboho_Majoro.pptxTourist_Attractions_in_Lesotho_prepared_by_Teboho_Majoro.pptx
Tourist_Attractions_in_Lesotho_prepared_by_Teboho_Majoro.pptx
 
Abortion pills in Jeddah +966572737505 <> buy cytotec <> unwanted kit Saudi A...
Abortion pills in Jeddah +966572737505 <> buy cytotec <> unwanted kit Saudi A...Abortion pills in Jeddah +966572737505 <> buy cytotec <> unwanted kit Saudi A...
Abortion pills in Jeddah +966572737505 <> buy cytotec <> unwanted kit Saudi A...
 
Explore the Rich History of Northeast Sicily
Explore the Rich History of Northeast SicilyExplore the Rich History of Northeast Sicily
Explore the Rich History of Northeast Sicily
 
Elevate Your Busy Season Email Marketing, Holly May Webinar.pptx
Elevate Your Busy Season Email Marketing, Holly May Webinar.pptxElevate Your Busy Season Email Marketing, Holly May Webinar.pptx
Elevate Your Busy Season Email Marketing, Holly May Webinar.pptx
 
TOURISM ATTRACTION IN LESOTHO 2024.Pptx.
TOURISM ATTRACTION IN LESOTHO 2024.Pptx.TOURISM ATTRACTION IN LESOTHO 2024.Pptx.
TOURISM ATTRACTION IN LESOTHO 2024.Pptx.
 
Tourist_Attractions_in_Lesotho_by_Reabetsoe_Bereng.pptx
Tourist_Attractions_in_Lesotho_by_Reabetsoe_Bereng.pptxTourist_Attractions_in_Lesotho_by_Reabetsoe_Bereng.pptx
Tourist_Attractions_in_Lesotho_by_Reabetsoe_Bereng.pptx
 
10 precious day Vietnam ( 19-28 Sep ) .pdf
10 precious day Vietnam ( 19-28 Sep ) .pdf10 precious day Vietnam ( 19-28 Sep ) .pdf
10 precious day Vietnam ( 19-28 Sep ) .pdf
 
Sample sample sample sample sample sample
Sample sample sample sample sample sampleSample sample sample sample sample sample
Sample sample sample sample sample sample
 
sample sample sample sample sample sample
sample sample sample sample sample samplesample sample sample sample sample sample
sample sample sample sample sample sample
 
Myanmar 80 Greetings and colors from Myanmar
Myanmar 80 Greetings and colors from MyanmarMyanmar 80 Greetings and colors from Myanmar
Myanmar 80 Greetings and colors from Myanmar
 
Water Parks In Dubai.pdf Visit Whith Captain Dunes
Water Parks In Dubai.pdf Visit Whith Captain DunesWater Parks In Dubai.pdf Visit Whith Captain Dunes
Water Parks In Dubai.pdf Visit Whith Captain Dunes
 
TOURISM ATTRACTION IN LESOTHO 2024.pptx.
TOURISM ATTRACTION IN LESOTHO 2024.pptx.TOURISM ATTRACTION IN LESOTHO 2024.pptx.
TOURISM ATTRACTION IN LESOTHO 2024.pptx.
 
TOURISM ATTRACTIONS IN LESOTHO BY RAISI.
TOURISM ATTRACTIONS IN LESOTHO BY RAISI.TOURISM ATTRACTIONS IN LESOTHO BY RAISI.
TOURISM ATTRACTIONS IN LESOTHO BY RAISI.
 
Chennai's Temple Trail Navigating the Top 10 Temples for First-Time Visitors.pdf
Chennai's Temple Trail Navigating the Top 10 Temples for First-Time Visitors.pdfChennai's Temple Trail Navigating the Top 10 Temples for First-Time Visitors.pdf
Chennai's Temple Trail Navigating the Top 10 Temples for First-Time Visitors.pdf
 
The impact development on dams and mines
The impact development on dams and minesThe impact development on dams and mines
The impact development on dams and mines
 

BrandZ Top 50 Most Valuable Chinese Brands 2012

  • 1. 2012 FINANCIAL VALUE OF TOP 50 MARKET SECTORS ONLINE & COMMS INDUSTRY FMCG VALUE 45% 18% NO OF 20% 34% BRANDS 42% 20% UP 16% COMPARED TO 2010 12% TO A TOTAL OF US $325 BILLION 9% NEWCOMERS, TOP RISERS, TOP BRAND CONTRIBUTION NEWCOMERS TOP RISERS TOP BRAND CONTRIBUTION FINANCIAL 0 0 0 ONLINE & COMMS 3 2 2 FMCG 1 7 8 INDUSTRY 2 1 0 TOP 10 BRANDS 12,624 13,791* 3% 2 N/A N/A 15,253 17,329 SINOPEC TENCENT 21,981 5% 1 -17% 2 1% 1 BANK OF CHINA CHINA CONSTRUCTION LIFE BANK OF CHINA AGRICULTRAL 18,643 BANK OF -17% 1 PETROCHINA CHINA BAIDU ICBC 13,755 16,256 CHINA -3% 2 67% 3 1 43,910 MOBILE 15% BRAND VALUE US $ % CHANGE FROM 2010 -4% 2 RANK CHANGE 53,607 -4% *Value not comparable TOP NEWCOMERS TOP 10 RISERS MO U SIN 1,9 W TAI A 05 UL 9,12 /2 IA 9 44% 1,8 ME NGY / 58% CHINA FU 97 E LIN / 4 NGN 4,03 ME 9% IU 7 N 3,4 / 65% Y 46 EASTERN 380 ZH /1 AN UNN / 66 38% GYU AN % BRAND VALUE 2,245 CTRIP.COM 3,2 BAIY 23 / 7 AO 7% BRAND VALUE 804 TO NG RE NT HAINAN AN G AIRLINES GR 1,026 BRAND VALUE 427 E / BA E 1, 89% IDU 632 US 16, / 58% BRAND VALUE $ 256 /% /6 7% SEPTWOLVES % CHANGE FROM 2010 BRAND VALUE 453 CHINESE BRANDS RENREN ARE CONNECTING MORE BRAND VALUE 1,090 2011 2010 SOHU.COM BRAND VALUE 326 7 1 8 9 19 20 13 15 3 5 REPRESENTS BRAND CONTRIBUTION STRONG CHINESE BRANDS OUT-PERFORM THEIR STOCK MARKET PEERS BRANDZ™ PORTFOLIO VS. MSCI CHINA (JUL 2010 - SEP 2011) 45 % BRANDZ ™ STRONG CHINESE BRANDS PORTFOLIO +20.2% 40 % 35 % 30 % 25 % 20 % MSCI CHINA INDEX -6.0% 15 % 10 % 5 % 0 % AUG 10 SEP 10 OCT 10 NOV 10 DEC 10 JAN 10 FEB 11 MAR 11 APR 11 MAY 11 JUN 11 JUL 11 AUG 11 SEP 11 -5 % SOURCE: BLOOMBERG; MB OPTIMOR LONDON ANALYSIS BRANDZ™ CHINA PORFOLIO MSCI CHINA To download the full report visit www.millwardbrown.com/ChinaTop50