6. 心態
Mindset
• 「一些事以前運作得很好,並不代表
將來也能同樣發揮作用。現在我在做
任何事之前,都會問自己到底需要怎
樣的心態,才可妥善處理這件事。」
• “Just because something has
worked in the past so well, doesn't
mean it's going to work in the
future. And similarly, now, before I
do anything, I ask myself what type
of mindset do I require to
successfully complete a task.”
25. 迷思一: Myth #1
那是年輕人的玩意! It is for the Youth only!
26. 事實一
Fact #1
• 尼爾遜在美國的調查(2009.11)
Research by The Nielsen Company
in the US (Nov. 2009)
• 過去五年 During the past 5 years
• 活躍於互聯網的長者 ^ 55%
seniors actively using the
Internet ^ 55%
• 長者在線時間 ^ 11%
time spent online by the
seniors ^ 11%
Source: http://blog.nielsen.com/nielsenwire/online_mobile/six-million-more-seniors-using-the-web-than-five-years-ago/
27. 事實一
Fact #1
• 尼爾遜在美國的調查(2009.11)
Research by The Nielsen Company
in the US (2009.11)
• 過去兩年 During the past 2 years
• 社交網絡長者 ^ 53%
social networking seniors ^
53%
Source: http://blog.nielsen.com/nielsenwire/online_mobile/six-million-more-seniors-using-the-web-than-five-years-ago/
28. 事實一
Fact #1
• 美國Facebook數據(2009.2.2)
US Facebook Statistics (2009.2.2)
• 全面增長:不同年齡/性別組別
Growing in all age/gender
demographic
• 增長最快組別:55歲以上女性
在過去的120天增長175.3%
Fastest growing segment:
Women over 55
up 175.3% in the last 120 days
Source: http://www.insidefacebook.com/2009/02/02/fastest-growing-demographic-on-facebook-women-over-55/
29. 事實一
Fact #1
• 美國Facebook數據(2009.2.2)
US Facebook Statistics (2009.2.2)
• 在差不多所有年齡組別中,女性
用戶都比男性用戶增長快
Facebook growing faster with
women than men in almost every
age group
• 45%用戶年齡大於26歲
45% users > 26 years
Source: http://www.insidefacebook.com/2009/02/02/fastest-growing-demographic-on-facebook-women-over-55/
31. 迷思二: Myth #2
會有負面回應! There will be negative posts!
32. 事實二
Fact #2
• 牧養與見證的好機會
Good opportunity for pastoral care
and witness
• 負面回應總會有
Negative posts will appear
somewhere ultimately
• 在你的平台上出現有好處:你可回應
They had better appear in your
space so that you can respond
• 有容乃大 Let them speak
34. 迷思三: Myth #3
面對面交流更好! Face-to-face contact is better!
35. 事實三
Fact #3
• 誰說不是?
Who says no?
• 但誰說社交網絡是要代替面對面交
流?
But who says social networking is
here to replace face-to-face
contact?
• 社交網絡重點在於鞏固、深化及延伸
Social networking simply solidifies,
deepens and extends!
36. 事實三
Fact #3
• 團契的例子
Fellowship example:
• 團友沒有空參與聚會
Members don’t have time to
attend
• 你寧可跟他們失去聯繫還是在網
上接觸?
You prefer losing them or
connecting online?
38. 迷思四: Myth #4
我不想令私隱受威脅! I don’t want to risk my privacy!
39. 事實四
Fact #4
• 了解遊戲規則
Know the rules
• 劃定界限
Define the boundaries
• 透過社交網絡溝通並不適合所有情況
Communication through social
networking does not suit all
situations
44. 啟示
Inspiration
• 新媒體、新平台是中性
New media, new platforms are
neutral
• 水能覆舟,亦能載舟
It can be bad, it can be good
• 到我這裡來 vs. 到你那裡去
Come to where I am vs.
Go to where you are
• 同行:鞏固、深化、延伸
Walk together: Solidify, Deepen,
Extend
48. 太多資訊
Too much information
• 通訊 Communication
• 電郵,短訊,即時訊息,信件,
等等
Email, SMS, Instant Messages,
Letters, etc.
• 資訊 Information
• 新聞,廣告,生活資訊,等等
News, Advertisement, Lifestyle
Information, etc.
50. 太多媒體
Too many choices
• 傳統媒體 Traditional media
• 報紙、雜誌、書、電視、電影、
電台等等
Press, Magazine, Book, TV,
Movie, Radio etc.
• 新媒體 New media
• 網頁,博客,Facebook,Twitter,
Podcast, 等等
Web, Blog, Facebook, Twitter,
Podcast, etc.
51. 太多媒體
Too many media
• 資訊超載 Information overload
• 噪音充斥 Too much noise
• 溝通時間相對減少
Less time for communication
• 即食文化
Bite-sized content consumption
• 期望有所轉變
Changing expectation
55. 導賞式電腦應用
Curated Computing
• 後個人電腦時代
Post-PC Era
• 用戶為本+無需個人電腦
User Centric + PC-Free
• 少一些選擇,多一些關聯
Less Choices, More Relevance
• 水平更高,門檻更低
Raise the bar with lower barriers
62. 導師的新挑戰
New Challenges
• 溝通模式轉變:範式融合
Changing mode of communication:
Paradigm Merge
• 期望轉變: 內容、時間、形式等
Changing expectation: content,
timing, format, etc.
• 角色轉變:從教導到指導
Changing role: From teaching to
coaching
• 時間限制不變:零和遊戲
Time constraint unchanged:
Zero-sum Game
64. 導師的新機遇
New Opportunities
• 參與、分享、互動
Participation, Sharing, Interaction
• 到我這裡來與到你那裡去
Come to where I am vs.
Go to where you are
• 連繫生命點滴
Connecting the dots
• 賦權
Empowerment
65. 導師的新機遇
New Opportunities
• 以一當百
One to Many
• 同步溝通與非同步溝通的協同效應
Synergy of Synchronous vs.
Asynchronous Communication
• 多元化、多向度溝通
Multi-dimensional Communication
• 異象傳承:知識管理與經驗分享
Vision: Knowledge Management
and Experience Sharing
67. 逆境同行
Walk Together
• 適時溝通: 隨時隨地
Timely communication: Any time,
anywhere
• 對話:平等對話與對等話語權
Dialogue: On equal terms
• 身教
Role model
• 生命點滴的累積
Accumulation of bits and pieces
• 額外的指導平台
Extra platform for coaching
75. 鞏固.深化.延伸
Solidify, Deepen, Extend
• 新媒體與新平台:挑戰+機遇
New Media and New Platforms:
Challenges + Opportunities
• 鞏固關係
Solidify relationship
• 深化溝通
Deepen communication
• 延伸牧養
Extend caring and coaching