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How Mobile is Changing
Content and What It Means
       for Business




              Lynne Kurdziel
              Luminate Marketing
                Founder & CEO



               @LuminateMktg
               @LynneKurdziel
How Mobile is Changing
 Content and What It Means
        for Business

37% of US phone owners—nearly 90M—have smartphones


                                      + 53% YoY

                          37%




                                        Source:
                                       comScore
                @LuminateMktg
                @LynneKurdziel
How Mobile is Changing
 Content and What It Means
        for Business

Nearly 90% of smartphone owners use apps and/or browser




                                           Source:
                                          comScore
                 @LuminateMktg
                 @LynneKurdziel
How Mobile is Changing
Content and What It Means
       for Business


5 Impacts of Mobile on Business and Nonprofits

              1.   Localization
              2.   Immediacy
              3.   Sharability
              4.   Media Mobility
              5.   Divergent Platforms


               @LuminateMktg
               @LynneKurdziel
How Mobile is Changing
   Content and What It Means
          for Business




                          @LuminateMktg
http://bit.ly/NURUmobil   @LynneKurdziel
How Mobile is Changing
Content and What It Means
       for Business




               @LuminateMktg
               @LynneKurdziel
How Mobile is Changing
    Content and What It Means
           for Business




                        @LuminateMktg
http://bit.ly/BTvideo   @LynneKurdziel
How Mobile is Changing
   Content and What It Means
          for Business

                          Nonprofit Mobile Apps




                          @LuminateMktg
http://bit.ly/OneDayApp   @LynneKurdziel
How Mobile is Changing
   Content and What It Means
          for Business
                            The Salvation Army




                           @LuminateMktg
http://bit.ly/SalArmyApp   @LynneKurdziel
How Mobile is Changing
    Content and What It Means
           for Business
                                    International Justice Mission




                       @LuminateMktg
http://bit.ly/IJMapp   @LynneKurdziel
How Mobile is Changing
Content and What It Means
       for Business




              Lynne Kurdziel
              Luminate Marketing
                Founder & CEO



               @LuminateMktg
               @LynneKurdziel

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How Mobile Marketing is Changing and Its Impact on Businesses and Nonprofits

  • 1. How Mobile is Changing Content and What It Means for Business Lynne Kurdziel Luminate Marketing Founder & CEO @LuminateMktg @LynneKurdziel
  • 2. How Mobile is Changing Content and What It Means for Business 37% of US phone owners—nearly 90M—have smartphones + 53% YoY 37% Source: comScore @LuminateMktg @LynneKurdziel
  • 3. How Mobile is Changing Content and What It Means for Business Nearly 90% of smartphone owners use apps and/or browser Source: comScore @LuminateMktg @LynneKurdziel
  • 4. How Mobile is Changing Content and What It Means for Business 5 Impacts of Mobile on Business and Nonprofits 1. Localization 2. Immediacy 3. Sharability 4. Media Mobility 5. Divergent Platforms @LuminateMktg @LynneKurdziel
  • 5. How Mobile is Changing Content and What It Means for Business @LuminateMktg http://bit.ly/NURUmobil @LynneKurdziel
  • 6. How Mobile is Changing Content and What It Means for Business @LuminateMktg @LynneKurdziel
  • 7. How Mobile is Changing Content and What It Means for Business @LuminateMktg http://bit.ly/BTvideo @LynneKurdziel
  • 8. How Mobile is Changing Content and What It Means for Business Nonprofit Mobile Apps @LuminateMktg http://bit.ly/OneDayApp @LynneKurdziel
  • 9. How Mobile is Changing Content and What It Means for Business The Salvation Army @LuminateMktg http://bit.ly/SalArmyApp @LynneKurdziel
  • 10. How Mobile is Changing Content and What It Means for Business International Justice Mission @LuminateMktg http://bit.ly/IJMapp @LynneKurdziel
  • 11. How Mobile is Changing Content and What It Means for Business Lynne Kurdziel Luminate Marketing Founder & CEO @LuminateMktg @LynneKurdziel