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Transcript from Dec 5, 2011: Global Product Management Talk
                  Elizabeth Quintanilla, Marketing Gunslinger @equintanilla
                   PCamp Austin & Product Camp Marketing Best Practices
                   MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr



                                Elizabeth Quintanilla, Marketing Gunslinger, spoke at the weekly Global
                                Product Management Talk on Twitter Monday, December 5, 2011 using the
                                hashtag #prodmgmttalk.

                                INTRO
                                Elizabeth spoke about specifics of PCamp Austin, how to nurture a vibrant
                                product management community between pcamps, logistics, marketing and
                                mentoring volunteers. Different flavors and experiences of other PCamps were
                                discussed.

Each week, The Global Product Management Talk features an expert guest speaker who asks questions of
the participants on Twitter in a Socratic discussion. The speaker and co-hosts broadcast their comments
over BlogTalkRadio. The transcript of Tweets and podcast are available after the live event.

   •    Podcast: http://bit.ly/sJJEqE
   •    Links: http://bit.ly/w2K771

ABOUT ELIZABETH QUINTANILLA
As a former Rocket Scientist, Elizabeth helped navigate spacecraft on their journey from Earth to Mars and
as a systems engineer managed the requirements to transition to move navigational software from one
code base to another. However, her personal journey brought her back to Texas where she completed her
MBA and was a product professional at IBM. In 2009, Elizabeth became an active member of ProductCamp
Austin and has been an active Marketing Gunslinger since.

Elizabeth says, “I am thrilled to join the Global Product Management Community on this twitter chat! I have
seen various thought leaders and active community members bounce ideas, share best practices and more
importantly - grow the community around product management and product marketing. Looking forward to
this twitter chat!”

QUESTIONS DISCUSSED
        Q1 Please introduce yourself, your involvement w/products, & where you're tweeting from.

        Q2 Are you familiar with the bar camp format? http://bit.ly/uNWXDi

        Q3 Have you attended a product camp? Where? How many? http://bit.ly/phwTS1

        Q4 Have you managed an event? What kind; product launch, product event?

        Q5 What is unique about product camps vs. typical conferences, especially in terms of planning?

        Q6 How do you attract & keep volunteers motivated?

        Q7 How do you work with a distributed volunteer team to sustain on-going events?

        Q8 How do you leverage relationships to sponsor, host and enable product camps?

        Q9 How do you build appeal for your (product) event so people will attend after hours/all day
        Saturday?

_______________________________________________________________________________________________



Sponsor us http://bit.ly/gF0Tt3                                                                     http://bit.ly/nnkOjG Thank you

  @prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 1
Transcript from Dec 5, 2011: Global Product Management Talk
                   Elizabeth Quintanilla, Marketing Gunslinger @equintanilla
                   PCamp Austin & Product Camp Marketing Best Practices
                   MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr

TWEET CHRONOLOGY

Join Global Product Management Talk! http://linkd.in/jRmwRx
Never participated in a twitter chat? FAQs http://t.co/Qr2s1o0O
Learn How to participate in Socratic Twitter Talk via Global Prod Mgmt Talk http://t.co/nV2DZflo
Learn about Tweeting Best Practices and Twitter Talk FAQs http://t.co/8WzU7LSf

errandmanagers Looking 4ward RT @cindyfsolomon: Well be broadcasting live on the air in 15 mins!
Listenhttp://t.co/xn81eHFF #BlogTalkRadio #ProdMgmtTalk -3:42 PM Dec 5th, 2011

cindyfsolomon Welcome @errandmanagers! #prodmgmttalk -3:43 PM Dec 5th, 2011

cindyfsolomon Never participated in a twitter chat? FAQshttp://t.co/Qr2s1o0O in 8 min @brioneja
@bdoctor @spatially @drjimanderson #prodmgmttalk -3:53 PM Dec 5th, 2011

cindyfsolomon See a list of all the twitter chats: 554 and growing! Twitter Chat
Schedule http://t.co/Dmwu0Ucl #prodmgmttalk -3:54 PM Dec 5th, 2011

prodmgmttalk Reach a target audience of passionate Product people! Sponsor Global Product Management
Talk! http://t.co/sEAJoUui #prodmgmt #prodmgmttalk -3:55 PM Dec 5th, 2011

dustinlevy Hi, first time! @cindyfsolomon #prodmgmttalk -3:57 PM Dec 5th, 2011

prodmgmttalk Join us at http://t.co/HUf4wwix to automatically append hashtag how to:
http://t.co/w1PkZmTG #prodmgmttalk -3:57 PM Dec 5th, 2011

cindyfsolomon Welcome @dustinlevy for your first time joining us! Today's questions & resources:
http://t.co/pJ7Lcg16 #prodmgmttalk -3:58 PM Dec 5th, 2011

cindyfsolomon Today: Impacting Product Launch & Event Marketing Success w/Elizabeth Quintanilla
@equintanilla http://t.co/pJ7Lcg16 #prodmgmttalk -3:59 PM Dec 5th, 2011

prodmgmttalk Our format - we post the Questions one at a time w/ Q1, Q2, Q3 Please help us remember to
answer using A1, A2, A3 #prodmgmttalk -4:00 PM Dec 5th, 2011

brainmates Hello Everyone. Its Adrienne from Sydney. Looking forward to speaking to @equintanilla
 & @cindyfsolomon #prodmgmttalk -4:02 PM Dec 5th, 2011

cindyfsolomon Intro @equintanilla As former Rocket Scientist, helped navigate spacecraft on their journey
from Earth to Mars #prodmgmttalk -4:03 PM Dec 5th, 2011

cindyfsolomon Intro today's speakers @equintanilla systems engineer managed requirements to transition
navigational software code base #prodmgmttalk -4:05 PM Dec 5th, 2011

cindyfsolomon Q1 Please introduce yourself, your involvement w/products, & where you're tweeting from!
#prodmgmttalk -4:05 PM Dec 5th, 2011



_______________________________________________________________________________________________



Sponsor us http://bit.ly/gF0Tt3                                                                     http://bit.ly/nnkOjG Thank you

  @prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 2
Transcript from Dec 5, 2011: Global Product Management Talk
                  Elizabeth Quintanilla, Marketing Gunslinger @equintanilla
                   PCamp Austin & Product Camp Marketing Best Practices
                   MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr

prodmgmttalk Please follow our speaker @equintanilla and co-hosts @cindyfsolomon and @brainmates
#prodmgmttalk -4:05 PM Dec 5th, 2011

cindyfsolomon Stilll queing up the broadcast to bring on our speaker and co-host #prodmgmttalk -4:06 PM
Dec 5th, 2011

ErikaLAndersen Hi all! Erika Andersen checking in from Salt Lake City, UT into #prodmgmttalk -4:07 PM
Dec 5th, 2011

dustinlevy A1 Dustin Levy, product manager for technology products in the security industry, CT
USA. #prodmgmttalk -4:07 PM Dec 5th, 2011

cindyfsolomon This is Cindy from the San Francisco Bay area your co-host Great to see
@ErikaLAndersen from UT and @dustinlevy from CT #prodmgmttalk -4:08 PM Dec 5th, 2011

errandmanagers A1: Hello Everyone,Eunice from Atlanta, a product manager for small businesses
#ProdMgmtTalk -4:09 PM Dec 5th, 2011

dustinlevy Hi Erika! @ErikaLAndersen #prodmgmttalk -4:09 PM Dec 5th, 2011

cindyfsolomon Welcome Everyone! We now have our speaker & co-hosts broadcasting live for you to listen
now or later http://t.co/XaP561eV #prodmgmttalk -4:14 PM Dec 5th, 2011

cindyfsolomon Q2 Are you familiar with the bar camp format? http://t.co/lRrw7ag2 #prodmgmttalk -4:18 PM
Dec 5th, 2011

equintanilla Hi! I'm checking into #prodmgmttalk from Lakeway, TX. -4:18 PM Dec 5th, 2011

JohnsonTC Missing this week's #prodmgmttalk due to internal aggravation. <grrr> -4:18 PM Dec 5th, 2011

ErikaLAndersen Are we using TweetChat, or a different service? #prodmgmttalk -4:18 PM Dec 5th, 2011

brainmates We are using Tweetchat RT @ErikaLAndersen: Are we using TweetChat, or a different
service? #prodmgmttalk -4:18 PM Dec 5th, 2011

ErikaLAndersen A2: Know of BarCamp only due to ProductCamp.#prodmgmttalk -4:19 PM Dec 5th, 2011

dustinlevy Have attended Boston and NYC. Great experiences.#prodmgmttalk -4:19 PM Dec 5th, 2011

cindyfsolomon @ErikaLAndersen We're on http://t.co/HUf4wwix (no more beta testing of stanzr)
#prodmgmttalk -4:19 PM Dec 5th, 2011

brainmates A2: Very familiar with bar camp format. We run Product Camps for Product Managers
#pcampsyd and #pcampmelb in Australia #prodmgmttalk -4:19 PM Dec 5th, 2011

cindyfsolomon We'll miss you & send wishes for internal harmony @JohnsonTC #prodmgmttalk -4:20 PM
Dec 5th, 2011


_______________________________________________________________________________________________



Sponsor us http://bit.ly/gF0Tt3                                                                     http://bit.ly/nnkOjG Thank you

  @prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 3
Transcript from Dec 5, 2011: Global Product Management Talk
                  Elizabeth Quintanilla, Marketing Gunslinger @equintanilla
                   PCamp Austin & Product Camp Marketing Best Practices
                   MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr

cindyfsolomon RT @ErikaLAndersen: A2: Know of BarCamp only due to ProductCamp. #prodmgmttalk -
4:20 PM Dec 5th, 2011

cindyfsolomon RT @dustinlevy: Have attended Boston and NYC. Great experiences. #prodmgmttalk -4:20
PM Dec 5th, 2011

cindyfsolomon I've attended the past 2 Silicon Valley pcamps, recent pcampSF as well as past Silicon
Valley Code Camp http://t.co/aFVTqtLV #prodmgmttalk -4:21 PM Dec 5th, 2011

cindyfsolomon Discussing SXSW and pcamp Austin w/ @equintanilla who has attended Drupal camps in
San Diego #prodmgmttalk -4:22 PM Dec 5th, 2011

cindyfsolomon @equintanilla says #pcamp Austin truly a community event, free sponsorships vs. technical
camps which cost attendence fee #prodmgmttalk -4:23 PM Dec 5th, 2011

 ErikaLAndersen I attended 2011 PCamps in Silicon Valley and Utah #prodmgmttalk -4:23 PM Dec 5th,
2011

dustinlevy Boston and NYC product camps were definitely different (not suprising if you know anything
about the NorthEast states) #prodmgmttalk -4:25 PM Dec 5th, 2011

brainmates Acc to @cindyfsolomon @equintanilla each Product camp is different in the US.
#prodmgmttalk -4:25 PM Dec 5th, 2011

cindyfsolomon Discussing #pcamp flavors, communities & distinctions on audio. Reason for PCamp Radio
http://t.co/1GjZRYWm #prodmgmttalk -4:25 PM Dec 5th, 2011

equintanilla RT @dustinlevy: Boston and NYC product camps were definitely different (not suprising if you
know anything about the NorthEast states) #prodmgmttalk -4:26 PM Dec 5th, 2011

equintanilla RT @brainmates: Acc to @cindyfsolomon @equintanilla each Product camp is different in the
US.#prodmgmttalk -4:26 PM Dec 5th, 2011

cindyfsolomon Yes I got to meet @ErikaLAndersen at PCampSilicon Valley ! #prodmgmttalk -4:26 PM Dec
5th, 2011

ErikaLAndersen Read *many* PCamp recaps from around world. Agree w/ @cindyfsolomon each has diff
flavor #prodmgmttalk -4:27 PM Dec 5th, 2011

equintanilla RT @cindyfsolomon: Discussing #pcamp flavors, communities & distinctions on audio. Reason
for PCamp Radio http://t.co/1GjZRYWm #prodmgmttalk -4:27 PM Dec 5th, 2011

prodmgmttalk RT @cindyfsolomon: Discussing #pcamp flavors, communities & distinctions on audio.
Reason for PCamp Radio http://t.co/1GjZRYWm #prodmgmttalk -4:27 PM Dec 5th, 2011

equintanilla RT @ErikaLAndersen: Read *many* PCamp recaps from around world. Agree
w/ @cindyfsolomon each has diff flavor #prodmgmttalk -4:28 PM Dec 5th, 2011


_______________________________________________________________________________________________



Sponsor us http://bit.ly/gF0Tt3                                                                     http://bit.ly/nnkOjG Thank you

  @prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 4
Transcript from Dec 5, 2011: Global Product Management Talk
                  Elizabeth Quintanilla, Marketing Gunslinger @equintanilla
                   PCamp Austin & Product Camp Marketing Best Practices
                   MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr

cindyfsolomon We're already answering Q3 Have you attended a product camp? Where? How many?
http://t.co/d1LfXf7X #prodmgmttalk -4:28 PM Dec 5th, 2011

cindyfsolomon #Pcamps are catered to the audience, community and needs of participants and proposed
topic areas & categories are suggested #prodmgmttalk -4:29 PM Dec 5th, 2011

saeedwkhan @cindyfsolomon Have attended several - NY, Boston, Toronto. Helped organize the ones in
Toronto. #prodmgmttalk -4:30 PM Dec 5th, 2011

cindyfsolomon Also already answering Q5 What is unique about product camps vs. typical conferences,
especially in terms of planning? #prodmgmttalk -4:30 PM Dec 5th, 2011

dustinlevy Does anyone know of any other useful product management conferences other than PCamps?
Are PCamps the best you've seen? #prodmgmttalk -4:30 PM Dec 5th, 2011

equintanilla RT @cindyfsolomon: #Pcamps are catered to the audience, community and needs of
participants and proposed topic areas & categories are suggested #prodmgmttalk -4:30 PM Dec 5th, 2011

brainmates Acc to @equintanilla Product Camps are 'shaped' - Camp Planners create categories & people
submit topic for the diff category #prodmgmttalk -4:30 PM Dec 5th, 2011

cindyfsolomon Welcome @saeedwkhan ! RT @saeedwkhanHave attended several - NY, Boston, Toronto.
Helped organize the ones in Toronto #prodmgmttalk -4:31 PM Dec 5th, 2011

saeedwkhan @dustinlevy Haven't attended them, but the PDMA seems to have well attended conferences.
#prodmgmttalk -4:31 PM Dec 5th, 2011

JohnsonTC A3: Attended pcampsv and pcampsfo and they were diff. MANY more #prodmgmt than
#prodmktg folk. #prodmgmttalk -4:32 PM Dec 5th, 2011

cindyfsolomon RT @saeedwkhan: @dustinlevy Havent attended them, but the PDMA seems to have well
attended conferences. #prodmgmttalk -4:32 PM Dec 5th, 2011

errandmanagers Hope to attend the next one in Atlanta,@pcampatl #ProdMgmtTalk -4:32 PM Dec 5th,
2011

ErikaLAndersen Midway through #pcamputah, discoverd many consumer prod people. Some afternoon
sessions changed to meet need #prodmgmttalk -4:32 PM Dec 5th, 2011

brainmates Follow the brand managers & where they go to RT@dustinlevy: Does anyone know of any other
useful #prodmgmt conferences? #prodmgmttalk -4:32 PM Dec 5th, 2011

cindyfsolomon Answering @dustinlevy @equintanilla says follow brand managers to AMA events & brand
camps #prodmgmttalk-4:33 PM Dec 5th, 2011

errandmanagers Good to know > RT @JohnsonTC: A3: Attended pcampsv and pcampsfo and they were
diff. MANY more #prodmgmtthan #prodmktg folk. #ProdMgmtTalk -4:33 PM Dec 5th, 2011


_______________________________________________________________________________________________



Sponsor us http://bit.ly/gF0Tt3                                                                     http://bit.ly/nnkOjG Thank you

  @prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 5
Transcript from Dec 5, 2011: Global Product Management Talk
                  Elizabeth Quintanilla, Marketing Gunslinger @equintanilla
                   PCamp Austin & Product Camp Marketing Best Practices
                   MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr

cindyfsolomon RT @JohnsonTC: A3: Attended pcampsv and pcampsfo and they were diff. MANY more
#prodmgmt than #prodmktg folk. #prodmgmttalk -4:33 PM Dec 5th, 2011

equintanilla @dustinlevy - Find where the brand managers goes ...#prodmgmttalk -4:33 PM Dec 5th, 2011

ErikaLAndersen A5: PCamps are more flexible than traditional conference. Can change topics on fly to
meet needs.#prodmgmttalk -4:33 PM Dec 5th, 2011

equintanilla @errandmanagers Me too! #prodmgmttalk @pcampatl-4:34 PM Dec 5th, 2011

errandmanagers RT @ErikaLAndersen: A5: PCamps are more flexible than traditional conference. Can
change topics on fly to meet needs. #ProdMgmtTalk -4:34 PM Dec 5th, 2011

cindyfsolomon Here are product events http://t.co/d1LfXf7X and @saeedwkhan list http://t.co/zIfm1mjR
 #prodmgmttalk -4:35 PM Dec 5th, 2011

saeedwkhan Like anything, #pcamps R hit or miss. Some R better than others. Some speakers R better
than others etc. No magic bullet. #prodmgmttalk -4:35 PM Dec 5th, 2011

cindyfsolomon Q4 Have you managed an event? What kind; product launch, product event?
#prodmgmttalk -4:35 PM Dec 5th, 2011

JohnsonTC #prodmgmttalk There were also more people looking to accumulate info/learning than those
who wanted to provide info/learning. -4:36 PM Dec 5th, 2011

saeedwkhan @cindyfsolomon A4 - Yes, Yes and Yes. :-)#prodmgmttalk -4:36 PM Dec 5th, 2011

cindyfsolomon RT @saeedwkhan #pcamps R hit or miss. Some R better than others. Some speakers R
better than others = No magic bullet. #prodmgmttalk -4:36 PM Dec 5th, 2011

ErikaLAndersen From @equintanilla: Organizers put pcamps on to build #prodmgmt community, networks,
credibility of profession#prodmgmttalk -4:36 PM Dec 5th, 2011

cindyfsolomon RT @JohnsonTC There were also more people looking to accumulate info/learning than
those who wanted to provide info/learning. #prodmgmttalk -4:37 PM Dec 5th, 2011

equintanilla RT @JohnsonTC: #prodmgmttalk There were also more people looking to accumulate
info/learning than those who wanted to provide info/learning. -4:37 PM Dec 5th, 2011

brainmates A4: We run quarterly product talks, annual product camps in Melb & Sydney & Product
breakfasts for executives#prodmgmttalk -4:37 PM Dec 5th, 2011

brainmates RT @ErikaLAndersen @equintanilla: Organizers put pcamps on to build #prodmgmt
community, networks, credibility of profession #prodmgmttalk -4:37 PM Dec 5th, 2011

equintanilla RT @ErikaLAndersen: From @equintanilla: Organizers put pcamps on to build #prodmgmt
community, networks, credibility of profession #prodmgmttalk -4:38 PM Dec 5th, 2011


_______________________________________________________________________________________________



Sponsor us http://bit.ly/gF0Tt3                                                                     http://bit.ly/nnkOjG Thank you

  @prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 6
Transcript from Dec 5, 2011: Global Product Management Talk
                  Elizabeth Quintanilla, Marketing Gunslinger @equintanilla
                   PCamp Austin & Product Camp Marketing Best Practices
                   MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr

cindyfsolomon RT @brainmates: A4: We run quarterly product talks, annual product camps in Melb &
Sydney & Product breakfasts for executives #prodmgmttalk -4:38 PM Dec 5th, 2011

cindyfsolomon Discussing stats of how many people RSVP vs actually show up... Sydney 50% Austin 60-
70% SF seemed like 30% #prodmgmttalk -4:39 PM Dec 5th, 2011

ErikaLAndersen For #pcamputah, we had about 65% attendance.#prodmgmttalk -4:39 PM Dec 5th, 2011

cindyfsolomon RT @saeedwkhan: @cindyfsolomon A4 - Yes, Yes and Yes. :-) #prodmgmttalk -4:39 PM
Dec 5th, 2011

dustinlevy @JohnsonTC Good balance in Boston and NYC, just the right amount of 'accumulators' and
'providers'. #prodmgmttalk -4:39 PM Dec 5th, 2011

JohnsonTC #prodmgmttalk even new #prodmgmt or #prodmktghave value to share @ #pcamp. How to
draw that out? -4:39 PM Dec 5th, 2011

cindyfsolomon RT @JohnsonTC: #prodmgmttalk even new#prodmgmt or #prodmktg have value to share
@ #pcamp. How to draw that out? #prodmgmttalk -4:40 PM Dec 5th, 2011

equintanilla RT @ErikaLAndersen: For #pcamputah, we had about 65% attendance. #prodmgmttalk -4:40
PM Dec 5th, 2011

equintanilla RT @dustinlevy: @JohnsonTC Good balance in Boston and NYC, just the right amount of
'accumulators' and 'providers'.#prodmgmttalk -4:41 PM Dec 5th, 2011

ErikaLAndersen For #pcamputah, morning sessions voted online. Many of afternoon sessions suggested
day of. #prodmgmttalk -4:41 PM Dec 5th, 2011

ErikaLAndersen AGREE! RT @JohnsonTC: #prodmgmttalk even new #prodmgmt or #prodmktg have value
to share @ #pcamp. How to draw that out? #prodmgmttalk -4:41 PM Dec 5th, 2011

cindyfsolomon @JohnsonTC great question ! We're answering audio - re: improvisation & innovation games
to inspire participation #prodmgmttalk -4:42 PM Dec 5th, 2011

cindyfsolomon In Austin 3 dif types of events to build community: meet & mingle product party, 1 session
pcamp on week night, all day pcamp #prodmgmttalk -4:43 PM Dec 5th, 2011

equintanilla RT @cindyfsolomon: @JohnsonTC great question ! We're answering audio - re: improvisation
& innovation games to inspire participation #prodmgmttalk -4:43 PM Dec 5th, 2011

cindyfsolomon Pcamp Austin has done Power Point Kareoke!#prodmgmttalk -4:43 PM Dec 5th, 2011

errandmanagers Good, hope to meet you :D :RT @equintanilla:@errandmanagers Me
too! #prodmgmttalk @pcampatl -4:44 PM Dec 5th, 2011

ErikaLAndersen We kept things informal. Most AM session leads --> pcamp first timers. Reduced part.
intimidation factor #prodmgmttalk -4:44 PM Dec 5th, 2011
_______________________________________________________________________________________________



Sponsor us http://bit.ly/gF0Tt3                                                                     http://bit.ly/nnkOjG Thank you

  @prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 7
Transcript from Dec 5, 2011: Global Product Management Talk
                  Elizabeth Quintanilla, Marketing Gunslinger @equintanilla
                   PCamp Austin & Product Camp Marketing Best Practices
                   MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr



cindyfsolomon We're discussing other types of events, such as monthly Product Talks (Sydney, Australia,
New York)#prodmgmttalk -4:44 PM Dec 5th, 2011

cindyfsolomon PCamp attracts people from both big companies & startups to bring product people together
in Austin #prodmgmttalk -4:45 PM Dec 5th, 2011

errandmanagers RT @cindyfsolomon: Were discussing other types of events, such as monthly Product
Talks (Sydney, Australia, New York) #ProdMgmtTalk -4:45 PM Dec 5th, 2011

cindyfsolomon @brainmates asked "How do you get people to come to pcamp?" @equintanilla says great
energy & positive personalities #prodmgmttalk -4:46 PM Dec 5th, 2011

brainmates Getting advice fr @equintanilla about how to encourage Product Managers to attend #pcamps -
Sell the 'FUN' factor #prodmgmttalk -4:46 PM Dec 5th, 2011

cindyfsolomon So great to have a Product Personality Rockstar to get word of mouth....! #prodmgmttalk -
4:47 PM Dec 5th, 2011

equintanilla RT @brainmates: Getting advice fr @equintanillaabout how to encourage Product Managers to
attend #pcamps - Sell the 'FUN' factor #prodmgmttalk -4:47 PM Dec 5th, 2011

cindyfsolomon @equintanilla says a great venue elevates the perception of the camp, takes effort to identify
& get one donated... #prodmgmttalk -4:47 PM Dec 5th, 2011

cindyfsolomon As Product people change companies, they promote pcamp at their new companies via
social media & word of mouth #prodmgmttalk -4:48 PM Dec 5th, 2011

equintanilla RT @cindyfsolomon: So great to have a Product Personality Rockstar to get word of
mouth....! #prodmgmttalk -4:48 PM Dec 5th, 2011

cindyfsolomon We've been answering Q8 How do you leverage relationships to sponsor, host and enable
product camps?#prodmgmttalk -4:48 PM Dec 5th, 2011

equintanilla RT @cindyfsolomon: As Product people change companies, they promote pcamp at their new
companies via social media & word of mouth #prodmgmttalk -4:49 PM Dec 5th, 2011

ErikaLAndersen Agree. We had a great venue sponsor RT@cindyfsolomon: @equintanilla says a great
venue elevates the perception of the camp #prodmgmttalk -4:49 PM Dec 5th, 2011

ErikaLAndersen RT @cindyfsolomon: So great to have a Product Personality Rockstar to get word of
mouth....! #prodmgmttalk -4:49 PM Dec 5th, 2011

errandmanagers Q8 How do you leverage relationships to sponsor, host and enable product
camps? #ProdMgmtTalk -4:50 PM Dec 5th, 2011




_______________________________________________________________________________________________



Sponsor us http://bit.ly/gF0Tt3                                                                     http://bit.ly/nnkOjG Thank you

  @prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 8
Transcript from Dec 5, 2011: Global Product Management Talk
                  Elizabeth Quintanilla, Marketing Gunslinger @equintanilla
                   PCamp Austin & Product Camp Marketing Best Practices
                   MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr

equintanilla RT @ErikaLAndersen: Agree. We had a great venue sponsor RT @cindyfsolomon:
@equintanilla says a great venue elevates the perception of the camp #prodmgmttalk -4:51 PM Dec 5th,
2011

cindyfsolomon #pcamp Austin has a large planning committee, raised $17K in sponsorships, got local
media coverage. Lunch is biggest expense #prodmgmttalk -4:52 PM Dec 5th, 2011

cindyfsolomon RT @ErikaLAndersen: Agree. We had a great venue sponsor #prodmgmttalk -4:52 PM Dec
5th, 2011

JohnsonTC #prodmgmttalk seem to have lost the audio on blog talk radio -4:52 PM Dec 5th, 2011

cindyfsolomon Companies came to recruit, network, promote with booths, direct sponsorship, or outreach
partner - emerging biz tech community #prodmgmttalk -4:53 PM Dec 5th, 2011

cindyfsolomon @JohnsonTC try refreshing - we're still recording #prodmgmttalk -4:53 PM Dec 5th, 2011

ErikaLAndersen Some companies hesitant to sponsor #pcamputahv1.0. Now proven success, they want to
sponsor v2.0 in Spring 2012 #prodmgmttalk -4:54 PM Dec 5th, 2011

equintanilla RT @cindyfsolomon: Companies came to recruit, network, promote with booths, direct
sponsorship, or outreach partner - emerging biz tech community #prodmgmttalk -4:54 PM Dec 5th, 2011

JohnsonTC RT @cindyfsolomon: @JohnsonTC try refreshing - we're still recording #prodmgmttalk that
worked! -4:54 PM Dec 5th, 2011

cindyfsolomon RT @ErikaLAndersen: Some companies hesitant sponsor #pcamputah v1.0. Now
W/success, they want to sponsor v2.0 in Spring 2012 #prodmgmttalk -4:54 PM Dec 5th, 2011

cindyfsolomon @ErikaLAndersen excellent! #prodmgmttalk -4:55 PM Dec 5th, 2011

cindyfsolomon @equintanilla has all presenters thank sponsors prior to starting presentation!
#prodmgmttalk -4:55 PM Dec 5th, 2011

equintanilla RT @ErikaLAndersen: Some companies hesitant to sponsor #pcamputah v1.0. Now proven
success, they want to sponsor v2.0 in Spring 2012 #prodmgmttalk -4:55 PM Dec 5th, 2011

brainmates Like @equintanilla idea on offering recruitment roundup at #pcamp. Opp for comp 2 find
ProdMgrs & job seekers to look for role #prodmgmttalk -4:56 PM Dec 5th, 2011

cindyfsolomon We did address Q9 How do you build appeal for your (product) event so people will attend
after hours/all day Saturday? #prodmgmttalk -4:56 PM Dec 5th, 2011

cindyfsolomon For Q7 and Q8 - must trust the distributed team@paulyoung trusted/enabled everyone to do
their job: all leads carried that #prodmgmttalk -4:57 PM Dec 5th, 2011

ErikaLAndersen From @equintanilla: Key to managing volunteers: Trust Team #prodmgmttalk -4:58 PM
Dec 5th, 2011
_______________________________________________________________________________________________



Sponsor us http://bit.ly/gF0Tt3                                                                     http://bit.ly/nnkOjG Thank you

  @prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 9
Transcript from Dec 5, 2011: Global Product Management Talk
                  Elizabeth Quintanilla, Marketing Gunslinger @equintanilla
                   PCamp Austin & Product Camp Marketing Best Practices
                   MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr



cindyfsolomon Lots of people volunteer at #pcamp to learn & build skills - let them run with it to build
success #prodmgmttalk-4:58 PM Dec 5th, 2011

equintanilla RT @brainmates: Like @equintanilla idea on offering recruitment roundup at #pcamp. Opp for
comp 2 find ProdMgrs & job seekers to look for role #prodmgmttalk -4:58 PM Dec 5th, 2011

cindyfsolomon It takes many hats to produce events: logistics, marketing, sponsors, sessions coordination.
Break down activities to grow #prodmgmttalk -4:59 PM Dec 5th, 2011

ErikaLAndersen For 5 weeks prior, we had standing weekly meeting all volunteers could attend. Same time,
same place.#prodmgmttalk -4:59 PM Dec 5th, 2011

equintanilla RT @cindyfsolomon: Lots of people volunteer at#pcamp to learn & build skills - let them run
with it to build success #prodmgmttalk -4:59 PM Dec 5th, 2011

equintanilla So #True! RT @ErikaLAndersen From @equintanilla: Key to managing volunteers: Trust
Team #prodmgmttalk -5:00 PM Dec 5th, 2011

ErikaLAndersen From @equintanilla: Amazing how much ppl will give when given chance for growth
#prodmgmttalk -5:00 PM Dec 5th, 2011

cindyfsolomon It is key to mentor volunteers to take over and run with vision to carry it forward
#prodmgmttalk -5:00 PM Dec 5th, 2011

cindyfsolomon RT @ErikaLAndersen: For 5 weeks prior, we had standing weekly meeting all volunteers
could attend. Same time, same place. #prodmgmttalk -5:00 PM Dec 5th, 2011

cindyfsolomon Pcamp Austin team leads hold their own independent meetings, had in total 400 of 500
volunteers who did something! #prodmgmttalk -5:01 PM Dec 5th, 2011

JohnsonTC #prodmgmttalk many hands make small work! -5:02 PM Dec 5th, 2011

cindyfsolomon #pcamp best way to learn from community, grow in leadership role, present as thought
leader & learn new methods practitioner #prodmgmttalk -5:02 PM Dec 5th, 2011

ErikaLAndersen Total newbie to #pcamp? Put one on! Learn a lot. Meet tons of people. Have fun!
#thisworks #prodmgmttalk -5:04 PM Dec 5th, 2011

equintanilla RT @cindyfsolomon: #pcamp best way to learn from community, grow in leadership role,
present as thought leader & learn new methods practitioner #prodmgmttalk -5:04 PM Dec 5th, 2011

cindyfsolomon Join us next week for Taking a fresh look at Product Strategy with Prabhakar Gopalan
@pgopalan won presenter award at #pcamp #prodmgmttalk -5:04 PM Dec 5th, 2011

cindyfsolomon RT @ErikaLAndersen: Total newbie to #pcamp? Put one on! Learn a lot. Meet tons of
people. Have fun! #thisworks #prodmgmttalk -5:04 PM Dec 5th, 2011


_______________________________________________________________________________________________



Sponsor us http://bit.ly/gF0Tt3                                                                     http://bit.ly/nnkOjG Thank you

 @prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 10
Transcript from Dec 5, 2011: Global Product Management Talk
                  Elizabeth Quintanilla, Marketing Gunslinger @equintanilla
                   PCamp Austin & Product Camp Marketing Best Practices
                   MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr

equintanilla :) So #true! RT: @ErikaLAndersen Total newbie to #pcamp? Put one on! Learn a lot. Meet tons
of people. Have fun!#thisworks #prodmgmttalk -5:05 PM Dec 5th, 2011

JohnsonTC #prodmgmttalk Was a good way to relieve some of the stress from this afternoon. Always good
to e-chat with the posse. Thanks @equintanilla -5:06 PM Dec 5th, 2011

equintanilla RT @cindyfsolomon Next week for Taking a fresh look @ Product Strategy w/ Prabhakar
Gopalan @pgopalan won presenter award @ #pcatx #prodmgmttalk -5:06 PM Dec 5th, 2011

ErikaLAndersen Pragmatic marketing has page that lists all upcoming pcamps. #prodmgmttalk -5:06 PM
Dec 5th, 2011



equintanilla @JohnsonTC You're welcome! #prodmgmttalk -5:08 PM Dec 5th, 2011

equintanilla RT @ErikaLAndersen: Pragmatic marketing has page that lists all upcoming
pcamps. #prodmgmttalk -5:08 PM Dec 5th, 2011

Brioneja @cindyfsolomon Pcamp Austin is in my opinion the best one of the PCamps that I have
attended #prodmgmttalk -5:08 PM Dec 5th, 2011

cindyfsolomon Map of Global Product Camps & List of Product Events http://t.co/d1LfXf7X
#prodmgmttalk -5:08 PM Dec 5th, 2011

cindyfsolomon Thank you @equintanilla for joining us today w/@brainmates - much value on audio (will be
edited down within 36 hours) #prodmgmttalk -5:09 PM Dec 5th, 201

cindyfsolomon RT @Brioneja: @cindyfsolomon Pcamp Austin is in my opinion the best one of the PCamps
that I have attended#prodmgmttalk -5:09 PM Dec 5th, 2011

prodmgmttalk @ErikaLAndersen Map of Global Product Camps & List of Product Events &
pcamps http://t.co/d1LfXf7X #prodmgmttalk -5:09 PM Dec 5th, 2011

cindyfsolomon Today's Twitter Chat stats: 173 tweets generated 324,792 impressions, reaching an
audience of 20,001 #prodmgmttalk -5:10 PM Dec 5th, 2011

cindyfsolomon Thank you @errandmanagers @erikalandersen @newcommglobal @brioneja
@johnsontc @joshua_d@saeedwkhan @dustinlevy @deborah_gibbs #prodmgmttalk -5:12 PM Dec 5th,
2011

prodmgmttalk RT cindyfsolomon Thank you @errandmanagers @erikalandersen @newcommglobal
@brioneja @johnsontc @joshua_d @saeedwkhan @dustinlevy @deborah_gibbs #prodmgmttalk -5:12
PM Dec 5th, 2011

cindyfsolomon The unedited tweets will be captured here for future reference http://t.co/Avr6vSE0
#prodmgmttalk -5:12 PM Dec 5th, 2011


_______________________________________________________________________________________________



Sponsor us http://bit.ly/gF0Tt3                                                                     http://bit.ly/nnkOjG Thank you

 @prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 11
Transcript from Dec 5, 2011: Global Product Management Talk
                  Elizabeth Quintanilla, Marketing Gunslinger @equintanilla
                   PCamp Austin & Product Camp Marketing Best Practices
                   MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr

prodmgmttalk Stay in the know with the Global Product Management Talk Community! Recaps
http://t.co/0YoiXgYs iTunes http://t.co/2944YXcr #prodmgmttalk -5:13 PM Dec 5th, 2011

prodmgmttalk Like Us on Facebook http://t.co/jndhbMx8 Join Us on LinkedIn http://t.co/b3WFJIIS
#prodmgmttalk -5:13 PM Dec 5th, 2011

prodmgmttalk Follow Us on BlogTalkRadiohttp://t.co/4BvWTZjE New Audio series! "Tools of the
Trade"http://t.co/FIDsloz7 #prodmgmttalk -5:13 PM Dec 5th, 2011

johnpeltier @equintanilla So sorry I couldn't attend your talk! Swamped, dinner with the wife, etc.. will read
recap, I promise! :) #prodmgmttalk -5:13 PM Dec 5th, 2011

pcampatl @errandmanagers We hope you do too! #prodmgmttalk -5:14 PM Dec 5th, 2011

prodmgmttalk Listen to Product Camp Radio episodes & participants to learn about different #pcamps!
http://t.co/1GjZRYWm Add your voice! #prodmgmttalk -5:19 PM Dec 5th, 2011

prodmgmttalk Global Map of Product Camps and listing of product talks & events http://bit.ly/phwTS1 -5:20
PM Dec 5th, 2011

prodmgmttalk View upcoming Global Product Management Talk Speaker Schedule http://t.co/R3OL7BDj
#prodmgmttalk -5:22 PM Dec 5th, 2011

prodmgmttalk Subscribe to our newsletter (coming soon!) http://t.co/IVVFirUe #prodmgmttalk -5:23 PM Dec
5th, 2011

Thank you @errandmanagers @erikalandersen @newcommglobal @brioneja @johnsontc @joshua_d
@saeedwkhan @dustinlevy @deborah_gibbs


Next Week "Global Product Management Talk #ProdMgmtTalk" on Dec 12: Prabhakar Gopalan, Corporate
Strategist, Discusses The Necessity For A Fresh View Of Product Strategy @pgopalan RSVP
http://bit.ly/sCw0Ul

               Today's stats: 173 tweets generated 324,792 impressions, reaching an audience of 20,001


           Global Product Management TalkTM is a weekly mini-product camp Socratic discussion
of pre-posted questions with live audio of thought leader and co-hosts commenting.
                          Converse with us #prodmgmttalk http://bit.ly/i4EihK
                             Like Us on Facebook http://on.fb.me/lR0RNP
                              Join Us on LinkedIn http://linkd.in/jRmwRx
                           Follow Us on BlogTalkRadio http://bit.ly/nbw9Yr
                                  Listen on iTunes http://bit.ly/silH98
                                      Recaps http://bit.ly/slnpP2
                                       Blog http://bit.ly/eOFmB6
                 Announcing New Audio series! "Tools of the Trade" http://bit.ly/shdFb8

_______________________________________________________________________________________________



Sponsor us http://bit.ly/gF0Tt3                                                                     http://bit.ly/nnkOjG Thank you

 @prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 12

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5/12/11: PCamp Austin & Product Camp Marketing Best Practices w/Elizabeth Quintanilla @equintanilla

  • 1. Transcript from Dec 5, 2011: Global Product Management Talk Elizabeth Quintanilla, Marketing Gunslinger @equintanilla PCamp Austin & Product Camp Marketing Best Practices MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr Elizabeth Quintanilla, Marketing Gunslinger, spoke at the weekly Global Product Management Talk on Twitter Monday, December 5, 2011 using the hashtag #prodmgmttalk. INTRO Elizabeth spoke about specifics of PCamp Austin, how to nurture a vibrant product management community between pcamps, logistics, marketing and mentoring volunteers. Different flavors and experiences of other PCamps were discussed. Each week, The Global Product Management Talk features an expert guest speaker who asks questions of the participants on Twitter in a Socratic discussion. The speaker and co-hosts broadcast their comments over BlogTalkRadio. The transcript of Tweets and podcast are available after the live event. • Podcast: http://bit.ly/sJJEqE • Links: http://bit.ly/w2K771 ABOUT ELIZABETH QUINTANILLA As a former Rocket Scientist, Elizabeth helped navigate spacecraft on their journey from Earth to Mars and as a systems engineer managed the requirements to transition to move navigational software from one code base to another. However, her personal journey brought her back to Texas where she completed her MBA and was a product professional at IBM. In 2009, Elizabeth became an active member of ProductCamp Austin and has been an active Marketing Gunslinger since. Elizabeth says, “I am thrilled to join the Global Product Management Community on this twitter chat! I have seen various thought leaders and active community members bounce ideas, share best practices and more importantly - grow the community around product management and product marketing. Looking forward to this twitter chat!” QUESTIONS DISCUSSED Q1 Please introduce yourself, your involvement w/products, & where you're tweeting from. Q2 Are you familiar with the bar camp format? http://bit.ly/uNWXDi Q3 Have you attended a product camp? Where? How many? http://bit.ly/phwTS1 Q4 Have you managed an event? What kind; product launch, product event? Q5 What is unique about product camps vs. typical conferences, especially in terms of planning? Q6 How do you attract & keep volunteers motivated? Q7 How do you work with a distributed volunteer team to sustain on-going events? Q8 How do you leverage relationships to sponsor, host and enable product camps? Q9 How do you build appeal for your (product) event so people will attend after hours/all day Saturday? _______________________________________________________________________________________________ Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you @prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 1
  • 2. Transcript from Dec 5, 2011: Global Product Management Talk Elizabeth Quintanilla, Marketing Gunslinger @equintanilla PCamp Austin & Product Camp Marketing Best Practices MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr TWEET CHRONOLOGY Join Global Product Management Talk! http://linkd.in/jRmwRx Never participated in a twitter chat? FAQs http://t.co/Qr2s1o0O Learn How to participate in Socratic Twitter Talk via Global Prod Mgmt Talk http://t.co/nV2DZflo Learn about Tweeting Best Practices and Twitter Talk FAQs http://t.co/8WzU7LSf errandmanagers Looking 4ward RT @cindyfsolomon: Well be broadcasting live on the air in 15 mins! Listenhttp://t.co/xn81eHFF #BlogTalkRadio #ProdMgmtTalk -3:42 PM Dec 5th, 2011 cindyfsolomon Welcome @errandmanagers! #prodmgmttalk -3:43 PM Dec 5th, 2011 cindyfsolomon Never participated in a twitter chat? FAQshttp://t.co/Qr2s1o0O in 8 min @brioneja @bdoctor @spatially @drjimanderson #prodmgmttalk -3:53 PM Dec 5th, 2011 cindyfsolomon See a list of all the twitter chats: 554 and growing! Twitter Chat Schedule http://t.co/Dmwu0Ucl #prodmgmttalk -3:54 PM Dec 5th, 2011 prodmgmttalk Reach a target audience of passionate Product people! Sponsor Global Product Management Talk! http://t.co/sEAJoUui #prodmgmt #prodmgmttalk -3:55 PM Dec 5th, 2011 dustinlevy Hi, first time! @cindyfsolomon #prodmgmttalk -3:57 PM Dec 5th, 2011 prodmgmttalk Join us at http://t.co/HUf4wwix to automatically append hashtag how to: http://t.co/w1PkZmTG #prodmgmttalk -3:57 PM Dec 5th, 2011 cindyfsolomon Welcome @dustinlevy for your first time joining us! Today's questions & resources: http://t.co/pJ7Lcg16 #prodmgmttalk -3:58 PM Dec 5th, 2011 cindyfsolomon Today: Impacting Product Launch & Event Marketing Success w/Elizabeth Quintanilla @equintanilla http://t.co/pJ7Lcg16 #prodmgmttalk -3:59 PM Dec 5th, 2011 prodmgmttalk Our format - we post the Questions one at a time w/ Q1, Q2, Q3 Please help us remember to answer using A1, A2, A3 #prodmgmttalk -4:00 PM Dec 5th, 2011 brainmates Hello Everyone. Its Adrienne from Sydney. Looking forward to speaking to @equintanilla & @cindyfsolomon #prodmgmttalk -4:02 PM Dec 5th, 2011 cindyfsolomon Intro @equintanilla As former Rocket Scientist, helped navigate spacecraft on their journey from Earth to Mars #prodmgmttalk -4:03 PM Dec 5th, 2011 cindyfsolomon Intro today's speakers @equintanilla systems engineer managed requirements to transition navigational software code base #prodmgmttalk -4:05 PM Dec 5th, 2011 cindyfsolomon Q1 Please introduce yourself, your involvement w/products, & where you're tweeting from! #prodmgmttalk -4:05 PM Dec 5th, 2011 _______________________________________________________________________________________________ Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you @prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 2
  • 3. Transcript from Dec 5, 2011: Global Product Management Talk Elizabeth Quintanilla, Marketing Gunslinger @equintanilla PCamp Austin & Product Camp Marketing Best Practices MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr prodmgmttalk Please follow our speaker @equintanilla and co-hosts @cindyfsolomon and @brainmates #prodmgmttalk -4:05 PM Dec 5th, 2011 cindyfsolomon Stilll queing up the broadcast to bring on our speaker and co-host #prodmgmttalk -4:06 PM Dec 5th, 2011 ErikaLAndersen Hi all! Erika Andersen checking in from Salt Lake City, UT into #prodmgmttalk -4:07 PM Dec 5th, 2011 dustinlevy A1 Dustin Levy, product manager for technology products in the security industry, CT USA. #prodmgmttalk -4:07 PM Dec 5th, 2011 cindyfsolomon This is Cindy from the San Francisco Bay area your co-host Great to see @ErikaLAndersen from UT and @dustinlevy from CT #prodmgmttalk -4:08 PM Dec 5th, 2011 errandmanagers A1: Hello Everyone,Eunice from Atlanta, a product manager for small businesses #ProdMgmtTalk -4:09 PM Dec 5th, 2011 dustinlevy Hi Erika! @ErikaLAndersen #prodmgmttalk -4:09 PM Dec 5th, 2011 cindyfsolomon Welcome Everyone! We now have our speaker & co-hosts broadcasting live for you to listen now or later http://t.co/XaP561eV #prodmgmttalk -4:14 PM Dec 5th, 2011 cindyfsolomon Q2 Are you familiar with the bar camp format? http://t.co/lRrw7ag2 #prodmgmttalk -4:18 PM Dec 5th, 2011 equintanilla Hi! I'm checking into #prodmgmttalk from Lakeway, TX. -4:18 PM Dec 5th, 2011 JohnsonTC Missing this week's #prodmgmttalk due to internal aggravation. <grrr> -4:18 PM Dec 5th, 2011 ErikaLAndersen Are we using TweetChat, or a different service? #prodmgmttalk -4:18 PM Dec 5th, 2011 brainmates We are using Tweetchat RT @ErikaLAndersen: Are we using TweetChat, or a different service? #prodmgmttalk -4:18 PM Dec 5th, 2011 ErikaLAndersen A2: Know of BarCamp only due to ProductCamp.#prodmgmttalk -4:19 PM Dec 5th, 2011 dustinlevy Have attended Boston and NYC. Great experiences.#prodmgmttalk -4:19 PM Dec 5th, 2011 cindyfsolomon @ErikaLAndersen We're on http://t.co/HUf4wwix (no more beta testing of stanzr) #prodmgmttalk -4:19 PM Dec 5th, 2011 brainmates A2: Very familiar with bar camp format. We run Product Camps for Product Managers #pcampsyd and #pcampmelb in Australia #prodmgmttalk -4:19 PM Dec 5th, 2011 cindyfsolomon We'll miss you & send wishes for internal harmony @JohnsonTC #prodmgmttalk -4:20 PM Dec 5th, 2011 _______________________________________________________________________________________________ Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you @prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 3
  • 4. Transcript from Dec 5, 2011: Global Product Management Talk Elizabeth Quintanilla, Marketing Gunslinger @equintanilla PCamp Austin & Product Camp Marketing Best Practices MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr cindyfsolomon RT @ErikaLAndersen: A2: Know of BarCamp only due to ProductCamp. #prodmgmttalk - 4:20 PM Dec 5th, 2011 cindyfsolomon RT @dustinlevy: Have attended Boston and NYC. Great experiences. #prodmgmttalk -4:20 PM Dec 5th, 2011 cindyfsolomon I've attended the past 2 Silicon Valley pcamps, recent pcampSF as well as past Silicon Valley Code Camp http://t.co/aFVTqtLV #prodmgmttalk -4:21 PM Dec 5th, 2011 cindyfsolomon Discussing SXSW and pcamp Austin w/ @equintanilla who has attended Drupal camps in San Diego #prodmgmttalk -4:22 PM Dec 5th, 2011 cindyfsolomon @equintanilla says #pcamp Austin truly a community event, free sponsorships vs. technical camps which cost attendence fee #prodmgmttalk -4:23 PM Dec 5th, 2011 ErikaLAndersen I attended 2011 PCamps in Silicon Valley and Utah #prodmgmttalk -4:23 PM Dec 5th, 2011 dustinlevy Boston and NYC product camps were definitely different (not suprising if you know anything about the NorthEast states) #prodmgmttalk -4:25 PM Dec 5th, 2011 brainmates Acc to @cindyfsolomon @equintanilla each Product camp is different in the US. #prodmgmttalk -4:25 PM Dec 5th, 2011 cindyfsolomon Discussing #pcamp flavors, communities & distinctions on audio. Reason for PCamp Radio http://t.co/1GjZRYWm #prodmgmttalk -4:25 PM Dec 5th, 2011 equintanilla RT @dustinlevy: Boston and NYC product camps were definitely different (not suprising if you know anything about the NorthEast states) #prodmgmttalk -4:26 PM Dec 5th, 2011 equintanilla RT @brainmates: Acc to @cindyfsolomon @equintanilla each Product camp is different in the US.#prodmgmttalk -4:26 PM Dec 5th, 2011 cindyfsolomon Yes I got to meet @ErikaLAndersen at PCampSilicon Valley ! #prodmgmttalk -4:26 PM Dec 5th, 2011 ErikaLAndersen Read *many* PCamp recaps from around world. Agree w/ @cindyfsolomon each has diff flavor #prodmgmttalk -4:27 PM Dec 5th, 2011 equintanilla RT @cindyfsolomon: Discussing #pcamp flavors, communities & distinctions on audio. Reason for PCamp Radio http://t.co/1GjZRYWm #prodmgmttalk -4:27 PM Dec 5th, 2011 prodmgmttalk RT @cindyfsolomon: Discussing #pcamp flavors, communities & distinctions on audio. Reason for PCamp Radio http://t.co/1GjZRYWm #prodmgmttalk -4:27 PM Dec 5th, 2011 equintanilla RT @ErikaLAndersen: Read *many* PCamp recaps from around world. Agree w/ @cindyfsolomon each has diff flavor #prodmgmttalk -4:28 PM Dec 5th, 2011 _______________________________________________________________________________________________ Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you @prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 4
  • 5. Transcript from Dec 5, 2011: Global Product Management Talk Elizabeth Quintanilla, Marketing Gunslinger @equintanilla PCamp Austin & Product Camp Marketing Best Practices MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr cindyfsolomon We're already answering Q3 Have you attended a product camp? Where? How many? http://t.co/d1LfXf7X #prodmgmttalk -4:28 PM Dec 5th, 2011 cindyfsolomon #Pcamps are catered to the audience, community and needs of participants and proposed topic areas & categories are suggested #prodmgmttalk -4:29 PM Dec 5th, 2011 saeedwkhan @cindyfsolomon Have attended several - NY, Boston, Toronto. Helped organize the ones in Toronto. #prodmgmttalk -4:30 PM Dec 5th, 2011 cindyfsolomon Also already answering Q5 What is unique about product camps vs. typical conferences, especially in terms of planning? #prodmgmttalk -4:30 PM Dec 5th, 2011 dustinlevy Does anyone know of any other useful product management conferences other than PCamps? Are PCamps the best you've seen? #prodmgmttalk -4:30 PM Dec 5th, 2011 equintanilla RT @cindyfsolomon: #Pcamps are catered to the audience, community and needs of participants and proposed topic areas & categories are suggested #prodmgmttalk -4:30 PM Dec 5th, 2011 brainmates Acc to @equintanilla Product Camps are 'shaped' - Camp Planners create categories & people submit topic for the diff category #prodmgmttalk -4:30 PM Dec 5th, 2011 cindyfsolomon Welcome @saeedwkhan ! RT @saeedwkhanHave attended several - NY, Boston, Toronto. Helped organize the ones in Toronto #prodmgmttalk -4:31 PM Dec 5th, 2011 saeedwkhan @dustinlevy Haven't attended them, but the PDMA seems to have well attended conferences. #prodmgmttalk -4:31 PM Dec 5th, 2011 JohnsonTC A3: Attended pcampsv and pcampsfo and they were diff. MANY more #prodmgmt than #prodmktg folk. #prodmgmttalk -4:32 PM Dec 5th, 2011 cindyfsolomon RT @saeedwkhan: @dustinlevy Havent attended them, but the PDMA seems to have well attended conferences. #prodmgmttalk -4:32 PM Dec 5th, 2011 errandmanagers Hope to attend the next one in Atlanta,@pcampatl #ProdMgmtTalk -4:32 PM Dec 5th, 2011 ErikaLAndersen Midway through #pcamputah, discoverd many consumer prod people. Some afternoon sessions changed to meet need #prodmgmttalk -4:32 PM Dec 5th, 2011 brainmates Follow the brand managers & where they go to RT@dustinlevy: Does anyone know of any other useful #prodmgmt conferences? #prodmgmttalk -4:32 PM Dec 5th, 2011 cindyfsolomon Answering @dustinlevy @equintanilla says follow brand managers to AMA events & brand camps #prodmgmttalk-4:33 PM Dec 5th, 2011 errandmanagers Good to know > RT @JohnsonTC: A3: Attended pcampsv and pcampsfo and they were diff. MANY more #prodmgmtthan #prodmktg folk. #ProdMgmtTalk -4:33 PM Dec 5th, 2011 _______________________________________________________________________________________________ Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you @prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 5
  • 6. Transcript from Dec 5, 2011: Global Product Management Talk Elizabeth Quintanilla, Marketing Gunslinger @equintanilla PCamp Austin & Product Camp Marketing Best Practices MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr cindyfsolomon RT @JohnsonTC: A3: Attended pcampsv and pcampsfo and they were diff. MANY more #prodmgmt than #prodmktg folk. #prodmgmttalk -4:33 PM Dec 5th, 2011 equintanilla @dustinlevy - Find where the brand managers goes ...#prodmgmttalk -4:33 PM Dec 5th, 2011 ErikaLAndersen A5: PCamps are more flexible than traditional conference. Can change topics on fly to meet needs.#prodmgmttalk -4:33 PM Dec 5th, 2011 equintanilla @errandmanagers Me too! #prodmgmttalk @pcampatl-4:34 PM Dec 5th, 2011 errandmanagers RT @ErikaLAndersen: A5: PCamps are more flexible than traditional conference. Can change topics on fly to meet needs. #ProdMgmtTalk -4:34 PM Dec 5th, 2011 cindyfsolomon Here are product events http://t.co/d1LfXf7X and @saeedwkhan list http://t.co/zIfm1mjR #prodmgmttalk -4:35 PM Dec 5th, 2011 saeedwkhan Like anything, #pcamps R hit or miss. Some R better than others. Some speakers R better than others etc. No magic bullet. #prodmgmttalk -4:35 PM Dec 5th, 2011 cindyfsolomon Q4 Have you managed an event? What kind; product launch, product event? #prodmgmttalk -4:35 PM Dec 5th, 2011 JohnsonTC #prodmgmttalk There were also more people looking to accumulate info/learning than those who wanted to provide info/learning. -4:36 PM Dec 5th, 2011 saeedwkhan @cindyfsolomon A4 - Yes, Yes and Yes. :-)#prodmgmttalk -4:36 PM Dec 5th, 2011 cindyfsolomon RT @saeedwkhan #pcamps R hit or miss. Some R better than others. Some speakers R better than others = No magic bullet. #prodmgmttalk -4:36 PM Dec 5th, 2011 ErikaLAndersen From @equintanilla: Organizers put pcamps on to build #prodmgmt community, networks, credibility of profession#prodmgmttalk -4:36 PM Dec 5th, 2011 cindyfsolomon RT @JohnsonTC There were also more people looking to accumulate info/learning than those who wanted to provide info/learning. #prodmgmttalk -4:37 PM Dec 5th, 2011 equintanilla RT @JohnsonTC: #prodmgmttalk There were also more people looking to accumulate info/learning than those who wanted to provide info/learning. -4:37 PM Dec 5th, 2011 brainmates A4: We run quarterly product talks, annual product camps in Melb & Sydney & Product breakfasts for executives#prodmgmttalk -4:37 PM Dec 5th, 2011 brainmates RT @ErikaLAndersen @equintanilla: Organizers put pcamps on to build #prodmgmt community, networks, credibility of profession #prodmgmttalk -4:37 PM Dec 5th, 2011 equintanilla RT @ErikaLAndersen: From @equintanilla: Organizers put pcamps on to build #prodmgmt community, networks, credibility of profession #prodmgmttalk -4:38 PM Dec 5th, 2011 _______________________________________________________________________________________________ Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you @prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 6
  • 7. Transcript from Dec 5, 2011: Global Product Management Talk Elizabeth Quintanilla, Marketing Gunslinger @equintanilla PCamp Austin & Product Camp Marketing Best Practices MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr cindyfsolomon RT @brainmates: A4: We run quarterly product talks, annual product camps in Melb & Sydney & Product breakfasts for executives #prodmgmttalk -4:38 PM Dec 5th, 2011 cindyfsolomon Discussing stats of how many people RSVP vs actually show up... Sydney 50% Austin 60- 70% SF seemed like 30% #prodmgmttalk -4:39 PM Dec 5th, 2011 ErikaLAndersen For #pcamputah, we had about 65% attendance.#prodmgmttalk -4:39 PM Dec 5th, 2011 cindyfsolomon RT @saeedwkhan: @cindyfsolomon A4 - Yes, Yes and Yes. :-) #prodmgmttalk -4:39 PM Dec 5th, 2011 dustinlevy @JohnsonTC Good balance in Boston and NYC, just the right amount of 'accumulators' and 'providers'. #prodmgmttalk -4:39 PM Dec 5th, 2011 JohnsonTC #prodmgmttalk even new #prodmgmt or #prodmktghave value to share @ #pcamp. How to draw that out? -4:39 PM Dec 5th, 2011 cindyfsolomon RT @JohnsonTC: #prodmgmttalk even new#prodmgmt or #prodmktg have value to share @ #pcamp. How to draw that out? #prodmgmttalk -4:40 PM Dec 5th, 2011 equintanilla RT @ErikaLAndersen: For #pcamputah, we had about 65% attendance. #prodmgmttalk -4:40 PM Dec 5th, 2011 equintanilla RT @dustinlevy: @JohnsonTC Good balance in Boston and NYC, just the right amount of 'accumulators' and 'providers'.#prodmgmttalk -4:41 PM Dec 5th, 2011 ErikaLAndersen For #pcamputah, morning sessions voted online. Many of afternoon sessions suggested day of. #prodmgmttalk -4:41 PM Dec 5th, 2011 ErikaLAndersen AGREE! RT @JohnsonTC: #prodmgmttalk even new #prodmgmt or #prodmktg have value to share @ #pcamp. How to draw that out? #prodmgmttalk -4:41 PM Dec 5th, 2011 cindyfsolomon @JohnsonTC great question ! We're answering audio - re: improvisation & innovation games to inspire participation #prodmgmttalk -4:42 PM Dec 5th, 2011 cindyfsolomon In Austin 3 dif types of events to build community: meet & mingle product party, 1 session pcamp on week night, all day pcamp #prodmgmttalk -4:43 PM Dec 5th, 2011 equintanilla RT @cindyfsolomon: @JohnsonTC great question ! We're answering audio - re: improvisation & innovation games to inspire participation #prodmgmttalk -4:43 PM Dec 5th, 2011 cindyfsolomon Pcamp Austin has done Power Point Kareoke!#prodmgmttalk -4:43 PM Dec 5th, 2011 errandmanagers Good, hope to meet you :D :RT @equintanilla:@errandmanagers Me too! #prodmgmttalk @pcampatl -4:44 PM Dec 5th, 2011 ErikaLAndersen We kept things informal. Most AM session leads --> pcamp first timers. Reduced part. intimidation factor #prodmgmttalk -4:44 PM Dec 5th, 2011 _______________________________________________________________________________________________ Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you @prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 7
  • 8. Transcript from Dec 5, 2011: Global Product Management Talk Elizabeth Quintanilla, Marketing Gunslinger @equintanilla PCamp Austin & Product Camp Marketing Best Practices MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr cindyfsolomon We're discussing other types of events, such as monthly Product Talks (Sydney, Australia, New York)#prodmgmttalk -4:44 PM Dec 5th, 2011 cindyfsolomon PCamp attracts people from both big companies & startups to bring product people together in Austin #prodmgmttalk -4:45 PM Dec 5th, 2011 errandmanagers RT @cindyfsolomon: Were discussing other types of events, such as monthly Product Talks (Sydney, Australia, New York) #ProdMgmtTalk -4:45 PM Dec 5th, 2011 cindyfsolomon @brainmates asked "How do you get people to come to pcamp?" @equintanilla says great energy & positive personalities #prodmgmttalk -4:46 PM Dec 5th, 2011 brainmates Getting advice fr @equintanilla about how to encourage Product Managers to attend #pcamps - Sell the 'FUN' factor #prodmgmttalk -4:46 PM Dec 5th, 2011 cindyfsolomon So great to have a Product Personality Rockstar to get word of mouth....! #prodmgmttalk - 4:47 PM Dec 5th, 2011 equintanilla RT @brainmates: Getting advice fr @equintanillaabout how to encourage Product Managers to attend #pcamps - Sell the 'FUN' factor #prodmgmttalk -4:47 PM Dec 5th, 2011 cindyfsolomon @equintanilla says a great venue elevates the perception of the camp, takes effort to identify & get one donated... #prodmgmttalk -4:47 PM Dec 5th, 2011 cindyfsolomon As Product people change companies, they promote pcamp at their new companies via social media & word of mouth #prodmgmttalk -4:48 PM Dec 5th, 2011 equintanilla RT @cindyfsolomon: So great to have a Product Personality Rockstar to get word of mouth....! #prodmgmttalk -4:48 PM Dec 5th, 2011 cindyfsolomon We've been answering Q8 How do you leverage relationships to sponsor, host and enable product camps?#prodmgmttalk -4:48 PM Dec 5th, 2011 equintanilla RT @cindyfsolomon: As Product people change companies, they promote pcamp at their new companies via social media & word of mouth #prodmgmttalk -4:49 PM Dec 5th, 2011 ErikaLAndersen Agree. We had a great venue sponsor RT@cindyfsolomon: @equintanilla says a great venue elevates the perception of the camp #prodmgmttalk -4:49 PM Dec 5th, 2011 ErikaLAndersen RT @cindyfsolomon: So great to have a Product Personality Rockstar to get word of mouth....! #prodmgmttalk -4:49 PM Dec 5th, 2011 errandmanagers Q8 How do you leverage relationships to sponsor, host and enable product camps? #ProdMgmtTalk -4:50 PM Dec 5th, 2011 _______________________________________________________________________________________________ Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you @prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 8
  • 9. Transcript from Dec 5, 2011: Global Product Management Talk Elizabeth Quintanilla, Marketing Gunslinger @equintanilla PCamp Austin & Product Camp Marketing Best Practices MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr equintanilla RT @ErikaLAndersen: Agree. We had a great venue sponsor RT @cindyfsolomon: @equintanilla says a great venue elevates the perception of the camp #prodmgmttalk -4:51 PM Dec 5th, 2011 cindyfsolomon #pcamp Austin has a large planning committee, raised $17K in sponsorships, got local media coverage. Lunch is biggest expense #prodmgmttalk -4:52 PM Dec 5th, 2011 cindyfsolomon RT @ErikaLAndersen: Agree. We had a great venue sponsor #prodmgmttalk -4:52 PM Dec 5th, 2011 JohnsonTC #prodmgmttalk seem to have lost the audio on blog talk radio -4:52 PM Dec 5th, 2011 cindyfsolomon Companies came to recruit, network, promote with booths, direct sponsorship, or outreach partner - emerging biz tech community #prodmgmttalk -4:53 PM Dec 5th, 2011 cindyfsolomon @JohnsonTC try refreshing - we're still recording #prodmgmttalk -4:53 PM Dec 5th, 2011 ErikaLAndersen Some companies hesitant to sponsor #pcamputahv1.0. Now proven success, they want to sponsor v2.0 in Spring 2012 #prodmgmttalk -4:54 PM Dec 5th, 2011 equintanilla RT @cindyfsolomon: Companies came to recruit, network, promote with booths, direct sponsorship, or outreach partner - emerging biz tech community #prodmgmttalk -4:54 PM Dec 5th, 2011 JohnsonTC RT @cindyfsolomon: @JohnsonTC try refreshing - we're still recording #prodmgmttalk that worked! -4:54 PM Dec 5th, 2011 cindyfsolomon RT @ErikaLAndersen: Some companies hesitant sponsor #pcamputah v1.0. Now W/success, they want to sponsor v2.0 in Spring 2012 #prodmgmttalk -4:54 PM Dec 5th, 2011 cindyfsolomon @ErikaLAndersen excellent! #prodmgmttalk -4:55 PM Dec 5th, 2011 cindyfsolomon @equintanilla has all presenters thank sponsors prior to starting presentation! #prodmgmttalk -4:55 PM Dec 5th, 2011 equintanilla RT @ErikaLAndersen: Some companies hesitant to sponsor #pcamputah v1.0. Now proven success, they want to sponsor v2.0 in Spring 2012 #prodmgmttalk -4:55 PM Dec 5th, 2011 brainmates Like @equintanilla idea on offering recruitment roundup at #pcamp. Opp for comp 2 find ProdMgrs & job seekers to look for role #prodmgmttalk -4:56 PM Dec 5th, 2011 cindyfsolomon We did address Q9 How do you build appeal for your (product) event so people will attend after hours/all day Saturday? #prodmgmttalk -4:56 PM Dec 5th, 2011 cindyfsolomon For Q7 and Q8 - must trust the distributed team@paulyoung trusted/enabled everyone to do their job: all leads carried that #prodmgmttalk -4:57 PM Dec 5th, 2011 ErikaLAndersen From @equintanilla: Key to managing volunteers: Trust Team #prodmgmttalk -4:58 PM Dec 5th, 2011 _______________________________________________________________________________________________ Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you @prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 9
  • 10. Transcript from Dec 5, 2011: Global Product Management Talk Elizabeth Quintanilla, Marketing Gunslinger @equintanilla PCamp Austin & Product Camp Marketing Best Practices MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr cindyfsolomon Lots of people volunteer at #pcamp to learn & build skills - let them run with it to build success #prodmgmttalk-4:58 PM Dec 5th, 2011 equintanilla RT @brainmates: Like @equintanilla idea on offering recruitment roundup at #pcamp. Opp for comp 2 find ProdMgrs & job seekers to look for role #prodmgmttalk -4:58 PM Dec 5th, 2011 cindyfsolomon It takes many hats to produce events: logistics, marketing, sponsors, sessions coordination. Break down activities to grow #prodmgmttalk -4:59 PM Dec 5th, 2011 ErikaLAndersen For 5 weeks prior, we had standing weekly meeting all volunteers could attend. Same time, same place.#prodmgmttalk -4:59 PM Dec 5th, 2011 equintanilla RT @cindyfsolomon: Lots of people volunteer at#pcamp to learn & build skills - let them run with it to build success #prodmgmttalk -4:59 PM Dec 5th, 2011 equintanilla So #True! RT @ErikaLAndersen From @equintanilla: Key to managing volunteers: Trust Team #prodmgmttalk -5:00 PM Dec 5th, 2011 ErikaLAndersen From @equintanilla: Amazing how much ppl will give when given chance for growth #prodmgmttalk -5:00 PM Dec 5th, 2011 cindyfsolomon It is key to mentor volunteers to take over and run with vision to carry it forward #prodmgmttalk -5:00 PM Dec 5th, 2011 cindyfsolomon RT @ErikaLAndersen: For 5 weeks prior, we had standing weekly meeting all volunteers could attend. Same time, same place. #prodmgmttalk -5:00 PM Dec 5th, 2011 cindyfsolomon Pcamp Austin team leads hold their own independent meetings, had in total 400 of 500 volunteers who did something! #prodmgmttalk -5:01 PM Dec 5th, 2011 JohnsonTC #prodmgmttalk many hands make small work! -5:02 PM Dec 5th, 2011 cindyfsolomon #pcamp best way to learn from community, grow in leadership role, present as thought leader & learn new methods practitioner #prodmgmttalk -5:02 PM Dec 5th, 2011 ErikaLAndersen Total newbie to #pcamp? Put one on! Learn a lot. Meet tons of people. Have fun! #thisworks #prodmgmttalk -5:04 PM Dec 5th, 2011 equintanilla RT @cindyfsolomon: #pcamp best way to learn from community, grow in leadership role, present as thought leader & learn new methods practitioner #prodmgmttalk -5:04 PM Dec 5th, 2011 cindyfsolomon Join us next week for Taking a fresh look at Product Strategy with Prabhakar Gopalan @pgopalan won presenter award at #pcamp #prodmgmttalk -5:04 PM Dec 5th, 2011 cindyfsolomon RT @ErikaLAndersen: Total newbie to #pcamp? Put one on! Learn a lot. Meet tons of people. Have fun! #thisworks #prodmgmttalk -5:04 PM Dec 5th, 2011 _______________________________________________________________________________________________ Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you @prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 10
  • 11. Transcript from Dec 5, 2011: Global Product Management Talk Elizabeth Quintanilla, Marketing Gunslinger @equintanilla PCamp Austin & Product Camp Marketing Best Practices MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr equintanilla :) So #true! RT: @ErikaLAndersen Total newbie to #pcamp? Put one on! Learn a lot. Meet tons of people. Have fun!#thisworks #prodmgmttalk -5:05 PM Dec 5th, 2011 JohnsonTC #prodmgmttalk Was a good way to relieve some of the stress from this afternoon. Always good to e-chat with the posse. Thanks @equintanilla -5:06 PM Dec 5th, 2011 equintanilla RT @cindyfsolomon Next week for Taking a fresh look @ Product Strategy w/ Prabhakar Gopalan @pgopalan won presenter award @ #pcatx #prodmgmttalk -5:06 PM Dec 5th, 2011 ErikaLAndersen Pragmatic marketing has page that lists all upcoming pcamps. #prodmgmttalk -5:06 PM Dec 5th, 2011 equintanilla @JohnsonTC You're welcome! #prodmgmttalk -5:08 PM Dec 5th, 2011 equintanilla RT @ErikaLAndersen: Pragmatic marketing has page that lists all upcoming pcamps. #prodmgmttalk -5:08 PM Dec 5th, 2011 Brioneja @cindyfsolomon Pcamp Austin is in my opinion the best one of the PCamps that I have attended #prodmgmttalk -5:08 PM Dec 5th, 2011 cindyfsolomon Map of Global Product Camps & List of Product Events http://t.co/d1LfXf7X #prodmgmttalk -5:08 PM Dec 5th, 2011 cindyfsolomon Thank you @equintanilla for joining us today w/@brainmates - much value on audio (will be edited down within 36 hours) #prodmgmttalk -5:09 PM Dec 5th, 201 cindyfsolomon RT @Brioneja: @cindyfsolomon Pcamp Austin is in my opinion the best one of the PCamps that I have attended#prodmgmttalk -5:09 PM Dec 5th, 2011 prodmgmttalk @ErikaLAndersen Map of Global Product Camps & List of Product Events & pcamps http://t.co/d1LfXf7X #prodmgmttalk -5:09 PM Dec 5th, 2011 cindyfsolomon Today's Twitter Chat stats: 173 tweets generated 324,792 impressions, reaching an audience of 20,001 #prodmgmttalk -5:10 PM Dec 5th, 2011 cindyfsolomon Thank you @errandmanagers @erikalandersen @newcommglobal @brioneja @johnsontc @joshua_d@saeedwkhan @dustinlevy @deborah_gibbs #prodmgmttalk -5:12 PM Dec 5th, 2011 prodmgmttalk RT cindyfsolomon Thank you @errandmanagers @erikalandersen @newcommglobal @brioneja @johnsontc @joshua_d @saeedwkhan @dustinlevy @deborah_gibbs #prodmgmttalk -5:12 PM Dec 5th, 2011 cindyfsolomon The unedited tweets will be captured here for future reference http://t.co/Avr6vSE0 #prodmgmttalk -5:12 PM Dec 5th, 2011 _______________________________________________________________________________________________ Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you @prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 11
  • 12. Transcript from Dec 5, 2011: Global Product Management Talk Elizabeth Quintanilla, Marketing Gunslinger @equintanilla PCamp Austin & Product Camp Marketing Best Practices MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr prodmgmttalk Stay in the know with the Global Product Management Talk Community! Recaps http://t.co/0YoiXgYs iTunes http://t.co/2944YXcr #prodmgmttalk -5:13 PM Dec 5th, 2011 prodmgmttalk Like Us on Facebook http://t.co/jndhbMx8 Join Us on LinkedIn http://t.co/b3WFJIIS #prodmgmttalk -5:13 PM Dec 5th, 2011 prodmgmttalk Follow Us on BlogTalkRadiohttp://t.co/4BvWTZjE New Audio series! "Tools of the Trade"http://t.co/FIDsloz7 #prodmgmttalk -5:13 PM Dec 5th, 2011 johnpeltier @equintanilla So sorry I couldn't attend your talk! Swamped, dinner with the wife, etc.. will read recap, I promise! :) #prodmgmttalk -5:13 PM Dec 5th, 2011 pcampatl @errandmanagers We hope you do too! #prodmgmttalk -5:14 PM Dec 5th, 2011 prodmgmttalk Listen to Product Camp Radio episodes & participants to learn about different #pcamps! http://t.co/1GjZRYWm Add your voice! #prodmgmttalk -5:19 PM Dec 5th, 2011 prodmgmttalk Global Map of Product Camps and listing of product talks & events http://bit.ly/phwTS1 -5:20 PM Dec 5th, 2011 prodmgmttalk View upcoming Global Product Management Talk Speaker Schedule http://t.co/R3OL7BDj #prodmgmttalk -5:22 PM Dec 5th, 2011 prodmgmttalk Subscribe to our newsletter (coming soon!) http://t.co/IVVFirUe #prodmgmttalk -5:23 PM Dec 5th, 2011 Thank you @errandmanagers @erikalandersen @newcommglobal @brioneja @johnsontc @joshua_d @saeedwkhan @dustinlevy @deborah_gibbs Next Week "Global Product Management Talk #ProdMgmtTalk" on Dec 12: Prabhakar Gopalan, Corporate Strategist, Discusses The Necessity For A Fresh View Of Product Strategy @pgopalan RSVP http://bit.ly/sCw0Ul Today's stats: 173 tweets generated 324,792 impressions, reaching an audience of 20,001 Global Product Management TalkTM is a weekly mini-product camp Socratic discussion of pre-posted questions with live audio of thought leader and co-hosts commenting. Converse with us #prodmgmttalk http://bit.ly/i4EihK Like Us on Facebook http://on.fb.me/lR0RNP Join Us on LinkedIn http://linkd.in/jRmwRx Follow Us on BlogTalkRadio http://bit.ly/nbw9Yr Listen on iTunes http://bit.ly/silH98 Recaps http://bit.ly/slnpP2 Blog http://bit.ly/eOFmB6 Announcing New Audio series! "Tools of the Trade" http://bit.ly/shdFb8 _______________________________________________________________________________________________ Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you @prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 12