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How to-promote-business-online
- 1. Digital Presence and Persona Joshua Chase - Run Level Media
- 2. Personal Digital Presence Facebook Linked IN Personal Blogs Youtube / Twitter / Online Forums
- 6. Company Digital Presence The same passion and process for engaging clients is the same as we engage friends or colleagues
- 12. You can be omnipresent! Blogs Newsletters Personal landing pages Personal / Company Branding online Twitter, Facebook, Youtube, Linked In, Crunchbase, Wikipedia, Google Map Listings, webistes, guest blogging, comment on peoples blogs A LOT.
- 13. Make Your Portfolio or Studies Easy To Find List articles on your site Make case studies / white papers available and easy to find It may be necessary to have a portfolio on your website
- 14. Make Your Clients Advocates For Your Biz Interview your clients Understand what their business need is, can you offer a solution Don’t project your services or capabilities without fully understanding what their need is.
- 15. Advantages Of Comments Creates link-backs to your site Reinforces your online presence or brand Helps create valuable relationships that can be leveraged, people making you awesome.
- 16. I want to be awesome online, but how? We need to define what “awesome” is for ourselves. What does awesome mean to our clients? We need to make our clients feel awesome. Be genuine, be human, make an emotional connection
- 17. How Do I Make Clients Feel Awesome? Listen to them Listen to them Listen to them some more..... Smile Brag on them, make them feel giddy
- 18. Secrets To Being Awesome Stop promoting your capabilities Add value with every thought you communicate Is this good for the (company) Client? - Office Space humor attempt...
- 19. Highlight Clients Case Studies Blog Articles Testimonials Whitepapers On Your Website
- 20. Where Are Your Potential Clients? The best place to look, is to see where your competitors are looking for clients. Too often we focus on promoting, and not listening, monitoring, and adapting. Market / Demo / Geo research is key
- 21. Real Life Scenario So you’re at a party. You meet some familiar faces along with the new Throughout the evening, you converse with your SO about “that guy” or “that crazy woman” All they did was flap their lips about themselves, so narcissistic and self centered!
- 22. Your business Online.. Don’t be “that guy” when you are representing your business online.
- 23. Where is Home? Your website Your Blog Your Linked In Page Actually, everywhere that has your brand, or name attached to it.
- 24. Be Consistent Consistency in your logo Consistency in colors Consistency in tone and motto Consistently being awesome for your clients
- 25. Closing Thoughts Identify what your clients needs are Listen, observe and then provide a solution if it’s appropriate Create human connections based off of emotion Don’t over promote People do business with people they know AND like - and who they refer to Strive to be that person that someone talks to their SO about because it was AWESOME
- 26. Joshua Chase josh@runlevelmedia.com http://joshuachase.me Twitter : Personal - @joshcaza Work @runlevelmedia
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