Confab europe 2014 Christopher Strebel
•Download as PPTX, PDF•
2 likes•886 views
Flexible content strategy presented within the metaphor of Peter Pan. Content approaches at the World Health Organization (WHO). This presentation shows some approaches that have worked and some that haven’t.
Recommended
More Related Content
Similar to Confab europe 2014 Christopher Strebel
Similar to Confab europe 2014 Christopher Strebel (20)
Recently uploaded
Recently uploaded (11)
Confab europe 2014 Christopher Strebel
- 1. Escaping the Peter Pan approach to content management Confab 1 | Europe – 29 Sep – 1 Oct 2014
- 2. Why Neverland? • Background • Managing web content doesn’t exist (like Neverland) • Goes up instantly (like flying with pixie dust) • Anyone can do it (any child that is) • Before: web technology-based Now: content-based (so its child’s play) Confab 2 | Europe – 29 Sep – 1 Oct 2014
- 3. Learning objectives • Challenges of managing web content at WHO • A multifaceted approach to manage and improve web content • Moving from content posters to content managers Content approaches some that have worked at the World Health Organization (WHO), some that haven’t; all within the prism of taking Wendy out of Neverland and back to reality. Confab 3 | Europe – 29 Sep – 1 Oct 2014
- 4. Some questions • Why does Captain Hook not like Peter Pan? • To some web content is a challenge to their technical content, dumbing down of information. How to avoid this? • How to show the benefit of what can’t be seen? • Who keeps the Captain in check? • Who keeps the doubters in check? Confab 4 | Europe – 29 Sep – 1 Oct 2014
- 5. Legacy content • What about all that old content? • It’s simple really • The old content is not my responsibility • If I can’t see it is not there • Just how much can you manage? • WHO 80,000 pages Confab 5 | Europe – 29 Sep – 1 Oct 2014
- 6. WHO legacy content • Content life cycle • Update, archive, delete • Focusing on SEO, usability and accessibility Confab 6 | Europe – 29 Sep – 1 Oct 2014
- 7. Websites and content are magic • A sprinkle of pixie dust and you can fly • Creating content is easy • Drafting content is fast and cheap Confab 7 | Europe – 29 Sep – 1 Oct 2014
- 8. Fast is not fast enough • An exploding bomb- work can be done in seconds and everything is an emergency even if you had year to prepare. • Getting content online is fast • There is no tagging and linking Confab 8 | Europe – 29 Sep – 1 Oct 2014
- 9. Even faster • No longer play time you won’t be let out of here until you deliver • Content posting is the end of the line • If things are posted quickly that will make everything alright • We can go fast because errors only matter on paper Confab 9 | Europe – 29 Sep – 1 Oct 2014
- 10. No focus • Too many audiences • Tinker bell, Wendy, Mermaids, Tiger Lily • One size doesn’t fit all Confab 10 | Europe – 29 Sep – 1 Oct 2014
- 11. Captain James Hook Stopping Wendy from returning to reality Cutting down simple content Good content is a threat • undermines their work • takes away resources • is a distraction Confab 11 | Europe – 29 Sep – 1 Oct 2014
- 12. Back to reality • Get out of Neverland • Get back to reality http://commons.wikimedia.org/wiki/File:Tower_Bridge_opening_at_night_for_a_ferry.jpg Confab 12 | Europe – 29 Sep – 1 Oct 2014
- 13. People Components • Conservative companies • Entrenched work flows • Politics • Top down doesn’t always work • But neither does bottom up • Changes that will work but not change business Why? Because of people • User friendly changes are not a requirement, it’s a necessity Confab 13 | Europe – 29 Sep – 1 Oct 2014
- 14. Experts are no longer trusted • Doctors (and experts) were trusted and respected and the source of all medical advice • Our patients took our advice • No one complained about our communications Dr Gaya gamhevage: http://ec.europa.eu/energy/nuclear/radiation_protection/doc/scientific_seminar/2013/gamhevage_risk_communication_2013.pdf Confab 14 | Europe – 29 Sep – 1 Oct 2014
- 15. Good content challenge Speed vs value Reactive vs proactive Barrier vs solution Free up resources to be proactive Focus on what can be seen Celebrate success Confab 15 | Europe – 29 Sep – 1 Oct 2014
- 16. Get support • Engage a project sponsor- crocodile • Inform the sponsor • Equip the sponsor Confab 16 | Europe – 29 Sep – 1 Oct 2014
- 17. Stakeholder analysis Confab 17 | Europe – 29 Sep – 1 Oct 2014
- 18. Strategy without evidence Confab 18 | Europe – 29 Sep – 1 Oct 2014 Guesswork
- 19. Use all resources -fly Use the tools at your disposal- fly – writing team – editors – web producers – web working group Confab 19 | Europe – 29 Sep – 1 Oct 2014
- 20. Flexibility or Fly some more • A multifaceted approach to managing and improving web content • Value added content management production • Editorial calendar • Content strategy meeting • Futures meeting • Content life cycle • Hold on to best content Confab 20 | Europe – 29 Sep – 1 Oct 2014
- 21. Growing up Wendy grows in Neverland but doesn’t grow in one bound You must grow up but only when you are ready Choose your battles In WHO two steps forward, one step back Confab 21 | Europe – 29 Sep – 1 Oct 2014
- 22. Going home • Neverland doesn’t just exist for children • Winning may require multiple approaches • Take paths and tools that are right for you • Step by step • Watch your stakeholders: • stop the captain • feed the crocodile Confab 22 | Europe – 29 Sep – 1 Oct 2014
- 23. Confab 23 | Europe – 29 Sep – 1 Oct 2014 Questions? strebelc@who.int @c_strebel
Editor's Notes
- Peter Pan is a character created by the Scottish novelist and playwright J.M Barrie 1902 Little White Bird a novel for adults, 1904 stage play Pan the boy who wouldn’t grow up 1911 novel Peter and Wendy 1953 Disney film
- Simplistic stereotyping of Native Americans in Peter Pan.
- Kate Kenyon old-world companies Kristina Halvorson and Sara- They don’t want to hear it sucks Erik Hartman Changing SOPs, putting new, fast and break thing (but need the right people)
- Champions: 1. Give them info 2. Appreciate + acknowledge contribution 3. Enable them champion the cause crocodile Silent boost: 1. Educate, enable, inform and motivate 2. Energize with champions they admire Avoiders (1) Inform/ignore (2) Get champions to influence Block 1. Ignore if not influential 2. confront if influential 3. Counter with facts and champions 4. Monitor them and who is listening to them captain
- multifaceted approach we employ many strategies for success This is to provide you with ideas for own work. Feel free to copy ours or use your own
- Remember Erik Hartman there are no good tools