Symantec 2011 Social Media Protection Flash Poll Global Results
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The document summarizes the findings of a survey of 1,225 enterprises regarding their use and concerns around social media. Some key findings include: - 45% of enterprises use social media for personal uses and 42% for business uses like forums and professional networking. - Top concerns for IT professionals are risks like exposing confidential information, damage to brand reputation, and non-compliance with regulations. - Most enterprises are discussing implementing social media policies, employee training, and technologies to manage risks but less than half feel protected currently across most social media sites.
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Symantec 2011 Social Media Protection Flash Poll Global Results
- 1. Social Media Protection Flash Poll Global Key Findings
- 2. Social Media is Driving Revenue & Investment
- 3. We wanted to know how IT felt about it….. • Survey Performed by Applied Research • 1,225 enterprises worldwide • Enterprises (1,000+ employees) • Tactical IT, Strategic IT and C-level professionals • Cross-industry 3
- 4. Are there defined concerns? • Of Course, as with any communication, some rules apply. • Regulations and recent court rulings: – Financial Industry Regulatory Authority (FINRA) 10-06 amendments – Romano vs. Steelcase Inc. in Sept. 2010 – Equal Employment Opportunity Commission vs. Simply Storage Mgmt. LLC in May 2010 – Bass vs. Miss Porter’s School in October 2009 • And, there’s always the lawyers. – According to Gartner, “50% of enterprises will need to discover data within social media….”
- 5. Even with the risks, are people using it anyway? • Absolutely. Social media is pervasive within the Enterprise • IT feels the need to support it. They can’t say no and they can’t ignore it. • Enterprises discussing a wide range of programs 5
- 6. How common is social media in the enterprise? • 45% use for personal uses – Personal social networking (52%) – Blogs (48%) – Multimedia sharing (48%) • 42% use for business uses – Forums (49%) – Professional social networking (46%) – Blogs (42%) 6
- 7. What the IT guys worry about… • Risks – Employees sharing too much information (46%) – Loss/exposure of confidential information (41%) – Embarrassment/damage to brand/reputation (40%) – Increased exposure to litigation (37%) – Malware (37%) – Violating regulatory rules (36%) • IT concerns – Compliance with government/commercial data protection regs (45%) – Compliance with information retention policies (45%) – Management of eDiscovery (37%) 7
- 8. Mistakes Happen • Typical: 9 social media incidents in past 12 months • 94% experienced consequences due to incidents: – Damaged brand/trust (28%) – Loss of organization, customer or employee data (27%) – Lost revenue (25%) 8
- 9. And when unprepared, can be expensive. • Cost of social media incidents (past 12 months): $4,292,897 • Biggest costs: – Reduced stock price – $1,038,401 – Litigation costs – $650,361 – Direct financial cost – $641,993 – Damaged brand/trust – $638,496 – Lost revenue – $619, 360 9
- 10. Ways to help enable social media and mitigate risk • Most (80% or more) are discussing: – Social media policy (87%) – Employee training (86%) – Processes to capture confidential/proprietary data (85%) – Data loss protection (85%) – Technology to manage data (84%) – Collect/archive sensitive information (82%) 10
- 11. Progress so far • Social Media risk management strategies implemented: – Social media policy (24%) – Employee training (22%) – Processes to capture confidential/proprietary data (21%) – Data loss protection (21%) – Technology to manage data (20%) – Collect/archive sensitive information (18%) 11
- 12. Work to be done • Less than half feel at least somewhat protected: – Professional social networking sites (50%) – Personal social networking sites (49%) – Multimedia sharing sites (48%) – Forums (47%) – Podcasts (47%) – Blogs (46%) – Microblogging (43%) 12
- 13. Symantec Recommendations • Leverage Social Media: It has driven some of the greatest go-to-market innovations of the last 20 years • Plan for Social Media: Like all corporate communications, define how to use it • Understand your regulatory or legal requirements first • Implement archiving to retain corporate social media activity • Leverage a data loss prevention solution to prevent disclosure of sensitive information • Use an eDiscovery solution to address and regulatory requests