The IBM Software Story

The IBM Software Story

March 4, 2010

© 2010 IBM Corporation

On a smarter planet,
software is changing
the way we live.

2 © 2010 IBM Corporation

People consume only what
they need, when they need it.

A leading international energy provider is launching an automated energy
management system that enables more than 300 industrial customers, 900
service providers and 11,000 households to better control their energy usage.

Users will be able to establish consumption protocols to minimize electricity
use in peak periods and to take full advantage of renewable
energy resources when available.


They know the best way
from A to B.

The Singapore Land Transportation Authority is improving one of the most
modern, affordable and heavily used public transport networks in the world,
by adding an integrated payment option that can be used for the bus or the
train, plus parking and vehicle congestion charges. In the background, the
system studies the usage data to help design new schedules and routes that
will further reduce congestion.


They access the best
and brightest, from
anywhere.

A medical imaging systems designer develops technology that enables
medical professionals to view medical images—such as X rays, computed
tomography scans and MRIs—via wired and mobile devices, including
laptops, smart phones and Web-enabled PDAs, which allows doctors who
are not physically on site to lend their expertise and provide medical
assistance – a breakthrough for the medical profession.


They see hidden
patterns.

A major health insurance company is creating a first-of-its-kind healthcare
data aggregation, covering 79 million enrolees, to provide information on how
people receive treatment for everything from a sore foot to an ailing heart.
This yields insights that empower companies to develop employee healthcare
plans which provide the highest-quality care at the best value.


They recognize problems
before it’s too late.

One of the largest school districts in Alabama is integrating disparate data
sources into an advanced warning system. Using this single, reliable source
of information, teachers will gain insight into the academic lifecycle of each
student and monitor student progress with increased visibility. The system will
enable teachers to address and resolve issues before they escalate, helping
steer students on the right path and reduce drop out rates.


Behind every one of these
examples is a business,
government or an
industry that has used
software in new ways.


Today, more than ever, organizations use software to
enable every facet of their business.

Business Software


But with new models and ways of working come
new challenges...
Global integration and
Data everywhere connectivity
As the world becomes more
As the world becomes more
instrumented, the challenge is
interconnected and as the
to get more out of the wealth
paradigm of the organization shifts
of new information—from managing
from multinational corporation
data to developing insights.
to globally integrated enterprise,
businesses can no longer afford to
operate as islands. More than ever,
they need to find ways to connect
both internally and externally.

New expectations
for value
Customer expectations have
never been higher: Personalized
service, delivered flawlessly.
Business Software

Differentiation through Security risks
Technology has allowed work
people to move beyond physical locations
As always, it’s the capabilities and and brand offices.
ingenuity of the people in business It now exists on virtual platforms,
that deliver results. But today, it’s across dispersed teams and
about more than just those on your players. But the more data and
payroll—the greater opportunity information organizations make
is how well you can engage a available to their internal audience,
worldwide ecosystem of employees, the greater the risk.
partners, suppliers, and customers
to help create new value.

And as a result, a new set of needs has emerged.

Turn information into
insights

Increase agility

Connect &
collaborate

Enable business
service & product
Business innovation Software
Drive enterprise
operations
effectiveness &
efficiency

Manage risk,
security &
compliance


These needs range from building technology advantage
to developing new strategic business solutions.
Business solutions
“ I need to make better use of my company’s
information. That means my company has
to do a better job managing data and content.
With timely access to clean data, we could
devise new ways to serve our customers.” Turn information into
insights “ I need to create the processes and flexible
infrastructure our organization needs to react
Increase agility more quickly to changing market conditions.”
“ I need better ways to connect my team to Connect &
improve their productivity and ability to make collaborate
timely decisions. By connecting key processes
and enhancing collaboration, we can be more Enable business “ I need to deliver smarter products, services and
responsive to our customers and partners.” service & product capabilities more efficiently and reduce cost and
innovation risk across the product and application lifecycle,
while also providing better service experiences to
Drive enterprise my end customers.”
“ I need to create more efficiency within our operations
existing infrastructure. That starts with greater effectiveness &
visibility and control across all of our operations— efficiency
both IT and enterprise—and better management “ I need to ensure that my organization is pro-actively
of our overall resources.” Manage risk, identifying all the different types of risks to our
security & business, and that we have security and resiliency
compliance plans in place to address any threat or disruption.”

Technology advantage

Addressing these needs
requires smarter software.


Turn information into insights

Smarter software
knows & acts.

The Carrefour Group, the premier retailer in
Europe, has been able to use IBM Software for
Business Intelligence to leverage its customers’
consumption patterns to establish the most
popular loyalty program in France, with nearly 14
million members.


Increase agility

Smarter software
adapts.

SMC, a mid-sized pneumatics supplier in
Singapore, was outgrowing its manual inventory
control processes. With software from IBM and
Initechs, SMC can now track thousands of parts
in real time, with 25% greater shipping capacity
and 25% lower expenses.

Connect & collaborate

Smarter software
connects.

Shikoku Electric Power Company in Japan has
used IBM Software for Messaging and
Collaboration to implement a communications
system for company-wide knowledge sharing,
strengthened basic access control, and created
an environment of improved governance.


Enable business service and product innovation

Smarter software
monitors &
controls.
McCarran International Airport in Las Vegas,
Nevada delivers a customer experience rated as
the best in the country, and has significantly
streamlined its entire operations, by using IBM
Software for Asset and Service Management.


Drive enterprise operations effectiveness and efficiency

Smarter software
optimizes.

To help manage growth, Swiss Re partnered
with IBM to improve their change and release
management by aligning software delivery with
business requirements, predicting IT
requirements, and automating processes to
ensure quality and reduce errors.


Manage risk, security, and compliance

Smarter software
protects.

Allied Irish Banks worked closely with IBM
Business Partner RSM Partners to help them
rigorously enforce security as well as automate
administration and auditing for both their new
banking platform and its legacy environments.


At IBM, we believe software
can make the world better,
one client at a time.


A lot of other companies
claim to do the same thing.
But they don’t. They can’t.
Their software doesn’t work
like our software.


We know what it takes to
solve our clients’ biggest
challenges, and we’ve spent
the last 50 years delivering
software that is fueled by
expertise, built for change,
and ready for work.

Fueled by
expertise
Proof points
We know software. But more importantly, because we’re IBM, 40 innovation centers worldwide,
focused on solutions for dozens of
we know how software connects to hardware connects to industries
services—and what it takes to make technology infrastructure 26,000 developers
run. 80 R&D labs
4,000 patents in 2008
But we also know how to apply software for real results. We 30,000 partners
know industries, the world of business, and how work gets World’s largest math department
done. We know systems, both natural and man-made. We know Largest middleware company in
how the world really works, and what it takes to make the the world
world work better.

Built for
change
Our software is open. Easily integrated. Flexible. Built with a Proof points
systems POV. Old, new. Ours, theirs. IBM software works with 100+ acquisitions
what clients have today, and what they will need tomorrow. 300 SOA patents
IBM contributes to over 150 open
But we’re not just capable of change. We believe it’s not source projects—more than any
other company.
enough to simply be ready for change when it happens. We IBM has invested over $1B in
have forward-looking labs and researchers whose sole purpose Linux and open source, and
is to help our clients be prepared for the future. Whether built continues to invest several
hundred million dollars annually.
here or bought elsewhere, our software helps clients
anticipate the needs of their business.

Ready for
work
We build software that’s robust. Industrial-strength. Proven. Proof points
Ready to scale. Whether for start-ups, Fortune 50 companies, or 60 laboratories worldwide that
practice agile development, work
entire governments, our clients can always count on our hand in hand with clients, business
software to deliver the impact. partners and academia
17,000 sales & 5,000 support staff
But it isn’t just the code of our software that ensures our clients’ Testing solutions in innovation
success. It’s also about the ongoing service we provide. We’ve centers to ensure robustness
before software goes live
always been dedicated to our clients’ every success—big and
small—and our teams work tirelessly alongside clients to apply
software to solve their greatest challenges and create new value.

Fueled by Built for Ready for
expertise change work

Business Prepared Dedicated
– Deep industry knowledge – Designed to help predict and – More than the code, IBM delivers
embrace change the personal service to apply
– Applying our deep understanding
software to clients’ biggest
of client needs, how business – Solves short term challenges and
challenges
works and how the world works to take advantages of future
the software we deliver opportunities – Working with clients to anticipate
the needs of their business

& & &
Technology Open Proven
– Deep knowledge of software – Flexible – Robust
– Heritage of integrating hardware, – Easily integrated with current and – Industrial strength
software and systems future infrastructure, inside and
– Ready to scale
outside clients’ organizations
– Efficient
– Secure

We deliver software that
provides clients the capabilities
required to transform their
industries.

Energy and Utilities Aerospace and Defense Retail Messaging and Collaboration Enterprise Content Business Service
Management Management
Transportation Consumer Products Education Unified Communications
Banking Healthcare Life Sciences Application Infrastructure Storage Management
Social Software
Financial Markets Telecommunications Media and Entertainment
Connectivity and Security
Electronics Government Automotive Data Management Integration
Industrial Products Insurance Chemical & Petroleum Design and Development
Analytic Applications Electronic Commerce
Business Planning and
Advanced Analytics Portals and Mashups Alignment
Business Intelligence Business Process Product and Project
Information Integration, Management Management
Warehousing and Master Data Asset Management Product and Software
Management Lifecycle Management
Network and Service
Financial Performance & Assurance
Strategy Management


What’s your vision for your
organization?

What’s your
biggest challenge?
Let's talk.


The IBM Software Story

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