Forums and Communities Europe Discussion
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As part of Social Media Week London, Tempero hosted this keynote event with Nico Henderijckx from Sony. We hope you find this useful.
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Forums and Communities Europe Discussion
- 1. Forums and Communities Europe Nico Henderijckx @tweety2b Sony Europe Ltd
- 2. EUROPEAN CAV & VAIO FORUM THANK YOU!! That worked!! Provide a Self-Service area with The only thing now is to try to moderation and escalation process for get the Apoint software to 1st level support work, have downloaded the latest updates from the Sony site but there’s a problem with the Call avoidance for CIC installer, says it can't access the dll file Hi skimpey, Allow end-users to help end-users The original drivers package contains a ‘Camera’ folder’. Within that you will find a sub- Provide Sony News and folder VGP-VCC6; these are the Technical/Corporate announcements Sony Visual Communication Camera drivers. Link to other Sister Company Forums Thanks for your help, like PSE, PlayStation and Sony Ericsson yep found them and it’s worked. Once again thank you!
- 3. WHAT DO WE OFFER? (MORE THAN JUST CARROTS) Monthly local training sessions And participation to local tradeshows, dealer events, etc Monthly on-line catch up sessions with European Management Bi-annual Super User Conference Somewhere in European City for a week (2 days training, 1 day marketing and strategy, 1 day fun); all expenses paid New products Super Users supplied with product on strategic product launches, e.g. Sony Tablet
- 4. AGENDA Next Super User Conference: Tuesday Wednesday Thursday Saturday Milan March 2012 Friday 2nd 28th 29th 1st 3rd 55 participants: AM: Fly-in AM: Technical training PISE AM: Service and Super Users Support Marketing Europe IS Europe Winter theme Team Building AM/PM: Fly-Out Forum Managers Technical trainers PM: Technical training VAIO,Tablet, & Reader PM: Technical training Walkman, HV, TV, SEN PM: Forum & Community MKTG update Sony Ericsson Forum
- 5. THE CHALLENGES East to West » Everyone is different » Lots of personalities » Can’t expect same commitment from everyone How to quantify VALUE and EFFORT » Link into Super User behaviour report » How do they act on other platforms (Facebook, twitter, etc) Build local relationship between forum Manager and SU vs European relationship » They think European relationship will get them more
- 6. TIPS TO SUCCESS 1. We are working with humans 2. Clearly explain your goals to your Super Users 3. Put your top management in front of them
Editor's Notes
- Headline > Attempt to keep the title to ONE LINE ONLY – so creative titling may be requiredSlide Summary Statement > a soundbite that people could read an immediately understand what the slide is referring to, and what is expected of them as reviewers/audience – keep this to ONE LINE ONLYPrimary bullet > DO NOT allow this bullet to go beyond one line – creative abbreviating is required. Remember slides are an aid memoire for you as a presenter, and an attractive Segway into your discussion, not a document that needs to be read by the audience – hand outs can be prepared if takeaway data is necessary for the audience to understand more.Spaces between bullets > To space out the distance between primary bullets – add a carriage return AFTER a sub-bullet. Where no sub-bullet is required, a carriage return after the primary bullet will suffice.Picture > A nice to have as it breaks up the monotony of text only – it can be relevant, humorous or emotive.For any of the elements above – please feel free to ask me to help out (images and look/feel) Paul Tucker