Elizabeth Quintanilla, Marketing Gunslinger, spoke about how much fun is PCamp Austin, how to nurture a vibrant product management community between pcamps, logistics, marketing and mentoring volunteers. Different flavors and experiences of other PCamps were discussed.
1. Transcript from Dec 5, 2011: Global Product Management Talk
Elizabeth Quintanilla, Marketing Gunslinger @equintanilla
PCamp Austin & Product Camp Marketing Best Practices
MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr
Elizabeth Quintanilla, Marketing Gunslinger, spoke at the weekly Global
Product Management Talk on Twitter Monday, December 5, 2011 using the
hashtag #prodmgmttalk.
INTRO
Elizabeth spoke about specifics of PCamp Austin, how to nurture a vibrant
product management community between pcamps, logistics, marketing and
mentoring volunteers. Different flavors and experiences of other PCamps were
discussed.
Each week, The Global Product Management Talk features an expert guest speaker who asks questions of
the participants on Twitter in a Socratic discussion. The speaker and co-hosts broadcast their comments
over BlogTalkRadio. The transcript of Tweets and podcast are available after the live event.
• Podcast: http://bit.ly/sJJEqE
• Links: http://bit.ly/w2K771
ABOUT ELIZABETH QUINTANILLA
As a former Rocket Scientist, Elizabeth helped navigate spacecraft on their journey from Earth to Mars and
as a systems engineer managed the requirements to transition to move navigational software from one
code base to another. However, her personal journey brought her back to Texas where she completed her
MBA and was a product professional at IBM. In 2009, Elizabeth became an active member of ProductCamp
Austin and has been an active Marketing Gunslinger since.
Elizabeth says, “I am thrilled to join the Global Product Management Community on this twitter chat! I have
seen various thought leaders and active community members bounce ideas, share best practices and more
importantly - grow the community around product management and product marketing. Looking forward to
this twitter chat!”
QUESTIONS DISCUSSED
Q1 Please introduce yourself, your involvement w/products, & where you're tweeting from.
Q2 Are you familiar with the bar camp format? http://bit.ly/uNWXDi
Q3 Have you attended a product camp? Where? How many? http://bit.ly/phwTS1
Q4 Have you managed an event? What kind; product launch, product event?
Q5 What is unique about product camps vs. typical conferences, especially in terms of planning?
Q6 How do you attract & keep volunteers motivated?
Q7 How do you work with a distributed volunteer team to sustain on-going events?
Q8 How do you leverage relationships to sponsor, host and enable product camps?
Q9 How do you build appeal for your (product) event so people will attend after hours/all day
Saturday?
_______________________________________________________________________________________________
Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you
@prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 1
2. Transcript from Dec 5, 2011: Global Product Management Talk
Elizabeth Quintanilla, Marketing Gunslinger @equintanilla
PCamp Austin & Product Camp Marketing Best Practices
MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr
TWEET CHRONOLOGY
Join Global Product Management Talk! http://linkd.in/jRmwRx
Never participated in a twitter chat? FAQs http://t.co/Qr2s1o0O
Learn How to participate in Socratic Twitter Talk via Global Prod Mgmt Talk http://t.co/nV2DZflo
Learn about Tweeting Best Practices and Twitter Talk FAQs http://t.co/8WzU7LSf
errandmanagers Looking 4ward RT @cindyfsolomon: Well be broadcasting live on the air in 15 mins!
Listenhttp://t.co/xn81eHFF #BlogTalkRadio #ProdMgmtTalk -3:42 PM Dec 5th, 2011
cindyfsolomon Welcome @errandmanagers! #prodmgmttalk -3:43 PM Dec 5th, 2011
cindyfsolomon Never participated in a twitter chat? FAQshttp://t.co/Qr2s1o0O in 8 min @brioneja
@bdoctor @spatially @drjimanderson #prodmgmttalk -3:53 PM Dec 5th, 2011
cindyfsolomon See a list of all the twitter chats: 554 and growing! Twitter Chat
Schedule http://t.co/Dmwu0Ucl #prodmgmttalk -3:54 PM Dec 5th, 2011
prodmgmttalk Reach a target audience of passionate Product people! Sponsor Global Product Management
Talk! http://t.co/sEAJoUui #prodmgmt #prodmgmttalk -3:55 PM Dec 5th, 2011
dustinlevy Hi, first time! @cindyfsolomon #prodmgmttalk -3:57 PM Dec 5th, 2011
prodmgmttalk Join us at http://t.co/HUf4wwix to automatically append hashtag how to:
http://t.co/w1PkZmTG #prodmgmttalk -3:57 PM Dec 5th, 2011
cindyfsolomon Welcome @dustinlevy for your first time joining us! Today's questions & resources:
http://t.co/pJ7Lcg16 #prodmgmttalk -3:58 PM Dec 5th, 2011
cindyfsolomon Today: Impacting Product Launch & Event Marketing Success w/Elizabeth Quintanilla
@equintanilla http://t.co/pJ7Lcg16 #prodmgmttalk -3:59 PM Dec 5th, 2011
prodmgmttalk Our format - we post the Questions one at a time w/ Q1, Q2, Q3 Please help us remember to
answer using A1, A2, A3 #prodmgmttalk -4:00 PM Dec 5th, 2011
brainmates Hello Everyone. Its Adrienne from Sydney. Looking forward to speaking to @equintanilla
& @cindyfsolomon #prodmgmttalk -4:02 PM Dec 5th, 2011
cindyfsolomon Intro @equintanilla As former Rocket Scientist, helped navigate spacecraft on their journey
from Earth to Mars #prodmgmttalk -4:03 PM Dec 5th, 2011
cindyfsolomon Intro today's speakers @equintanilla systems engineer managed requirements to transition
navigational software code base #prodmgmttalk -4:05 PM Dec 5th, 2011
cindyfsolomon Q1 Please introduce yourself, your involvement w/products, & where you're tweeting from!
#prodmgmttalk -4:05 PM Dec 5th, 2011
_______________________________________________________________________________________________
Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you
@prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 2
3. Transcript from Dec 5, 2011: Global Product Management Talk
Elizabeth Quintanilla, Marketing Gunslinger @equintanilla
PCamp Austin & Product Camp Marketing Best Practices
MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr
prodmgmttalk Please follow our speaker @equintanilla and co-hosts @cindyfsolomon and @brainmates
#prodmgmttalk -4:05 PM Dec 5th, 2011
cindyfsolomon Stilll queing up the broadcast to bring on our speaker and co-host #prodmgmttalk -4:06 PM
Dec 5th, 2011
ErikaLAndersen Hi all! Erika Andersen checking in from Salt Lake City, UT into #prodmgmttalk -4:07 PM
Dec 5th, 2011
dustinlevy A1 Dustin Levy, product manager for technology products in the security industry, CT
USA. #prodmgmttalk -4:07 PM Dec 5th, 2011
cindyfsolomon This is Cindy from the San Francisco Bay area your co-host Great to see
@ErikaLAndersen from UT and @dustinlevy from CT #prodmgmttalk -4:08 PM Dec 5th, 2011
errandmanagers A1: Hello Everyone,Eunice from Atlanta, a product manager for small businesses
#ProdMgmtTalk -4:09 PM Dec 5th, 2011
dustinlevy Hi Erika! @ErikaLAndersen #prodmgmttalk -4:09 PM Dec 5th, 2011
cindyfsolomon Welcome Everyone! We now have our speaker & co-hosts broadcasting live for you to listen
now or later http://t.co/XaP561eV #prodmgmttalk -4:14 PM Dec 5th, 2011
cindyfsolomon Q2 Are you familiar with the bar camp format? http://t.co/lRrw7ag2 #prodmgmttalk -4:18 PM
Dec 5th, 2011
equintanilla Hi! I'm checking into #prodmgmttalk from Lakeway, TX. -4:18 PM Dec 5th, 2011
JohnsonTC Missing this week's #prodmgmttalk due to internal aggravation. <grrr> -4:18 PM Dec 5th, 2011
ErikaLAndersen Are we using TweetChat, or a different service? #prodmgmttalk -4:18 PM Dec 5th, 2011
brainmates We are using Tweetchat RT @ErikaLAndersen: Are we using TweetChat, or a different
service? #prodmgmttalk -4:18 PM Dec 5th, 2011
ErikaLAndersen A2: Know of BarCamp only due to ProductCamp.#prodmgmttalk -4:19 PM Dec 5th, 2011
dustinlevy Have attended Boston and NYC. Great experiences.#prodmgmttalk -4:19 PM Dec 5th, 2011
cindyfsolomon @ErikaLAndersen We're on http://t.co/HUf4wwix (no more beta testing of stanzr)
#prodmgmttalk -4:19 PM Dec 5th, 2011
brainmates A2: Very familiar with bar camp format. We run Product Camps for Product Managers
#pcampsyd and #pcampmelb in Australia #prodmgmttalk -4:19 PM Dec 5th, 2011
cindyfsolomon We'll miss you & send wishes for internal harmony @JohnsonTC #prodmgmttalk -4:20 PM
Dec 5th, 2011
_______________________________________________________________________________________________
Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you
@prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 3
4. Transcript from Dec 5, 2011: Global Product Management Talk
Elizabeth Quintanilla, Marketing Gunslinger @equintanilla
PCamp Austin & Product Camp Marketing Best Practices
MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr
cindyfsolomon RT @ErikaLAndersen: A2: Know of BarCamp only due to ProductCamp. #prodmgmttalk -
4:20 PM Dec 5th, 2011
cindyfsolomon RT @dustinlevy: Have attended Boston and NYC. Great experiences. #prodmgmttalk -4:20
PM Dec 5th, 2011
cindyfsolomon I've attended the past 2 Silicon Valley pcamps, recent pcampSF as well as past Silicon
Valley Code Camp http://t.co/aFVTqtLV #prodmgmttalk -4:21 PM Dec 5th, 2011
cindyfsolomon Discussing SXSW and pcamp Austin w/ @equintanilla who has attended Drupal camps in
San Diego #prodmgmttalk -4:22 PM Dec 5th, 2011
cindyfsolomon @equintanilla says #pcamp Austin truly a community event, free sponsorships vs. technical
camps which cost attendence fee #prodmgmttalk -4:23 PM Dec 5th, 2011
ErikaLAndersen I attended 2011 PCamps in Silicon Valley and Utah #prodmgmttalk -4:23 PM Dec 5th,
2011
dustinlevy Boston and NYC product camps were definitely different (not suprising if you know anything
about the NorthEast states) #prodmgmttalk -4:25 PM Dec 5th, 2011
brainmates Acc to @cindyfsolomon @equintanilla each Product camp is different in the US.
#prodmgmttalk -4:25 PM Dec 5th, 2011
cindyfsolomon Discussing #pcamp flavors, communities & distinctions on audio. Reason for PCamp Radio
http://t.co/1GjZRYWm #prodmgmttalk -4:25 PM Dec 5th, 2011
equintanilla RT @dustinlevy: Boston and NYC product camps were definitely different (not suprising if you
know anything about the NorthEast states) #prodmgmttalk -4:26 PM Dec 5th, 2011
equintanilla RT @brainmates: Acc to @cindyfsolomon @equintanilla each Product camp is different in the
US.#prodmgmttalk -4:26 PM Dec 5th, 2011
cindyfsolomon Yes I got to meet @ErikaLAndersen at PCampSilicon Valley ! #prodmgmttalk -4:26 PM Dec
5th, 2011
ErikaLAndersen Read *many* PCamp recaps from around world. Agree w/ @cindyfsolomon each has diff
flavor #prodmgmttalk -4:27 PM Dec 5th, 2011
equintanilla RT @cindyfsolomon: Discussing #pcamp flavors, communities & distinctions on audio. Reason
for PCamp Radio http://t.co/1GjZRYWm #prodmgmttalk -4:27 PM Dec 5th, 2011
prodmgmttalk RT @cindyfsolomon: Discussing #pcamp flavors, communities & distinctions on audio.
Reason for PCamp Radio http://t.co/1GjZRYWm #prodmgmttalk -4:27 PM Dec 5th, 2011
equintanilla RT @ErikaLAndersen: Read *many* PCamp recaps from around world. Agree
w/ @cindyfsolomon each has diff flavor #prodmgmttalk -4:28 PM Dec 5th, 2011
_______________________________________________________________________________________________
Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you
@prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 4
5. Transcript from Dec 5, 2011: Global Product Management Talk
Elizabeth Quintanilla, Marketing Gunslinger @equintanilla
PCamp Austin & Product Camp Marketing Best Practices
MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr
cindyfsolomon We're already answering Q3 Have you attended a product camp? Where? How many?
http://t.co/d1LfXf7X #prodmgmttalk -4:28 PM Dec 5th, 2011
cindyfsolomon #Pcamps are catered to the audience, community and needs of participants and proposed
topic areas & categories are suggested #prodmgmttalk -4:29 PM Dec 5th, 2011
saeedwkhan @cindyfsolomon Have attended several - NY, Boston, Toronto. Helped organize the ones in
Toronto. #prodmgmttalk -4:30 PM Dec 5th, 2011
cindyfsolomon Also already answering Q5 What is unique about product camps vs. typical conferences,
especially in terms of planning? #prodmgmttalk -4:30 PM Dec 5th, 2011
dustinlevy Does anyone know of any other useful product management conferences other than PCamps?
Are PCamps the best you've seen? #prodmgmttalk -4:30 PM Dec 5th, 2011
equintanilla RT @cindyfsolomon: #Pcamps are catered to the audience, community and needs of
participants and proposed topic areas & categories are suggested #prodmgmttalk -4:30 PM Dec 5th, 2011
brainmates Acc to @equintanilla Product Camps are 'shaped' - Camp Planners create categories & people
submit topic for the diff category #prodmgmttalk -4:30 PM Dec 5th, 2011
cindyfsolomon Welcome @saeedwkhan ! RT @saeedwkhanHave attended several - NY, Boston, Toronto.
Helped organize the ones in Toronto #prodmgmttalk -4:31 PM Dec 5th, 2011
saeedwkhan @dustinlevy Haven't attended them, but the PDMA seems to have well attended conferences.
#prodmgmttalk -4:31 PM Dec 5th, 2011
JohnsonTC A3: Attended pcampsv and pcampsfo and they were diff. MANY more #prodmgmt than
#prodmktg folk. #prodmgmttalk -4:32 PM Dec 5th, 2011
cindyfsolomon RT @saeedwkhan: @dustinlevy Havent attended them, but the PDMA seems to have well
attended conferences. #prodmgmttalk -4:32 PM Dec 5th, 2011
errandmanagers Hope to attend the next one in Atlanta,@pcampatl #ProdMgmtTalk -4:32 PM Dec 5th,
2011
ErikaLAndersen Midway through #pcamputah, discoverd many consumer prod people. Some afternoon
sessions changed to meet need #prodmgmttalk -4:32 PM Dec 5th, 2011
brainmates Follow the brand managers & where they go to RT@dustinlevy: Does anyone know of any other
useful #prodmgmt conferences? #prodmgmttalk -4:32 PM Dec 5th, 2011
cindyfsolomon Answering @dustinlevy @equintanilla says follow brand managers to AMA events & brand
camps #prodmgmttalk-4:33 PM Dec 5th, 2011
errandmanagers Good to know > RT @JohnsonTC: A3: Attended pcampsv and pcampsfo and they were
diff. MANY more #prodmgmtthan #prodmktg folk. #ProdMgmtTalk -4:33 PM Dec 5th, 2011
_______________________________________________________________________________________________
Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you
@prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 5
6. Transcript from Dec 5, 2011: Global Product Management Talk
Elizabeth Quintanilla, Marketing Gunslinger @equintanilla
PCamp Austin & Product Camp Marketing Best Practices
MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr
cindyfsolomon RT @JohnsonTC: A3: Attended pcampsv and pcampsfo and they were diff. MANY more
#prodmgmt than #prodmktg folk. #prodmgmttalk -4:33 PM Dec 5th, 2011
equintanilla @dustinlevy - Find where the brand managers goes ...#prodmgmttalk -4:33 PM Dec 5th, 2011
ErikaLAndersen A5: PCamps are more flexible than traditional conference. Can change topics on fly to
meet needs.#prodmgmttalk -4:33 PM Dec 5th, 2011
equintanilla @errandmanagers Me too! #prodmgmttalk @pcampatl-4:34 PM Dec 5th, 2011
errandmanagers RT @ErikaLAndersen: A5: PCamps are more flexible than traditional conference. Can
change topics on fly to meet needs. #ProdMgmtTalk -4:34 PM Dec 5th, 2011
cindyfsolomon Here are product events http://t.co/d1LfXf7X and @saeedwkhan list http://t.co/zIfm1mjR
#prodmgmttalk -4:35 PM Dec 5th, 2011
saeedwkhan Like anything, #pcamps R hit or miss. Some R better than others. Some speakers R better
than others etc. No magic bullet. #prodmgmttalk -4:35 PM Dec 5th, 2011
cindyfsolomon Q4 Have you managed an event? What kind; product launch, product event?
#prodmgmttalk -4:35 PM Dec 5th, 2011
JohnsonTC #prodmgmttalk There were also more people looking to accumulate info/learning than those
who wanted to provide info/learning. -4:36 PM Dec 5th, 2011
saeedwkhan @cindyfsolomon A4 - Yes, Yes and Yes. :-)#prodmgmttalk -4:36 PM Dec 5th, 2011
cindyfsolomon RT @saeedwkhan #pcamps R hit or miss. Some R better than others. Some speakers R
better than others = No magic bullet. #prodmgmttalk -4:36 PM Dec 5th, 2011
ErikaLAndersen From @equintanilla: Organizers put pcamps on to build #prodmgmt community, networks,
credibility of profession#prodmgmttalk -4:36 PM Dec 5th, 2011
cindyfsolomon RT @JohnsonTC There were also more people looking to accumulate info/learning than
those who wanted to provide info/learning. #prodmgmttalk -4:37 PM Dec 5th, 2011
equintanilla RT @JohnsonTC: #prodmgmttalk There were also more people looking to accumulate
info/learning than those who wanted to provide info/learning. -4:37 PM Dec 5th, 2011
brainmates A4: We run quarterly product talks, annual product camps in Melb & Sydney & Product
breakfasts for executives#prodmgmttalk -4:37 PM Dec 5th, 2011
brainmates RT @ErikaLAndersen @equintanilla: Organizers put pcamps on to build #prodmgmt
community, networks, credibility of profession #prodmgmttalk -4:37 PM Dec 5th, 2011
equintanilla RT @ErikaLAndersen: From @equintanilla: Organizers put pcamps on to build #prodmgmt
community, networks, credibility of profession #prodmgmttalk -4:38 PM Dec 5th, 2011
_______________________________________________________________________________________________
Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you
@prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 6
7. Transcript from Dec 5, 2011: Global Product Management Talk
Elizabeth Quintanilla, Marketing Gunslinger @equintanilla
PCamp Austin & Product Camp Marketing Best Practices
MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr
cindyfsolomon RT @brainmates: A4: We run quarterly product talks, annual product camps in Melb &
Sydney & Product breakfasts for executives #prodmgmttalk -4:38 PM Dec 5th, 2011
cindyfsolomon Discussing stats of how many people RSVP vs actually show up... Sydney 50% Austin 60-
70% SF seemed like 30% #prodmgmttalk -4:39 PM Dec 5th, 2011
ErikaLAndersen For #pcamputah, we had about 65% attendance.#prodmgmttalk -4:39 PM Dec 5th, 2011
cindyfsolomon RT @saeedwkhan: @cindyfsolomon A4 - Yes, Yes and Yes. :-) #prodmgmttalk -4:39 PM
Dec 5th, 2011
dustinlevy @JohnsonTC Good balance in Boston and NYC, just the right amount of 'accumulators' and
'providers'. #prodmgmttalk -4:39 PM Dec 5th, 2011
JohnsonTC #prodmgmttalk even new #prodmgmt or #prodmktghave value to share @ #pcamp. How to
draw that out? -4:39 PM Dec 5th, 2011
cindyfsolomon RT @JohnsonTC: #prodmgmttalk even new#prodmgmt or #prodmktg have value to share
@ #pcamp. How to draw that out? #prodmgmttalk -4:40 PM Dec 5th, 2011
equintanilla RT @ErikaLAndersen: For #pcamputah, we had about 65% attendance. #prodmgmttalk -4:40
PM Dec 5th, 2011
equintanilla RT @dustinlevy: @JohnsonTC Good balance in Boston and NYC, just the right amount of
'accumulators' and 'providers'.#prodmgmttalk -4:41 PM Dec 5th, 2011
ErikaLAndersen For #pcamputah, morning sessions voted online. Many of afternoon sessions suggested
day of. #prodmgmttalk -4:41 PM Dec 5th, 2011
ErikaLAndersen AGREE! RT @JohnsonTC: #prodmgmttalk even new #prodmgmt or #prodmktg have value
to share @ #pcamp. How to draw that out? #prodmgmttalk -4:41 PM Dec 5th, 2011
cindyfsolomon @JohnsonTC great question ! We're answering audio - re: improvisation & innovation games
to inspire participation #prodmgmttalk -4:42 PM Dec 5th, 2011
cindyfsolomon In Austin 3 dif types of events to build community: meet & mingle product party, 1 session
pcamp on week night, all day pcamp #prodmgmttalk -4:43 PM Dec 5th, 2011
equintanilla RT @cindyfsolomon: @JohnsonTC great question ! We're answering audio - re: improvisation
& innovation games to inspire participation #prodmgmttalk -4:43 PM Dec 5th, 2011
cindyfsolomon Pcamp Austin has done Power Point Kareoke!#prodmgmttalk -4:43 PM Dec 5th, 2011
errandmanagers Good, hope to meet you :D :RT @equintanilla:@errandmanagers Me
too! #prodmgmttalk @pcampatl -4:44 PM Dec 5th, 2011
ErikaLAndersen We kept things informal. Most AM session leads --> pcamp first timers. Reduced part.
intimidation factor #prodmgmttalk -4:44 PM Dec 5th, 2011
_______________________________________________________________________________________________
Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you
@prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 7
8. Transcript from Dec 5, 2011: Global Product Management Talk
Elizabeth Quintanilla, Marketing Gunslinger @equintanilla
PCamp Austin & Product Camp Marketing Best Practices
MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr
cindyfsolomon We're discussing other types of events, such as monthly Product Talks (Sydney, Australia,
New York)#prodmgmttalk -4:44 PM Dec 5th, 2011
cindyfsolomon PCamp attracts people from both big companies & startups to bring product people together
in Austin #prodmgmttalk -4:45 PM Dec 5th, 2011
errandmanagers RT @cindyfsolomon: Were discussing other types of events, such as monthly Product
Talks (Sydney, Australia, New York) #ProdMgmtTalk -4:45 PM Dec 5th, 2011
cindyfsolomon @brainmates asked "How do you get people to come to pcamp?" @equintanilla says great
energy & positive personalities #prodmgmttalk -4:46 PM Dec 5th, 2011
brainmates Getting advice fr @equintanilla about how to encourage Product Managers to attend #pcamps -
Sell the 'FUN' factor #prodmgmttalk -4:46 PM Dec 5th, 2011
cindyfsolomon So great to have a Product Personality Rockstar to get word of mouth....! #prodmgmttalk -
4:47 PM Dec 5th, 2011
equintanilla RT @brainmates: Getting advice fr @equintanillaabout how to encourage Product Managers to
attend #pcamps - Sell the 'FUN' factor #prodmgmttalk -4:47 PM Dec 5th, 2011
cindyfsolomon @equintanilla says a great venue elevates the perception of the camp, takes effort to identify
& get one donated... #prodmgmttalk -4:47 PM Dec 5th, 2011
cindyfsolomon As Product people change companies, they promote pcamp at their new companies via
social media & word of mouth #prodmgmttalk -4:48 PM Dec 5th, 2011
equintanilla RT @cindyfsolomon: So great to have a Product Personality Rockstar to get word of
mouth....! #prodmgmttalk -4:48 PM Dec 5th, 2011
cindyfsolomon We've been answering Q8 How do you leverage relationships to sponsor, host and enable
product camps?#prodmgmttalk -4:48 PM Dec 5th, 2011
equintanilla RT @cindyfsolomon: As Product people change companies, they promote pcamp at their new
companies via social media & word of mouth #prodmgmttalk -4:49 PM Dec 5th, 2011
ErikaLAndersen Agree. We had a great venue sponsor RT@cindyfsolomon: @equintanilla says a great
venue elevates the perception of the camp #prodmgmttalk -4:49 PM Dec 5th, 2011
ErikaLAndersen RT @cindyfsolomon: So great to have a Product Personality Rockstar to get word of
mouth....! #prodmgmttalk -4:49 PM Dec 5th, 2011
errandmanagers Q8 How do you leverage relationships to sponsor, host and enable product
camps? #ProdMgmtTalk -4:50 PM Dec 5th, 2011
_______________________________________________________________________________________________
Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you
@prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 8
9. Transcript from Dec 5, 2011: Global Product Management Talk
Elizabeth Quintanilla, Marketing Gunslinger @equintanilla
PCamp Austin & Product Camp Marketing Best Practices
MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr
equintanilla RT @ErikaLAndersen: Agree. We had a great venue sponsor RT @cindyfsolomon:
@equintanilla says a great venue elevates the perception of the camp #prodmgmttalk -4:51 PM Dec 5th,
2011
cindyfsolomon #pcamp Austin has a large planning committee, raised $17K in sponsorships, got local
media coverage. Lunch is biggest expense #prodmgmttalk -4:52 PM Dec 5th, 2011
cindyfsolomon RT @ErikaLAndersen: Agree. We had a great venue sponsor #prodmgmttalk -4:52 PM Dec
5th, 2011
JohnsonTC #prodmgmttalk seem to have lost the audio on blog talk radio -4:52 PM Dec 5th, 2011
cindyfsolomon Companies came to recruit, network, promote with booths, direct sponsorship, or outreach
partner - emerging biz tech community #prodmgmttalk -4:53 PM Dec 5th, 2011
cindyfsolomon @JohnsonTC try refreshing - we're still recording #prodmgmttalk -4:53 PM Dec 5th, 2011
ErikaLAndersen Some companies hesitant to sponsor #pcamputahv1.0. Now proven success, they want to
sponsor v2.0 in Spring 2012 #prodmgmttalk -4:54 PM Dec 5th, 2011
equintanilla RT @cindyfsolomon: Companies came to recruit, network, promote with booths, direct
sponsorship, or outreach partner - emerging biz tech community #prodmgmttalk -4:54 PM Dec 5th, 2011
JohnsonTC RT @cindyfsolomon: @JohnsonTC try refreshing - we're still recording #prodmgmttalk that
worked! -4:54 PM Dec 5th, 2011
cindyfsolomon RT @ErikaLAndersen: Some companies hesitant sponsor #pcamputah v1.0. Now
W/success, they want to sponsor v2.0 in Spring 2012 #prodmgmttalk -4:54 PM Dec 5th, 2011
cindyfsolomon @ErikaLAndersen excellent! #prodmgmttalk -4:55 PM Dec 5th, 2011
cindyfsolomon @equintanilla has all presenters thank sponsors prior to starting presentation!
#prodmgmttalk -4:55 PM Dec 5th, 2011
equintanilla RT @ErikaLAndersen: Some companies hesitant to sponsor #pcamputah v1.0. Now proven
success, they want to sponsor v2.0 in Spring 2012 #prodmgmttalk -4:55 PM Dec 5th, 2011
brainmates Like @equintanilla idea on offering recruitment roundup at #pcamp. Opp for comp 2 find
ProdMgrs & job seekers to look for role #prodmgmttalk -4:56 PM Dec 5th, 2011
cindyfsolomon We did address Q9 How do you build appeal for your (product) event so people will attend
after hours/all day Saturday? #prodmgmttalk -4:56 PM Dec 5th, 2011
cindyfsolomon For Q7 and Q8 - must trust the distributed team@paulyoung trusted/enabled everyone to do
their job: all leads carried that #prodmgmttalk -4:57 PM Dec 5th, 2011
ErikaLAndersen From @equintanilla: Key to managing volunteers: Trust Team #prodmgmttalk -4:58 PM
Dec 5th, 2011
_______________________________________________________________________________________________
Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you
@prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 9
10. Transcript from Dec 5, 2011: Global Product Management Talk
Elizabeth Quintanilla, Marketing Gunslinger @equintanilla
PCamp Austin & Product Camp Marketing Best Practices
MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr
cindyfsolomon Lots of people volunteer at #pcamp to learn & build skills - let them run with it to build
success #prodmgmttalk-4:58 PM Dec 5th, 2011
equintanilla RT @brainmates: Like @equintanilla idea on offering recruitment roundup at #pcamp. Opp for
comp 2 find ProdMgrs & job seekers to look for role #prodmgmttalk -4:58 PM Dec 5th, 2011
cindyfsolomon It takes many hats to produce events: logistics, marketing, sponsors, sessions coordination.
Break down activities to grow #prodmgmttalk -4:59 PM Dec 5th, 2011
ErikaLAndersen For 5 weeks prior, we had standing weekly meeting all volunteers could attend. Same time,
same place.#prodmgmttalk -4:59 PM Dec 5th, 2011
equintanilla RT @cindyfsolomon: Lots of people volunteer at#pcamp to learn & build skills - let them run
with it to build success #prodmgmttalk -4:59 PM Dec 5th, 2011
equintanilla So #True! RT @ErikaLAndersen From @equintanilla: Key to managing volunteers: Trust
Team #prodmgmttalk -5:00 PM Dec 5th, 2011
ErikaLAndersen From @equintanilla: Amazing how much ppl will give when given chance for growth
#prodmgmttalk -5:00 PM Dec 5th, 2011
cindyfsolomon It is key to mentor volunteers to take over and run with vision to carry it forward
#prodmgmttalk -5:00 PM Dec 5th, 2011
cindyfsolomon RT @ErikaLAndersen: For 5 weeks prior, we had standing weekly meeting all volunteers
could attend. Same time, same place. #prodmgmttalk -5:00 PM Dec 5th, 2011
cindyfsolomon Pcamp Austin team leads hold their own independent meetings, had in total 400 of 500
volunteers who did something! #prodmgmttalk -5:01 PM Dec 5th, 2011
JohnsonTC #prodmgmttalk many hands make small work! -5:02 PM Dec 5th, 2011
cindyfsolomon #pcamp best way to learn from community, grow in leadership role, present as thought
leader & learn new methods practitioner #prodmgmttalk -5:02 PM Dec 5th, 2011
ErikaLAndersen Total newbie to #pcamp? Put one on! Learn a lot. Meet tons of people. Have fun!
#thisworks #prodmgmttalk -5:04 PM Dec 5th, 2011
equintanilla RT @cindyfsolomon: #pcamp best way to learn from community, grow in leadership role,
present as thought leader & learn new methods practitioner #prodmgmttalk -5:04 PM Dec 5th, 2011
cindyfsolomon Join us next week for Taking a fresh look at Product Strategy with Prabhakar Gopalan
@pgopalan won presenter award at #pcamp #prodmgmttalk -5:04 PM Dec 5th, 2011
cindyfsolomon RT @ErikaLAndersen: Total newbie to #pcamp? Put one on! Learn a lot. Meet tons of
people. Have fun! #thisworks #prodmgmttalk -5:04 PM Dec 5th, 2011
_______________________________________________________________________________________________
Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you
@prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 10
11. Transcript from Dec 5, 2011: Global Product Management Talk
Elizabeth Quintanilla, Marketing Gunslinger @equintanilla
PCamp Austin & Product Camp Marketing Best Practices
MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr
equintanilla :) So #true! RT: @ErikaLAndersen Total newbie to #pcamp? Put one on! Learn a lot. Meet tons
of people. Have fun!#thisworks #prodmgmttalk -5:05 PM Dec 5th, 2011
JohnsonTC #prodmgmttalk Was a good way to relieve some of the stress from this afternoon. Always good
to e-chat with the posse. Thanks @equintanilla -5:06 PM Dec 5th, 2011
equintanilla RT @cindyfsolomon Next week for Taking a fresh look @ Product Strategy w/ Prabhakar
Gopalan @pgopalan won presenter award @ #pcatx #prodmgmttalk -5:06 PM Dec 5th, 2011
ErikaLAndersen Pragmatic marketing has page that lists all upcoming pcamps. #prodmgmttalk -5:06 PM
Dec 5th, 2011
equintanilla @JohnsonTC You're welcome! #prodmgmttalk -5:08 PM Dec 5th, 2011
equintanilla RT @ErikaLAndersen: Pragmatic marketing has page that lists all upcoming
pcamps. #prodmgmttalk -5:08 PM Dec 5th, 2011
Brioneja @cindyfsolomon Pcamp Austin is in my opinion the best one of the PCamps that I have
attended #prodmgmttalk -5:08 PM Dec 5th, 2011
cindyfsolomon Map of Global Product Camps & List of Product Events http://t.co/d1LfXf7X
#prodmgmttalk -5:08 PM Dec 5th, 2011
cindyfsolomon Thank you @equintanilla for joining us today w/@brainmates - much value on audio (will be
edited down within 36 hours) #prodmgmttalk -5:09 PM Dec 5th, 201
cindyfsolomon RT @Brioneja: @cindyfsolomon Pcamp Austin is in my opinion the best one of the PCamps
that I have attended#prodmgmttalk -5:09 PM Dec 5th, 2011
prodmgmttalk @ErikaLAndersen Map of Global Product Camps & List of Product Events &
pcamps http://t.co/d1LfXf7X #prodmgmttalk -5:09 PM Dec 5th, 2011
cindyfsolomon Today's Twitter Chat stats: 173 tweets generated 324,792 impressions, reaching an
audience of 20,001 #prodmgmttalk -5:10 PM Dec 5th, 2011
cindyfsolomon Thank you @errandmanagers @erikalandersen @newcommglobal @brioneja
@johnsontc @joshua_d@saeedwkhan @dustinlevy @deborah_gibbs #prodmgmttalk -5:12 PM Dec 5th,
2011
prodmgmttalk RT cindyfsolomon Thank you @errandmanagers @erikalandersen @newcommglobal
@brioneja @johnsontc @joshua_d @saeedwkhan @dustinlevy @deborah_gibbs #prodmgmttalk -5:12
PM Dec 5th, 2011
cindyfsolomon The unedited tweets will be captured here for future reference http://t.co/Avr6vSE0
#prodmgmttalk -5:12 PM Dec 5th, 2011
_______________________________________________________________________________________________
Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you
@prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 11
12. Transcript from Dec 5, 2011: Global Product Management Talk
Elizabeth Quintanilla, Marketing Gunslinger @equintanilla
PCamp Austin & Product Camp Marketing Best Practices
MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr
prodmgmttalk Stay in the know with the Global Product Management Talk Community! Recaps
http://t.co/0YoiXgYs iTunes http://t.co/2944YXcr #prodmgmttalk -5:13 PM Dec 5th, 2011
prodmgmttalk Like Us on Facebook http://t.co/jndhbMx8 Join Us on LinkedIn http://t.co/b3WFJIIS
#prodmgmttalk -5:13 PM Dec 5th, 2011
prodmgmttalk Follow Us on BlogTalkRadiohttp://t.co/4BvWTZjE New Audio series! "Tools of the
Trade"http://t.co/FIDsloz7 #prodmgmttalk -5:13 PM Dec 5th, 2011
johnpeltier @equintanilla So sorry I couldn't attend your talk! Swamped, dinner with the wife, etc.. will read
recap, I promise! :) #prodmgmttalk -5:13 PM Dec 5th, 2011
pcampatl @errandmanagers We hope you do too! #prodmgmttalk -5:14 PM Dec 5th, 2011
prodmgmttalk Listen to Product Camp Radio episodes & participants to learn about different #pcamps!
http://t.co/1GjZRYWm Add your voice! #prodmgmttalk -5:19 PM Dec 5th, 2011
prodmgmttalk Global Map of Product Camps and listing of product talks & events http://bit.ly/phwTS1 -5:20
PM Dec 5th, 2011
prodmgmttalk View upcoming Global Product Management Talk Speaker Schedule http://t.co/R3OL7BDj
#prodmgmttalk -5:22 PM Dec 5th, 2011
prodmgmttalk Subscribe to our newsletter (coming soon!) http://t.co/IVVFirUe #prodmgmttalk -5:23 PM Dec
5th, 2011
Thank you @errandmanagers @erikalandersen @newcommglobal @brioneja @johnsontc @joshua_d
@saeedwkhan @dustinlevy @deborah_gibbs
Next Week "Global Product Management Talk #ProdMgmtTalk" on Dec 12: Prabhakar Gopalan, Corporate
Strategist, Discusses The Necessity For A Fresh View Of Product Strategy @pgopalan RSVP
http://bit.ly/sCw0Ul
Today's stats: 173 tweets generated 324,792 impressions, reaching an audience of 20,001
Global Product Management TalkTM is a weekly mini-product camp Socratic discussion
of pre-posted questions with live audio of thought leader and co-hosts commenting.
Converse with us #prodmgmttalk http://bit.ly/i4EihK
Like Us on Facebook http://on.fb.me/lR0RNP
Join Us on LinkedIn http://linkd.in/jRmwRx
Follow Us on BlogTalkRadio http://bit.ly/nbw9Yr
Listen on iTunes http://bit.ly/silH98
Recaps http://bit.ly/slnpP2
Blog http://bit.ly/eOFmB6
Announcing New Audio series! "Tools of the Trade" http://bit.ly/shdFb8
_______________________________________________________________________________________________
Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you
@prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 12