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WELCOME TO
MAKING DIGITAL
WORK
NYC 2010
mullen.com
edwardboches.com
@edwardboches
Tuesday, November 30, 2010
#bdwny
Tuesday, November 30, 2010
post@makingdigitalworknyc.posterous.com
Tuesday, November 30, 2010
Why are you here?
Tuesday, November 30, 2010
Tuesday, November 30, 2010
Tuesday, November 30, 2010
Tuesday, November 30, 2010
Lumbering advertising behemoths
have advantages over
smaller, cutting-edge firms
Tuesday, November 30, 2010
In transformative markets,
incumbents rarely survive
Tuesday, November 30, 2010
Tuesday, November 30, 2010
500,000,000	
  (FB)
86,000	
  (YT)
10,000,000,000	
  (Tweets)
5,000,000,000	
  
5,000,000,000
500,000,000
50,000,000
86,000
Tuesday, November 30, 2010
Tuesday, November 30, 2010
Tuesday, November 30, 2010
Coding is more prized than
copywriting
Tuesday, November 30, 2010
XBox or Google on the resume trump
BBDO or Grey on the resume
Tuesday, November 30, 2010
Tuesday, November 30, 2010
Tuesday, November 30, 2010
Tuesday, November 30, 2010
We are living through the disorientation that comes from
including 2 billion new participants in a media landscape
previously operated by a small group of professionals.
Tuesday, November 30, 2010
Tuesday, November 30, 2010
Tuesday, November 30, 2010
We regretfully admit that
something has happened off the
Gulf Coast.
Tuesday, November 30, 2010
Tuesday, November 30, 2010
Tuesday, November 30, 2010
Tuesday, November 30, 2010
Tuesday, November 30, 2010
Tuesday, November 30, 2010
Tuesday, November 30, 2010
Tuesday, November 30, 2010
A new mindset
Tuesday, November 30, 2010
audience
messages
target
media plan
penetrate
community
experiences
invite
interest plan
collaborate
Tuesday, November 30, 2010
User experience and
engagement are the new
art and copy
Tuesday, November 30, 2010
Tuesday, November 30, 2010
Tuesday, November 30, 2010
Tuesday, November 30, 2010
Tuesday, November 30, 2010
Tuesday, November 30, 2010
A new brief
Tuesday, November 30, 2010
Interactive, Participatory,
Shareable, Useful
Tuesday, November 30, 2010
T-shaped people and
better collaboration
Tuesday, November 30, 2010
analytics
copywriter
art director
web designer
IA/UX
programmer
video producer
content strategist
connection planner
PR/social media
media
Tuesday, November 30, 2010
CW
AD
CW
Design
UX
Social
CW
AD
Social
Mobile
Design
UX
Tech
Mobile
Tuesday, November 30, 2010
= 1
= 6
Tuesday, November 30, 2010
Tuesday, November 30, 2010
Learn by doing
Tuesday, November 30, 2010
Tuesday, November 30, 2010
Day One
Strategy for the digital age
New teams and processes
Workshop: revealing anxieties
From websites to eco-systems
Great creative: what and how
How to actually make stuff
Workshop: Make something
Day Two
Panel: new models and lesson
Changing an organization
Workshop: Make something
Role of creative technologist
Propagation Planning
Workshop: Go forth and
propagate
Tuesday, November 30, 2010

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Making Digital Work, Introduction to the Workshop