While companies scramble to grab the attention of young minds through social
media, educators are left scratching their heads. We will share what we learned
about working with millennial students, the generation gap, and the secret to
winning the attention of students on their turf.
Sloan C Millennials, Social Media, and Education: Connecting with Your Students
1.
2. WHAT IS THIS PRESENTATION
ALL ABOUT?
The Millennial
Generation:
Who are they?
What are they like?
What are they doing?
How do we engage
them?
2
3. The Millennial Generation
The Millennial Researchers agree that
Generation has emerged the uniqueness of
millennials results
as a force that will shape
the social and economic from technological
dynamics of the next that have
forces
decade affected this
(Howe & Strauss, 2000).
generation.
3
5. “Individuals raised with
computers deal with information
differently compared to previous
cohorts: They develop hypertext
minds, they leap around.”
- Marc Prensky
5
6. Characteristics of the Millennials
O Students of the Millennial
Generation are accustomed
O Learn better through discovery and
experiential learning rather than by being
told
O Have the ability to shift their attention rapidly from one
task to another and may choose not to pay attention to
things that don’t interest them — attention
deployment
O Believe multitasking is a way of life and
are comfortable when engaged in multiple
6
activities simultaneously
8. MILLENIALS TECHNOLOGY
AN
D
Created social networking… 75%
Used wireless internet… 62%
Posted video of… 20%
Use twitter 14%
Use a cell phone to text 88%
Texted in the past 24 hours 80%
Texted while driving 64%
No landline (cell phone… 41%
0% 20% 40% 60% 80% 100%
http://bit.ly/aUJvzp 8
9. MILLENIALS Technology
AN
D
Social networking sites: how use has
changed
80%
70%
60%
71% 75%
50%
40%
30% 51%
20%
7%
10%
0%
Feb-05
Jan-10
Aug-06
Nov-08
http://bit.ly/aUJvzp 9
10. MILLENIALS NEWS
AN
D
50% of Americans said they got some news from a Mobile Device
http://bit.ly/aUJvzp 10
11. How they “ Tick ”
O Exposed to vast amounts of
information at a very young age
O Different patterns of
communications and social
intimacy
O Ambitious, but with unrealistic
expectations
O Well aware of rules, but enjoy the
challenge of circumventing the rules
11
12. “Your goal should not be to discard
social media, but to figure out how
to make it a powerful tool, rather
than a useless distraction.”
-Ben Parr
12
13. “The qualities that
make Twitter seem
insane and half-baked
are what makes it so
powerful.”
- Jonathan Zittrain
–Harvard Law Professor & Internet Expert
14
14. Glossary of Twitter Terms
Tweet. A message sent via Twitter (140
Charters).
Hashtag. Hashtags allow the community to
easily stream a particular subject by using a
hash in front of the tag. Example: Putting
#iPhone in a tweet about the iPhone.
DM. A Direct Message sent via Twitter only the
recipient can see.
Twittastic. The Twitter version of fantastic.
Dweet. A tweet sent while drunk.
http://webtrends.about.com/od/twitter/a/twitter_glossary.htm 15
15. “Why do I want to write only
140 characters at a time?”
-Josh Murdock
Variety of Content – News Source – Instant
Information – Promotional Tool – Networking
https://twitter.com/professorjosh
#SMEDU Chat on Twitter 16
Every WED 12 pm & 9 pm EST
16. “Academic Excellence in
140 Characters.” Rey Junco
https://twitter.com/reyjunco
Study showed the
positive effect of
Twitter on college
student engagement
and grades.
17
http://youtu.be/SVOY2x81_bg
17. “Before long you begin to
realize how much Twitter
helps you inspire others.”
-Amanda Kern
https://twitter.com/amandakern 18
18. “ The principle goal of education
is to create men and women who
are capable of doing new
things, not simply repeating
what other generations have
done.”
- Jean Piaget
19
19. Hotseat at Purdue University
20
http://www.itap.purdue.edu/tlt/hotseat/
20. Facebook Stats - www.facebook.com
More than 500 million active users
50% of our active users log on daily
Average 130 friends
People spend over 700 billion minutes per month
on Facebook
Average user is connected to 80 community
pages, groups, and events
Average user creates 90 pieces of content each
month 21
21. “FACEBOOK IS MY SOCIAL
AND WORK NETWORK.”
– Josh Murdock http://www.facebook.com/professorjosh
Connect – Collaborate – Share – Network
My “Like” Pages
22
22. “Not being on Facebook is like
not having a TV or not owning a
cell phone. You can avoid it, but
you’ll really miss out. ” – Lisa Macon
http://www.facebook.com/lisamacon
My “Like” Page
23
23. Facebook Groups in Education
The Advantage of Facebook Group in Education by Nate Green
24
24. “Instead of asking students to
stop using it, embrace
Facebook as a learning &
communication tool.” – Amanda Kern
http://www.facebook.com/amandakern 25
27. Facebook www.facebook.com
Mashable’s The Facebook Guide Book http://mashable.com/guidebook/facebook/
Facebook Privacy: 10 Settings Every User Needs to Know
http://mashable.com/2011/02/07/facebook-privacy-guide/
How to protect your Facebook Timeline privacy - http://cnet.co/n4aL73
Facebook Privacy Help Topic http://www.facebook.com/help/privacy
Facebook Pages vs. Groups http://mashable.com/2009/05/27/facebook-page-vs-
group/
Professor Josh http://facebook.com/professorjosh
Twitter www.twitter.com
Mashable’s The Twitter Guide Book http://mashable.com/guidebook/twitter/
The Ultimate Guide to Using Twitter in Education
http://edudemic.com/2011/09/twitter-in-education/
What’s a Twitter Chat? http://professorjosh.wordpress.com/2011/04/18/whats-a-
twitter-chat/
How to Run a Successful Twitter Chat http://mashable.com/2009/12/08/twitter-chat/
Professor Josh http://twitter.com/professorjosh
28. Delicious www.delicious.com
Delicious Help http://www.delicious.com/help
7 Things You Should Know About Social Bookmarking
http://net.educause.edu/ir/library/pdf/ELI7001.pdf
Social Bookmarking in Plain English http://www.commoncraft.com/video/social-
bookmarking
Professor Josh http://delicious.com/professorjosh
Various Social Media Tools
• Hootsuite: http://hootsuite.com/ (Social Media Dashboard, great for multiple
accounts & advance setting posting)
• TweetDeck: http://www.tweetdeck.com/ (Desktop & Mobile App. Another Social
Media Dashboard)
• Google+: https://plus.google.com/ (Latest Social Networking via Google)
• Dragontape: http://www.dragontape.com (Cutting & Mixing YouTube videos)
• Muuter http://muuter.com/ (Mute a term or user from your twitter timeline)
Editor's Notes
Josh & Lisa
JoshThe Millennial Generation has emerged as a force that will shape the social and economic dynamics of the next decade (Howe & Strauss, 2000).The definition of when millennials were born varies, with estimates ranging from 1977 (Tapscott, 1998) to 1982 (Howe & Strauss, 2000).Researchers agree that the uniqueness of millennials results from technological forces that have affected this generation.Unique millennial competency is the ability to effectively use broadly networked digital communication technologies to quickly and seamlessly accomplish a variety of tasks.This competency has resulted from their experiences with Internet communities (Gorman, Nelson, & Glassman, 2004).
LisaThe Millennial Generation has emerged as a force that will shape the social and economic dynamics of the next decade (Howe & Strauss, 2000).The definition of when millennials were born varies, with estimates ranging from 1977 (Tapscott, 1998) to 1982 (Howe & Strauss, 2000).Researchers agree that the uniqueness of millennials results from technological forces that have affected this generation.Unique millennial competency is the ability to effectively use broadly networked digital communication technologies to quickly and seamlessly accomplish a variety of tasks.This competency has resulted from their experiences with Internet communities (Gorman, Nelson, & Glassman, 2004).
JoshRelatively ShelteredGrew up among “kid safety rules”: school lockdowns, national youth safety movementsMore conventional than Gen-XersHigh level confidence / self importanceTeam OrientedClose with ParentsTechnology Savvy
Lisa
JoshMillennialsto using keyboards rather than pens or pencilsto reading information from computer screens or mobile devices rather than from printed textsto being connected with friends in digital environments learn better through discovery and experiential learning rather than by being toldhave the ability to shift their attention rapidly from one task to another and may choose not to pay attention to things that don’t interest them — attentional deploymentbelieve multitasking is a way of life and are comfortable when engaged in multiple activities simultaneouslybelieve staying connected is essential and they want a fast response time (Howe & Strauss, 2000)
Josh on his 1stComputer & A Magazine is an iPad that Doesn’t Work for a 1 year old http://youtu.be/aXV-yaFmQNk
LisaMost have never known a life without computers and the InternetConsider computers a part of lifeConnect to information Communicate in real-timeHave social networkingHave been raised in the presence of video and computer gamesStudents in their 20s may have had more experience with games than with reading (Oblinger,2004).
Josh
Josh
Josh
Josh
JoshAcademic Excellence in 140 Characters http://youtu.be/SVOY2x81_bg1st 2 minutes only!
Hotseat, a social networking-powered mobile Web application, creates a collaborative classroom, allowing students to provide near real-time feedback during class and enabling professors to adjust the course content and improve the learning experience. Students can post messages to Hotseat using their Facebook or Twitter accounts, sending text messages, or logging in to the Hotseat Web site. http://www.itap.purdue.edu/tlt/hotseat/ http://mashable.com/2009/11/03/hotseat/
http://www.edsocialmedia.com/2011/02/the-advantage-of-facebook-groups-in-education/ HW Forums:The real beauty of this forum however, is that this model for homework promotes collaboration. Instead of grading homework assignments that are all the same, I have the students build answers to questions by adding off each other and questioning each other. Not only does this prepare a perfect study guide come test time, but it promotes academic discussion outside of the classroom. Some students are stronger in discussion when that discussion unfolds behind a computer screen with more time to analyze and articulate their thoughts in writing.Links & VideosFurthermore, I can also post links, videos, articles, pictures and documents to use in my course. Some of the students were so taken by our discussion of the events in Egypt that they posted news articles, links, and one student even posted a link of a protestor getting shot! This sharing of educational links has changed the way my students look at the facebook.