QR Codes: Linking Worlds

Editor's Notes

1. \n
2. \n
3. Denso wave 1994\nubiquitous in japan \nnot augmented reality\nmost common is matrix type\n
4. Denso wave 1994\nubiquitous in japan \nnot augmented reality\nmost common is matrix type\n
5. Denso wave 1994\nubiquitous in japan \nnot augmented reality\nmost common is matrix type\n
6. Denso wave 1994\nubiquitous in japan \nnot augmented reality\nmost common is matrix type\n
7. Denso wave 1994\nubiquitous in japan \nnot augmented reality\nmost common is matrix type\n
8. Denso wave 1994\nubiquitous in japan \nnot augmented reality\nmost common is matrix type\n
9. Denso wave 1994\nubiquitous in japan \nnot augmented reality\nmost common is matrix type\n
10. Denso wave 1994\nubiquitous in japan \nnot augmented reality\nmost common is matrix type\n
11. \n
12. \n
13. \n
14. \n
15. \n
16. study done in fall 2010, 25-54 year olds (Austin and Williams)\n41% m, 58% f\n
17. only 58% have downloaded apps\n
18. - start with examples in the wild from the crowd\n- show own qr code business cards\nJumpScan - online profile in one place via qr code(email, phone, bio, social feeds, website)\n
19. \n
20. \n
21. \n
22. \n
23. \n
24. UK group Stupid creating cards with mix tapes\nfr. Incredible Things\n
25. \n
26. no longer in use\nlog into account.google.com/sesame\ntake pic of qr code, when access url from phone, lets google know you’re at the computer and logs you in automatically on computer\n- google not using QRCodes in Google places anymore\n- also related - censorship - Fredericton artist used QRCodes in city hall. Nude photo pulled down after 1/2 a day. Used QR code instead (November)\n
27. \n
28. \n
29. \n
30. University California Berkely\n
31. Ryerson\n - also using for audio tours\n
32. - instructional videos at point of need (Jason Fleming)\n
33. - links to subject guides in the stacks\n
34. layfette college - where in the librayr is carmen sandiago - interactive mystery\n
35. \n
36. \n
37. - ask what they are doing\n- library success wiki has lots of examples\n- also visit blog qrinlibs.blogspot.com\n- Sacramento PL - use qrcode to launch text service\n
38. lots out there - just google\nwolfram alpha now creates qr codes\n
39. \n
40. - possible in google analytics, is use campaign builder (unique urls, source, etc)\n- only good for codes in your own domain though\n
41. shorter links generally look better use bit.ly or goo.gl\n
42. High Capacity Colour Barcode\n- matrix less prone to error\n
43. \n
44. \n
45. - Alison Hicks and Caroline Sinkinson study of qr codes at University of Colorado at Boulder (lit search)\n- positioning of codes can be problematic\n- smaller screens hard to read \n- autism and dyslexia may have problems as codes often don’t have meaning or signpost the outcome of the activity when you look at it\n- smartphones seem to be a little more accessible...\n
46. does everyone have a smart phone or data plan?\nare there strong enough connections?\nhow tech savvy do you need to be?\nknow how to download an app? afford to do so?\n\n
47. - heading over 6 billion subscriptions for cell phones\n- 1.2 billion active mobile- broadband penetration (http://bit.ly/AoAfZM)\n- Pew - 2011, 84% adults have cell phone; 1/3 smartphone user\n- June 2011 - 25.1 million Cdns with cell phones (CWTA)\nGraphics from Quorus report for Canadian Wireless Telecommunications Assoc (CWTA) in April 2011\ngreen - regular\nred - smartphone\n2003 survey, 400+ cell only households\n- Pew - 2011, 84% adults have cell phone; 1/3 smartphone user \n
48. smartphones around the world\nNeilsen mobile media report: state of the media q3 2011\n
49. UC Irvine (Danielle Kane and Jeff Schneidewind)\n- issues with VPN - if already signed into wifi, no problem but if linked to subscription eresource and scanned first, need to sign in. \n- Android didn’t work with VPN, so have to use data plan\n
50. Total 37% have data plab\n81% of smartphone users have data\n15% of regular have data\n
51. Total 29% access internet\n\ncell phone only = no lan line\n
52. cyberthugs replacing qrcodes with own stickers to lead to nefarious sites (UK)\n\n
53. \n
54. -Mobio Naked Facts Q3 2011 report\n- don’t know how many that actually is though\n- one study, 14 million mobile users (6.2%) scanned a QR code or a barcode. Some 58% of those users scanned a QR or bar code from their home, while 39% scanned from retail stores (http://bit.ly/xKThQF)\n
55. study done in fall 2010, 25-54 year olds (Austin and Williams)\n41% m, 58% f\n
56. study done in fall 2010, 25-54 year olds (Austin and Williams)\n41% m, 58% f\n
57. - study of over 500 students at 24 US colleges (across US but predominantly east) - youth marketing agency , late fall 2011\n- 81% students had smartphone\n- 80% had seen a qr code\n
58. \n
59. dark green - aware but not used \nlight green - aware and tried\n
60. \n
61. \n
62. \n
63. - still not huge uptake\n- be prepared to educate users or provide links for those who don’t want to use them\n\n
64. Emily Casper notes importance of getting outside libraries\n
65. \n
66. \n
67. - placement within resources (amount of white space, etc)\n- point of need\n
68. \n
69. \n
70. \n
71. - qr codes have potential:\n- to bridge physical and virtual worlds\n- information at point of need\n- aid in assessment\n- have you had success?\n