Presentation on WebRTC Business Use Cases from WebRTC Conference & Expo Nov 19-21 in Santa Clara CA. This was part of Tuesday’s Business Introduction to WebRTC morning session delivered alongside presentations from Phil Edholm, Chris Vitek, Tsahi Levent-Levi, Brent Kelly and John Burke.
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WebRTC Business Use Cases | WebRTC Conference & Expo III
1. From Tuesday’s Business Introduction to WebRTC session
delivered alongside presentations from Phil Edholm, Chris
Vitek, Tsahi Levent-Levi, Brent Kelly and John Burke.
Lawrence Byrd
Independent Strategist
WEBRTC BUSINESS USE CASES
@LawrenceByrd at Gmail, LinkedIn, Twitter, WebRTC World
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@LawrenceByrd
2. Who are We?
Developer
Enterprise LOB
SaaS Vendor
Enterprise Apps
Vendor
Enterprise Comms
Vendor
Enterprise IT
Service Provider
Consultant, Analyst
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@LawrenceByrd
3. Topics
Different Perspectives on Technology Change
The Enterprise “Extension” View
The SoCoMo “Disruptive” View
Example Use Cases
Marketing, Customer Experience,
Sales, Collaboration
So What? Achieving Business Value
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@LawrenceByrd
7. The SoCoMoRT Hordes
WebRTC is the tip of a sharp HTML5 blade
mounted on a massive cloud spear
WebRTC
Cloud Communications
20 million web
developers
Easy on-demand
PaaS services
Massive IaaS
Cloud Power
Culture, Community,
Sharing, Youth
Ever Expanding
Open Source Armory
HTML5, JavaScript,
many Dev languages
Shared expertise
Unlimited SQL and
noSQL Storage
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@LawrenceByrd
8. Waves of Market Disruption
The Cloud/Mobile
Hegemony War
Apple Amazon Microsoft Facebook
Google
many more…
New disruptive
open “Cloud
Stack” vendors
(Aaron Levie's view)
Zendesk
Five9
LiveOps
InIn
Genesys cloud
Legacy Enterprise
Application
Providers
GoodData
Workday
Chatter
NetSuite
Salesforce
Jive
ecosystem
ecosystem
Box
ecosystem
GoToMeeting
WebEX
MS Yammer
Marketo
ecosystem
Eloqua
ecosystem
SocialCast SocialText
Oracle
Shoretel Unify Avaya Cisco
SAP
Microsoft
Mitel Alcatel-Lucent
Contact Center
Communications
CRM
ERP
@LawrenceByrd
Marketing
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9. Use Case
Marketing Campaigns
MLB.com Chatting Cage
Online video broadcast of sports
radio talk show and interviews
Fans can now “video in” to ask
questions to their baseball heroes
Ford “Escape Routes” NBC show
Branded content reality show,
teams, competition, games, video
Your audience is part of the show –
you must be able to see them!
@LawrenceByrd
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10. Use Case
Integrated Customer Experience
Amazon Kindle HDX Mayday
Not doing the obvious
Targeted to very specific customers
Designing the customer experience
Video only one way: confidence vs
privacy, keep focus on screen
Screen annotation: show vs do
Screen control if really necessary
(A WebRTC-type use case even if homebuilt by Amazon)
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@LawrenceByrd
11. Use Case
Sales Empowerment
Wrap context around all incoming
and outgoing phone calls
Capture every call in Salesforce.com
Create new #s for ad-words, online
& offline marketing and capture
response metrics
Uses Twilio cloud communications
WebRTC for sales clients (voice)
Possible future: customer calling
interfaces with WebRTC
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@LawrenceByrd
12. Use Case
Collaboration
Überconference
Reinventing audio conferences
WebRTC for Chrome voice today
alongside global PSTN integration
Video calling & conferencing
See the many vendors here at
WebRTCExpo!
Early stages, looking for business
models, competing with both
traditional and cloud video vendors 12
@LawrenceByrd
13. CEBP
Communications Enabled Business Processes
Accelerating business processes by embedding
communications directly within applications
Integrated user interfaces
Back-end workflow & application automation
Process flow initiated communications, Alerts
A dream of communications vendors since ~2005
Start with the domain and process expertise
Lightly add communications = WebRTC and Cloud!
@LawrenceByrd
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14. Achieving Business Value
Business value lies in the acceleration of
your processes, people and customers
WebRTC is a technology enabler
Expect innovation from many directions
Disruptive SoCoMoRT vendors
Next wave of (cloud) enterprise apps
Traditional comms and biz-apps vendors
Service Providers
You?
@LawrenceByrd
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15. BONUS ADDITIONAL SLIDES!
These are my quick introductory overview slides used when moderating later
panel sessions in the Business and Enterprise tracks at the WebRTC Conference.
These are from four different sessions, see agenda, so they not in any rational
sequence.
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@LawrenceByrd
16. WebRTC - Ready for What?
Business
Objectives?
Organization
Alignment?
Customers
Use
Cases?
Customer
Experiences?
Session Management, SIP
Video
Conferencing
IP-PBX, IVR, CC, UC
Web Apps
Mobile Workers
Partners
SBC
WSC
Business Apps
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@LawrenceByrd