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What was driving conversations on Day 2?
LeWeb’11 Social mentions trended – Day 2

                                   3	
  500	
                                                           3pm	
  –	
  4pm	
  	
  
                                                           10am	
  –	
  11am	
  	
                      Mainstream	
  news	
  and	
  blogs	
  
                                                           Phil	
  Libin	
  announces	
  Evernote	
     report	
  on	
  Eric	
  Schmidt’s	
  Day	
  1	
  
                                                           Food	
  and	
  Evernote	
  Hello	
           keynote	
  address	
  
                                   3	
  000	
  

                                                                                                                                                            5pm	
  –	
  6pm	
  	
  
                                                                                                                                                            Many	
  enjoy	
  the	
  
                                   2	
  500	
  
                                                                                                                                                            LeWeb	
  Game	
  
#	
  of	
  Social	
  MenGons	
  




                                   2	
  000	
  



                                   1	
  500	
  



                                   1	
  000	
  



                                      500	
  



                                           0	
  




                                                       20,932	
  Social	
  Conversa8ons	
  on	
  Day	
  2	
  of	
  LeWeb‘11	
  
Top topics via Klout – Day 2

                                                                    Share	
  of	
  LeWeb’11	
  Day	
  2	
  
                                                                                                 18.4%	
  
                                                        7.3%	
  
                                                       7.3%	
  
                                                      7.0%	
  
                                             5.6%	
  
                                           5.2%	
  
                                           5.0%	
  
                                      4.8%	
  
co	
                             3.8%	
  
                                3.7%	
  




         20,932	
  Social	
  Conversa8ons	
  on	
  Day	
  2	
  of	
  LeWeb‘11	
  
Top Tweeted user names – Day 2




#	
  of	
  Social	
  MenGons	
  
Top hash tags – Day 2




#	
  of	
  Social	
  MenGons	
  
Day 2 speakers by social mention volume


1
                                 2
                                                                  3                                3
                                                                                                                                  5




Marissa	
  Mayer	
                George	
  Colony	
              Carmine	
  Gallo	
              Jeremiah	
  Owyan	
   Phil	
  Libin	
  
                                  @	
                             @	
                             @	
                             @	
  
@	
                               435	
  Social	
  MenGons	
      256	
  Social	
  MenGons	
      256	
  Social	
  MenGons	
      250	
  Social	
  MenGons	
  
458	
  Social	
  MenGons	
        2.0%	
  Day	
  1	
  Share	
     1.2%	
  Day	
  1	
  Share	
     1.2%	
  Day	
  1	
  Share	
     1.2%	
  LeWeb’10	
  Share	
  
2.2%	
  Day	
  1	
  Share	
  




                                20,932	
  Social	
  Conversa8ons	
  on	
  Day	
  2	
  of	
  LeWeb‘11	
  
What did people say about Marissa Mayer?
Start-up finalists by social mention volume

68	
  MenGons	
  
16.7%	
  Share	
  
                       55	
  MenGons	
  
                       13.5%	
  Share	
               51	
  MenGons	
  
                                                      12.6%	
  Share	
  
                                                                                     42	
  MenGons	
  
                                                                                     10.3%	
  Share	
              36	
  MenGons	
  
                                                                                                                   8.9%	
  Share	
  




                     %	
  Share	
  out	
  of	
  406	
  Start-­‐up	
  related	
  Conversa8ons	
  Day	
  2	
  at	
  LeWeb‘11	
  
What did people say about Beintoo?
Appendix	
  
Methodology


•  This	
  social	
  analysis	
  is	
  using	
  the	
  Radian6	
  plaXorm	
  and	
  service.	
  

•  LeWeb	
  2011	
  Day	
  2	
  Social	
  Recap	
  analysis	
  Gme	
  frame:	
  Dec	
  8,	
  2011	
  0-­‐18h	
  
   GMT	
  +1	
  

•  The	
  LeWeb	
  Radian6	
  profile	
  includes	
  the	
  following	
  keywords:	
  
    –  “leweb10”	
  
    –  “leweb11”	
  
    –  “leweb”	
  
Press & bloggers contacts

Follow	
   us	
   on	
   Facebook	
   and	
   Twi`er	
   for	
   the	
   daily	
   social	
   media	
   recaps	
   of	
  
LeWeb’11:	
  
h`ps://www.facebook.com/salesforcefrance	
  
@salesforce	
  
	
  
Contacts	
  Presse	
  :	
  
Salima	
  Meziane	
  –	
  Rumeur	
  Publique	
  –	
  	
  +33	
  6	
  20	
  49	
  32	
  02	
  
Guillaume	
  Tourres	
  –	
  salesforce.com	
  –	
  +33	
  6	
  76	
  78	
  63	
  61	
  
	
  
About	
  Salesforce.com	
  :	
  
With	
  100,000+	
  customers,	
  salesforce.com	
  is	
  the	
  enterprise	
  cloud	
  compuGng	
  
company	
  that	
  is	
  leading	
  the	
  shig	
  to	
  the	
  social	
  enterprise.	
  Social	
  enterprises	
  
leverage	
   social,	
   mobile	
   and	
   open	
   cloud	
   technologies	
   to	
   put	
   customers	
   at	
   the	
  
heart	
  of	
  their	
  business.	
  
	
  
	
  

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DAY 2 Radian6 Summary of LeWeb 2011

  • 1. Social Media Highlights powered by & . What was driving conversations on Day 2?
  • 2. LeWeb’11 Social mentions trended – Day 2 3  500   3pm  –  4pm     10am  –  11am     Mainstream  news  and  blogs   Phil  Libin  announces  Evernote   report  on  Eric  Schmidt’s  Day  1   Food  and  Evernote  Hello   keynote  address   3  000   5pm  –  6pm     Many  enjoy  the   2  500   LeWeb  Game   #  of  Social  MenGons   2  000   1  500   1  000   500   0   20,932  Social  Conversa8ons  on  Day  2  of  LeWeb‘11  
  • 3. Top topics via Klout – Day 2 Share  of  LeWeb’11  Day  2   18.4%   7.3%   7.3%   7.0%   5.6%   5.2%   5.0%   4.8%   co   3.8%   3.7%   20,932  Social  Conversa8ons  on  Day  2  of  LeWeb‘11  
  • 4. Top Tweeted user names – Day 2 #  of  Social  MenGons  
  • 5. Top hash tags – Day 2 #  of  Social  MenGons  
  • 6. Day 2 speakers by social mention volume 1 2 3 3 5 Marissa  Mayer   George  Colony   Carmine  Gallo   Jeremiah  Owyan   Phil  Libin   @   @   @   @   @   435  Social  MenGons   256  Social  MenGons   256  Social  MenGons   250  Social  MenGons   458  Social  MenGons   2.0%  Day  1  Share   1.2%  Day  1  Share   1.2%  Day  1  Share   1.2%  LeWeb’10  Share   2.2%  Day  1  Share   20,932  Social  Conversa8ons  on  Day  2  of  LeWeb‘11  
  • 7. What did people say about Marissa Mayer?
  • 8. Start-up finalists by social mention volume 68  MenGons   16.7%  Share   55  MenGons   13.5%  Share   51  MenGons   12.6%  Share   42  MenGons   10.3%  Share   36  MenGons   8.9%  Share   %  Share  out  of  406  Start-­‐up  related  Conversa8ons  Day  2  at  LeWeb‘11  
  • 9. What did people say about Beintoo?
  • 11. Methodology •  This  social  analysis  is  using  the  Radian6  plaXorm  and  service.   •  LeWeb  2011  Day  2  Social  Recap  analysis  Gme  frame:  Dec  8,  2011  0-­‐18h   GMT  +1   •  The  LeWeb  Radian6  profile  includes  the  following  keywords:   –  “leweb10”   –  “leweb11”   –  “leweb”  
  • 12. Press & bloggers contacts Follow   us   on   Facebook   and   Twi`er   for   the   daily   social   media   recaps   of   LeWeb’11:   h`ps://www.facebook.com/salesforcefrance   @salesforce     Contacts  Presse  :   Salima  Meziane  –  Rumeur  Publique  –    +33  6  20  49  32  02   Guillaume  Tourres  –  salesforce.com  –  +33  6  76  78  63  61     About  Salesforce.com  :   With  100,000+  customers,  salesforce.com  is  the  enterprise  cloud  compuGng   company  that  is  leading  the  shig  to  the  social  enterprise.  Social  enterprises   leverage   social,   mobile   and   open   cloud   technologies   to   put   customers   at   the   heart  of  their  business.