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You’re in trouble


                       and you don’t know who could help you.



Call Alfred, our butler: he knows who can solve your problem




                              will be at your side

                                                                1
The story, fotoromanzo style
The first time I MET ...
He'S ALESSIO, 41 Years old.
A freelance. this morning he's an appointment
far from the office....




                                                his mind is working
                                                fast remembering all
                                                important points of
                                                this meeting...
...but right now his car has decided
                                to die...



                   MA PORCA
                   PUTT...!!!




today was the last
opPortunity to this meeting,
AND I HAVE NO MORE MY CAR.
DUMN..!!!!




                       he doesn't know anything
                       of mechanical stuff




i've some minutes to
resolve this
problem ...                                                     maybe only a
                                                                super-hero
                                                               could help me!




                                  this is the moment to call
                                  "my personal hero"
alfred is at the call
center on the base of
"my personal hero"



          hello! alfred
         speaking!!! how
         can i help you?



         this is alessio, a
       registered member. i
        need help! my car is                     ...hello enrico! are
           not working!                              you ready for
                                                       engage?


                                                                   ok! i could
                                                                   arrive in 25
                               i'll send you a                      minutes!
                                text message
                                  to say you
                                  who's your
                               personal hero
                                    today!
alessio feels better,
the text message is
arrived
enrico is arrived...

                       whassssup alessio?
my problem is
                    the car....,
 you have       i'm not able to....
been very                             don'y worry!
 quickly!                                relax!
                                      let me have a
                                       look here!




 nice to meet
     you!




                     aha! here
                     you are!
thanks thanks !!!!
                             this is also very
                              nice for me!!!




  WROOOM
WROOOMMM!!!




                           you are
                           my hero!




              SLAMMMBB!!
thank you my hero!




alessio can now go to his
appointment...



                             hello! alfred
                            speaking!!! how
                            can i help you?
Who is a superhero?
• Has a secret identity
• Has a special gift
• Is at the service of the community


May I be superhero?
You already are.
                                                                                  YOU ARE A HOUSEWIFE BUT
                                                                                   YOU ARE ALSO A SINGER
• You are more than your day-to-day social profile
• You are really good at something people doesn’t know about
• You are part of the world you live in

When you meet someone, you need to have a super power. If you don't, you're just another
handshake. Don't say, "Hi, I'm Don, I'm from Cleveland." Instead, try, "Hi, I'm Don, I tell
stories that spread." It's not about touting yourself or coming on too strong. It's about
making the introduction meaningful. If I don't know your superpower, then I don't know
how you can help me (or I can help you).
                                                                                    Seth Godin
                                                                                                            3
Who is Alfred?

• Alfred is our call center system, a modern and powerful neighbourhood superheroes
database


• When you call Alfred our call center agents will search the database looking for the right
superhero able to solve your problem

                                               •Our agents are available 24/7 and they
                                               are the only professional figures payed by
                                               our sponsors




                                                                                           4
Personas
Gadgeteer
                         The Gadget hero knows how to use really difficult and rare
                         devices or knows really well how to use tools and to
                         create things by hand

                         Nicola offers himself for:
Identity in real life:
                         • Small repairs
                         • Teaching you how to use technological stuff
Nicola, 27,
                         • Photographer
car electrician




                          Superpowers:!                  Achille’s heel:!
                          • Technological skills
                                                         • He doesn’t want to have to do with
                          • “Do it yourself” knowledge     electric stuff
Alessio

              Alessio is going to a business meeting but suddenly his
              car stops working

              He's not really into cars and engines and he's not in his
Age: 41
              own district

Profession:
Freelance
                   HE DOESN'T KNOW WHAT TO DO



                       A    Gadgeteer         can help him!
User journey & Touchpoints
Users journey




                9
Users journey and touchpoints




                                10
Users journey and touchpoints




                                11
Sponsors
s


    Sponsors

       Civilians                        Alfred             My personal hero



         FREE                                                   FREE
                                     NEEDS
                                     MONEY


                                   How can we do?

                                                         For example:
    We need a company

    • with diffuse presence over the territory
    • globally spread & well known
    • interested in offering a socially positive image
    • owns a Non-profit Organization
                                                                              13
s


    Merchandising
                                                           How else can we do?

        GADGET MY PERSONAL HERO




                     MY
                PERSONAL                                                                                                        M
                                                                                                                             PERS Y

                HERO
                                                      MY
                                                                                                                             HER AL
                                                                                                                                NO
                                                   PERSONAL
                                                                                                                                 O
                                                   HERO                                                                               CAP




                                                                      CUP



           T-SHIRT                   SWEAT SHIRT                            MY                  MY
                                                                       PERSONAL              PERSONAL
                                                                       HERO                  HERO



                             MY
                          PERSONAL
                          HERO
                                                              MY
                                                           PERSONAL
                                                           HERO

                                                                                     MY
                                                                                  PERSONAL
                                                                                 HERO                                MY
                                                                                                                  PERSONAL
                                                                                                                  HERO



                                                                                 PANTIES


                                                                                                     UNDER PANS
           T-SHIRT                   SWEAT SHIRT




                                                                                                                                            14
s


    Merchandising /2
                                Future scenaries: people love them!


     STIKERS APPLICATION MY PERSONAL HERO



        STIKERS A                STIKERS B       THE APPLICATION WINDOW




                    STIKERS C




                                                                          15
Last but not least... credits!
s


    Proposed, developed and prototyped by:


                                             Massimiliano Bitonto,

                                             Laura Bustaffa,

                                             Alessio Ricco,

                                             Nicola Niro,

                                             Massimiliano Trombacco,

                                             Isabel Gomez




                                                                     17

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My personal hero

  • 1.
  • 2. You’re in trouble and you don’t know who could help you. Call Alfred, our butler: he knows who can solve your problem will be at your side 1
  • 4. The first time I MET ...
  • 5. He'S ALESSIO, 41 Years old. A freelance. this morning he's an appointment far from the office.... his mind is working fast remembering all important points of this meeting...
  • 6. ...but right now his car has decided to die... MA PORCA PUTT...!!! today was the last opPortunity to this meeting, AND I HAVE NO MORE MY CAR.
  • 7. DUMN..!!!! he doesn't know anything of mechanical stuff i've some minutes to resolve this problem ... maybe only a super-hero could help me! this is the moment to call "my personal hero"
  • 8. alfred is at the call center on the base of "my personal hero" hello! alfred speaking!!! how can i help you? this is alessio, a registered member. i need help! my car is ...hello enrico! are not working! you ready for engage? ok! i could arrive in 25 i'll send you a minutes! text message to say you who's your personal hero today!
  • 9. alessio feels better, the text message is arrived
  • 10. enrico is arrived... whassssup alessio?
  • 11. my problem is the car...., you have i'm not able to.... been very don'y worry! quickly! relax! let me have a look here! nice to meet you! aha! here you are!
  • 12. thanks thanks !!!! this is also very nice for me!!! WROOOM WROOOMMM!!! you are my hero! SLAMMMBB!!
  • 13. thank you my hero! alessio can now go to his appointment... hello! alfred speaking!!! how can i help you?
  • 14. Who is a superhero? • Has a secret identity • Has a special gift • Is at the service of the community May I be superhero? You already are. YOU ARE A HOUSEWIFE BUT YOU ARE ALSO A SINGER • You are more than your day-to-day social profile • You are really good at something people doesn’t know about • You are part of the world you live in When you meet someone, you need to have a super power. If you don't, you're just another handshake. Don't say, "Hi, I'm Don, I'm from Cleveland." Instead, try, "Hi, I'm Don, I tell stories that spread." It's not about touting yourself or coming on too strong. It's about making the introduction meaningful. If I don't know your superpower, then I don't know how you can help me (or I can help you). Seth Godin 3
  • 15. Who is Alfred? • Alfred is our call center system, a modern and powerful neighbourhood superheroes database • When you call Alfred our call center agents will search the database looking for the right superhero able to solve your problem •Our agents are available 24/7 and they are the only professional figures payed by our sponsors 4
  • 17. Gadgeteer The Gadget hero knows how to use really difficult and rare devices or knows really well how to use tools and to create things by hand Nicola offers himself for: Identity in real life: • Small repairs • Teaching you how to use technological stuff Nicola, 27, • Photographer car electrician Superpowers:! Achille’s heel:! • Technological skills • He doesn’t want to have to do with • “Do it yourself” knowledge electric stuff
  • 18. Alessio Alessio is going to a business meeting but suddenly his car stops working He's not really into cars and engines and he's not in his Age: 41 own district Profession: Freelance HE DOESN'T KNOW WHAT TO DO A Gadgeteer can help him!
  • 19. User journey & Touchpoints
  • 21. Users journey and touchpoints 10
  • 22. Users journey and touchpoints 11
  • 24. s Sponsors Civilians Alfred My personal hero FREE FREE NEEDS MONEY How can we do? For example: We need a company • with diffuse presence over the territory • globally spread & well known • interested in offering a socially positive image • owns a Non-profit Organization 13
  • 25. s Merchandising How else can we do? GADGET MY PERSONAL HERO MY PERSONAL M PERS Y HERO MY HER AL NO PERSONAL O HERO CAP CUP T-SHIRT SWEAT SHIRT MY MY PERSONAL PERSONAL HERO HERO MY PERSONAL HERO MY PERSONAL HERO MY PERSONAL HERO MY PERSONAL HERO PANTIES UNDER PANS T-SHIRT SWEAT SHIRT 14
  • 26. s Merchandising /2 Future scenaries: people love them! STIKERS APPLICATION MY PERSONAL HERO STIKERS A STIKERS B THE APPLICATION WINDOW STIKERS C 15
  • 27. Last but not least... credits!
  • 28. s Proposed, developed and prototyped by: Massimiliano Bitonto, Laura Bustaffa, Alessio Ricco, Nicola Niro, Massimiliano Trombacco, Isabel Gomez 17