Working With Brands (for Bloggers)
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My Working with Brands talk at CFLBlogCon.com in Orlando, Florida on September 15, 2012. A presentation for bloggers on how to find the right contacts, how to network with brands and how to work with them.
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Working With Brands (for Bloggers)
- 1. Working With Brands Julie Deily / TheLittleKitchen.net / JulieDeily.com CFLBlogCon / September 15, 2012
- 2. Overview ✤ My background ✤ Finding the right contacts ✤ Networking ✤ How to work with brands ✤ Essentials of a Pitch Letter ✤ Quick Tips
- 3. My Background ✤ Started The Little Kitchen.net - food blog in Dec. 2009 ✤ Software Engineer, Recipe Developer, Freelance Photographer ✤ Organized two Food Blog Forum Orlando events and two Food Blogger Bake Sales, co-organized Food Blogger Cookie swap, spoke at CFLBlogCon last year ✤ Have worked/working with many brands including, KitchenAid, Dole, Green Mountain Coffee, OXO and Le Creuset
- 4. Finding the right contacts ✤ Internet searches - ‘brand name’ PR agency, ‘brand name’ press release ✤ Interacting with brands’ twitter accounts ✤ Networking on LinkedIn and at conferences ✤ Answering the pitches you receive
- 5. Networking ✤ Social media ✤ Twitter is a huge connector of bloggers and brands ✤ Connect with them before pitching them ✤ Conferences like these or in your niche ✤ Network with other bloggers in your niche
- 6. How to work with brands ✤ Product reviews, sponsored posts, giveaways, conference sponsorships, brand ambassadorships ✤ Each brand wants different things - find out what that is ✤ Attention to detail matters - pitch letter, brand markings, etc.
- 7. How to work with brands (cont’d) ✤ Build a relationship with brands and their PR reps ✤ Always be honest when working with brands (with the brand & with your readers) - your integrity is always on the line ✤ Trust your gut ✤ Partner with other bloggers
- 8. The Essentials of a Good Pitch Letter ✤ Keep short, sweet & simple ✤ Introduce yourself & your blog ✤ Speak to why you love the brand and why you want to work with them ✤ Tell them what you want ✤ Tell them why you are the perfect fit (mention stats, etc.) ✤ Spell the person’s name & the brand’s name correctly (this matters!!)
- 9. Sample Pitch Letter (an actual one I sent) Hi “Name”, How are you doing? My name is Julie Deily and I blog at The Little Kitchen. I love to share my favorite recipes on my blog and show that even in a little kitchen, you can make amazing food. I'm reaching out to you because I would love to do a review and giveaway of a ______ because I'm a huge fan of the brand. As a kid, I remember the ______ we had and although it didn't have the bells and whistles of the ____ line, I just remember it being reliable. A review and giveaway post on my blog would include links to the ______ website and any social media properties. I would highlight the features, provide a how to make ____ and also provide tips. I would most definitely include photographs of the product. With over ____ twitter followers, almost ____ facebook fans and _____ of monthly blog readers, I know that I can provide a positive impact by helping to promote the ______ brand on The Little Kitchen. Please let me know your thoughts and if you have any questions. I really appreciate your time and look forward to hearing back from you. Sincerely, Julie (also include a signature that has link to your site & social media profiles)
- 10. Quick Tips ✤ Get an email based on your domain, ie. julie@thelittlekitchen.net ✤ Create a media kit. Great example & how to on Katy Widrick’s blog: http://bit.ly/katymediakit ✤ Include your email on your about page AND contact form/ page (if you don’t have a contact page, add one)
- 11. Quick Tips (cont’d) ✤ Copy/pasting into emails (quick demo) ✤ Re-read one more time before sending ✤ check spelling of brand & recipient ✤ DO NOT discuss or make fun of PR pitches you receive on your social media profiles
- 12. In Closing ✤ Build relationships with brands and PR reps and agencies. ✤ Work with brands you're passionate about to build trust with your readers. ✤ Utilize and harness the power of social media but always be authentic.
- 13. Questions? ✤ Questions? ✤ Contact ✤ julie@thelittlekitchen.net ✤ Twitter @TheLittleKitchn ✤ TheLittleKitchen.net & JulieDeily.com